Local Marketing Mastery is a 12-month lead generation mentorship by Allie Bloyd. It helps local business owners and marketers create an "Automatic Customer" system. The course centers on the AB3 Ad Strategy that helps users create Facebook and Instagram ads. The focus is to automate 90% of sales and client management tasks. This will reduce reliance on manual work, reduce human error, and increase scalability. Students get live coaching calls, 100+ videos, and a resource library. The program specializes in using Facebook and Instagram paid ads. Allie Bloyd also offers a DFY marketing system.

I found no reviews for the Local Marketing Mastery program on any review sites. However, there are some video testimonials from students on Allie's YouTube channel. There is a negative review on the BBB for Allie Bloyd media.

Daniel booked a call to see if he would work with Allie Bloyd. However, he was disappointed at the experience. He complained about all the forms and automated junk. Daniel also pointed out that the representative, Tara, was very unprofessional.

There is also one complaint on the BBB. It's from a customer who wanted to buy the mastermind but was charged for an upsell. They also complained about the rudeness of the customer service. They did receive a refund for both the upsell and mentorship.

In this article, you will discover what the AB3 Ad Strategy is and what Local Marketing Mastery offers. You will also learn about their done-for-you program and if their students are successful. I'll also talk about Allie Bloyd and if her lead generation strategy is effective.

Local Marketing Mastery Pros and Cons

What Is the AB3 Advertising System?

Allie Bloyd's AB3 Advertising System is a proprietary marketing method. It optimizes Facebook and Instagram ads for local businesses. The AB3 method helps local businesses get a steady stream of leads and sales. It cuts wasted ad spend and boosts profits. The system is scalable and adaptable. It lets businesses automate most of their advertising while remaining personal and effective. It is also designed to optimize ads as market conditions change.

The AB3 Advertising System has three levels of ad campaigns. They work together to create a unified marketing approach.

What Are the Key Components of Local Marketing Mastery?

Building a Predictable Selling System: The course helps users create a client-acquisition system. It reduces reliance on inconsistent agency results and manual processes.

Automating Business Processes: Learn to automate 90% of client acquisition and management tasks. This can help businesses scale efficiently and reduce human error.

Four-Step Growth Process:

1. Identify Your Ideal Offer: Learn to package and position your products/services effectively.
2. Pick the Right Strategy: Implement marketing strategies that align with your business goals.
3. Get More Leads & Sales: Use the AB3 Ad Strategy to maximize ROI from paid ads.
4. Automate Your System: Streamline processes to enhance efficiency and scalability.

Support and Resources: Participants get 4 to 6 hours of live coaching calls each week. They also get a video portal with tutorials and a library of resources and templates. The program also offers daily support through a private Facebook group.

Local Marketing Mastery Key Modules

What Is the Local Marketing Mastery Build & Scale Package?

Allie Bloyd's Build & Scale Package is a done-for-you marketing service. It is for business owners who can manage their marketing but need expert help. The package comes with a fully built marketing system.

Below is what the package comes with but not limited to.

These packages are ideal for businesses that want to set up their marketing systems correctly the first time. Doing so will let them scale efficiently without the usual trial and error.

Who Is Local Marketing Mastery For?

Are Students of Local Marketing Mastery Successful?

There are successful students who grew their businesses after taking Local Marketing Mastery. Allie posts some of their video testimonials on her YouTube channel.

Chris Haigh Grew His Soccer Coaching Business By Over $100k in a Year

Chris Haigh, owner of Goalkeeper School, saw big growth in his soccer coaching business. He increased his revenue by over $100,000 in just one year. Chris wanted to grow his business locally but didn't know how. So, he joined the Local Marketing Mastery program. In 14 months, including two months free, Chris worked with Ali's "Local Media Mastery Program."

With Ali's expert guidance, Chris' revenue soared from $40,000 to $160,000 a year. Ali gave invaluable advice, answered questions, and supported Chris. This greatly contributed to the success. Chris stressed that the program effectively streamlined his business into one system. He highly recommends Ali's program to anyone wanting to improve their business.

Who Is Allie Bloyd?

Is Allie Bloyd's Lead Generation Strategy Effective?

Allie Bloyd's AB3 lead generation strategy focuses on using paid social media ads. While paid ads can be effective, there are plenty of risks and downsides. A major issue is the cost. Paid ads can be expensive, especially in competitive markets. WebFX says Google Ads can cost $100 to $10,000 per month. Most businesses pay $0.11 to $0.50 per click and $0.51 to $1,000 per 1,000 impressions. This cost does not always yield a good ROI. This is especially true if the ads are not well-optimized or fail to reach the target audience. Also, paid ads need constant monitoring to stay effective. This is time-consuming and requires expertise that many businesses lack. This need for optimization can distract from other critical business areas.

There's a risk of ad fatigue. It happens when customers tire of repetitive ads. This leads to lower returns over time. A study by Optimove found that 81% of US consumers unsubscribe from brands that send too many messages (eMarketer). Also, paid ads can be blocked, so they are less effective. With the rise of ad-blockers, many in the target audience may never see the ads. Recent data shows that 52% of Americans are now using ad blockers, up from 34% in 2022 (Forbes). This makes the ad investment less worthwhile. Consumers are also growing skeptical of paid ads, making it harder to connect with them.

Over-reliance on paid ads can create a dependency. Businesses may then struggle to generate leads organically. This limits their long-term sustainability. Relying too much on paid ads can hurt long-term growth. It may lead to neglecting organic marketing strategies, like content marketing and SEO. These strategies are crucial for growth.

Other Ways to Generate Leads for Local Businesses

There are other smart ways to generate leads for local businesses. You can use SEO to improve the website's visibility on search engines. This ensures potential customers can easily find and engage with the business online. Hosting or joining local events can help you connect with your community. It builds relationships and trust. Also, encouraging happy customers to refer others can help. Traditional methods like cold calling and emailing can also grow your customer base.

Get Free Organic Leads With The Local Lead Generation Model

Local lead generation is a strategy and business model that uses SEO to create organic traffic. Using SEO to rank a website on Google will ensure visibility and flowing traffic. Backlinko says 46% of all Google searches are for local info. This shows the need for local SEO. The downside is that it could take up to a few months before it ranks. A First Page Sage study found that SEO campaigns usually yield a positive ROI after 6-12 months. But compared to running ads, it is cheaper and more sustainable. Forbes Advisor says SEO can give a 200% ROI. It's a top, low-cost marketing strategy. Since you don't run any ads, the costs and risks are very low. In the long-run, it will be more time and cost efficient.

Local lead generation as a business model works with the rank-and-rent method. Once you learn how to rank sites, you can rent them out to local businesses. As long as the sites are ranked, the traffic will keep flowing, and you will earn passively every month. This makes it a great part-time business. It is also highly scalable. You simply need to repeat the rank and rent process. There is no limit to how high you can scale. This makes local lead generation a great full-time business.