Currently set to Index
Currently set to Follow

Marketplace Superheroes Review (Is Pan-European FBA worth it?)

January 13, 2023

The Marketplace Superheroes Ignite Program by Stephen Somers and Robert Rickey teaches you how to find, source, import, and sell undiscovered products profitably on Amazon in the US and also in Europe through Pan-European FBA. The course was previously called, 'Marketplace Superheroes Core 2.0 System' but they revamped it in 2021. In this Marketplace Superheroes review, we'll cover who Stephen Somers and Robert Rickey are, what courses and tools MPSH offer, what you'll learn in each section of the new course, the common Amazon FBA mistakes sellers make, what the alternatives to this course are, and how Amazon FBA differs from the popular local lead generation business model


You get to use their 4S Product Finder software (Previously called, 4S product Gauntlet) to search for high converting & best-selling products

6 months of weekly coaching

You're given access to your own dashboard (SuperHero Ecosystem) where you run your Amazon FBA business

They constantly update course content


Getting a product idea without the use of Helium 10 or JungleScout takes much longer

Limited 1-on-1 coaching opportunities

Some videos are bit long


The Marketplace Superheroes Ignite Program costs $997 or twelve payments of $97

Refund Policy:

30-day no questions asked money-back guarantee


6 modules with over 50 training videos


MPSH private Facebook mastermind group


Stephen Somers and Robert Rickey are 7+-figure earners who created MPSH in 2014 and have revamped this course in 2021.


Stephen and Robert have taught many people to become financially independent by starting an Amazon business. In an interview with Stefan James, Stephen said that they have created multiple 7-figure businesses. Clearly, their methods and strategies are legit.

Who are Stephen Somers and Robert Rickey?

Stephen is a 7-figure Amazon seller from Belfast, Northern Ireland, who has made over $4.5 million dollars by selling products worldwide. As a teenage Irish boy, he tried to start a band and also learned about marketing & business. After giving up on those dreams, he started working for the government as a data processor, which he found boring.

After being introduced to Robert Rickey, who had been selling his own branded products (private label) from his family business since eCommerce was a thing, and working for free for 9 months, Stephen got started selling on the Amazon marketplace. The difference being, he was allowing Amazon to do the fulfillment of orders.

Together, they created the Marketplace Superhero platform in 2014 to teach others how to be successful in the Amazon FBA world. Their Marketplace Superheroes YouTube channel has over 22,000+ followers who benefit from their weekly videos about Amazon FBA.

Stephen Somers and Robert Rickey geared the Marketplace Superheroes course towards teaching you to how to sell undiscovered, low competition items or products on Amazon worldwide. These are products that aren't trendy and sell a few times each day. Their strategy helps you deal with less competition on Amazon.

What do Stephen Somers and Robert Rickey teach inside Marketplace Supeheroes?

Ignite Program

PHASE 1 - Embark

This first phase of the course contains 3 modules with 25 training videos. The highlights of this phase is that they teach you general things such as which products to avoid, how to look for and interact with suppliers, how to price your products and how to go about getting samples of your products to test them.

PHASE 2 - Evolve

Phase 2 contains three more modules with 24 training videos. This phase focuses more on the business side of things. They go over how to set up your business, the different banking options and packaging & labeling. They share their ordering strategy and import/shipping ideas. An interesting point they teach is in module 6 where they talk about having a location, or hub, where you send your products to before sending them to Amazon's fulfillment centers. By doing so, you'll be able to check the quality of your products before even sending them to Amazon and you'll have more control over your inventory.

PHASE 3 - Expand

This last phase is what you expect it to be. It's all about expanding your Amazon FBA business into international markets such as the United Kingdom,  Europe and Australia.

PPC Bundle

In this section, Stephen and Robert teach you how to run PPC ads for your products.

How is the Ignite Program different?

The Marketplace Superheroes Ignite Program teaches you how to build a brand made up of 5 products. Their strategy is called, 'The Rule of 5'. Once you've done your product research, the idea is to sell those 5 products in 5 different countries in Europe.

By selling 5 different products in 5 different countries per day, you can end up potentially selling 125 total units per week.

5 European countries you can do Pan-European FBA

Pan-European FBA (Pan-EU) is where you send your products to Amazon's European fulfillment centers to sell and quickly ship your products across Europe. Stephen and Robert recommend you start Amazon FBA in the country you live in before expanding to international markets.

  • United Kingdom
  • France
  • Germany
  • Italy
  • Spain

Many people consider courses like Private Label Masters, Amazing Selling Machine and Proven Amazon Course 2.0 to be the best amazon FBA course. But those courses don't teach you how you can sell products overseas, which is why this course stands out.

Marketplace Superheroes Software

This Amazon FBA training comes with a variety of different software to help you with different aspects of your business. These softwares are all comprise the SuperHero Ecosystem. 

Superhero Freight App

The Superhero Freight App handles freight forwarding, importing and storage for you.

Researcher App

The Researcher app allows you to sort and filter through many products in your product selection process.

Communicator App

The Communicator app, you're able to stay in contact with your suppliers.

Purchase Order App

The Purchase Order App makes creating purchase orders easy and keeps all of you selling organized.

Product Listing App

The Product Listing app to help you plan out various things, such as what your keywords are and what your PPC strategy will be.

Pros and Cons of Pan-European FBA


Shorter delivery times for European customers

The European market isn't saturated like in the United States

Amazon brings the European customers to you. With over 50 million prime accounts in 2022, there is clearly an opportunity to make money.

People easily trust Amazon these days since it's the largest eCommerce platform in the world and they can get their products, sometimes, on the same day. Many times, the next.


VAT registration in each country you want to sell products in (roughly a 3 month process and they need a lot of documentation from you)

Risky; You can end up spending thousands of dollars on products that don't end up selling at all.

You must follow all of Amazon's terms of service; it's their platform and they call the shots; they can kick you out at anytime or suspend you even if you make an honest mistake

Amazon Seller support is a difficult to deal with in the US already, imagine overseas.

You don't own any customers on Amazon; they are all Amazon's customers

You must translate your product listings properly; international listings also need to be optimized

Marketplace Superheroes Ignite Alternatives

For those who aren't sure if they want to invest in the Marketplace Superheroes Ignite Program, there are other Amazon seller training courses that teach how to sell products in Europe.

1. FBA Elite

This is the best course to learn how to sell products on Amazon in the UK.

Both ways are Amazon's successful attempt at international expansion. Although you need to pay taxes in various countries if you want your products to be easily accessible, Pan-EU fees are lower. It's the cost of doing business in Europe.


FBA Elite costs £499 / $650


Darren Lynch has earned 6-figures selling products on Amazon ever since he started in 2018. His Darren - FBA Elite YouTube channel is also the largest organically grown FBA channel in the United Kingdom.


Over 120+ videos focused on helping new sellers sell private labelled products; Full access to the templates, discounts, and contacts Darren used to build his business.


Darren is active in the members' only forum.


Darren goes over importing products to the UK

Comprehensive training on VAT


No live coaching calls, only paid on-on-on coaching for £99/month / $128/month is available

Course comes with a 1-month Helium 10 subscription

To visit this course's sales page, go here.

dRead through our complete list of the best Amazon FBA courses UK to see which one you think is the best option for making money online selling products in the United Kingdom.

Amazon European Fulfillment Network vs. Pan-EU

There are different options when looking to sell products in Europe. You can choose Amazon's European Fulfillment Network or the Pan-European FBA model.

Here are the key differences between the two.

               Amazon EFN


They hold all your products in one country

Your products are automatically distributed and stored in fulfillment centers throughout Europe


Only pay VAT taxes to the country that stores your products

You need a VAT number for each of the 5 core countries (UK, Germany, Italy, Spain & France) Each country requires VAT to be paid at different times throughout the year

Amazon Fees:

Higher; you need to pay cross-border EFN fees

Fees are much lower since they place products much closer to customers in the many European fulfillment centers

A better option than Amazon FBA

Local lead generation is a much more passive and scalable online business than Amazon FBA or Pan-European FBA.

Chinese manufacturers are now selling their own products, which means there is no need for middleman. Therefore, they can offer their products at a much lower price and ship straight to the consumer, completely removing you from the equation. Another point against the FBA business model is that you are not in control of what happens on the Amazon platform. They can suspend your account without notice, which is a hassle.

Local lead generation offers you low startup costs, low risk because you're not selling any physical products, you're only competing with 10-15 local sellers and you can generate leads for small businesses even in European countries (UK, Germany, France, etc.)

If you're going to live the life you've dreamed of, you need to be in control of your systems and business model. Lead generation allows for that which is why over 7000 students have joined the local lead generation coaching program.

You can create a successful online business with Amazon FBA and Pan-European FBA if you have the capital to get started and don't mind all the paperwork to get registered to do business in Europe.

If your passion is to sell products internationally, go for it.

If you rather invest your money on something more predictable like local lead generation, click the link below to see how to get started.

Follow Me
Ippei Kanehara

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2023, is to build your own lead generation business.

Share your experience with us.

Use below if you want to remain anonymous.

Leave a Reply

Your email address will not be published.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}