Matt Leitz Review 2026: Is His AI Chatbot Model Legit? + A Business Alternative

Who is Matt Leitz?

Matt Leitz is an entrepreneur, podcaster and a trailblazer. In 2011, he co-founded Clever Investor, an education and technology company for the estate investing market. Clever Investor was listed #4 of Top Educational Companies by Inc Magazine. This was after his 2-year job at Valor Real Estate Solution as operations manager.

Then, he also turned one of his passions, board games, into a lucrative business, with BoardGames.com in 2017. They sold a variety of tabletop games and has a monthly subscription, PlayCrate.

Matt Leitz is the CEO of Bot Builders. The company provides training to build your own bot without technical skills. They can also build your bot for you, like Mike Y., CEO of the biggest chatbot software housing ManyChat, and Grant Cardone. Bot Builders also got listed in INC 5000.

Matt Leitz graduated high school at Willard High in Willard, Ohio, in 1997. Then, he finished college at The Ohio State University in Columbus, Ohio in 2002. Matt graduated college with degree in BA Communication. Matt currently lives in Phoenix, Arizona with his wife, Emily, and their two kids.

What is Matt Leitz's BotBuilders?

Matt Leitz's BotBuilders is a company that makes chatbots and offers training for bot building. Matt Leitz co-founded BotBuilders with Nic Frachon, a graduate of Loyola University Chicago in Chicago, Illinois. BotBuilders claims to teach students how to sell bots to other businesses that need automation. It also covers automated 1 click opt-ins for building email lists and promises to create a recurring income for your business.

Before selling it to the public, Matt applied his bots to his company, Clever Investor. It ranked the #1 bot on Facebook within 2 weeks (finance category). In Matt's words, bots are a mix of a funnel and an email autoresponder sequence. It basically works depending on the replies of your potential clients and offers the best solutions depending on the needs.

Who is BotBuilders for?

• Entrepreneurs who want to automate a process in their business.
• Aspiring business owners who want to sell bots to other businesses.

What is BotBuilders' Pricing Plan?

• Do-It-Yourself Plan - In this plan, BotBuilders will only provide the instructions and the software. You'll have to create your own bot. Do-It-Yourself Plan costs $997.
• Do-It-Together Plan - Do-It-Together Plan will give you access to BotBuilders' Facebook group and helpdesk. So, you can ask questions while you build your bot. This plan costs $1999.
• Done-for-You Plan - In this pricing plan, BotBuilders will setup everything for you. You don't have to learn anything about bot building. It costs $35k.

How To Build Profitable AI Chatbots That Work For You 24/7 According To Matt Leitz

• Understanding Chatbots and AI Integration: Chatbots can work on many platforms such as websites, Facebook, Instagram, and text messaging. According to Matt, the best way to use them is to combine AI with a planned structure, creating a system that guides users, while smartly responding to questions.
• Importance of Platform-Specific Capabilities: Chatbots can do different functions depending on the platform they are used in, like Facebook and Instagram. Understanding these differences is important for making good chatbot strategies.
• The Power of Hybrid AI: Combining structured chatbot flows with AI makes more controlled and effective interactions. This hybrid approach ensures that the conversation follows a logical path, and it also leverages AI for more complex queries or interactions.
• Empowering Human Workers: Matt Leitz emphasized that using AI and chatbots does not replace human workforce but rather compliments it. He said automating mundane tasks empowers human workers to focus on higher-level tasks.
• Multi-Platform Integration: Integrating chatbots across various platforms (including social media and websites) will enhance lead generation and sales processes. Matt Leitz also discusses the potential of integrating chatbots with email marketing platforms for a more cohesive marketing approach.

Matt Leitz's Predictions for AI and Chatbots in 2026

• Greater Integration Across Platforms: AI and chatbots will likely be more seamlessly integrated across various platforms, including social media, websites, and mobile apps.
• Enhanced Personalization: Expect advancements in AI enabling chatbots to offer more personalized and relevant interactions based on user data and behavior.
• Wider Business Application: More small and medium-sized businesses will start using AI and chatbots for customer service, marketing, and sales.
• Voice-Enabled Chatbots: As voice recognizing devices become more popular, people should also expect more voice-activated chatbots that allow hands-free interaction.
• Integration with Other Emerging Technologies: Matt also predicts that Chatbots and AI will integrate with other emerging technologies like augmented reality (AR) and virtual reality (VR) to enhance user experience.

Should You Start an AI Chatbot Automation Business?

You should start an AI chatbot automation business if you're planning to target B2B companies. According to Relay, 58% of companies in B2B sector use chatbots. It has higher usage than B2C companies. And Statista's analysis showed only 9% of stores in the world use chatbots. There is an opportunity. But customers reported to Outgrown that the best feature of a chatbot is its 24/7 availability. And according to 60% of customers from Userlike, they prefer to wait in queue and talk to a real agent.

Another hurdle of chatbot automation as a business is the steep learning curve. Despite the comprehensive support, there is an acknowledged learning curve, especially for the less tech-savvy. According to Drift, 6 out of 10 customers expect a chatbot to reply within 5 seconds. So if there's a problem on the chatbot and you can't fix it right way, you're losing customers. It also depends on the platform. You'll have to constantly know social media sites updates and get your chatbot aligned.

What are Passive Income Ideas To Consider in 2026?

The passive income ideas to consider in 2026 are:

• Local SEO lead generation
• YouTube monetization
• Investing (bonds, stocks, etc.)
• Productized services
• Selling stock photos and videos
• Online course creation
• Self-publishing on Amazon KDP

These passive income ideas typically require work upfront. Some have automations plugged in too. However, once they're set up, you can usually expect recurring income at varying degrees. If you're skilled at something, you can set up a course, write a book or a make a video out of it. Teachable, Nebula and Udemy are learning platforms you can set up your course. Amazon Kindle is a go to for self-published ebooks. And YouTube can provide ad revenue and pay-per-view for videos.

Investing in stocks, bonds, annuities and real estate is also an option. Although this passive income idea usually requires more capital. It also has a steep learning curve so you don't expose your money to huge risks.

What are Other AI-Related Courses Available Online?

• G$D by Cody Getchell and Rahul Alim teaches how to build and scale a digital marketing agency using AI automation tools. The course covers client acquisition, service delivery, and workflow optimization with AI, helping agency owners boost productivity and profitability. It’s ideal for marketers looking to replace manual tasks with AI-driven systems and grow faster.
• Marketing Artificial Intelligence Institute by Paul Roetzer provides in-depth training on how AI transforms marketing operations, from content creation and analytics to customer segmentation and personalization. It helps professionals understand how to integrate machine learning and predictive analytics into campaigns to drive smarter, data-informed marketing decisions.
• AI Agency Accelerator is Dylan Power is a step-by-step course teaching how to start and scale an agency that sells AI automation services to businesses. Students learn to use tools like ChatGPT and workflow bots to automate sales, lead generation, and operations, positioning themselves at the forefront of the AI revolution.

Final Verdict: Is Learning Matt Leitz’s Methods Worth It?

Learning Matt Leitz’s methods is worth it for entrepreneurs and small business owners who want to automate lead generation or sell AI chatbot services to clients without coding experience. BotBuilders’ course delivers solid training on hybrid AI automation, platform integration, and multi-channel chatbot strategies. Its Done-For-You and Do-It-Together plans are best suited for agency owners or marketers who already understand client management and tech tools.

However, the chatbot automation space is becoming crowded, and client systems vary wildly, making scaling complex and maintenance-heavy for long-term success.

If you’re looking for a simpler, lower-risk online business model that produces consistent monthly income without managing client tech stacks or software integrations, local SEO lead generation is the better option. You own the digital assets, control the traffic, and generate leads that businesses will pay for month after month with far less technical friction.

Is Local SEO Lead Generation More Feasible Than Selling AI Chatbots to Businesses?

In my 10 years of experience, local SEO lead generation is more feasible than selling AI chatbots to businesses because you own simple, self-contained websites that run independently of your clients’ systems like writing your own Sherlock Holmes detective novels. You create the world, control the story, and collect royalties every time someone reads it. With local gen, you control the websites and lead flow. clients want to keep paying monthly because your service directly brings them paying customers. Unlike the global competition in selling AI chatbots, local SEO lead gen stands out because each ranked website is its own monopoly in a city and niche. Once you rank, competitors can’t easily copy your position or results. You’re not competing in a crowded marketplace. Plus, you have clear boundaries: your job is to generate leads, not manage their CRM or sales team. Once the leads flow, the business handles the rest. You can scale horizontally by building more sites instead of expanding project complexity.

Why Local SEO Lead Gen is My Top Pick in 2026

Local SEO lead gen is my top pick in 2026 because it offers stable, high-margin recurring income by delivering tangible results to local businesses unlike selling AI chatbots, which faces rapid saturation and uncertain long-term demand. My local SEO lead gen site, Los Angeles Quality Drywall 1555 Westwood Boulevard Los Angeles, California 90024 323-529-6050 https://www.laqualitydrywall.com/, drove 13 leads worth $27,605 to my client’s business. Since I get a 10% commission for the leads I send their way, I got $2,760.50 in passive income even while binge watching my favorite Netflix series.

The websites I created since 2014 regularly bring in over $50,000 to my cash flow. It took me around 5-10 hours to make each site, and it only required minimal upkeep since then. So, if you’re looking for a business with passive and predictable income, local SEO lead generation is my #1 recommendation.