Matt & Liz Raad Review: Website Flipping Course, Monetization, & Alternatives

Who are Matt & Liz Raad?

Matt and Liz Raad are Australian entrepreneurs, digital investors, and founders of the eBusiness Institute, a training organization specializing in website buying, renovation, and flipping. With backgrounds in private equity, mergers and acquisitions, and biotechnology, they transitioned from traditional business investments to the digital space, where they teach students how to acquire undervalued websites, improve their traffic and monetization, and sell them for significant profit. Their programs focus on SEO, digital due diligence, and building long-term online income streams.

Before entering the online business world, Matt worked in zoology and biotechnology research, while Liz built her expertise in business development and corporate acquisitions. Together, they’ve been featured in publications such as SmartCompany, Entrepreneur, and The Australian Financial Review, earning a reputation as leading educators in digital asset investing and online business transformation.

What are the Pros & Cons of Digital Investors Program?

How Much Does Digital Investors Program Cost?

Digital Investors Program costs $3,500 AUD. Unless you live in Australia, you’ll need to convert it to your currency. It’s roughly $2,700 US dollars. The big thing to keep in mind is you’re also going to need to make a sizeable investment to buy your first few websites too.

Granted, hopefully you’ll begin to see a little bit of income trickle back in. But you’re also going to need to invest in content and redesign the site to see bigger revenue figures.

What is Digital Investors Program?

Digital Investors Program is a training course by Matt and Liz Raad that teaches students how to buy, renovate, and profit from established websites and online businesses. It focuses on digital due diligence, SEO improvements, and monetization strategies to increase the value of these online assets. Designed for beginners and investors alike, the program provides a step-by-step pathway to building passive income through digital asset investing.

Matt and Lisa share their formula for:

• Developing a strategy for your portfolio
• Finding the right websites to buy
• How to negotiate on the price
• Optimizing your site
• Renovating your site
• Monetizing methods
• Outsourcing

It comes with a 1-on-1 onboarding session for new students.

Plus 4 tickets to their yearly seminar (which is online due to Covid) - otherwise you need to get to Australia.

There’s also a private Facebook group and monthly training calls too.

Who is Digital Investors Program for?

Digital Investors Program is for beginners, aspiring digital investors, and entrepreneurs who want to build passive income by buying and improving websites. It’s designed for people with no technical background, offering step-by-step training in SEO, website renovation, and online business valuation. It also suits investors looking for an alternative to traditional assets like property or stocks, providing a lower-risk, lower-cost entry into digital asset investing.

In reality, it helps if you have some experience in digital marketing and SEO.

And many of the current Digital Investors students say the same.

There’s a lot to learn if this is all new to you.

After investing a big chunk of cash in a website, you really want to be able to make that money back pretty quickly because you’re significantly in the red.

Not only will you need time to go through the program, you’ll also need the time to work on your sites too.

It will require a lot of patience before you begin seeing a profit from the your initial investment.

However, I do like there being a barrier to entry here.

When there’s a skill to learn that’s not easy, it makes for a more profitable business model because the masses will avoid it.

When a business model has a low barrier to entry, it getssaturated.

As a result, people start to compete on price and it’s a race to the bottom.

Most people are looking for quick-fixes and won’t put the time or money in to something with a high barrier to entry.

This is a good thing for those who are serious about building wealth.

Can I Make Real Passive Income With Digital Investors Program?

Yes, you can make real passive income with Digital Investors Program, but it depends on your consistency and ability to follow the website-renovation process. The program teaches you how to buy undervalued websites, improve their SEO and monetization, and then earn passive revenue from ads, affiliate commissions, or digital products. Once a site is ranking and generating traffic, it can produce income with very little ongoing work, making it a more stable and predictable passive-income model than ads or social media–dependent businesses.

Is Digital Investors Program Legit?

Yes, Digital Investors Program is legit. It’s created by Matt and Liz Raad, well-known Australian digital investors who run the eBusiness Institute and have decades of experience in buying, renovating, and selling online businesses. The program teaches real, actionable skills (SEO, website due diligence, valuation, and monetization) that students actively use to build or acquire profitable websites. While it requires time, effort, and upfront capital, the training itself is credible, transparent, and grounded in proven digital asset investing strategies.

What are the Top 5 Takeaways From the Digital Investors Program

1. There’s a lot of money exchanging hands selling websites

There are some high-priced websites on the market.

A lot of big companies think nothing about dropping 6 or 7 figures to buy something that will add to their assets.

Or being able to buy a competitor and nuke the threat.

With the big sums of moolah here it’s crucial to make sure both the site and the metrics are legit before making the deal.

Which leads to…

2. It’s easy to get scammed when buying websites

Sadly, like so many things that can make you money, there’s plenty of scammers waiting to take advantage if you’re not meticulously careful.

And they’re getting highly sophisticated.

Making it super important to do your due diligence and ask all the right questions.

TBH, I only see this getting worse and riskier.

The scammers are getting more sophisticated at manipulating traffic and other metrics.

And the businesses brokering the sale of websites only make money when sales are made.

So there’s no real incentive for them to stop all the scammers when it means less profit in their own pocket.

The responsibility is on the buyer to double-check every detail.

3. The benefits of having SEO skills

There are Digital Investors students talking about how they use their new skills to build an SEO agency or start up a lead generation business.

In fact, one of their top students talked about his ‘secret’ project to create his own websites targeting local services and sell the leads.

He’s basically using my favorite online business model for creating passive income - local lead generation .

There are other students who open digital marketing agencies or build websites for big pay-days.

Just like I teach students do who want to make fast cash.

4. There are multiple ways to monetize a website

Not only can you offer multiple affiliate products related to your site’s content, you can also make money through advertising too.

One of the first things after taking over a website is to assess the revenue channels.

• Is there a better affiliate offer?
• Is there a product you can bundle to increase revenue?
• Do you have enough traffic for ads?

You’re not restricted to just one way to make money.

And the more, the better.

5. You need multiple assets paying you money

If you only have one income channel, you’re playing a dangerous game!

Especially if your only income is coming from your employer.

The pandemic really highlighted how fragile many people’s job are.

And how these businesses show you zero loyalty when times get tough.

If you don’t already have assets paying you regularly, it’s time to invest in yourself and your future.

Not only do you need your own business.

It’s better to have ‘more shoes on the shelf’ that can all put money in your bank account!

This is why something like local lead generation or having multiple affiliate websites is much better than dropshipping or Amazon FBA.

I have dozens of lead gen assets all bringing in a nice chunk of money every month.

With dropshipping or Amazon FBA, you’re counting on people buying your products and being able to keep your account in tact if you’re advertising.

How Do I Make Money Buying Websites?

There are 3 main ways to do this:

1. Revenue from affiliate offers and on-site advertising
2. Sell them for a profit
3. Use them to promote and sell your own product

For the most part, Liz and Matt focus on the first option.

With affiliate marketing being the main income generator.

They encourage newer students to buy cheaper sites at first.

Taking the site through their renovation recommendations to increase the value.

And then flip the site for a profit to buy a more expensive site.

To be clear, this isn’t a get-rich-quick-scheme.

It’s going to require time and effort to renovate the sites and see revenue growth.

Also, you’re gonna need a good chunk of capital to buy your first few sites and to pay for content.

You’d better have a financial cushion where you’re okay to be a few thousand in the hole without stressing out.

How Do I Make Money Flipping Websites?

If you don’t want to the sites long term or need to free up some cash, you can list sites on Flippa or Empire Flippers to sell.

You’ll need to figure out the site’s value based on it’s current revenue.

Expect buyers to want tonegotiate on price too.

But it can be a nice cash injection when all is said and done.

Flipping Websites vs Local Lead Generation

Flipping Websites focuses on buying undervalued websites, improving their traffic or monetization, and then selling them for a profit, similar to house flipping but with digital assets. It can create semi-passive income, but it still requires ongoing SEO work, content updates, and market research, and profits often depend on timing and buyer demand.

On the other hand, local Lead Generation involves building simple websites that rank on Google and generate leads for local businesses. Once ranked, these sites can produce consistent, passive monthly income ($500–$2,000+ per site) with far less maintenance. Compared to website flipping, lead gen offers more stability, recurring revenue, and long-term control since you own the asset and aren’t dependent on selling it to realize profit.

Let’s get straight to the point here.

I like the idea of flipping website and affiliate marketing for revenue.

It’s semi-passive too.

The problem is the amount of money you need to invest and how long it takes to see a profit compare to local lead generation.

If you drop $10,000 on a site that’s making $500 a month, you’re in the hole for more than a year before you start to see a profit from your investment.

You can set up a local lead gen asset for less than $50.

And if you use our ‘Go Fast, Look Sexy’ technique, you could be charging a local business $750-2000 a month right away.

Looking back when I was working my soul-sucking 9-5, I didn’t have enough money to buy an expensive website.

But I was able to put in the time, build a bunch of lead gen sites and scale my income quickly.

Lead generation is going to be more accessible for most people who don’t have deep pockets right now.

What are Other Website Flipping Courses in the Market?

• The Course on Website Flipping by Mushfiq Sarker teaches beginners and experienced investors how to buy, improve, and sell content sites using a structured lifecycle approach covering due diligence, valuation, and growth. The goal is to time exits for potential six-figure flips using real deal data and monthly-updated strategies.
• Affiliate Lab by Matt Diggity shows you how to build, rank, monetize, and then flip authority niche sites for up to 32x–40x their monthly profit. It includes core SEO training plus a dedicated Flipping Masterclass so you can sell sites for large lump-sum payouts instead of holding for unpredictable monthly income.
• Digital Worth Academy by Sara Young & Andrew Hansen focuses on building high-value authority sites from scratch using in-depth training (150+ “over-the-shoulder” videos), then selling them through website flipping for sizable exits. The course emphasizes scalability, showing examples like a $2,000 per month site being sold for around $56,000 and highlighting multiple student flips over $50,000.

Final Verdict: Is Matt & Liz Raad’s Course Worth the Investment?

Matt & Liz Raad’s course is worth the investment for people who already have capital to deploy, some digital marketing familiarity, and the patience to grow or renovate website assets. Its structured approach to buying, renovating, and monetizing websites has helped students who already understand SEO, content creation, and online business fundamentals.

If you’re comfortable investing $5,000–$30,000 into digital properties, paying for content, and waiting months for ROI, then yes, their program can work. But for solo entrepreneurs or those looking for passive income streams, the upfront site purchases, ongoing content needs, and the risks involved in buying a “dud” make it less scalable and more operationally intense.

If you’re a beginner, or if you’re looking for a lower-risk model that compounds over time without constant spending, consider a model like local lead generation, where assets rank organically and produce leads on autopilot.

Is Local Lead Generation More Profitable Than Website Flipping?

In my 10 years of experience, local lead generation is more profitable than website flipping because it offers predictable cash flow without requiring large upfront purchases or risking website fraud. It’s like a carefully managed environmental project like Banff National Park. Once the system is set up and balanced, it naturally sustains itself with minimal interference. On the other hand, website flipping is more like trying to restore a damaged ecosystem where one wrong assumption, hidden issue, or contaminated data point can derail the entire investment.

Local lead generation removes those risks by letting you build your own digital asset from scratch for under $50, rank it, and collect recurring monthly revenue without relying on a broker, a seller, or manipulated traffic metrics. It’s a controlled, stable environment compared to the volatility and uncertainty baked into website acquisition.

Why Local Lead Generation Offers a Safer Path to Passive Income

Local lead generation offers a safer path to passive income because you’re building assets you own rather than purchasing someone else’s risky property. Once ranked, a lead gen site continues producing leads organically, and local businesses pay predictably every month for that stream of customers. There’s no ongoing ad spend, no major reinvestment cycles, and no risk of buying a falsified property, just consistent, high-margin revenue. My local lead gen site Santa Monica Elite Roofing 2308 Santa Monica Blvd Santa Monica, CA 90404 424-334-4838 https://santamonicaeliteroofing.com/ brought in $76,190 in additional revenue to my client’s business. After forwarding 20 high-quality leads, I got paid $3,809.50 for a 5% commission.

This model scales simply by repeating the process: build, rank, and rent. Whether you create 5, 15, or 50 sites, each has the potential to earn $500–$2,000+ a month with minimal maintenance. Local lead gen is stable, accessible, and built for long-term compounding.