Lead Gen Service Sites Onboarding & Training Resource Guide

As you write, one way to stand out better to Google is to make sure you’re incorporating specific entities. Instead of saying “he went to college” say “He graduated from Yale in 2020.”

This requires more research, but the more specific entities we can cover per sentence / per paragraph, the more Google will favor our articles as being more authority than the competition.

The example below does a good job of covering specific entities. City, College Name, Company Name, Course Name, Podcast Name, etc

These entities will come from Marketmuse (software covered below), Keywords Everywhere (which you should download into your browser) and Google suggestions. This is one of the most important steps because Google is telling us different combination of searches from real users, so if our article covers them, our 1 article could rank for multiple search queries. HUGE impact on traffic.

Your article can rank for multiple keywords. Especially if you see relevant keywords in the "Keywords Everywhere Tool" (if you don't have this plugin please let Erin know, Ippei will pay for your credits).

For instance, for the article "Top ways to make money with craigslist" we notice right away in Related Keywords that people are also searching for things like “make money fast”, “make money today” and “make money without selling.” 

These are all relevant to the main topic, and these are all things that will give different answers. We need to include these in our article because these have search volume, which means our article can rank for multiple terms.

Notice how this article is ranking at the very top even though it has virtually the same title as ours. It’s ranking because he included the words "without selling anything" plus a section about it in his article.

We want to include keywords especially when they are longtail like "how to make money on craigslist without selling anything". This type of longtail is not going to have huge competition because it's so specific, which means we can rank for it with an article just by including it in our content. It doesn't have to be our title.

Whereas ‘craigslist jobs’ we will naturally talk about, but its such a broad topic that we will never rank for it with this current article. Rather, we want to find more specific search query that's much closer to the specific topic that our article is going to be about.

Before you begin mining for questions, please first mine for all the related keywords that you have found that we will try to rank for with this one article.

Here's how to counteract this dilution problem:For every article, try to come up with bare minimum 3 "Self-Generated Questions" at the very bottom of your article, after any Market Muse Questions. If you can come up with more than 3 please do so. These are questions that you come up with and you answer.

 You have to use critical thinking here. Think to yourself "If I was researching this topic, what kind of other questions would I have?"

This is another key rank higher. Questions in People Also Ask are generated automatically by Google's bots. So, if we can come up with our own questions that's not listed yet, Google will look at our content more and more as unique original source.

For example, these are self-generated questions that might fit in Jen’s article:

What are free lead generation softwares I can use?

What's the best email lead generation software?

When you create the brand new question for "Self-Generate Questions" it still has to make sense. If you're not sure at all, try typing in this new question you came up with in Google. Does Google show you the question in their suggested search?

In this case, we see it already has a related search, so this is a relevant question that people ask. Plus, another great question popped up that’s very relevant to our article (red box).

Answer the Public is another good source to mine more ideas for questions.

Now it doesn't always have to come up with suggested search.

For instance, if you search for "What is the price of XYZ course?" it won't come up in suggested search because that XYZ course is brand new and it's not being searched that much.

So, as long as you can understand and make the readers understand that this question makes sense in regards to the main topic, then its fine.

Stick to 3-5 self-generated questions, depending on the other questions you answered. If a lot of the other questions were not on the main topic, then maybe you create more that cover the main topic..

The idea here is to create unique original content about the main topic so that our article is focused on the main topic. This unique content acts as a buffer from other questions so that the content doesn't get too diluted.

Could you simply change a People Also Ask or MarketMuse question to fit the main topic?

Like, What is most important in lead generation? turns into "What is most important in lead generation software?"

Or, instead of "What are lead generation methods?" Include a subheading under each software "XSoftware's Lead Generation Method" and explain how that specific tool generates leads

Or, How do you find lead generation clients? Turns to "How do you find lead generation clients through XSoftware?" (again, maybe as a subheading under the main descriptions)

The answer is Yes- but it may differ depending on certain cases.

For instance, when you change "What is most important in lead generation?" to "What is most important in lead generation software?" the context changes dramatically, because what's important in a software is going to change dramatically with each software. 

Users would probably never ask the question "What is most important in XYZ software?" It’s far more likely that users would ask what a software does. A better question here is "Why is XYZ software important to have in a lead generation business?"

Same with "XYZ Software's Lead Generation Method?" This doesn’t quite fully make sense as a question because not 1 software actually does lead generation. They all help in the lead generation business, but the software itself does not do lead generation.

A better approach is to keep those main questions, What is most important in lead generation? And then answer it with some software entity in our answer, like “The most important thing in lead generation is to ensure you rank highly in the search engine so you get as much leads as possible, software like Ahrefs really help determine the competition in the SERP and help you understand how to outrank them. Also it’s important to track your leads with software like Callsling so the client knows exactly how many leads you're responsible for so they can justify paying you what you're worth."

And:

What are lead generation methods? The two main lead generation methods are ranking high in Google's SERP or creating paid ads on platforms like Adwords, Facebook, Instagram. Software is key to sift through the leads and filter out low quality leads. For example, Callsling allows you to block robot & sales calls. When using the paid ads lead generation method, you have to keep track of ROI on adspend by using softwares like XYZ."

In general, the idea of changing the People Ask Question by adding the main topic to the question, can completely change the context of the question. This is fine, but this new question now should be reserved for the "Self-Generated Question" section because it is now a completely new question. 

We still want to answer the exact question in People Ask because that's still Google determining important questions to the main topic based on analyzing a bunch of articles. Answer those same questions in a bit more relevant way by adding the main topic entities in our answer.