Ryan Magdanz Leadbase Review: The Power of Pay-Per-Lead?

Ryan Magdanz’s Leadbase is a lead generation platform. It offers pay-per-lead (PPL) lead generation training and done-for-you systems. Leadbase Pro (formerly Leadbase Bootcamp) provides advanced training and live coaching. Leadbase is for beginners and experienced digital marketers. The free Skool community includes basic training and access to support. Leadbase used to have a lead generation tool but has been discontinued. Old users can still access the tool, but it is no longer sold.

Leadbase reviews are positive, with a 5/5 rating on Whop. Students like the helpfulness and responsiveness of the mentors and community. Experienced members say that the strategies helped them scale their agencies faster. However, many students say that there is a steep implementation curve and will take a lot of hard work to find success.

I’ve been generating organic passive leads for my clients for over a decade. I also ran paid lead generation models in the past. This article reviews Leadbase and the power of the pay-per-lead model. It includes John Cho’s experience with the bootcamp and a list of what you get by signing up. You will also discover all about the face of Leadbase, Ryan Magdanz.

Leadbase Pros and Cons

Pros

• Leadbase has a free Skool community with over 4K members
• Direct access to the mentors

Cons

• Use of paid ads is risky and tends to be expensive
• Success depends highly on the quality of leads
• Selling leads is time consuming

Price: Leadbase Pro costs $99 a month. A 1-hour consultation with Ryan Magdanz costs $799.

Refund Policy: Leadbase does not offer any refunds.

Origin: Leadbase was founded in 2023.

What Is the Power of Pay-Per-Lead?

• You own the brand, campaigns, and systems instead of building client assets. This is more sustainable than relying on retainers.
• You can scale without a big investment in staff, time, and resources compared to traditional agencies.
• Interaction with clients is completely transactional. There are monthly strategy calls or performance reviews.
• Focusing on quality leads lets you position them as premium products. This lets you charge more than traditional agencies that focus on quantity of quality.
• Fewer dependency risks as you do not rely on client retention. The more clients you sell to, the lower your risks.

Ryan Magdanz describes pay-per-lead as a store where customers go to buy leads. This is more simple compared to traditional agencies that involve complex client relationships.

What Was John Cho’s Experience With Leadbase?

John Cho’s experience with Leadbase was life changing. He started selling leads 1 month after joining Leadbase. His biggest day was earning $850 in 1 day. John over $350K in tuition and 11 years in college and post-secondary education. He got burnt out after a decade and wanted to make money without too much work. He started scaling his lead generation business, hoping it will replace his professional income. John says that Ryan and the community are very helpful and that Leadbase was a good entry training for beginners.

What Do You Get With Leadbase Pro?

• 2 weekly live calls with the Leadbase team
• Step-by-step lead generation blueprint
• Meta and Google Ads masterclass
• Templates for setups, ads, sales funnels, and more
• Access to direct mentor support
• Weekly hotseat where you can get coached live

Who Is Ryan Magdanz?

Ryan Magdanz AKA “Big Poppa Leadz” is a digital marketer from Vancouver, Canada. He is skilled in lead generation with social media, paid ads, and creative marketing. Ryan claims to make 6-figures generating leads, including $52K from a single funnel in January 2024. His agencies have helped hundreds of businesses scale.

Ryan and his co-founder make over $20K a month from Leadbase Pro. He first started selling 1-on-1 high-ticket coaching but had difficulty signing up students. CCI (Coaches Creating Impact) suggested that he pivot to low-ticket group coaching. This model saw him scale the program quickly.

Ryan’s first job was as a sales representative for Peter F Pook Insurance, where he learned sales techniques and client management. In 2016, he co-founded Toth Media with Braedin Toth, which specialized in creating video promotions for travel and adventure companies for 4 years. In 2020, Ryan co-founded Cambie Marketing with Ryan Barbieri, which offered lead generation and marketing for ecommerce businesses.The 2 would later create Leadbase in 2023, which offered training and done-for-you services. Ryan has a business administrator degree from Simon Fraser University.

5 Top Lead Generation Opportunities

1. Rank-and-rent: Build niche websites and rank them locally to attract organic leads. You then rent them out to local businesses who pay you monthly for unlimited leads. You earn $500 to $3,000 a month from each site.
2. SEO: Optimize your clients’ websites, ecommerce stores, social media accounts, funnels, and more. Ahrefs says you can make $1,300 to $3,200 by offering SEO services.
3. Paid ads: Run and manage ads on platforms like Google, Facebook, and Amazon. Charge clients a percentage of the sales or a monthly retainer. CallRail says you earn $500 to $5,000 a month, depending on the campaign scale.
4. Email marketing: Create and send mass emails for your clients or sell them your email list instead. Contra says that you earn $4,000 to $7,000 a month working full time as an email marketer.
5. Social media marketing: Manage client social media accounts by handling engagement and content creation. ZipRecruiter says that you can earn $5,000 a month working full-time in social media marketing.

The best type of lead generation opportunity depends on your skill set, niche, market, and goals.

Why Local Lead Generation Is the Best Opportunity

Local lead generation is the best opportunity because of its passiveness and scalability. Ranking sites using local SEO will generate leads hands-free. As long as your site is ranking, it will continue to attract leads. Rent the site out and you earn passively every month. You only need to repeat this “rank-and-rent” process to scale. Scaling other lead generation opportunities involves investing in outsourcing and automation.

Because of its passiveness, there is no limit to scaling a local lead generation business. I have dozens of sites earning me over $52K a month. Because I do not need to run any ads or marketing campaigns, my profit margin is as high as 90%. This is why local lead generation is my preferred lead generation opportunity.