Allie Bloyd Local Marketing Mastery Review: Is the AB3 Strategy Effective & What Are the Alternatives?
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Local Marketing Mastery is a 12-month lead generation mentorship by Allie Bloyd. It helps local business owners and marketers create an “Automatic Customer” system. The course centers on the AB3 Ad Strategy that helps users create Facebook and Instagram ads. The focus is to automate 90% of sales and client management tasks. This will reduce reliance on manual work, reduce human error, and increase scalability. Students get live coaching calls, 100+ videos, and a resource library. The program specializes in using Facebook and Instagram paid ads. Allie Bloyd also offers a DFY marketing system.
I found no reviews for the Local Marketing Mastery program on any review sites. However, there are some video testimonials from students on Allie’s YouTube channel. There is a negative review on the BBB for Allie Bloyd media. Later in the review, we’ll measure how the AB3 Ad Strategy of using Meta Ads stand against local lead generation, which my go-to framework for cost-efficient, sustainable lead generation.

Daniel booked a call to see if he would work with Allie Bloyd. However, he was disappointed at the experience. He complained about all the forms and automated junk. Daniel also pointed out that the representative, Tara, was very unprofessional.
There is also one complaint on the BBB. It’s from a customer who wanted to buy the mastermind but was charged for an upsell. They also complained about the rudeness of the customer service. They did receive a refund for both the upsell and mentorship.
In my 10+ years of experience with online marketing, Facebook and Instagram ads as taught by Local Marketing Mastery are like JetBlue baggage fees, where carry-ons, checked bags, seat picks, and priority add-ons stack. With Meta Ads, you deal with rising CPMs and CPCs while spending more each week just to reach the same audience, so margins thin before campaigns even taxi. Then there’s the algorithm, which is like the 2024 total solar eclipse path, where maps update, viewing zones shift, and a passing cloud erases the moment. Algorithm tweaks, attribution changes, and policy nudges keep rewriting visibility, so performance swings even when the creative and offer stay constant.
In this article, you will discover what the AB3 Ad Strategy is and what Local Marketing Mastery offers. You will also learn about their done-for-you program and if their students are successful. I’ll also talk about Allie Bloyd and if her lead generation strategy is effective. Later in the review, we’ll measure how the AB3 Ad Strategy of using Meta Ads stand against local lead generation, which is my go-to framework for cost-efficient, sustainable lead generation.
What Are the Pros and Cons of Local Marketing Mastery?
| Pros | Cons |
|---|---|
| Allie Bloyd has over a decade of experience working as a digital marketer | No price transparency |
| The comprehensive program is good for both marketers and business owners | Lack of reviews online |
| Allie Bloyd media also offers a tailored done-for-you marketing system | The focus is on paid Facebook and Instagram ads has no organic traffic training |
| Price | There is no price listed for Local Marketing Mastery. There are reports that it costs around $6,000. |
|---|---|
| Refund Policy | There are no refunds for Local Marketing Mastery or any of Allie Bloyd's programs. |
| Origin | Allie Bloyd media was founded in 2018 |
| Reputation | Reviews for Allie Bloyd are sparse |
What Is Local Marketing Mastery’s AB3 Advertising System?
Allie Bloyd’s AB3 Advertising System is a proprietary marketing method that optimizes Facebook and Instagram ads for local businesses. The AB3 method helps local businesses get a steady stream of leads and sales. It cuts wasted ad spend and boosts profits. The system is scalable and adaptable. It lets businesses automate most of their advertising while remaining personal and effective. It is also designed to optimize ads as market conditions change.

The AB3 Advertising System has three levels of ad campaigns. They work together to create a unified marketing approach.
- Level 1 - Awareness and Engagement: This stage is to introduce your brand to a cold audience. These are people who may not have heard of your business before. The goal is to build brand awareness. We want to engage potential customers with attention-grabbing content.
- Level 2 - Consideration and Trust-Building: The goal is to nurture the audience’s relationship from Level 1. It means showing them targeted content. It should build trust and encourage them to see your product as a solution to their needs.
- Level 3 - Conversion: The final stage is all about driving action. This level targets warm leads. These are people who
What Are the Key Components of Local Marketing Mastery?
Building a Predictable Selling System: The course helps users create a client-acquisition system. It reduces reliance on inconsistent agency results and manual processes.
Automating Business Processes: Learn to automate 90% of client acquisition and management tasks. This can help businesses scale efficiently and reduce human error.
Four-Step Growth Process:
- Identify Your Ideal Offer: Learn to package and position your products/services effectively.
- Pick the Right Strategy: Implement marketing strategies that align with your business goals.
- Get More Leads & Sales: Use the AB3 Ad Strategy to maximize ROI from paid ads.
- Automate Your System: Streamline processes to enhance efficiency and scalability.
Support and Resources: Participants get 4 to 6 hours of live coaching calls each week. They also get a video portal with tutorials and a library of resources and templates. The program also offers daily support through a private Facebook group.
Local Marketing Mastery Key Modules
- Identifying the Ideal Offer: This module shows how to package and present your products or services to prompt customer action.
- Strategic Marketing Implementation: You’ll learn to market your offers on the right platforms. You’ll use strategies that align with your business goals. This will maximize your reach and impact.
- The AB3 Advertising Method: This module covers Allie Bloyd’s AB3 method. It teaches you to set up and optimize Facebook and Instagram ads for a strong ROI.
- System Automation: You’ll learn to streamline operations and reduce errors. You’ll get more done with fewer resources. This will make your business efficient and scalable.
- Social Marketing System Implementation: This course section helps you set up a system. It will maximize your ad ROI, from lead generation to client conversion.
What Is the Local Marketing Mastery Build & Scale Package?
Allie Bloyd’s Build & Scale Package is a done-for-you marketing service. It is for business owners who can manage their marketing but need expert help. The package comes with a fully built marketing system.

Below is what the package comes with but not limited to.
- Pre-Built Funnels
- Email Drip Campaigns
- SMS Campaigns
- Appointment Booking Systems
- Online Sales Systems
- All Necessary Workflows or Automation
- Google Review & Reactivation
Campaigns - Calendars Booking Systems
- Ad Creative Templates
- Ad Copy Templates
- Video & VSL Scripts
- Any Other Needed Assets
These packages are ideal for businesses that want to set up their marketing systems correctly the first time. Doing so will let them scale efficiently without the usual trial and error.
Who Is Local Marketing Mastery For?
- Aspiring freelance digital marketers who want to learn how to generate leads.
- Digital marketing companies who want to learn how to better serve their clients.
- Business owners who want to learn how to generate their own leads.
Are Students of Local Marketing Mastery Successful?
There are successful students who grew their businesses after taking Local Marketing Mastery. Allie posts some of their video testimonials on her YouTube channel.
Chris Haigh Grew His Soccer Coaching Business By Over $100k in a Year

Chris Haigh, owner of Goalkeeper School, saw big growth in his soccer coaching business. He increased his revenue by over $100,000 in just one year. Chris wanted to grow his business locally but didn’t know how. So, he joined the Local Marketing Mastery program. In 14 months, including two months free, Chris worked with Ali’s “Local Media Mastery Program.”
With Ali’s expert guidance, Chris’ revenue soared from $40,000 to $160,000 a year. Ali gave invaluable advice, answered questions, and supported Chris. This greatly contributed to the success. Chris stressed that the program effectively streamlined his business into one system. He highly recommends Ali’s program to anyone wanting to improve their business.
Who Is Allie Bloyd?

Allie Bloyd is a top digital marketing expert and business coach in Louisville, Kentucky. With over a decade in the industry, Allie has a reputation for driving revenue growth for her clients. She uses innovative social media ads and automated client acquisition systems. She earned the ClickFunnels 2 Comma Club Award for generating over $1 million from a single sales funnel.
Allie is the founder of Allie Bloyd Media. She mentors and trains through her program, Local Marketing Mastery. Besides her work with local businesses, Allie is also a prolific content creator. She hosts the Marketing Ink Podcast, where she shares insights on digital marketing. She also runs a YouTube channel with tutorials on Facebook and Instagram ads.
Allie has a graphics design degree from the Sullivan College of Technology and Design. She has worked with businesses of all sizes, from local stores to large agencies. Her expertise and relatable teaching style make her a sought-after speaker at major marketing events. Top publications like Forbes and Social Media Examiner have featured her.
Is Allie Bloyd’s AB3 Lead Generation Strategy Effective?
Allie Bloyd’s AB3 lead generation strategy can be effective, but there are plenty of risks and downsides. A major issue is the cost. Paid ads can be expensive, especially in competitive markets. WebFX says Google Ads can cost $100 to $10,000 per month. Most businesses pay $0.11 to $0.50 per click and $0.51 to $1,000 per 1,000 impressions. This cost does not always yield a good ROI. This is especially true if the ads are not well-optimized or fail to reach the target audience. Also, paid ads need constant monitoring to stay effective. This is time-consuming and requires expertise that many businesses lack. This need for optimization can distract from other critical business areas.
There’s a risk of ad fatigue. It happens when customers tire of repetitive ads. This leads to lower returns over time. A study by Optimove found that 81% of US consumers unsubscribe from brands that send too many messages (eMarketer). Also, paid ads can be blocked, so they are less effective. With the rise of ad-blockers, many in the target audience may never see the ads. Recent data shows that 52% of Americans are now using ad blockers, up from 34% in 2022 (Forbes). This makes the ad investment less worthwhile. Consumers are also growing skeptical of paid ads, making it harder to connect with them.
Over-reliance on paid ads can create a dependency. Businesses may then struggle to generate leads organically. This limits their long-term sustainability. Relying too much on paid ads can hurt long-term growth. It may lead to neglecting organic marketing strategies, like content marketing and SEO. These strategies are crucial for growth.
Are There Other Ways to Generate Leads for Local Businesses?
There are other ways to generate leads for local businesses . You can use SEO to improve the website’s visibility on search engines. This ensures potential customers can easily find and engage with the business online. Hosting or joining local events can help you connect with your community. It builds relationships and trust. Also, encouraging happy customers to refer others can help. Traditional methods like cold calling and emailing can also grow your customer base.
What Are Some Local Marketing Mastery Alternatives?
- Ashley Braswell’s The Paid Ad Academy : This course teaches Meta/-Facebook ad strategy, creative hooks, audience targeting, and tech setup for beginners aiming to scale their paid ads.
- Justin Lalonde’s AdEngine : A program aimed at advertisers and media buyers that covers conversion tracking, ad types, and campaign optimization across multiple platforms.
- Ed Leake’s God Tier Ads Framework : A specialized Google Ads-focused course offering templates, checklists and SOPs for professionals wanting deep PPC mastery.
Final Verdict: Is Local Marketing Mastery’s AB3 Strategy the Best Long-Term Strategy for Lead Generation?
Local Marketing Mastery’s AB3 Strategy is not the best long-term strategy for lead generation because it depends heavily on Meta ad platforms, ongoing monitoring, and paid traffic to stay effective. The approach lacks sustainability without consistent ad budgets and performance tracking. Long-term lead generation should focus on building assets that grow over time, not burn resources.
Is Local Lead Generation More Sustainable Than Meta Ads?
In my opinion, local lead generation is more sustainable than Meta Ads because it builds long-term traffic through organic search rather than relying on continuous ad spend.
Comparing Meta Ads to local lead generation is like Wheel of Fortune versus Olympic National Park. Wheel of Fortune means spinning again and again, buying vowels, chasing the board as it changes under bright lights. Similarly, Meta Ads budgets rise, audiences shift, and you keep paying just to stay seen while margins thin. Olympic National Park captures local lead generation instead in that visitors arrive steadily with little daily effort and zero paid marketing.
Why Is Local Lead Generation the Best Strategy for Long-Term Growth?
Local lead generation is the best strategy for long-term growth because it builds SEO-ranked digital assets that consistently drive leads without the cost and volatility of paid ads. Once your site ranks, it becomes a self-sustaining lead source you can rent out for recurring monthly revenue.

One of my clients is Santa Monica Elite Roofing, 2308 Santa Monica Blvd Santa Monica, CA 90404, 424-334-4838, https://santamonicaeliteroofing.com/. When 5 of my leads closed for $67,650 in 1 month, I earned $3,382 from 5% commissions.
If you’re looking for a scalable business model that doesn’t require constant ad spend or optimization, learn more about how local lead generation works.

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