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Today you're going to see what most affiliate marketers don't: how to make money with Clickbank in 2020.

(In months, not years)

The best part?

You don't need to choose 10,000 products to rake in some cash with the biggest affiliate marketplace.

In fact, all you need is a few excellent items and the persistence to see them through to cash in the bank.

And in this step-by-step guide I'll walk you through the following  

  • The Basics: What ClickBank is and How the Platform works?
  • Pros & Cons: How does ClickBank compare to other affiliate websites? 
  • Product Guide: Marks of Excellent Products
  • Marketing Guide: What Strategies to Avoid & Which Tactics to Use

But before we dive in

(just so you know who's behind the scenes)

A lil bit about me... My name is Ippei...

In 2014, I joined a lead generation coaching program that freed me from my 9-5 in 7 months by building and ranking simple websites (like the tree care site above) that generate leads for local businesses who gladly give a sliver to deliver.

After grew my lead gen biz to 7 figures, I branched out to experiment with affiliate marketing (ton of hype around it in 2017)

Let's get into how you can begin to rake it in using ClickBank.

Here's what you'll learn:

How to Make Money with ClickBank

Clickbank ROI 

Is the Platform worth selling on?

ClickBank is an affiliate program that specializes in digital products (think online courses and you've got the idea).

Many people consider it to be one of the best places to find digital products to promote as an affiliate.

It’s been in existence for a very long time, and while other affiliate programs have faded into obscurity, ClickBank remains a major player, even after all this time.

Since 2007, ClickBank has been the first choice of many affiliate marketers. It offers a great tracking system, and it’s definitely a trustworthy affiliate program that you can rely on.

ClickBank also attracts tons of vendors, which means that you’ll have no shortage of products to choose from down the line.

The most common products on offer are digital, information products. Common examples would be eBooks, online courses, and software.

If digital products fall into your niche as an affiliate marketer, then you should definitely check out ClickBank to see if there are any products worth promoting.

Picking Which ClickBank Products to Promote

Select Profitable Products for 2020

Choosing the right products on ClickBank is a little tricky.

It's not as simple to find low hanging fruit in the affiliate world as it is the local lead gen biz as there's a lot more factors to take into account. 

Let's get started:

As we’ve previously mentioned, there are plenty of substandard, low-quality products on the platform that should probably be avoided at all costs.

So Rule #1 is don't promote shitty items. 

As the OG investor put it:

Even if you’re simply trying to make as much money as possible, it’s still a good idea to search for high-quality products instead, so keep you keep a good reputation as a promoter.

Rule #2?

Niche Down. 

ClickBank makes this part really easy with their side bar

Inside each category are a list of subcategories that enable you to micro-niche

A surefire solution is to check the product reviews and learn what people on Quora and Reddit have said about clickbank's profitability recently.

This quick hike through the hills of social commentary enables you find out whether people hate or love the product faster than you can say "Make money on Clickbank." 

Here's a couple threads that show the reality of making money on Clickbank in 2020 imo:

Michael Craig (Quora Member) notes that Clickbank is only 2% of his 10k income.

Kimberly Cook (Quora Member), noting the amount of work, emphasizes the need to niche down when monetizing ClickBank products


mickmeaney (reddit member) responds to a Clickbank Newbie, emphasizing the persistent effort that it takes to make money via affiliate marketing. 


Reviews help you to identify the good, the bad and the ugly of a product, so don’t skip out on this step.

If you’re really trying to avoid “scammy” products on ClickBank, you might want to target the smaller, more obscure niches.

Here's why

Because these "weird" niches are more likely, to be honest, genuine products made by people who actually care.

The big niches like eCommerce and Self-Improvement have products which boast of ludicrous “get rich quick” schemes or guides like “12 Steps To Become A Millionaire.”

On the other hand, obscure niches are usually populated with products built by those who genuinely want to help others learn and improve.

(Why else would they be offering a course on bee farming?)

For me, I’d prefer to own my assets, products to promote, and be able to price for the provided value.

But here's the real kicker

Instead of competing with people around the globe, I stick with generating leads for local businesses because small business owners have a marketing budget pre-set for the year that they use to pay me money month after month.

(There's also like only 30 competitors, instead of the thousands of affiliates out there)

These guys aren't just buying chinsy items or courses, rather, they are paying me every month, because, as a lead generator, I'm the bill that pays all their other bills. 

Utilizing the internet to make money with digital assets has never been more simpler.

Learn more below

It’s always important to remain ethical and genuine as an affiliate marketer.

That being said, you are running a business.

And the goal of every business is to make money.

So let’s talk about a few tactics that’ll help you find the most profitable products on ClickBank’s Marketplace.

First of all, you should always sort out by “Gravity" score.

This is a filter option that many affiliates don’t use – often because they don’t know what it means.

Gravity is a metric which compares the number of clicks a product gets, versus the number of units sold (in more common PPC terms, it's the click through rate of the page).

It’s basically a factor which tells you how likely the product is actually to sell.

Generally speaking, a Gravity score of over 30 means that the product is selling well, and has a higher chance of being profitable for you.

One thing to keep in mind when it comes to Gravity is timing. 

For example, a product might have high gravity because it sold a ton of units in the past, but it’s slowed down since then and is therefore significantly less profitable.

Unfortunately, there's a lot of "high Gravity" products that are basically impossible for new affiliates to sell, because the market is already so saturated with promoters looking to make some quick cash. 

But the good news is that a variety of different filters you can leverage in your product selection efforts, so your affiliate product selection efforts aren't dependent on Gravity alone.

Aside from that, it helps to read product reviews (just like you do before you buy on Amazon) and choose products that are actually high quality.

Top notch products are usually the best to make money with – for obvious reasons.

Marks of a Great Product to Promote

Clues to Profitability

When I started my first online business in 2014, the coaching program emphasized the importance of doing your due diligence, finding the "low hanging fruit," the different opportunities to see which one offered the most profitability. 

This is a common trend through out online business courses, you want to build towards where you can make some money back soonest. 

It's more of a mental thing than anything else. 

The sooner you see ROI, the more your belief in the business model skyrockets, and the harder you'll work to increase that ROI. 

In my lead gen business, I saw my first money come in in less than 2 months. I quit my job after doubling my 9-5 income in 7 months. 

Key Takeaway
Start with low hanging fruit (the easy stuff to sell)

It will boost your motivation AND your work-ethic.

On Clickbank, it's vital that you have a method for screening which products you consider to trying to make money with, otherwise you'll quickly become overwhelmed because of the thousands of products on the giant affiliate platform. 

In my experience, there's four main characteristics of profitable Clickbank products:

4 Marks of Great ClickBank Products
  • Cheap Initial Offer with 2-3 Upsells
  • HQ Video Sales Pages + "covert" sales pages (they feel like regular content)
  • Products with excellent online reviews (low number of refunds means more cash and less marketing)
  • Gravity Score +20 (Clickbank's high converting landing page metric)

Preselling

What the Newbie ClickBank Marketers Neglect
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Have you ever been suddenly confronted with a sales page that you didn't see coming?

Surprise! 

You've been the victim of an average affiliate marketer!

Before we dive into the specific strategies for making money with Clickbank products, I want to note one of the largest issues I've seen with many "tactics" promoted by affiliate marketing gurus. 

People browsing the web are dropped like a frog into a pot of boiling water, onto sales pages that they weren't expecting or onto video pages with a guy promoting some info product that they didn't see themselves needing (yet). 

The biggest element new, money-hungry affilitate promoters forget about is time

People browsing the internet could be looking for your item, but also maybe not. 

To get someone to buy the product you are promoting you've got to slowly turn up the temperature, otherwise, like the frog dropped into pot of boiling water, they'll jump right out of your funnel. 


So how do you slowly bring up the heat?

2 words.

Sales Funnel.

Setting up a sales funnel that gradually heats your traffic so they are ready to spend money is essential if you are intent on becoming a serious marketer, affiliate or not. 

You don't want to make people feel like you are pushing your offer on people, rather you want to, through your written copy and your funnel's structure, encourage those who fit the avatar of your product's buyer, by offering valuable information, to continue through your funnel and make the purchase. 

The way my mentor talks about it on the masterminds we do 2x per week in the coaching program is by using a dating analogy

Sales Funnel Dating Analogy
You might ask a new comer visiting your site on a date but you wouldn't take things to 3rd or 4th base right off the bat.

That's just plain inconsiderate.

But after they've been 'round a while, you'd logically look towards moving things forward (aka getting them to make the purchase).

That's what a sales funnel does.

It enables the person looking at the site to move things forward at their own pace. 

While some leave, some stay and become lifelong advocates, loyal to the end because you've helped them change their life in a very positive way.

And they might leave reviews like Patric: 

If you've want to join Patric and I (and 6000 other entrepreneurs) build up our income streams, click "Yes Show Me How" below. 

5 Affiliate Selling Strategies

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1. The DAD Strategy 

Using Direct Links and Banner Ads

I call this the DAD strategy because it's old. lol

When Clickbank products started to be used to make money on the internet, the simplist way to do so was through banner ads that popped up on the sides of webpages like this top of the page Gatorage Ad on NBA.com. 

It's a pretty well-placed ad btw.

(I mean, what sports fan wouldn't like to drink what the pros do?)

Here's a couple more examples: 

The top ad doesn't make much sense, but the pizza ad is well done (see what I did there), because if someone's home watching Gretsky, why wouldn't they want some comfort food?

But overall, does it make sense to use banner ads?

Do many people click them anymore?

The short answer:

No.

Here's some specific stats

While Banner ads themselves don't have a very high click-through-rate, large companies (like Gatorade) still use them to help build brand or "dominate their market" as Grant Cardone would say. 

The second part of the "DAD Strategy"

Another way was through direct linking to your product page, which was mostly used in '05, but since mobile web browsing is on the rise, the better way to get more clicks on your affiliate pages is to use buttons. 

Here's an example of a direct link to the product page:

Compare that to a button like the one below:

Which one would you click?

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2. Affiliate CPR Strategy

Creating Product Reviews

One of the core ways to drive traffic to your affiliate products is by creating video product reviews. 

YouTube actually out-does Facebook in utilization (how many people use the platform each month) according to the Pew Research Center

Check these stats out

In my guide to affiliate marketing on YouTube, I analyze affiliates (including the one below) who are using their channel to make money with items through reviews. 

The beauty of this strategy is in it's simplicity. 

To start this method, you only need 3 things: 

CPR Strategy Materials
  • A Blog
  • A Product
  • An Opinion

Provided you have some SEO skills (to get your blog in front of people), you'll be well on your way to growing a little affiliate money tree.

3. The Pushy V Strategy

Building a Value-Driven Sales Funnel

Earlier, we talked about the need to "presell" customers by gradually turning up the temperature of our marketing. 

That's what "the Pushy V" strategy is all about. 

We'll go through the top of the funnel, and how to lay out landing pages that peak the interest of ice-down-your-back-in-the-wintertime cold traffic.

Then we cover some of the middle range pages that will show your luke-warm traffic the value of your product through explaining it's benefits and problem-solving qualities.

The core principle of the Pushy V Strategy is simply this:

Give value away for free on the way to your sales page.

You can still make money with Clickbank that way and you'll generate even more traffic because the people on your site aren't put off by an immediate sales offer. 

Here's the structure of a simple sales funnel for ecommerce

 When done right, each of the sales funnel stages has an impact on your target audience.

Each step of the funnel is focused on turning up the heat just a little bit.

By knowing the goal each step, you can use tactics to improve the number of people that go from one step to the next.

This can have a crazy impact on your business.

Let’s say you double the number of people at 2 steps in your sales funnel.

The domino effect is enormous.

You double leads and you double the percentage of closed customers.

That gives you 4X the number of new customers every month (quadroubling your money).

Defining and managing your sales funnel is one of the most powerful concepts in business.

Let’s dive in.

What is a Sales Funnel?
A sales funnel is the combined steps that someone has to take in order to become your customer.

Let’s look at a traditional sales funnel.

The people at the top of the sales funnel walk by your store, noticing the sign.

Awareness is the first step of the sales funnel.

A cross section of them decide to walk in.

Interest, that’s the next step.

A prospect sees a rack of T-shirts on clearance.

He or she thumbs through the rack, now they’re at the next step of the funnel: a prospect.

Then the prospect picks out four t-shirts and walks to the check-out.

They’re at the last step.

If all goes well, they finish the purchase and reach the bottom of the funnel.

This same process plays out for every business in one way or the other.

Your sales funnel could exist as any of hte following:

  • Retail Store
  • Sales Team
  • Website
  • Email
  • Personal Consultation

Any marketing channel can feed into of the sales funnel.

And your funnel might be spread across several channels.

Channels Your Sales Funnel Might Cover
  • Google (Ads + Organic Search) 
  • Facebook (Ads + Posts + Pages)
  • Twitter
  • YouTube (Ads + Playlists)
  • Your Blog
  • Other Search Engines (DuckDuckGo, Bing, etc.)

The Importance of a Sales Funnel

Your sales funnel illustrates the path prospects take before spending money on your product.

Understanding your customers path can helps you find the holes in the funnel — the places where prospects drop out and never convert.

Bottom line:

If you don’t understand your sales funnel, you can’t optimize it.

And if you can't optimize it, you can't increase the amount of money your affiliate marketing business makes.

In this section, I’ll go into the specifics of how the funnel operates below, but to sum up in a sentence: you can influence how visitors move through and whether they eventually convert.

How a Sale Funnel Works

First: terminology

The four most common terms to explain each stage:

Stage 1

STAGE 1: Visitors

A visitor lands on your website through a Google search or social link. He or she is now a prospect.

The visitor might check out a few of your blog posts or browse your product listings. At some point, you offer him or her a chance to sign up for your list


stage 2

STAGE 2: Prospects

If the visitor fills out your form, he or she becomes a lead. You can now market to the customer outside of your website, such as via email, phone, or text — or all three.


Stage 3

Stage 3: Leads

Leads tend to come back to your website when you contact them with special offers, information about new blog posts, or other intriguing messages. Maybe you offer a coupon code.


Stage4

STAGE 4: Buyers

The sales funnel narrows as visitors move through it. This is partially because you’ll have more prospects at the top than buyers at the bottom, but also because your messaging needs to become increasingly targeted.

The 4 Stages of the Sales Funnel

The way marketers talk about the 4 stages of the sales is by the acronym AIDA: Awareness, Interest, Decision, and Action.

These four stages describe the state of your potential customer’s mind.

Timing is key

How you say, what you say and when you say it depends on what stage of the funnel.

Each stage requires a different approach from you, the marketer, because you want to send the right message at the right time.

You can think of timing your approach like a trip to a restaurant

Saying the wrong thing at the wrong time is a waiter asking you what you want for dessert before you’ve even ordered drinks and appetizers.

Here’s an in-depth look on each stage of the Sales Funnel: Awareness, Interest, Decision, and Action

Stages: In-depth Look

Step 1: Awareness

This is the moment at which you hook a consumer’s attention.

It might be a live stream, a Facebook post shared by a friend, a social media ad, or something else entirely.

Key Takeaway
Your prospect becomes aware of your business and what you offer.

When the chemistry is just right, consumers sometimes buy immediately. It’s a right-place, right-time scenario. The consumer has already done research and knows that you’re offering something desirable and at a reasonable price.

More often, the awareness stage is more of a courtship. You’re trying to woo the prospect into returning to your site and engaging more with your business.

Step 2: Interest

When consumers reach the interest stage in the sales funnel, they’re doing research, comparison shopping, and thinking over their options.

Key Action to Take During This Stage:
This is the time to swoop in with incredible content that helps them, but doesn’t sell to them.

Warning: If you’re pushing your product or service from the beginning, you’ll turn off prospects and chase them away.

The goal in this stage is to show your expertise, enable the prospect make an informed decision, and be there to help them in any way you can.

Step 3: Decision

The decision stage of the sales funnel is when the prospect is ready to buy. He or she might be evaluating a few options — hopefully, including your product.

This is the time to make your best offer.

It could be free shipping when most of your competition charges, a discount code, or a bonus product.

Whatever the case, make your offer so irresistible that your lead can’t wait to take advantage of it.

Step 4: Action

The final stage of the sales funnel is where the customer acts.

He or she buys your product or service and becomes part of your business’s ecosystem.

Just because a consumer reaches the bottom of the funnel, however, doesn’t mean your work is done.

Action is for the consumer and the marketer.

You want to do your best to turn their first purchase into their second, third, fourth and so on.

To use industry terms, you’re focusing on customer retention.

Show gratitude for the purchase, invite your customer to reach out with feedback, and potentially customer support.

How to Build a Sales Funnel Lightning Fast

You’re stoked now, right?

 You want to create a sales funnel now — and preferably faster than Ali dropped Joe Frazier.

Here's how:

5 Steps to Building a Sales Funnel

Step 1: Analyze Your Audience’s Behavior

The more you know about your audience, the more effective your sales pathway becomes. You’re not marketing to everybody. You’re marketing to people who are a good fit for what you sell.

Where do they click? When do they scroll? How much time do they spend on a particular page? All of these data points will help you refine your buyer personas.

Step 2: Capture Your Audience’s Attention

The only way your sales channel lead to more money is if you can lure people into it. This means putting your content in front of your target audience.

Take the organic route and post tons of content across all of your platforms. Diversify with infographics, videos, and other types of content.

If you’re willing to spend more cash, run a few ads. The ideal place to run those ads depends on where your target audience hangs out. If you’re selling B2B, LinkedIn ads might be the perfect solution.

Step 3: Build a Landing Page

Your ad or other content needs to take your prospects somewhere. Ideally, you want to direct them to a landing page with a can’t-miss offer.

Since these people are still high in the sales channel, focus on capturing leads instead of pushing the sale.

A landing page should steer the visitor toward the next step.

You need a bold call to action that tells them exactly what to do, whether it’s downloading a free e-book or watching an instructional video.

Step 4: Create an Email Drip Campaign

Market to your leads through email by providing amazing content. Do so regularly, but not too frequently. Daily for the first few days while the prospect is warmest, but then weekly. 

Build up to the sale by educating your market first.

  • What do they want to learn? 
  • What obstacles and objections do you need to overcome to convince them to buy?

At the end of your drip campaign, make an incredible offer. That’s the piece of content that will inspire your leads to act.

Step 5: Keep in Touch

Don’t forget about your existing customers. Instead, continue reaching out to them. Thank them for their purchases, offer additional coupon codes, and involve them in your social media sphere.

Evaluate the Results of a Sales Funnel

Your sales filter will likely need to be tweaked and adjusted as your business grows, you learn more about your customers, and you diversify your products and services.

That’s to be expected.

The best way to measure the success of your sales funnel is to track your conversion rates.

How many people are signing up for your email list after clicking through on your Facebook post or ad?

Here’s a list of questions to help you evaluate your funnel:

Funnel Evaluation Questions
  • Are your getting the attention of enough consumers with your initial content? (lead magnet quality)
  • Have you shared enough with your prospects so that they trust you enough to give you their contact information? (level of trust)
  • Looking further down the line, have you gotten purchases from those who’ve come through your pathway? (proof that it works)
  • Are your existing customers coming back to buy from you again?
  • Finding out the answers to these questions will likely tell you where you need to tweak your sales pipeline.

Fine-Tuning Your Sales Funnel

You can optimize your sales funnel in various ways.

The most important places to put your focus are the transition points, on the areas when consumers move to the next point in the funnel.

FaceBook Ad Optimitization Advice:
I talked a bit about Facebook Ads.

Don’t run just one ad. 

Run many.

Your ads might be very similar, but you can play around with text, images and more; testing which one converts the best with your target audience.

A/B test your landing pages.

It takes time, but you’ll reach more people and convert prospects more reliably.

You can also A/B test your email campaigns.

Change up your language, imagery, offers, and layouts to figure out what your audience responds to.

The best way to optimize your sales funnel, though, is to pay attention to the results.

Start with the top of the funnel.

You’re creating content, whether paid or organic, to get eyeballs on your brand and to encourage people to click on your CTA.

If one piece of content doesn’t work, try something else. Your biggest obstacle here is analysis paralysis

Move on to your landing page (or your Facebook Leads Ad Opt-in)

Optimization Tip
Write your ad copy in the same style as your blog or website content.

Make sure the offer and CTA mimic the content in your blog post or Facebook Ad, or whatever other asset you used to drive traffic there.

Head spinning yet?

Here's a guide that walks you through the complete optimization of your sales funnel.

A few final notes on optimization

When you ask people who in the Action stage to pruchase from you, A/B test your offer. Does free shipping work better than a 5 percent discount? These little things can make a huge difference in your revenue.

And finally, monitor your customer retention rate. Do people return and buy from you a second, third, and twentieth time? Do they refer their family and friends to you?

Tools for building Sales Funnels

Website-WebPage Builder

WordPress, LeadPages, Zoho and ClickFunnels are examples of web platforms you may use to build a website. I recommend WordPress for its flexibility, ability to organize content in a way that ranks you high on search engines. You can host your site in the environment of your choice and leverage premium hosting services to get fast site loading speed which will improve your site ranking, user experience, traffic and conversion numbers.

Page Builders

Popular themes are GeneratePress, Genesis Framework and Divi.

Page builders include Thrive Architect, Elementor, Beaver Builder and Divi.

Email Autoresponder

You need to sign up for an email automation tool so that you can collect new leads and communicate with them via e-mail. ActiveCampaign, Constant Contact, Klavio, Drip, Infusionsoft, Ontraport and MailChimp are examples of such tools for different budgets.You want to use a software that allows for tagging and segmentation. This level of organization empowers you to send specific communication which will increase your customer conversion rates. 

Integration

Sometimes you need glue to connect different software. Zapier is a tool you can use for integrations that your other platforms don’t normally make by weaving together 1,000+ software. 

Lead Capture Tool

Many email autoresponders are limited in the opt in form options for you to collect information on your leads. Tools like Thrive Leads and OptinMonster enables you to create unique opt in forms. They also give you additional functions to capture more leads, such as a pop up that appears when a person leaves, mobile specific forms, forms with a yes/no option and evolving offers to returning visitors.

Google Analytics

You need to set up Google Analytics on your website. This free tool enables you to collect data about how visitors interact with your website, who they are, where they are coming from and the actions they take. Even if you don’t interpret this information yourself you will want to start collecting it to build your dataset. You can’t optimize what you don’t know.

Facebook Pixel & Advertising

You need to set up these pixels on your website if you ever plan on running paid advertising campaigns. This allows you to collect metrics on your paid campaigns, optimize them to reduce advertising costs, retarget visitors to drive traffic at the various stages of your sales funnel and create customized audiences. Any worthwhile paid advertising platform will provide you a code to enable these functionalities.

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4. The Rusty Hook Strategy

Fishing with Email Marketing

I call this one the Rusty Hook 'cause email marketing dates back to the prehistoric internet days. 

Some might be skeptical:

Email marketing? In 2020?

You could be like

"Man, get real! It ain't 1999 no more!

Hold on

Bear with me a minute

Email marketing may be rusty, but it's still got a hook

Think millennials moved on from Email?

Think again. 

Check out this snip from Forbes

Since a lot of millenials monitor email like drones scanning the landscape below, the next question is why web mail might be preferable over social media?

Well, in keeping with the Rusty Hook Strategy, here's  3 reasons, hooks, why you might chose to set up online mail campaigns. 

The 3 HOOKS of Email Marketing
1. Control

Your email campaigns aren't subject to the social media platforms sudden algorithmic changes. 

2. Warmth

At somepoint, each person on your list opted in, so they are at least semi-familiar with you and your offer. 

3. Affiliate Links

Increase the possiblities of your income by adding a few affiliate links to your email campaigns to enable buyers to jump directly to the products.

Grow Your Clickbank Income via Email in 4 Steps:

Step 1: Check the Rules

Some email providers are sticklers about their deliverability rates, so they have restrictions on the kinds of links they allow you to include in your emails. 


5 Email Providers that Allow Affiliate Links

Some mail providers are sticklers about their deliverability rates, so they have restrictions on the kinds of links they allow you to include in your messages. 


Step 2: Choose Which Affiliate Links to Promote

How do you chose which offers to include in your emails?

Here's the marks that chose

Characteristics of Links to Promote
  • Profitable
  • Relevant to Your Niche
  • Evergreen (offer never expires)

1. Profitable

Is your link's offer worth promoting?

While sending out emails is practically free, take some time to evaluate what links make enough money to be worth promoting.

According to 2019 email marketing statisitics, the average click through rate on emails is 2.6%. 

Take into account the commission rate and what it would take for you make enough money to make it worth your time. 


2. Relevant to Your Nice

Your readers signed up to get emails from you for a reason: they like your subject or style. 

If not, they at least like your niche. 

So make sure that whichever products you are promoting in your email sequence(s) are attractive to people who like your niche. 


3. Evergreen (Offer never expires)

Imagine this

You put a Christmas special in your mail sequence, and you send out a few thou' emails.

That email sequence isn't worth any money after that special expires. 

All that work, for little ROI.

Now get this

Instead of the Christmas special, you put in your most solid offer, one that's not likely to change for the next several years. 

Now you can use that online mail campaign sequence all year round and for multiple years in fact. 

Your time investment just 10X'd in value. 

By the way, if you need help getting your email sequence up and running, here's the (aged) guide that really helped me learn email marketing.


Step 3: Intertwine Affiliate Links in Your Sequence's Emails

So now that you know the affiliate link sequence strategy, it's time to get down to the nitty-gritty details:

How exactly do you include affiliate links inside your emails?

  • Do you go big or go home?
  • Or do you turn on stealth mode?

My advice?

Put on your ghille suit.

If you've already got an proven mail sequence, you don't want to upset your open-rate apple-cart by changing your copy. 

Many email service providers glorify their open rates more than Muhammad Ali exalted himself. (aka a hell of a lot)

So here's what stealth mode affiliate linking looks like:

See how the marketer put their link in the list of steps?

It's put there as a convience to the person recieving the message.

(It's a discount)

And that's just one example. 


Step 4: Track and Tweak

Once you've set up your email sequence and it's running all by itself. 

You start to get a little bit of cash coming in. 

Now to keep that money movin' your way

(and scale it to the moon and back)

you are going to have to adjust it, adding some copy here and there, switching up the wording, etc.

That's tweaking.

Now let's talk tracking.

Metrics You Should Track
  • Track where your subscribers are coming from
  • Monitor what links are being used by who
  • Watch your open & click-through rates
  • Keep your eye on the trends of each mail sequence, so you become aware of what you need to tweak.


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5. The Zuckerberg Strategy

Fill Up Your ClickBank Email List Via Facebook 

If you are just getting started, you might be looking at all these strategies like

"Man, these are great, but I don't have (any) subscribers..."

Well, let me tell you this:

When it comes to the kind of affiliate marketing that makes money, 

you make every lead count. 

You can just set up ads and run them, but then once your leads have seen your offer and run, you'll have to spend even more money to let them see your ads again (retargeting) 

Not with this strategy.

Here you'll run ads to a landing page, get the addresses of your most likely buyers, and build value to them and ultimately sell them your ClickBank Product.

In this section I'll walk through, step-by-step, 3 different tactics: 

3 Facebook Strategies to Grow Your Subscribers 
  • Using Your Facebook Page
  • Using Facebook Lives
  • Using Facebook Ads

Why use Facebook?

Facebook is one of the best channels in 2020 to scale your email list.

  • Easy to Set Up
  • Cost Effective
  • Excellent Engagement Rates

Not to mention it tends to outperform other social networks – like Twitter and LinkedIn - when it comes making money.

Unfortunately, most people don’t know how to use it effectively and as a result are not getting the results that they want.

At this point, I want to share with you some of the best strategies about how to use Facebook to grow your email list. 


Turn On Your Facebook PAGE to Blow Up Your Email List

Here’s the main way to grow your email list organically:

Method 1. Sign-Up Page Opt-In


Call-To-Action button to Sign Up page – the Facebook page of takes advantage of the call-to-action button to keep their list vibrant.

When somebody taps on the “Sign up” button, they are pushed to a special subscribe page where they make the move and opt-in to become a subscriber.

To put this organic email tactic into motion, go to your Facebook page and click on the drop-down menu of the button and choose Edit call to action.

Select Sign up as your button type and enter the URL for your subscriber page:

Looking to be a little more “Formal”?

Check out this change-up:

Method 2: Subscribe to Our Newletter Opt-In

Get the ‘Subscribe to our Newsletter’ tab on your Facebook page – additionally to the sign up button. You can add a set-apart Subscribe to newsletter tab, just like Litmus did.

Why is this tactic better than “Sign Up”?

(this method increases the size of the button, so it can grab more attention)

When you click it, there is a form so that people can easily opt-in to your email list without leaving your Facebook page.

Market a “content upgrade” for each post you share – people that are following you on social media are already interested in what you have to offer.

So why not provide them with valuable information that they want in the form of a lead magnet?

Zak Khan from Panduanim ran a test and found out that when he combines lead magnets and even content upgrades to certain information-based Facebook posts, people tend to subscribe more to lists rather than random tidbits of personal opinions one usually shares (this observation has huge money making implications).

Frank Kern usually offers some great educational free videos on his Facebook page.

And often within his post’s description, there is a call-to-action to attend a more advanced, free training that is gated behind an opt-in (it’s his subscriber adding tactic).

You can also upload a segment of your video training on your Facebook page and offer people to sign up to watch the rest.

(sharing this partial training tactic builds the intrigue)

That’s exactly what Frank Kern is doing on his FB page.

Once the preview is done, you can click on “Watch more: Here’s a sneak preview of…” and you’re taken to the following opt-in page:

You can do this with every type of content you share on your page – images, blog posts, etc.

Additional Linking Opportunties

  • In the video’s description
  • In the first comment

For blog posts, it’s best if you offer the content upgrade when people click and go to your website.

On your website, you can add this offer in a number of different ways

Places to Put Your Offer on Your Website

  • Exit Intent Popups
  • Side Bars
  • Embedded Forms
  • Slider Bar
  • Top (Header) Bar

If you have a podcast, remember to post an update linking to your new episodes when you publish them. Each podcast should have an opt-in as a content upgrade (such as a transcription for example).

According to James Schramko from Superfast Business, content upgrades can get 85% of the people who click on the button to get a PDF.

Across a blog you would see 2-5% conversions of Facebook traffic to an email list (assuming half is repeat traffic).

Facebook Lives

Do a Facebook live – Facebook live is a relatively unused function that enables you to Livestream your video content to your audience.

Many marketers take advantage of livestreams to interact live with people where they usually share great tips and do some Q & A.

After the livestream is over, it will be stored on your Facebook profile as a normal video.

Here’s an example by Guy Kawasaki who occasionally uses live videos to engage with his audience.

Additionally, it can also be used to promote opt-in offers in order to convert people into email subscribers.

You can put out everything from free pdfs, audiobooks, or you can speak about future webinars you’re hosting, etc.

Pro Tip: Pronouncable URLS
Use simple URLs that you can pronounce while you speak (yourdomain.com/webinar) or simply share the link to your opt-in offer as a comment on the livestream.

How Exactly do you do a livestream?

Here’s how you do it on mobile:

3 Steps to Doing a Livestream

  • Step 1: Open Your Facebook App
  • Step 2: Tap your Timeline
  • Step 3: Hit this Button
Advanced Live Tip

You can write more descriptions for your Livestream and then type Go Live to start broadcasting.

Promoting Content with Paid Ads

Facebook has built one of the most cost-effective advertising solution on the planet.

Why should you care?

Split-tested Promotions placed on the platform convert really well.

When experimenting with ads our friends from Litmus found that their cost per conversion is much lower on Facebook than on Twitter.

Target the right audience – it doesn’t matter how good your offers are if you’re targeting the wrong people.

The first step to this is to have a super clear buyer persona so you know how to target your ads.

To do that, build your customer avatar by describing who they are:

Questions to Help You Create Your Avatar

  • Where does your target customer live? What is his gender and age?
  • What’s her job?
  • What languages does he speak?
  • What are her interests? What kind of pages would she like?
  • What are his demographics – education, ethnic group, single or married, with kids or without, etc.

The targeting options of Facebook are so powerful that you can scope in on people based on their behavior and life events – such as having a new job, being a parent of a baby or recently moving to a new city.

Here's a worksheet to help you get started.


FB Ads Jumpstart

The best option that Facebook provides for those who want to grow their email list is to upload your current email list and choose as an option to target lookalike people.

That way you can reach a new audience that is very similar to yours – which will improve your conversion rates and decrease your advertising costs.

How to Create a Lookalike Audience

Step 1:Go to Audiences

To do that, go to Audiences

Step 2: Click "Create Audience," selecting "Lookalike Audience"

from the dropdown menu select Lookalike Audience.

Step 3: Then Select Your Source (current custom audience)

Then select your Source (current custom audience) and the audience size. Audience Size ranges from 1% to 10% of the total population in the country you pick, with 1% being those who best match your current list.

What are Facebook LEAD Ads?
Facebook created this solution to make it easy for you to convert mobile users into email subscribers.

You can target your audience with normal ads, but the biggest advantage of FB’s Lead Ads that when people are interested in your offer they opt-in straight from Facebook (without the need to go to your website, which saves a step)

LeadAd Forms are highly customizable so you can create fields for all the info that’s important to your business (name, email, phone, address, etc.)

When someone clicks on your ad they will see the form that is already filled with the info they shared with Facebook – like email addresses or phone numbers.

Which makes it easy to subscribe with a single click and massively increases conversion rates.

Want more info?

Here’s a guide on everything Facebook Ads has to offer.

With more advanced strategies you can even segment people who haven’t opted in to your email list yet.

To do that simply target the people who have visited your webpage but didn’t make it to the ‘thank you’ page.

Free Bonus Tip
Try retargeting the people that you know through Facebook custom audiences.
Final words on FB Ads:

Facebook provides you with limitless options to drive traffic to your opt-in offers and grow your email list.

You can use your page or simply use ads to reach the people that will be interested in what you have to offer.

How you use it – it’s up to you.

Advantages of Using ClickBank

Why It's a Viable Platform

So why join ClickBank? Why not choose the many other affiliate platforms out there on the web?

Well, ClickBank has its own set of unique benefits that should attract any affiliate, whether you’re a newbie or a seasoned veteran.

First of all, ClickBank is free to join, and the signup process is actually very easy. You don’t need to get special approval before you can get started with ClickBank. Most affiliate programs are also free, but this is still worth pointing out.

ClickBank also has an amazing range of products to choose from. No matter what your niche is, you’re probably going to find something that fits your content. This is a major plus, as many other affiliate programs have a much smaller variety to choose from.

While commission rates vary with each product you promote, it’s possible to find some seriously massive commission rates on ClickBank. If you know how to spot the right products, you could be earning well over $100 per sale. Those are some seriously high numbers. Commission rates of 50% or even 75% are pretty common on this site.

ClickBank might have a dodgy reputation when it comes to quality control, but their payment system works like a well-oiled machine. You’ll always get paid on time, no matter what. ClickBank is reliable, which is definitely a huge benefit in the affiliate marketing world.

Disadvantages of ClickBank

Things to Watch Out For

This wouldn’t really be an honest review if we didn’t talk about some of the negative aspects of affiliate marketing with ClickBank.

Here are some of the things this program can definitely improve on:

1. ClickBank has an amazing refund policy. While this can be great for customers, it can seriously eat into your profits as an affiliate. This isn’t a huge problem, but it can be a little disappointing at times. This is yet another reason why you should be choosing only high-quality products to promote.

2. You’ll also deal with tons of competition as an affiliate with ClickBank. Remember, this is a very popular and well-known affiliate program. There are a lot of affiliates trying to sell the most profitable products on the database. If you can’t compete, then you might be swallowed up by your fellow affiliates.

3. While ClickBank pays on time, the actual payment system isn’t exactly easy to wrap your head around. In order to get paid out, you need to make a certain number of sales. You also need to have a few different payment methods set up – usually both PayPal and credit card. This is a little inconvenient, especially when you compare this system to other affiliate programs.

ClickBank Pros and Cons

Summary of the Good and Bad
Pros
  • Free to Join as an Affiliate
  • Amazing Range of Products (Large Variety of Niches)
  • High Commission Rates with the Right Products
  • Solid, Reliable Payment System
Cons
  • Refund Policy that Eats Your Profits
  • Multitudes of Competition
  • Payment System, while Reliable, Difficult to Set Up
  • Most Popular Affiliate Site

Being a ClickBank Affiliate is OK, but Lead Gen is Better, Here's Why

Clickbank

  • Saturated Money-Making Niches 
  • Inconsistent Income
  • Low Barrier to Entry (Anyone can promote product)
  • Little Income Per Customer (~$30)
  • No Control - Producer can Shutdown Account or change commissions
  • No Passivity - Constant Battle to Get Traffic

Lead Generation

  • New Opportunity in Every Zipcode
  • Consistent Monthly Mailbox Money
  • Requires Skills to Rank on Google
  • High Income Per Client (~9k)
  • Complete Control - You own the Website
  • Passive once Ranked - Just Deposit Mailbox Money

What's nice about lead generation is that compared to doing ClickBank Affiliate Marketing is you can make consistent "mailbox money."

This tree care asset has been making me monthly money since 2015

Rather than a few dollars here and there, imagine opening your mailbox each month and having checks inside, written out to you. 

$300, $500, $1200, 2000 dollars

That's how my journey with lead gen ramped up

I still remember generating my first lead.

And then getting paid for it. 

A switch turns on inside when you make your first dollar online: you realize it's possible and now you're more motivated than ever to double down on the business model. 

Even if you want to experiment with Clickbank Affiliate Marketing, the local lead gen business is so passive once its set up, you'll have time to try stuff while your checks are getting mailed to you.

Click here to get started with lead generation.

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Ippei Kanehara
Founder/CEO Ippei Leads

$52K per month providing lead generation services to small businesses

Ippei.com is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2020, is to build your own 6-figure lead gen biz. You can learn more here.
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