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How to Make Money on Instagram in 2020

August 16, 2020

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In this article,

I'll show you how to make money on Instagram this new decade,

answering many commonly asked questions like 

"How many followers do I need on Instagram in order to make some serious dough?"

or simply,

"How can I monetize my Instagram profile?"

And this is the part where I post some statistics showing how social media is growing faster than Elon's rockets pass through the atmosphere.

But really that's unnecessary, as we all know that Instagram is nearly half the size of Facebook, 

having just crossed the line to achieve its first billion followers in 2019. 

What does that mean?

Simply put,

That means a ton of opportunity is present for the person who has eyes to see. 

Instagram is a field waiting to be harvested. 

But since you are here, 

you obviously are aware of that fact. 

4 Ways to Make Money on Instagram in 2020


Tactic 1: Monetize your Photos

While you might not consider yourself Ansel Adams,

chances are your photos are valuable to someone in today's world.

Since Google rolled out the update that values real photos over stock photos,

more and more companies are updating their websites to be of real people

(not necessarily their employees).

5 Monetization Strategies to Make Money Selling Your Instagram Photos in 2020

Photo Monetization Strategy 1: Sell to Stock Photo Dealers

If your Instagram profile consists of pics more in the genre of scenery and landscapes,

your images could be uploaded to one of any number of photo-selling websites,

where you'd get a portion of the purchase price should any buyers stop in and take a fancy to your casual, yet impressive Instagram photography.

Here's a list of 29 sites that license your images to be used online:

How do you sign up to sell your photos?

Well, each dealer’s process is a bit different,

But generally speaking,

it’s a bit like applying to college,

send them an application and a sample of your work,

they say yes or no,

if you get rejected,

simply reapply using a different portfolio and incorporating any feedback from the company you got the last time.

Maximizing The Stock Photo Strategy:

The key to making a solid chunk of change through marketing your Instagram photography online isn't through uploading your images to simply one online vender.

To see some real cash come in the door,

submit your images to multiple photo licensing agencies,

so that they are shown in a multiplicity of places.

Keep in mind that each online agency will require you to either pass a test or submit some sample images or both.

So it’s not instant

And if you are applying to a ton of places,

Make sure to stay organized using a spreadsheet such as an online Google Sheet or a traditional Microsoft Excel sheet.

It does take some time, but with persistence, you can make thousands per year as your portfolios grow in size.


Photo Monetization Strategy 2: Locally, in person

The second way to monetize your photos is local.

In this section,

We’ll talk about selling in 3 distinct areas:

  • Farmers Market
  • Coffee Shops and Cafes
  • Spring Business Expo’s and Summer Festivals
Make Money by Taking Your Instagram Photos to the Farmers’ Market

Head over to your local farmers market,

set up your table and some easels and stun the crowd with your popping photography.

Now the trick with this strategy,

is to target the right farmers market.

I’ve found there’s markets where everyone is trying to nickel and dime the vendors,

And then there’s other markets where the customers are a little more affluent,

Looking for high quality natural, organic goods and items.

But if you find the right one and bring a solid portfolio of your pristine Instagram photos,

You can make some good money. 

Generating Cash in Coffee Shops and Cafes

Coffee Shops are often run on a super tight budget,

So they are often open to displaying Instagram photo prints that you want to sell.

How to find a coffee shop that will help you:

Step 1: Know Your Territory

With your micro-niche in mind,

Head over to the Yellow Pages,

And look up coffee shops and cafes.

Picture of Google maps

San Francisco Coffee Shops

Step 2: Organize Your Prospects

When you have the list from Yellow Pages,

put them into a spreadsheet

(you’ll want to be able to continually reference them as you contact them)

Include the following information in the columns:

  • Business Name:
  • Contact Name: (you’ll learn this after you contact them)
  • Phone Number:
  • Address:
  • Email:
  • Contact Form Link: (so you can reach out to them easily)
  • Facebook Messenger Link: (to their company’s FB page)

I know that seems like a lot of information,

But you’ll be glad you did when you get into the follow up process.

When you are reaching out to many different businesses,

You might consider investing a small monthly amount in a CRM,

A contact-relationship-management system.

You can go the traditional route and use a long standing company like Salesforce

(their package starts at 25 dollars a month)

Or you could use a service with only a few years in the tracking space like Pipe Drive.

(they start their monthly package at 17 dollars a month)

Step 3: Reach out to Your Identified Opportunities

Suppose that you’ve located 100 potential coffee shops and cafes within an hour’s drive of your house.

If you reach out to 5 a day,

you’ll have them all contacted within a month.

But,

I’m telling you,

If you only reach out to them once,

a single time,

You probably won’t have much luck.

You want to build a relationship with your prospective cafés.

If you work as a digital nomad or freelancer,

From your laptop,

You might consider frequenting each of the businesses,

Spending a few hours a day in 3 or 4 of them that are located in close proximity to each other.

You want the owner of the business to begin to recognize you as a regular patron.

Why invest your time this way?

Think of this way:

Are you more inclined to say yes to someone you are familiar with or a stranger who contacts you out of nowhere wanting you to do something for them?

If the café owner sees you as a regular patron,

they will see you as someone who brings value to the café.

By investing your time at the shop,

You’ll have positioned yourself as a person of value.

That way,

the café owner is significantly more likely to do business with you,

advertising your prints for you.

Sell Your Instagram Photos at Business Expos, Trade Shows and Summer Festivals
Step 1: Reserve (and Plan) Your Space

Having your own booth at an event is both a logistical necessity and a legitimating factor.

You need a space to display your photos and you’ll need to let the event planners know.

Generally at the expo,

You’ll have a 8 foot by 8 foot booth,

Where you can put a table in the front,

And photo easels in the back.

Step 2: Polish Your 30 Second Pitch

When someone walks up to your booth,

You want to have an idea of what you will say to them,

Whether it’s simply basic conversation questions or

Pitching them on your pictures.

In my experience,

The best way to approach is softly.

If you seem too eager,

You must scare the person away.

If you don’t engage with them at all,

You might be seen as disinterested or uncaring.

Try to run a middle ground between the two.

Step 3: Have an Attendee Magnet

Having a drawing or contest or candy,

Will encourage people to check out your booth’s offerings.

8 Different Ways to Attract Trade-Show Attendees to Your Booth

1-Organize Your Booth

The way that your booth is laid out,

 both functionally and aesthetically

will make a large difference in how much attention your photos receive from passersby.

The easiest thing to have is a large sign that clearly tells people who you are and what you do.

An easy place to get a banner for your business at a super cheap price is Vistaprint.

As you figure out what you are all going to show off in your booth,

Know that there are 3 things that keep people’s attention at tradeshows more than anything else.

Provide food, drinks (non-alcoholic), and entertainment.

People love having fun and being fed.

2-Have a Unique Offering
Building on the contest/drawing idea mentioned at the beginning:

4 Ideas to Differentiate Your Booth:
Photo contest

This type of contest kills 2 birds with one stone:

First, you gain more attention on Social media,

and second, you bring more traffic to your booth.

To maximize the effectiveness of your photo contest,

Create a hashtag specifically for your booth at the event,

Which you can then encourage guests to upload a photo of your tradeshow booth on Instagram.

Then, at the end of the day,

All you need to do is select a winning photo

and invite your winner to collect their prize!

Counting Contest

Encouraging your guests to count the items in a jar or see-through bucket is a super simple way to motivate tradeshow attendees to come to your booth.

By placing a jar of M&M’s®, coins, marbles, or other small objects inside a glass jar

(it’s best if it’s relevant for your industry)

Then,

Your participants will simply write their guess

And their contact information on slips of paper

(or post their guesses on Instagram with your booth’s hashtag)

And you can contact the winner after the expo.

Carnival Game Contest

Remember the ring toss, the basketball hoops, and bean bag toss from when you were young?

Believe it or not,

They are still entertaining today,

And in a crowded trade show setting,

They can be a nice distraction amidst the sea of promotion.

Here’s a more complete list of carnival games:

  • 4 in a Row
  • Basketball
  • Bottle Ring
  • Can Smash
  • Knock Down Boards
  • Match Color
  • Pinball Roll
  • Tic Tac Toe
  • Tell the Difference Contest

"Tell the Difference" Contest

Note the opportunity in a "Tell-the-Difference" Contest:

You can: Show off your photography editing skills

And challenge the expo participants to locate the 5-7 differences between two slight different photos.


3-Create a Relaxed Atmosphere

Trade shows tend to be high energy places,

Which can tire people out fairly quickly.

If your booth offers a place where people can refresh and recharge,

You’ll be different than the vast majority of booths.


4-Make Your Booth Interactive using Call to Actions

You can use the Tradeshow or expo to build your Instagram following if you tell people that to have a chance to win your business’s prize,

They need to take a selfie with your booth in the background and put your hashtag in the caption.


5-Have Plenty of Swag

SWAG is an acronym for “Stuff We All Get”

Each business has items that have their business name and information on them.

Make sure that you have some stuff that you can hand out to people with your name and contact information on it. 

If your budget is small, 

get some business or post cards from Vistaprint or Moo

(no, I'm not an affiliate. Just want to help you get what you need.)

If your budget is a little bigger,

look into buying swag from the million vendors out there. 

To learn more about how the promotional product business works, 

I've written an article explaining swag


6-Play a Short Video or Slideshow

This idea is based on creating a wow-factor at your booth.

Put together your most eye-catching,

Visually astounding,

Pictures.

This way you can draw people in.

Get attention on your pictures.


7-Host an Event at Your Booth

Do a Demonstration at Your Booth

Some Instagram specific ideas could be showing how you touch up a photo after you take it,

perhaps by projecting your screen onto a flatscreen tv.

You could also put together a training on how to take great photos.

People dig education.

Give it to them.

Show them 

as Roger Rabbit used to say,

the scoop, 

the lowdown on  how you’ve taken your best photos.

Explain and demonstrate how you’ve snapped the images that you show on the slideshow.

8-Explore Sponsorship Opportunities

Trade shows and expos always have places where businesses can display their name and logo,

To get more attention to their brand.

Here's an example of some sponsorship opportunities that were available at an expo:

Often these places will be on the expo maps handed out to all the participants,

Or on signage in commonly traveled corridors.

Step 4: Do Your Homework

Make sure that you know the businesses around you and how you can help them.

It never hurts to build relationships and connections.

Remember what Zig Ziglar said,

“If you help enough people get what they want,

You can have everything you want.”

After you’ve gotten the attention of expo attendees,

You need to direct that attention somewhere.

The goal is for people to buy your photos,

So showing them off,

Finding creative ways to have people interact with them is priority.

Step 5: Publicize Your Upcoming Presence at the Show or Expo

If you are going to spend the time and money to display your photos at your local expo,

It would be a good idea to let people know that you are going to be at the trade show.

Consider giving your followers a heads up on social media that you’ll be there,

Notifying them many times of your upcoming presence at the show.


Photo Monetization Strategy 3: Create a Waiting Room Photo Book

A coffee table photo book can be sold to any business with a waiting room.

Take a collection of your photos that are either of similar subjects or all have a related theme,

And build a photobook either on Shutterfly or Printique,

When it arrives,

price it and take it around to 10 or more businesses and

offer them the opportunity to have in their waiting room to entertain their clients or patients.

You’ll eventually want to buy a lot of copies in bulk for a cheaper rate from a printer than what Shutterfly will likely offer,

But using their photo book printing service is a super simple way to get your book put together so you can market it out to different businesses.

10 Ideal Types of Businesses to Sell Your Coffee Table Photo Book:
  • Doctors’ Offices
  • Dentist Offices
  • Financial Advisers
  • Insurance Agencies
  • Law Offices
  • Veterinarian Offices
  • Investment Managers
  • Accounting Professionals
  • Stock Brokers
  • Real Estate Brokers
  • Coffee Shops
Note of Advice for Sales Novices
Don’t simply blindside the person behind the counter.

Rather, start to get your name and photo book out there a little on social media at first,

Then utilize the business’ contact form on their website as well as their FB page to get their attention.

Photo Monetization Strategy 4: Frame and Sell Your Printed Pictures

Although we all have a ton of photos on our phones today,

Many still want photos set nicely in a wooden frame to display on their living room coffee tables

or on the walls of their houses,

or to give their patients or clients something to look at besides a blank wall.

Notice how you can sell to both homeowners and professional service providers using this strategy.

Don’t worry if you don’t know how to frame photos,

There’s plenty of online services that can do the job for you.

Here’s 6 photo framers rumored to be the best on the web:

As you pick out a photo framer,

You’ll want to make sure that they deliver the framed photos after they frame them.

Additionally,

You might consider having a few of your photos framed by them for 2 reasons:

  • To verify the quality of work
  • To take photos of them to market on your online store as well as social media.

Photo Monetization Strategy 5: Maintain a Photo Blog

By way of a heads up,

The blogging and photography combo works best for those are interested in both writing and photography.

If that’s you,

Feel free to continue.

If you’re a die-hard photographer,

But not so much sold on the writing part,

You might want to jump to the 6th way to make money using your Instagram photos.

All that said,

Here’s how to create a photo blog:

Step 1: Create a WordPress website. 

You can either do this at wordpress.com, 

but it’s cheaper to set up a wordpress site using another hosting provider,

such as Bluehost, Hostgator or Hostnine.

(Full-Disclosure: I’m not an affiliate for any hosting provider, I’ve just been on the internet a while. See my story.)

Step 2: Create Focused Posts Using Your Photography and Writing Skills

Zoom in on your Instagram micro-niche, 

And use your website both as a place to back up your photos

(in case something happens to your Instagram Account: hope for the best, but plan for the worst)

But you can also use the space to add depth to your photos with longer descriptions as well as photo sequences that show others your adventures or teach your audience your athletic skills (like the #yogopractice below)

Step 3: Drive Traffic to Your Photo Blog

Once you’ve accomplished a series of blog posts,

It’s time to help people find your page.

Traffic can be driven to your web page several different ways,

both for free and for money.

  • 3-Ways to Garner Free Traffic:

My favorite kind of traffic is free.

Free traffic is powered off of people’s curiosity, their intent, and their own energy,

Not the energy of my benjamins,

if you know what I mean.

Start getting free traffic using these 3 actions:

Action 1: Link your website to your Instagram profile and to other influencers in your niche,

In-so-doing, you’ll attract some of the viewers to your website.

Action 2: Open a Facebook Page for your micro-niche and post your Instagram photos as well as your photo-blog posts on it as you finish them.

Aim to post 2-3 times per day,

At 7 in the morning,

12pm (lunch time)

And then again between 5pm and 7pm.

Statistics show that these times are when social media is most used.

Action 3: Optimize your website to receive free organic traffic from Google (I learned how to rank and it enabled me 10X my income in less than 24 months)

The two main keys to getting attention for your website from Google is having a lot of quality content, written words, on your posts and connecting your site to a lot of other websites that are related to yours.

If you explore my website,

you’ll notice that I have several thousand words on each page.

To connect your site with others,

Look for other photo blogs that allow comments and after you put in your comment,

put your website in the website field on the form.

The Number 1 Paid Traffic Source for Your Instagram Photo Blog

Facebook Ads

Using Facebook ads to drive traffic to your landing pages is one of the best ways to take your sales to the next level.

To really get a solid grasp on how to target and design Facebook ads that convert well,

I recommend investing in a course,

No matter what kind of business you end up running down the road,

Having an intermediate to expert level knowledge of pay-per-click advertising will do nothing but help you.

In order to help you sort out which course offers the best content,

I’ve compiled a list of 13 popular FB Ads courses with their details (price, length, etc.) as well as their pros and cons.

Check it out here:


Tactic 2: Publish Sponsored Posts

What are Instagram Sponsored Posts?

They are organic posts that businesses pay a fee to influencers to be promoted on their account on the Instagram platform.

How do you set yourself up to get paid really well as an Instagram Influencer?

There’s 4 main steps:

STEP 1: Select Your Niche (or better yet, a micro-niche)

STEP 2: Grow Your Audience While Building Trust

STEP 3: Partner with Brands who've got Products related to Your Niche

STEP 4: Post Their Content Using either #Ad or #PaidPartnership

By far the most attractive aspect to brands is when you have an authentic connection with your audience,

which means,

the more that you niche down (hence micro-niche),

the better off you'll be when you have a following.

How to Niche Down:

Rather than simply being a fitness influencer,

You might consider becoming a particular type like a Crossfit influencer or a yoga influencer.

If you are considering the fitness niche,

it would be beneficial to scope in on one of the following

  • Gym
  • Cycling
  • Yoga
  • Weightlifting
  • Crossfit
  • Swimming
  • Baseball
  • Basketball
  • Football
  • Soccer
  • Tennis
  • Ping Pong
  • Volleyball
  • Golf
  • Rugby
  • Cricket

Need some inspiration?

These 3 Instagram influencers have figured out their micro-niche


Key Takeaway
To experience success as in publishing sponsored posts, make sure that you niche down. #findyourmicroniche

Tactic 3: Become an Instagram Affiliate Marketer

Rather than offering a place for brands to influence people,

when you engage in affiliate marketing,

you actively promote other people's products,

as you get a cut (or percentage) of every sale that originates from your posts (or website).

The key when choosing and then promoting products on Instagram is to pursue authenticity.

In our day and age,

the only thing people hate more than car salespeople is

scammy advertising.

But if you approach affiliate advertising with the right angle,

(my filter is I only promote products that I've bought and think highly of)

it can be a very profitable endeavor.

And sometimes you don't even need to buy the product,

often these days I'll sign up to review items,

and in return for that review,

the company will give me the product either at a discount or for free.

So if you are low on dough and you want to get into affiliate marketing,

you might consider beginning your journey as a product reviewer.

But if you are ready to get going now as an affiliate marketer,

there's a ton of marketplaces offering all kinds of items for you to sell.

So much so that they are categorized into different departments.

Here's 15 different niches you can pick and choose from:

  • Website Affiliate Programs
  • VPN Affiliate Programs
  • Best Recurring Affiliate Program
  • Travel Affiliate Programs
  • Finance and Credit Card Affiliate Programs
  • Fitness Affiliate Programs
  • CBD Affiliate Programs
  • Fashion Affiliate Programs
  • Beauty and Makeup Affiliate Programs
  • Gaming and Twitch Affiliate Programs
  • Music Affilate Programs
  • Cryptocurrency and Bitcoin Affiliate Program
  • Sports Affiliate Programs
  • Amazon Affiliates Program

Remember, you don't have to limit yourself to one niche or platform to sell products from.

In fact, over the long term, you'll make more money if you promote multiple products.

But when you are beginning,

I think it's simplest to start with a marketplace that offers a variety of affiliate product opportunities,

like Amazon Affiliates.

If you are interested in learning more about this I’ve written an entire article explaining the ins and outs of Instagram Affiliate Marketing.


Tactic 4: Collect by Composing Compelling Instagram Captions

Outline of Tactic 4:

First, we’ll go over the big picture, talking about what Instagram Captions are and how they can put money in your pocket.

Second, I’ll show you the process of creating excellent captions to evoke a response from your followers.

That said,

Here’s the 40,000 foot view on Instagram Captions:

What are Instagram Captions?

Instagram Captions is the content below the image in your post.

Why are Instagram Captions so important?
  • Stop the Scrollers
  • Increase Your Instagram Organic Ranking

Captions are a great opportunity to create a deeper relationship with your audience.

You have the space to share your brand’s values and stories,

Building a stronger connection between you and your followers.

Think of your caption as a space to regularly publish your brand’s micro blog

Instagram Caption Capacities

Max Characters: 2,200

Max Hashtags: 30

3 Principles to Follow when Creating Call-to-Actions:
1-Appeal to Your Followers Needs

Question Your Followers Ask: What value does doing this bring me?

2-Make Your CTA Unavoidable

Walk the Balance: Include enough CTA’s that they are noticed, but not too many that your followers are overloaded.

3-Show your Follower the Next Step of the Process

The purpose of a Call-to-Action is it serves as the link between marketing and money.

Complete These 10 Tasks to Maximize Your Instagram Captions
1. Write and Compare Several Drafts

Your first draft of a post is rarely the best you can do.

You’ll find that if you write out a post,

Wait a while,

And then look at it again a few hours later,

You’ll find several words to alter,

Scoping in on the message you are trying to communicate with that post.

Key Take-Away: Don’t just throw some words together. Rather, take enough time to create a high quality caption


2. Prioritize the Most Important Points

In captions,

Only the first 3 lines you write will show up without your viewer tapping to see more.

So if there’s something you really want to proclaim to your followers,

You best front-load your message.

My Advice: Use the space that Instagram provides you,

And use hashtags and CTA’s to encourage the scrollers to pause and take a longer look at the details of your post.

Key Take-Away: Be intentional in the first 3 lines


3. Encourage Interaction Using a Call-to-Action
What is a Call to Action?

A call-to-action (CTA) is a sentence or inquiry designed to provoke an immediate interaction from the post reader. 

See this example from saracovey's post?

she uses a question to spur her audience into action.

The two most popular CTAs are below:

Encouragement: “Double tap if you agree”

Personal Question: “What are you grateful for today?”

The more interaction you facilitate on your channel,

The stronger the community around your brand.

And as you build a stronger and stronger brand,

The more buying power your brand will have,

Which means,

That more and more larger brands will value your sponsored post offers that you send to them.

Now that you've been introduced to the Call to actions, 

let's dive into the practical aspects of you creating your own:


5 Cutting Edge Call-to-Action Principles:
I-Design the Engagement Path

Main Question: Decide what action you want your followers to take?

Do you want them to comment?

Share?

Like?

Buy?


What reason are you giving them to engage with your post?

How are you motivating them to interact with your promotion?

To stir your followers into action do one of the 3 V's:

  • Be vulnerable
  •  Share a valuable piece of advice
  • Give them great vibes
II-Put the CTA in an Unmissable Spot

Since you are working on Instagram,

You’ll want to put your call to action near the top,

So even if your followers don’t click “more,”

Your followers can still see what you’d like to do.

At the end of this section on Call-to-Actions, 

I'll show you 10 different analysis's of popular call to actions.

III-Pay Attention to the Format

Old Calls to Actions

Used Text

Such as “Call Now” or “Apply Here”

While those styles of CTA’s still stimulate some conversions,

The current choice is to use call to actions made from graphics.

Often they look like this:

(example)

How can you create these graphical opt-ins?

Practical Tools:

-Canva: A mid-level graphic designing online platform

-Weebly: A simple, drag-and-drop website builder, which offers opt-in buttons that easily send prospects to an application page.

IV-Factor In Your Brand’s Color

In order to make your call to action stand out,

I highly suggest using a color that is opposite on the color wheel of your brand’s main color.

To maximize the number of opt-ins

(people that take the action),

You’ll want to make sure that button stands out

And catches the eye of even those quickly scrolling through the page.

V-Placing Your CTA in the Perfect Positions

If you look at the following landing pages,

You’ll notice that they have the following similarities:

-they all have multiple (more than one) calls-to-actions

-they all have placed their CTAs in similar locations: the first section as well as near the bottom of the page.


4. Implementing Hashtags Most Effectively
How do Hashtags on Instagram Function?

Hashtags serve to organize photos and videos under different categories,

Which helps the Instagram algorithm show posts to viewers who have either searched for the hashtags or are browsing the platform via the Explore Page.

Short & Sweet: Hashtag Strategies to Deploy in 2020

When you begin on Instagram, you’ll want to have a semblance of a plan put together.

This plan will lay out the following for your continued reference:

  • Your social media objectives
  • Your Instagram Goals
  • Your Company’s hashtags
  • Your influence hashtags (relevant to your brand)

if you are wondering what such a plan looks like.

Please see this template: 

Hashtag Strategy 1: Embrace Simplicity

The most popular hashtags are the simplest ones, like #love, #cute, and #strong

You’ll use hashtags like these to garner free attention from the Instagram search algorithm,

Which will increase the numbers of fans and followers your brand develops over time.

Here’s a list of popular hashtags to consider for your brand:

Hashtag Strategy 2: Construct Branded Hashtags

What are branded hashtags?

Branded hashtags are a means for your fans to share your brand with their followers.

For instance, Grant Cardone's annual growth conference in Vegas has it's own hashtag: #10growthcon

And ultimately, a means for you to inspire user-generated content,

Which is the golden buzzer that every Instagram influencer wishes to achieve.

Essentially,

When a lot of user-generated content is created,

What happens is a microcosmic explosion of the exponential growth that the now formidable Wikipedia experienced when it enabled authors from all over to publish via its wiki.


Key Takeaway
Plan out your Branded hash-tags and research what it takes to stimulate user-generated content on Instagram in 2020.
Hashtag Strategy 3: Keep Them Clean

While adding hashtags is a highly effective way to enable interested Instagram users to locate your posts,

If you front-load your post with a lot of hashtags,

You might unwittingly users to click away,

As witnessing a crowd of hashtags is a sign of social media spam.

The best course of action when it comes to including hashtags in your posts are to have at most 5 hashtags at the beginning, and then loading up the rest at the conclusion of your post, so that the Instagram search algorithm can bring up your posts into view of interested parties.

Interested in finding out what hashtags might be best for your brand’s captions?

Here’s 5 Hashtag Research Tools:

1- All Hashtag

3- KeyHole 

4- RiteTag 

5- Ingramer

Key Takeaway
Stow the bulk of your hashtags at the end of your caption after doing your homework on the ones that will be most effective for your brand.

5-Dilute Your Brand’s Voice in Instagram’s Easygoing Ocean

What is Your Brand’s “Voice”?

It is the personality with which your brand speaks.

Generally speaking,

Voice ranges on a spectrum from formal/serious to informal/laid-back.

An underlying structural component of your brand’s voice is the tone of your brand’s communications.

Here's 5 examples of different brand voices: 

1. Duluth Trading Company:

Tones: Practical. Irreverent. Authoritative.

2. MailChimp

Tones: Friendly. Welcoming. Helpful.

3. Apple

Tones: Simple. Clean. Confident. (An’ a little punchy)

4. Target

Tones: playful, relatable and personable

5. Sephora

Tones: Educational and Informative


5 Steps to Finding Your Brand’s Voice: 

Step 1 -Collect a Sample of Your Brand’s Content

Pull together the different materials like

  • Videos
  • Blog Posts
  • Landing Pages
  • Marketing materials
  • Social media calendars

Once you’ve gathered a lot of them together,

Print them out,

And organize them,

Grouping them in smaller collections based on the feeling that they convey.

Step 2 -Force Yourself (with Your Team) to Summarize Your Brand in 3 Words

Here’s some helpful questions to help you:

A-If your brand were to be a person, how would you describe its personality to another who’s isn’t familiar with it?

B- Imagine Your Competitors’ Brands to be persons, what role in the marketplace does each play? (Is one business the bully? Is one the geek? Is there one that sounds like a cheerleader? What role does your brand play?)

Step 3 -Develop a Brand Voice Chart

Once you’ve put together a short list of words that describe your brand’s personality,

It’s now time to solidify how your brand speaks,

The tone of your brand’s communications.

Here’s a chart that has been really helpful as I’ve developed my brand over the past few years

(really started to become intentional about it back in 2017, but anyway)

[image: brand voice chart screenshot]

I’ve linked a template that you can copy and paste or download,

And fill it out for your own brand(s).

What this template does it is it gives your brand’s communication a foundation,

Which your writers can use to make your future social media posts, blogs, guest articles, advertisements and infographics.

And using that voice will become more and more natural to your media creation team as time goes on.

Step 4 -Train Your Writers to Compose Your Brand Content in that Voice

Work with your writers a bit to help them scope in on your brand’s tone.

Have them notify you when they have completed a post or draft of a blog article,

So you can coach them on the tweaks they need to make to tune their content to your brand’s personality.

Step 5 -Allow the Brand Voice Chart to Evolve with Time

Just as people grow and change as time goes on,

So will your brand.

Expect the brand to evolve organically as it weathers the different states of the market.

Key Takeaway
Solidify your brand’s voice so you have a foundation to build on in 2020.
6-Emojis: Get the Most out of Them

First of all,

To make sure we are all on the same page,

If you are not familiar with how to add emojis to your Instagram posts,

Here’s a quick 1 minute long, “How-To” Demonstration:

Now that we’ve covered the mechanics,

Let’s dive into the meat of the matter as fast as Phelps dives into the pool:

Outline:

1st – We will look to see if Emojis are helpful to increase post engagement

2nd – We will look at the most effective emojis for increasing your both your comments and your click-through rates (different emojis have different effects)

Key Question
Do Emojis Increase Post Engagement in 2020? 

A 2019 Study by Quintly analyzed over 5 million Instagram Posts.

The study revealed 3 trends about Emoji Usage:

1-Posts that Used Zero Emojis experienced a Lower number of Interactions

2- Profiles that have 0-1k Followers (those just getting started) that used 10+ Emojis, received the most interactions.

3- Profiles that have 10k to 100k followers (having a substantial following) that used 4-10 emojis, received the most interactions, although posts with 1-3 or more than 10 emojis were not far behind.

These stats make it perfectly clear on the number of emojis your posts should contain, depending on the number of followers that your Instagram profile has.

The next question is which type of emojis tend to produce comments and

which emojis produce conversions (people clicking through to the next stage of your funnel)

The Most Effective Emojis to Use in Your Captions Today

To generate engagement (likes, comments, etc.)

Use these 10 emojis:

To generate link clicks

Use these 10 emojis:

Emoji Key Takeaway
Emojis can dramatically increase the number of interactions your posts get. Use them.


Key Takeaway
Post value every day using the popular daily hashtags to build your following quickly

Sponsored Caption Legalities:

#ad – If you are publishing a sponsored post, the Federal Trade Commission’s (FTC) new rules state you have to declare that “material relationship” within the first 3 lines of the posts. This letter was sent to 20+ influencers at the end of 2019, instructing them to change their posts in question so that they adhere to the FTC’s rules for clearly showing their reality as product endorsements.

To learn more about the FTC’s Rules, you can look at the Commission’s official legislation concerning promotions.



Bonus 1: 10 Instagram Caption Creation Tools: 

Instagram Caption Tool 1: Caption This
Review Summary
Excellent function and photo editing capabilities
Tool Overall Rating
4.6/5

Instagram Caption Tool 2: Capshun
Review Summary
“Holy Grail” of Caption Generators
Tool Overall Rating
4.8/5

Instagram Caption Tool 3: Caption AI
Review Summary
“Holy Grail” of Caption Generators
Tool Overall Rating
4.2/5

Instagram Caption Tool 4 : Best Captions for Photos
Review Summary
No ads in this caption generator
Tool Overall Rating
4.7/5

Instagram Caption Tool 5 : Instaspacer
Review Summary
“Excellent option for those who want to keep a good style in Instagram”
Tool Overall Rating
4.7/5

Instagram Caption Tool 6: Caption Writer for Instagram
Review Summary
This app is “straight to the point in instruction of use and does exactly what I wanted it to: put spacing in between lines on Instagram posts and simply copy and pasted it into my IG”
Tool Overall Rating
4.8/5

Instagram Caption Tool 7: TagWag
Review Summary
“It’s a nice app! …it provides equal references for [both] captions and hashtags”
Tool Overall Rating
4.6/5

Instagram Caption Tool 8: Caption Plus
Review Summary
“…there are not ads and…it’s a must”
Tool Overall Rating
4.7/5

Instagram Caption Tool 9: Caption Maker
Review Summary
This app has had a lot of technical issues, but the developer team is very responsive and is constantly fixing the issues.
Tool Overall Rating
3.4/5

Instagram Caption Tool 10: Caption Generator
Review Summary
Too many ads, incorrect grammar
Tool Overall Rating
2.3/5

Key Takeaway: Caption Creating Hack

The way that I utilize these caption generators is I’ll use them to generate the bulk of the caption,

And then I’ll tweak it,

Personalizing it for my followers.

Why?

It saves time and effort,

as it’s quick to generate a caption and saves the time of composing a caption from scratch.

Bonus 2: 3 Snapshot Analyses of Big Brand’s Call-to-Actions (with Overall Score)

1: Wordstream
What Wordstream Does:
Wordstream offers Google PPC assistance and optimization.
Appeal to Customers:
Their landing page says 2 times that their product is both easy-to-use and offers a free trial: one at the top, and one at the bottom.
Call to Action Design:
Their call to action is excellent as it is in the modern button format. 
And the color of their CTA (orange) stands out well from their background (blue).
Showcase Next Step:
The messaging on their buttons offer two different paths of action: either the prospect can receive a “grade” on their ad performance or they can immediately begin to use the product through a free trial.
CTA Overall Rating:
8/10 

2: Uber
What Uber Does:
Uber offers the opportunity to everyone to earn money by using their own car as a taxi service.
Appeal to Customers:
Uber’s targeted audience is people who are interested in driving for money and their aim is to persuade their prospects to sign up with Uber. This ambition is clear by the messaging and application present directly on the landing page.
Call to Action Design:
Uber’s CTA is repeated multiple times throughout its landing page, from the top of the application form, to the very bottom, which sends the prospect to another sign up form.
Showcase Next Step:
Uber does an excellent job showing prospects what lies ahead should they sign up: They can set their own work hours, receive payment rapidly, and get step-by-step support for any questions new drivers encounter.
CTA Overall Rating:
9/10 

3: Spotify
What Spotify Does:
Spotify’s Mission is to unlock the potential of human creativity – by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it.
Appeal to Customers:
Spotify uses one of the most motivational incentives that can be used (Free), while also appealing to those who want a higher quality service, though in a way that is less obvious, as the premium call to action almost completely disappears into the background.
Call to Action Design:
They use the modern button style, and even use a header which has universal appeal and draws attention to the middle of the page, close the opt-in options.
Showcase Next Step:
Clearly revealing what happens after the button is clicked, Spotify does an excellent job here.
CTA Overall Rating:
8.5/10 


What I've Done to Establish a 52k per month Income in 2020

When it's all said and done, 

Instagram is an awesome social platform with a ton of opportunity in 2020. 

The reason I'm not more heavily involved on Instagram is simply control. 

I've heard some scary stories of influencers who'd taken the time to build up their followings and then get marked as "spam" by other people on the platform and then the influencer's account gets taken down. 

Sometimes Instagram will put the account back up, 

but sometimes not. 

I want my online businesses to be able to last a long time without fear that they will be taken down. 

That is what I love about local lead generation using free traffic.

You get to own these digital properties and able to send leads or help local businesses.

And in return,

they want to do business with you.

Here is an example of one of my lead gen sites that keeps earning $750 per month. 

limo

It has been a stable income since 2014. 

And I haven’t touched it since then.

If you are interested to learn more then you should check out this coaching program.

(the infographic below lays out the basics of local lead generation)

It will teach you about local lead gen sites and earn yourself over 6 figures and beyond online this 2020.

Follow Me
Ippei Kanehara
Founder/CEO Ippei Leads

$52K per month providing lead generation services to small businesses

Ippei.com is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2020, is to build your own 6-figure lead gen biz. You can learn more here.

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