Shayne Cannell-Cohen Leading Digital Ecom Review: New Way Of Amazon Dropshipping?

Shayne Cannell-Cohen’s Leading Digital Ecom is an Amazon dropshipping training company. It offers a lifetime mentorship to Amazon Selling Secrets Unlocked, and the monthly Skool coaching program Amazon Dropshipping Mastery. Shayne teaches his “new way of dropshipping” that uses FBM, local sourcing, and automation. He says he has 2x to 4x ROI from a $500 to $10K investment.

Leading Digital Ecom reviews are positive and it has a 4.6/5 rating on popular review site Trustpilot and is highly recommended on their Facebook page. Students like the 1-on-1 coaching and Shayne’s availability and responsiveness. A few have shared their earnings with 1 student reaching $97K in sales in 6 months. Criticism points to the amount of work needed you need to put in and the hidden costs involved in the business.

This article reviews Leading Digital Ecom and Shayne’s dropshipping method. It includes a list of what you get with the Amazon Selling Secrets Unlocked program such as 1-on-1 coaching and product auditing. The article also covers Christina Morrow’s success story, who Shayne Cannell-Cohen is, and what his dropshipping claims are.

Leading Digital Ecom Pros and Cons

Pros

• Shayne says that out of his 600+ students, 6 make 7-figures and over 100 make 6-figures
• Amazon Selling Secrets Unlocked offers lifetime mentorship
• International tariffs will have little effect on the cost of local shipping

Cons

• Sourcing from products locally instead of overseas lowers your profit margin
• FMB model means you are fully reliant on your manufacturer for fulfillment and quality
• Changes in the U.S. economic policies and consumer spending habits are affecting ecommerce business

Price: Leading Digital Ecom’s Amazon Selling Secrets Unlocked does not display any price, you can expect it to be high-ticket. The Amazon Dropshipping Mastery costs $47 /month on Skool.

Refund Policy: Leading Digital Ecom’s Amazon Selling Secrets Unlocked has a 90-day money-back guarantee.

Origin: Leading Digital Ecom started in 2021.

Reputation: Leading Digital Ecom has a good reputation among its students.

What Is the New Way Of Amazon Dropshipping?

• Products are sourced directly from the USA and Canada, which take 2-5 days to deliver. With the old way of dropshipping, you would source products from overseas, which takes 3-4 weeks.
• Shayne sells his products with no ad spend using organic strategies like listing optimization and repricing tools to build visibility. Traditionally, dropshipping heavily relies on paid ads.
• Shayne only pays Amazon’s seller fee of about 15%. Other sellers using different strategies pay many types of Amazon fees, such as for storage and fulfillment.
• Guarantee ROI because you only buy the products after the customers pay. Other selling methods mean ordering the inventory in advance.
• To keep up with the technological changes in ecommerce, Shayne automates his business through tools and outsourcing. He currently employs 3 VAs to manage the store and only spends 2-3 hours a day meeting with them.

What Do You Get With Leading Digital Ecom’s Amazon Selling Secrets Unlocked?

• 1-on-1 mentorship with Shayne
• Live Q&A while Shayne does the product research for you
• First 5 products will be audited by Shayne
• Access to the private community where you can message Shayne and other members
• Weekly group live calls on new strategies and topics

Christina Morrow’s Experience With Leading Digital Ecom

Christina Morrow was a teacher from Dallas, Texas, who made nearly $100,000 in sales in just 4 months. She started dropshipping after she got an excess notice from her teaching job because of low enrollment. She learned about dropshipping from one of her students. After following Shayne’s YouTube channel for about a month, she joined his program. She credits her success to Shayne’s 1-on-1 coaching and emotional support.

Who Is Shayne Cannell-Cohen?

Shayne Cannell-Cohen is an ecommerce entrepreneur from Montreal, Quebec, Canada. He has a 7-figure Amazon dropshipping store and a 7-figure coaching business. Shayne started dropshipping during the pandemic and dropped out of college. He started with $500 and made $10K in the first month, then $100K in 7 months. The success did not come without cost, and he invested over $85K into mentorship and coaching. In 2024, Shayne made over $2 million in sales. His most successful product is the Ninja CREAMi Ice Cream Maker.

What Are Shayne Cannell-Cohen’s Amazon Dropshipping Claims?

• Shayne Cannell-Cohen claims that Amazon dropshipping is not saturated.
• He says that you do not need to run ads to sell. Instead, focusing on selling high-demand products that will sell organically.
• Shayne says that to be successful, you have to source locally to minimize shipping times. Sourcing products from overseas to maximize profit increases shipping time and may lead to customer dissatisfaction.

The Realities of Amazon Dropshipping in 2025

• General Amazon dropshipping categories like clothing, electronics, and beauty products are saturated. With over 9.7 million sellers and thousands more every day, more niches are becoming saturated. Growing popularity of other platforms leads to customer migration, which further increases the ratio of sellers to buyers. To avoid saturated markets, you need to niche down.
• You can make sales without running Amazon ads. However, this is unlikely for new stores. Amazon prioritizes established stores with good performance and review scores. Creating an audience outside of Amazon means brand building, which takes a lot of time and effort. For example, an Amazon seller said on Reddit that they were getting 5 to 8 organic sales per day. However, 80% of their sales came from PPC ads. High-demand products often have high competition. You will only have a limited time to sell these items before it gets saturated.
• Using local suppliers reduces shipping times that lead to higher customer satisfaction. For example, U.S.-based dropshipping delivers within 2 to 5 days, compared to 7 to 30 days from overseas suppliers. However, local suppliers have higher product costs and which lowers your profit margins.

How Profitable Is Amazon Dropshipping?

Amazon dropshipping can be highly profitable if you are willing to take on the risks. Beginners can earn $500 to $2,500 a month within their first year. Experienced sellers earn an average of $2,000 to $10,000 a month. However, these stores either run ads, have built an audience organically, or did both. This involves a lot of time, money, and risks.

How I Earn a Sustainable Monthly Income Without Selling Anything

My local lead generation business earns me a sustainable monthly income without selling anything. As a type of digital real estate business, I rent out my high-traffic websites to local businesses. This leads to predictable monthly income instead of the inconsistency of dropshipping sales. I use local SEO to rank these sites on Google in which they attract organic traffic. I do not run any paid or organic marketing campaigns. This lessens the time I need to spend on the business and lowers my operating costs. I earn $500 to $3,000 a month from each site with profit margins as high as 95%.

Competition is one of the biggest problems with dropshipping. With local lead generation, I only have to outrank a handful of sites. Scaling a dropshipping business means automation. This involves a higher budget for marketing and outsourcing. To scale a local lead generation, you only need to repeat the rank-and-rent business. Because it’s mostly hands-off, you can scale quickly as much as you want. I have dozens of sites that bring in over $52K a month. Local lead generation is my recommended online business for 2025.