Today I'm going to show you the ins and outs of Marketing Funnel Academy by Steve H (updated November 2019).
In fact, Steve's advice gave me the tips needed to increase my conversions by 14.8% within 90 days of sweating through his course.
And I should really point something out:
This course isn't written by an affiliate
(go ahead, examine the site for a link),
but by a guy who has seen some pretty damn good results.
Quick Stats on MFA (including the current price)
Who started the Marketing Funnel Academy?
The Marketing Funnel Academy was created by Steve Hofstetter, a family man from Ventura, California. Steve and his wife Jennifer married in October 2008. They have three children, two boys (Brayden and Chase) and a year and a half old girl. Today, they live in Jennifer's hometown of Gilbert, Arizona.
Also, in case you're wondering if Steve is the real deal and not some puffed up guru (cause there's plenty out there), here's what I found when I did my due diligence on Steve, he has a net worth of four million dollars and he's featured in Clickfunnels 2 Comma Club.
(If you don't believe it, tap or click the picture below and you'll be taken to the 2CC's membership page. Steve's in the middle.)
Who I Am
I am also a successful funnel pro. I started back in 2016 when I was looking to cram my sales pipeline even more, having experienced success in the lead generation field.
Having built and optimized 80+ funnels (that have an average of 31.2% conversion rates), I am pretty qualified to review Steve's course.
It took me a couple years to construct and fine-tune these funnels – it certainly wasn't a get-rich-quick-type deal, but rather, it was a steady progression through a similar set of steps that Steve and his team go through.
Who I am NOT
Oh and as mentioned earlier, I am not here to make money with this review. I am not an affiliate for MFA. I chose to write this review because I wanted to give others a quick look through Steve's course so they can decide whether or not it’s for them.
What to Expect in this Course
When I got on the phone with Steve, I already had a business set up that I wanted to improve.
The leads were coming in, but not as qualified as I would like.
I had too many looky-loos and not enough serious prospects.
So much so that I was ready to put out some serious cash to see my conversion rates blast through the stratosphere and into space like Elon's rockets.
So if you're a total newbie to the funnel game, feel free to keep reading to learn, but honestly Steve's course probably isn't for you.
Steve's course is different than traditional "educational" courses, because his end goal is different.
He doesn't just want to drop a huge knowledge bomb and leave you with a "Nice knowing You" like Jay Gatsby (Leonardo DiCaprio)
Rather, Steve's aspiration is to leave you with a fully optimized funnel and the knowledge needed to get the most out of it.
Because of that, the MFA course includes the following and more:
Break Down of Marketing Funnels Academy
Module 1: Customer Avatar
This first module is pretty much all about customer research.
Before creating Your Funnel, Steve has you go through an exercise to help you find out more about your customer.
Simply put, Steve and his team need this information to properly craft your funnel to convert your customers.
At minimum, you must know at least the following (the more the merrier though):
Providing a similar worksheet as a guide, Steve interviews you about who your perfect buyer is.
When you have the information compiled, it's time to set up the traffic source for your funnel.
Although it has gotten more expensive over the past few years, Steve still nominates Facebook as the best source of prospects. (This is where Steve and I differ, as I prefer Free traffic, but more on that later.)
Module 2: Create Highly Targeted Ads on Facebook
Now that you've discovered exactly who you want to target, it's time to create the ad that will power browsers and scrollers into your funnel.
Steve covers many different topics in this section, but focuses on the following five:
Simply put, this module is about making your Ad stand out from all the other posts as well as staying on track by recording your ads progress each week. Steve has a custom program that students are given access to which makes this process super easy. #mfatracking