Lately, marketing for local businesses has become a key aspect for all online marketing experts, and Allie Bloyd has emerged as a true expert in the field.
Through her methods, Allie has helped her clients make 6 or 7 figures, and she even won the prestigious 2 Comma Award for herself: pretty impressive!
This badass tattooed mum hailing from Louisville, Kentucky, has already helped loads of local business rethink their marketing strategies with her previous course Remodel Your Marketing and things have taken off from there..
She has been interviewed by Forbes and other prestigious magazines and has become known by her motto: 'to get leads, to get clients, you don't need an ad, you need a system'.
According to Allie, by signing onto her course, in just 12 weeks, she will not only teach you her facebook and instagram marketing strategies that won her a 2 Comma Club Award.
She will also bring in her clients consistent results, helping you build each and every asset, providing you with all the templates and frameworks you need to execute quickly.
That doesn't sound too shabby, huh!
Enough of all the praise for Allie, though, I'm going to tell you what you really want to know from this review:
But before we carry on to a more in-depth review of the course, just a couple of words about me. After all, you if you don't know what I have achieved, how can I expect you to take my reviews seriously?
Right until 2014, I was working in a 9 to 5 job, that was giving me nothing and was really killing me.
My life changed completely when I discovered a method to build and organically rank websites for free, generating leads for my clients.
I created that website you see above, for a tree care company, in 2015, and since then, without having to touch it, in 5 years, it has brought me a passive income of $2000 a month.
That's more than $100k up to now, guys! And it ain't stopping!
The Lead Generation business model is clearly the best way to generate passive income and escape the 9 to 5 rat-race. But there are different ways of doing it.
If you're interested in my method, learn more about lead gen here!
Without further ado, let's get into Allie's course review!
Local Marketing Mastery is designed to work with any niche your business may be in, from redecoration to plumbing, from tree care to roofing.
It claims to be a good fit for all levels of businesses provided that you have a local business and are willing to use Facebook Ads and Instagram to find your leads.
Local Marketing Mastery
The course promises to educate you during a twelve-week intensive, bringing leads to your business through Facebook Ads, Instagram and mails.
As Allie says, you'll: 'get daily leads, consistent revenues from Facebook and Instagram Ads without the confusion!'.
Here are some preliminary infos on the Local Marketing Mastery course right off the bat:
In this module, Allie insists on the importance of having a strategy implemented if you even want to start thinking of making your business succeed.
What is it that you're trying to accomplish? Who are you trying to reach? How do you plan on reaching your possible leads? Once you get a lead, do you have what it takes to provide them with what they need?
2) Thought Out Offers
According to Allie, your offers are the foundations of your success and knowing how to draft an irresistible offer is key to having a good ROI.
9 times out of 10, when starting her course, Allie's students don't have an offer drafted.
Takeaway from Module 2:
Having Allie help you out with her input on your pricing, sales process, and value ladder is definitely one stumbling block that would be difficult to go through on your own. Allie's experience in the field is going to go a long way in helping you.
3) Optimizing Social Media
Once an offer is packaged it is time to intensify optimize your online, be it Facebook, Instagram, Twitter or any other platform you wish to fine tune.
This is all about being crystal clear about who you are and how you can help them, including the call to action and the various steps you want your clients to take.
Taking care of branding and giving all your profiles the same cohesive vibe is also part of optimizing your presence online, and Allie will help you with this process.
4) Content Plan
Your content plan will be completely based on what you will be posting on social media, and will get your audience to identify themselves as interested.
Content plans need to be focused around your offers, and Allie points out that you shouldn't waste time on content that does not make the client pick you.
5)Ads: Thinking About Them, Where and How
Where are you going to be advertizing? Your creative creation will be influenced by what platform you are going to be advertizing on.
Allie will help with the creative part of the structure, but will also teach the back-end of ad creation, helping you set them up the correct way!
You will also be receiving a fully developed Ad Strategy using Allie's AB3 Ad System, coordinating to your client buying cycle.
Takeaway from Module 5:
Allie's constantly updated systems are supposed to help you with the inevitable bans and algorithm changes on the Facebook platform. As we all know, though, there really is no way around Facebook's AI and sometimes Ads will be banned for no reason.
6) Destination – Where You Are Sending One
In this module, Allie is going to teach you all about where you are sending a client, whether on a landing page or a funnel.
Allie is going to provide you with her own creative templates for posts, ad images, video templates, email and funnel graphics, & Lead Magnets, so your task won't be as daunting!
7) Next Steps: Setting Up a Call
Once the landing page or funnel has been successfully put in place, you will want to learn how to set up a call to further discuss business with your client, or have your client choose a convenient time for you to call them.
Don't worry if all of this sounds overwhelming, as you're going to be provided with a copy of one of Allie's fully built and effective follow up systems, complete with automations.
No client will slip through your funnel again!
8) Sales Process
According to Allie, many businesses won't know what to do with the leads once they start coming in: what to do in this case?
Allie Bloyd Media is here to make it easy for you to make it easy for your lead to want to close the deal. As a business owner, you will have to work for the sale, and implement a checkout page, a booking system, or the request for a consultation.
The optimization of your sales process, will help you convert more leads into sales. Allie is going to provide you with sales scripts to help you in this crucial step.
9) Calls to Action
The end of the process is telling people what you want from them and asserting your offers, while the client might be unsure of where to go to from where he is at that moment.
The marketing may produce a massive amount of leads, but without a valid call to action, you will be losing all those leads that you have worked hard to generate.
Takeaway from Module 9:
Access to all past phone recordings will provide you with many different ideas for your call to action: beat that client insecurity with the best call to action for your business. You've got Allie on your side!
10) Follow Up Campaigns
Follow up campaigns are necessary if you want to tailor your offer to the individual customer. A lead that does not book a call, for example, will require another campaign from one who has booked a call and is willing to buy that one product by you.
Like all other steps, follow up is fundamental and it really requires you to think out of the box in order to position the client in the right follow up campaign.
The Verdict: the Good and the Bad
Before I go on and look at the pros and cons of Allie's course, I want to reply to those early questions I'd set down, and that anyone reading a review wants to know immediately.
Allie's course is a solid introduction to the world of lead generation for local businesses. It really covers all the spots that a new business might need to learn in order to make the best out of the possibilities of online marketing.
The course definitely delivers what it promises. There are video testimonials of many satisfied clients, and as a business woman herself, Allie has manage to go to 7 figures, winning the prestigious 2 Comma Award.
By signing up to Allie's course, not only will you be getting 3 Calls per week For 12 weeks to keep you educated, motivated and on track, but you will also be invited to attend 3 weekly classes and a Q&A on every Friday, to get an answer to all your questions.
Allie Bloyd is definitely not a scam: she has made it to the top of her game herself, and now wants to share her winning system with other smaller businesses who want to improve their lead/conversion rate.
As to the cost, as you have seen above, you will be shelling out $6,000 for the course. This amount of cash is bound to send quite a few business people running for the hills, but you really are getting a lot from Allie and her team.
My Favorite Option and #1 Online Business Model
That Earns Me $50k+ Per Month.. Passively.
Why Organic Lead Generation is Better Than Doing FB Ads
Now I don't want to sound like I am knocking Allie's course down. If you are looking for a Facebooks and Instagram Ad oriented course for your business, I think this is a very good course to consider.
I just happen to think this is not the most cost-effective way of making money online in 2020.
I have put money into Facebook Ads, and a whole lot of it, and they are simply not reliable.
Reasons why I don't like Facebooks Ads.
I run a $50K per month lead generation business but all of my leads are generating through free traffic or SEO. So it's pretty much passive income, I don’t have to worry about the performance of my ads or anything.
The websites I create rank on the first page of Google, in the so-called map pack, and the leads just start pouring in.
So it's pretty much passive income, I don’t have to worry about the performance of my ads or anything. Once my site ranks it generally stays ranks with very little to no maintenance.
Don’t get me wrong you can still make money going through Local Marketing Mastery curse, and if you choose to buy a course for that, I could see myself going for Allie's course too.
The problem with Facebook or Instagram Ads is that you are constantly looking at your at your stats and how your funnel is doing, dreading the next Google update that will mess it all up. How many people are clicking on your content, and out of those people, how many actually end up buying what you are advertising?
Lead Generation is much more chilled and stress free, and once the money starts rolling in, it won't stop. Trust me, I make more than $ 50k a month with it.
If you know how to generate leads with free traffic, you can virtually go into any niche and create amazing level results for you and your clients.
That’s how 90% of my multiple 6 figure income is generated. And I should add that it's passive income, because, you see, free traffic never stops.
In 2020, even during Covid-19, I continue to build more lead gen sites and I write at least 1 blog post for this site, because I’ve come to realize that these are the high-income producing activities because it directly increases my free traffic every month.
If you want to know how I went from a corporate job to six figures a year through lead gen, click the button below!