The best lead generation courses for 2024:
Lead generation courses provide invaluable opportunities for marketers, business owners, and entrepreneurs. These programs help enhance skills in attracting potential customers across various online channels.
According to HubSpot, 34% of marketers say lead generation is their major priority. This surpasses other focuses, such as increasing customer satisfaction (22%), enhancing brand awareness (19%), and closing more deals (14%).
Of course, there are free lead generation courses on platforms like Udemy and YouTube. However, investing in paid lead generation courses is worth it in 2024. Most premium courses offer personalized training. They also offer coaching by expert tutors. Moreover, the program should have online communities to guide learners in their lead gen journey.
On Reddit, user Lower-Instance-4372 encourages students to look for lead gen courses with “focus on modern, ethical strategies.” It should cover techniques such as “content marketing, SEO, social media outreach, and targeted paid advertising.”
Other key information you’ll need to look into when shopping for courses, include:
- Course content
- Course fee and refund policy
- Origin
- Reputation and expertise of the course creator
We’ll cover these important topics and show you some of today’s top lead generation courses. We also give you the pros and cons of each option. As someone who’s been an online entrepreneur since 2014, local lead gen has become my #1 recommendation. It's different from typical lead generation as this is an entire strategy, whereas lead generation is typically a single part of a larger model. Plus its way easier to scale than other business models.
Lead Gen Incubator by Leevi Eerola
Lead Gen Incubator is a course that teaches people how to start a B2B lead generation agency. The program's main method is cold emailing. The 10-week program is designed to be beginner-friendly. Among the topics covered are the basics of setting up a lead generation agency, cold email outreach, and tips on scaling the business. So far, there are only a few online reviews for Lead Gen Incubator. However, Leevi's previous course, Agency Velocity, has high ratings on TrustPilot.
Pros
Lead Gen Incubator is ideal for beginners.
There are 3 group coaching calls per week.
Leevi Eerola is a 6-figure lead gen and cold email expert.
Cons
Lack of reviews from actual students.
Lack of details on pricing and refund policy.
The course has a 6-month expiration.
Price
Lead Gen Incubator does not mention anything about the program's pricing. Interested customers have to schedule a discovery call.
Refund Policy
Led Gen Incubator's refund policy isn't clearly outlined online. However, Leevi guarantees a full refund if learners don't earn more than what they paid for the course.
Origin
Lead Gen Incubator was created in October 2023.
More info:
Agency BTS Masterclass by Jeff Miller
Jeff Miller's Agency BTS Masterclass is a 2.5-hour course on lead generation. It teaches how to create Facebook and YouTube ads to get 4-8 clients per month. The program focuses on high profits and streamlined processes. While many praise Jeff's methods, some criticize the course's brevity and the high cost of the paid community The Agency School. The Masterclass is seen as useful for those wanting to learn from Jeff's agency success.
Pros
Agency BTS Masterclass offers 1-on-1 session with Jeff Miller.
The private Facebook community has 62.7 k members
Jeff Miller is a trusted industry expert.
Cons
The course only runs for 2.5 hours.
The Agency School (paid community) costs $297 per month.
The refund policy is limited to 3 days.
Price
Agency BTS Masterclass costs $297 with a limited offer of $27.
Refund Policy
Agency BTS Masterclass offers a 3-day money-back guarantee.
Origin
Agency BTS Masterclass was created in 2022.
More info:
Contracting Growth Secrets Masterclass by Lee Haight
Contracting Growth Secrets Masterclass by Lee Haight is a lead generation program for roofing businesses. Lee's "digital door knocking" strategy focuses on Facebook and Google for client acquisition. The program offers a mix of practical strategies, such as cold calling techniques and social media utilization. Contracting Growth Secrets Masterclass is designed for both new and experienced roofers.
Pros
Lee Haight has over 15 years of experience as a roofer.
Student testimonials are available on Lee's website and YouTube channel.
Cons
The course has limited online reviews elsewhere.
Expect plenty of upsells for Lee Haight’s other programs.
Price
Contracting Growth Secrets Masterclass costs $997.
Refund Policy
Contracting Growth Secrets Masterclass offers a 30-day money-back guarantee.
Origin
Contracting Growth Secrets Masterclass was launched in 2022.
Talk Marketing Academy by John McDougall
Talk Marketing Academy by John McDougall is a comprehensive 12-month coaching program. It offers guidance in identifying niches, leveraging expertise for authoritative content, and selling digital marketing skills. John simplifies SEO learning with the Talk Marketing Roadmap. He helps students learn strategies for creating personalized content and marketing. The program receives positive reviews for its effective teaching methods. Additionally, it offers a shorter course, "The Golden Ticket SEO Business Course," for more flexible learning. Although Talk Marketing Academy has a no-refund policy, people praise it for John's hands-on approach.
Pros
Talk Marketing Academy provides a highly personalized learning experience for each student.
Student access to weekly coaching and the community portal.
Previous course participants have left highly positive reviews on the academy's website.
Offers a shorter course for students who can’t fully commit.
Cons
Lacks external reviews.
The program doesn't have a refund policy.
Pricing for the 12-month coaching program is undisclosed.
Price
Talk Marketing Academy does not indicate its price online. However, the Golden Ticket SEO Business Course costs $197 and is currently on sale at $37.
Refund Policy
Talk Marketing Academy has a no-refund policy. However, students retain access to the coaching until their subscription ends.
Origin
Talk Marketing Academy was created in 2022.
More info:
The Profitable Website Launchpad by Wes McDowell
The Profitable Website Launchpad by Wes McDowell teaches how to create lead-generating websites. The 4-module online program targets aspiring and existing business owners. The self-paced course covers topics such as sales, marketing, traffic generation, content creation, and website design, among others. Positive reviews are posted on their website. However, third party reviews are limited.
Pros
The Profitable Website Launchpad offers lifetime access to training modules.
Coding and website building experiences are not required.
Wes McDowell conducts weekly Q&A sessions.
Students get 24/7 access to Wes-Bot, an AI chatbot with Wes' insights.
Cons
Access to live Q&A sessions is limited to 3 months.
Students need to purchase web creation resources (Elementor Pro plugin, hosting plan, etc) when joining the course.
Lack of external reviews.
Price
The Profitable Website Launchpad costs $497. You can also pay $97 monthly for 6 months.
Refund Policy
The Profitable Website Launchpad has a 30-day money-back guarantee.
Origin
The Profitable Website Launchpad does not indicate when the program started. However, its private Facebook group was created May 16, 2019 and renamed June 13, 2019.
More info
PMU Launch by Kyle Koschel & Renato Fabri
PMU Launch by Kyle Koschel and Renato Fabri is a six-week online marketing course. The program is specifically for businesses in the permanent makeup (PMU) industry. The comprehensive training focuses on digital marketing techniques. Topics covered include such as content marketing, SEO, SEM, and social media marketing. PMU Launch teaches practical methods on increasing bookings for PMU services, with an emphasis on customer reviews and testimonials. Furthermore, the course combines both paid and organic marketing methods.
Pros
Kyle Koschel and Renato Fabri are industry experts in digital marketing.
Exclusive Facebook group and other support channels.
Weekly livestreams and Q&A.
Cons
No price transparency refund policy.
Training materials are heavily focused on the PMU industry.
Price
PMU Launch pricing is revealed during a call with them. Online research indicates the program most likely costs around $2,000.
Refund Policy
PMU Launch has no refund policy.
Origin
2020
More info
Locked In Leads by Gabriel Ansel
Locked In Leads by Gabriel Ansel is an affiliate lead generation for intermediate-level Facebook marketers. The program teaches how to launch affiliate lead generation campaigns within 24 hours. It provides digital tools, business manager setups, and access to affiliate agencies. Students also receive guidance on finding profitable offers, campaign ideas, Facebook pixel setup, ad optimization, and strategies for hands-free conversions. However, despite these offerings, the course's credibility suffers from a lack of external validation. It also lacks transparency about Ansel's personal success. It has minimal discussion outside controlled platforms. This leaves prospective students questioning its efficacy and value.
Pros
Locked In Leads promises rapid results and quick returns on investment.
Gabriel Ansel is a long-time internet marketer and is the co-host of the 7-Figure Entrepreneur podcast.
The program has a VIP Facebook group.
Gabriel hosts a weekly group coaching call with students.
Cons
Limited information about Gabriel Ansel is available online.
Most student testimonials are from the Locked In Leads website.
The strategy heavily depends on paid ads, which can be costly.
Price
Locked In Leads costs $3,499.
Refund Policy
Locked In Leads has a 3-day cancellation policy in place. No refunds are available after the grace period.
Origin
Locked In Leads' website does not mention the year it was created.
More info
Champion Development by Michael Chu
Champion Development by Michael Chu is a coaching program for health professionals. It teaches strategies for expanding the customer base. For example, the Online Business Launchpad teaches how to get high-ticket leads within 21 days. That said, people should ask if their business goals fit the program's strategies. Content creation and brand-building are needed for successful implementation.
Pros
Champion Development offers many freebies, even for non-students.
The website boasts they have "100+ success stories and counting."
The program has a free Facebook group for fitness and health coaches.
Starting cost is budget-friendly.
Cons
Lack of reviews from outside sources.
The program is mainly for health professionals.
Price
Champion Development starting cost is $129. There could be possible up-sells.
Refund Policy
Champion Development offers a 30-day money back guarantee.
Origin
Champion Development was created in 2018.
More info
The Profit League by Jeff & Jessica Samis
The Profit League program by Jeff and Jessica Samis is a lead generation course focusing on using Facebook ads. It covers ad creation, campaign setup, and sales processes. Additional resources, like coaching calls and templates, are also available. The course gained early popularity with positive testimonials. However, their online activity largely ceased after 2018. This is casting doubt on its relevance to the current market.
Pros
The Profit League offers comprehensive training on Facebook advertising.
The program offers weekly coaching calls.
Course students get access to exclusive community, resources, and templates.
Cons
The program cost is expensive.
The couple's Facebook page and YouTube channel have been silent since 2018.
We see no information if the program content is still being updated.
Price
The Profit League costs $3,999.
Refund Policy
The Profit League does not offer refunds.
Origin
The Profit League was established in 2017.
More info
Christian Business Incubator by Paul Bocco
Christian Business Incubator by Paul Bocco is a lead generation program for Christian entrepreneurs. It teaches principles based on biblical teachings. Moreover, learners get access to training modules, live support, and a private Facebook group. The "Kingdom Operating System" includes strategies for business growth and financial management.
Pros
Christian Business Incubator appeals to believers because of its scriptural approach to business.
The program provides ongoing mentorship.
The private Facebook group has over 2.4K members.
Cons
Lack of success stories from students.
Some students complain about lead quality.
Lack of information about the program's pricing.
Price
Christian Business Incubator’s price is only disclosed during a call with them.
Refund Policy
Christian Business Incubator doesn't have a refund policy.
Origin
Christian Business Incubator started in 2004.
More info
What are the Best Lead Generation Platforms?
HomeAdvisor Pro
HomeAdvisor Pro (a.k.a.Angi Leads) is a lead generation platform for home service professionals. Reviews are generally mixed about the company. Some businesses consider it a worthwhile investment for accessing quality leads that help them find paying customers. However, other business owners have also given the platform negative reviews. While HomeAdvisor helps connect homeowners and service companies, it charges for every lead regardless if the potential client uses the business or not.
Price: HomeAdvisor Pro membership costs $300 per year or higher. Companies also pay $15 to $100 for every lead.
HubSpot Smart CRM
HubSpot Smart CRM is an AI-powered platform for marketing, sales, and service team use. The free tool also includes lead generation and email marketing features. It enables businesses to grow and nurture their customer database. Moreover, CRM allows businesses to maintain a detailed record of every customer interaction. Users praise the user-friendly tool for effectively streamlining customer relationship management. However, Oliver Rist of PC Mag gave it a 3.5 star rating, pointing out that "some commonplace features are only available at higher pricing tiers."
Price: HubSpot Smart CRM is available for free. Meanwhile, the HubSpot Marketing Hub Professional costs $890 per month.
Yelp for Business
Yelp for Business helps connect customers with local businesses. The platform has a massive category of industry professionals, including event planning, home services, restaurants, and more. As a site that attracts over 2.7 million people daily, Yelp can be an effective lead generation source. Despite that, some business owners dislike Yelp for filtering reviews. Also, the platform does not provide detailed reporting tools.
Price: Yelp for Business offers free listing. Meanwhile, Yelp Ads charges as low as $5 per day on average.
What is Lead Generation?
Lead generation is a strategic marketing aimed at attracting potential customers. The lead gen business model focuses on guiding prospects through the sales journey. Of course, the ultimate goal is to convert them into paying clients.
The lead generation process involves capturing interest and encouraging action from prospects. Businesses can implement generate leads through many different methods, such as:
- Content creation (blogs, videos, etc)
- Email newsletters
- Live events
- Online advertising
- Search engine optimization
- Social media marketing
Lead generation has become crucial for companies looking to maintain relevance in their market. It helps them gain online traffic and ensure a consistent flow of potential customers. This can eventually lead to increased revenue and growth.
Is Lead Generation a Profitable Business?
A lead generation business can be profitable if you can generate high-quality leads for your clients. For example, the rank and rent model allows you to earn $500 to $3,000 per month from a single site. This strategy requires creating a website and then optimizing it for top search engine ranking. Once your site starts gaining traction online, you can then rent them out to business owners seeking traffic and leads.
As an example, Jarret from Louisiana started making $17,000 per month within 500 days of joining our program. Jarret immediately mastered our lead gen process and eventually quit his job. Today, lead gen is his main bread and butter. In fact, it allowed him to work on his "own terms" and even pay cash for a family trip to Italy.
Local Lead Generation - The Best Lead Generation Business You Can Go for
Local lead generation is a type of lead generation business that generates leads for local service businesses like towing, tree trimming, plumbing, and others. Compared to traditional lead generation, this is far less competitive.
The possibilities are endless with local lead generation. In fact, there are over 41,000 ZIP codes in the United States and numerous business niches for you to explore. This is the exact strategy I've been doing since 2014. I've tried different online business models and so far, local lead gen has been the most rewarding. Today, I'm earning over $52,000 per month by owning multiple sites and providing my services to small business owners.
I also have a local lead generation coaching program where we've had over 7,000 students and counting. Our repeatable 3-step process is guaranteed to work for both beginners and advanced lead gen learners. If this sounds interesting to you, get in touch with us.
