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Steve Hofstetter Course – Marketing Funnel Academy 2023 Review

July 15, 2020

Today I'm going to show you the ins and outs of Marketing Funnel Academy by Steve H (updated November 2019).

In fact, Steve's advice gave me the tips needed to increase my conversions by 14.8% within 90 days of sweating through his course.

And I should really point something out:

This course isn't written by an affiliate

(go ahead, examine the site for a link),

but by a guy who has seen some pretty damn good results.

Quick Stats on MFA (including the current price)

Ranked #6 out of 30 Facebook Ad courses 
13 hours, 28 minutes, & 49 seconds
Geared toward experienced Internet Marketers wanting to move their businesses to the next level
4.0/5 - one of the best FB ad courses
$10,000 USD (half upfront and half afterwards)

Who started the Marketing Funnel Academy?

The Marketing Funnel Academy was created by Steve Hofstetter, a family man from Ventura, California. Steve and his wife Jennifer married in October 2008. They have three children, two boys (Brayden and Chase) and a year and a half old girl. Today, they live in Jennifer's hometown of Gilbert, Arizona

Steve and his family

Also, in case you're wondering if Steve is the real deal and not some puffed up guru (cause there's plenty out there), here's what I found when I did my due diligence on Steve, he has a net worth of four million dollars and he's featured in Clickfunnels 2 Comma Club.

 (If you don't believe it, tap or click the picture below and you'll be taken to the 2CC's membership page. Steve's in the middle.) 

He's legit.

I am also a successful funnel pro. I started back in 2016 when I was looking to cram my sales pipeline even more, having experienced success in the lead generation field.

Having built and optimized 80+ funnels (that have an average of 31.2% conversion rates), I am pretty qualified to review Steve's course.

Please note:

It took me a couple years to construct and fine-tune these funnels – it certainly wasn't a get-rich-quick-type deal, but rather, it was a steady progression through a similar set of steps that Steve and his team go through.

Who I am NOT

Oh and as mentioned earlier, I am not here to make money with this review. I am not an affiliate for MFA. I chose to write this review because I wanted to give others a quick look through Steve's course so they can decide whether or not it’s for them.

What to Expect in this Course

When I got on the phone with Steve, I already had a business set up that I wanted to improve.

The leads were coming in, but not as qualified as I would like.

I had too many looky-loos and not enough serious prospects.

So much so that I was ready to put out some serious cash to see my conversion rates blast through the stratosphere and into space like Elon's rockets.

So if you're a total newbie to the funnel game, feel free to keep reading to learn, but honestly Steve's course probably isn't for you. 


Steve's course is different than traditional "educational" courses, because his end goal is different. 

He doesn't just want to drop a huge knowledge bomb and leave you with a "Nice knowing You" like Jay Gatsby (Leonardo DiCaprio)

Rather, Steve's aspiration is to leave you with a fully optimized funnel and the knowledge needed to get the most out of it.

Because of that, the MFA course includes the following and more:

  • Sales Call Script and Training
  • Facebook ads training
  • Live Training Calls
  • MFA Done-For-You Sales Funnel
  • MFA Optimized FB Ad Campaigns to Fuel Your New Funnel 

Break Down of Marketing Funnels Academy

Module 1: Customer Avatar

This first module is pretty much all about customer research. 

Before creating Your Funnel, Steve has you go through an exercise to help you find out more about your customer.

Simply put, Steve and his team need this information to properly craft your funnel to convert your customers.

At minimum, you must know at least the following (the more the merrier though):

  • Your Ideal Customers' Demographics (Age, Gender, Education, Where they live, etc.)
  • Your Ideal Customers' Wants (What are their ambitions, goals and dreams?)
  • Your Ideal Customers' Challenges (What's stopping them from achieving their goals? Some possibilities are: Money, lack of education, negative mindset...)
  • Your Ideal Customers' Objections (Why would they say no to your product's offer?)

Providing a similar worksheet as a guide, Steve interviews you about who your perfect buyer is.

When you have the information compiled, it's time to set up the traffic source for your funnel. 

Although it has gotten more expensive over the past few years, Steve still nominates Facebook as the best source of prospects. (This is where Steve and I differ, as I prefer Free traffic, but more on that later.)

Module 2: Create Highly Targeted Ads on Facebook

Now that you've discovered exactly who you want to target, it's time to create the ad that will power browsers and scrollers into your funnel.

Steve covers many different topics in this section, but focuses on the following five:

  • Starting with a High Enough Budget
  • Knowing What Part of Your Ad to Change
  • Using Hybrid Photos (They both Attract and Inform)
  • The 2 Simplest Ways to Get Your Ads to Covert
  • Setting and Tracking Goals for Campaigns

Simply put, this module is about making your Ad stand out from all the other posts as well as staying on track by recording your ads progress each week. Steve has a custom program that students are given access to which makes this process super easy. #mfatracking

Module 3: Utilizing 3 Types of High-Converting Landing Pages

Providing a few different kinds of proven landing pages that have served him well in the past, Steve shares his knowledge of what key aspects of a landing page need to be tuned to the oncoming traffic.

You will learn how to optimize the following parts of your landing pages:

  • Focusing the Message
  • Crafting a Bold and Powerful Headline
  • Composing a crystal clear description of your offering
  • Eliminating non-essential navigation elements
  • Carving a Compelling Call-to-Action (CTA)

At the end of the the module, Steve reviews the larger picture, showing how your landing page fits in the three must-haves of your profitable automated funnel.

Their knowledge of landing pages is one huge place where Steve and his team really shine!

They went over my current funnel with hawk-like scrutiny and brought many subtle changes to my attention.

That's one of the great things about the MFA group.

Not only do they do the bulk of the busy work for you, but they also educate you on how you can improve on your future marketing structures, which is a large part of why I think they call it an "academy" as opposed to simply a "service."