Josh Rasmussen's Membership Guy Review: 6 Steps to Start + A Business Alternative

What Are the Pros and Cons of Membership Guy?

Pros:

• Josh’ program is not a pre-recorded video. He teaches the course outlines live.
• Membership Guy program offers 30 days of free group coaching with Josh every week through Zoom calls and goes over to your business.
• The course is not that expensive, only $97 for lifetime access.
• He has students who successfully build their own membership businesses.

Cons:

• There are only 100 spots for this batch. You need to wait again if you can’t enroll in this batch.
• Josh mentions nothing about the refund policy.
• After this batch, the course will go back to the original price of $1,200.

Price: The Membership Guy program costs only $97 from $1,200.

Refund Policy: There is no information about the refund policy.

Origin: The Membership Guy program starts in 2022.

Reputation: Josh Rasmussen has multiple membership businesses and claims to have over 2,000 members and earning around $40,000 per month.

August 26, 2024

I recently looked into the Membership Guy program, and there are a few things to consider before jumping in. The biggest downside is that there are only 100 spots available for this batch, so if you miss out, you’ll have to wait until the next round. Also, Josh doesn’t mention anything about a refund policy, which is a bit concerning. And after this batch, the price jumps back up to $1,200, so the current $97 lifetime access deal won’t last. On the upside, though, the course is taught live by Josh, not through pre-recorded videos, which makes it more engaging. Plus, you get 30 days of free group coaching with Josh every week via Zoom, where he goes over your business in detail.

Jamie

2.0

2.0 out of 5 stars (based on 1 review)

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This review is based on my own experience and is my genuine opinion.

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What Are the 6 Steps Taught in Membership Guy?

1. Define your niche and target audience. To create a successful membership business, it’s important to identify a specific niche and understand your target audience. For example, you will focus on fitness enthusiasts who are looking for personalized workout plans, or on pet owners who are interested in high-quality, natural pet food.
2. Determine your membership model. There are several membership models to choose from, including subscription-based, tiered pricing, and pay-per-use. Decide which model works best for your niche and target audience. For instance, Amazon Prime and Costco charge customers an annual fee for exclusive benefits like free shipping and discounted prices, generating recurring revenue and building customer loyalty.
3. Create a value proposition and benefits for members. To gain and keep members, you need to offer advantages that they cannot find elsewhere. This could include exclusive content, discounts on products or services, access to a community, or personalized support.
4. Build a platform for your membership business. You will need a platform to manage your membership business, which could include a website, mobile app, or membership management software. Ensure that your platform is user-friendly and offers a seamless experience for members.
5. Market your membership business. Once your membership business is up and running, you need to promote it to your target audience. Consider using social media like Facebook and TikTok, email marketing, influencer partnerships, or paid advertising to reach potential members.
6. Maintain engagement with your members. It’s important to keep your members engaged in your membership program. You can do this by providing new content and experiences, encouraging members to take part in challenges or events, and regularly communicating with them through email or social media. For example, you could send a weekly email newsletter with exclusive tips and updates on your members regarding your offers.

What’s Included In Membership Guy?

Membership Guy includes lifetime access to the course that contains step-by-step live tutorials to start your own membership business. You will also be part of the private community that conducts live coaching once a week through Zoom. Josh offers free 30-day one-on-one coaching to answer questions about your own membership business.

• How To Build a Monthly Membership Business From Scratch. This content provides a step-by-step guide to creating a successful membership business. It covers everything from generating ideas to creating a product, building a landing page, running ads, and making sales. You will see a real-life example of a new membership business being built by Josh, with the opportunity to learn from every step of the process.
• How To Build a High-Converting Landing Page. This section teaches how to create a simple yet effective landing page that drives sales. This course applies to any product, whether physical or digital, and provides guidance on finding a product in any niche. By enrolling in the course, you will have access to landing page secrets that will help you build a high-converting page that drives customer engagement and sales.
• How To Master Facebook/ Instagram Ads. The Master Facebook/Instagram Ads provides a simple yet effective strategy for creating Facebook and Instagram ads. It will walk you through the process of setting up ads that drive traffic to their landing pages and generate sales. You also have access to a proven method for using Facebook and Instagram ads to reach new audiences and drive sales.
• Get Exclusive Lifetime Access To Our Small Private FB Group. The Membership Guy program offers exclusive lifetime access to a private Facebook group filled with hundreds of members who are also building their own membership businesses. This group is a valuable resource for learners to connect with others who are going through the same process, ask questions, and get feedback from fellow members.

Who Is Josh Rasmussen?

Josh Rasmussen is the creator of the Membership Guy. He is a multi-membership business owner who has been a full-time entrepreneur for the past five years. Josh has over 2000 active members paying him anywhere from $13 to $97 every month. He has created several membership programs that he claims generate passive income , including hunting, fishing, baking, business coaching, and shopping memberships.

To help the next 100 families retire their loved ones, and themselves, Josh is currently offering a special discount of up to 97% off for a limited time. He asks for honest feedback from his program participants to improve his program even further. If anyone gets stuck or confused during the program, Josh encourages them to reach out to him for assistance.

How Does the Membership Model Actually Work?

The membership model is a business where customers pay a recurring fee for ongoing access to exclusive content, products, services, or a community. Plans can be monthly, quarterly, or annual.

For example, a fitness center can offer a membership model where customers pay a monthly fee to access the gym’s equipment and classes. A software company can offer a subscription model where customers pay a monthly fee to use their software. A retail store can offer a loyalty program where customers pay an annual fee to access exclusive discounts and promotions.

The membership business model has become increasingly popular because it can provide a stable and predictable revenue stream for businesses. Memberships also create a sense of exclusivity and community among customers, which can lead to increased loyalty and engagement.

Is Membership Guy Worth It?

Membership Guy is worth it if:

• You like building online communities and delivering ongoing content.
• You want live, hands-on coaching instead of pre-recorded videos.
• You value support — the weekly Zoom calls and private Facebook group offer direct feedback from Josh and other members.
• You enjoy working with people and helping them stick around through engagement, bonuses, or exclusive offers.

Membership Guy is not worth it if:

• You’re looking for a low-maintenance or hands-off business model.
• You don’t want to keep producing new content to keep members engaged.
• You prefer building digital assets that run without constant involvement.
• You’re concerned about long-term retention or burnout from managing churn.

Membership Guy is a good course, but the business model comes with ongoing pressure to deliver new value month after month. This includes content, updates, bonuses, and community engagement. And if that cycle ever stops, so does the revenue. That’s exactly why I shifted toward a more stable, less demanding model: local lead generation. Unlike memberships, where retention depends on constant production, lead gen builds long-term income from assets you own and don’t have to babysit every week.

Why Local Lead Generation Retains Clients Better Than the Membership Model?

Local lead generation retains clients better than the membership model because it provides real businesses with real leads that hire them. In a membership business, clients are paying for access to lessons, templates, Q&As, or community. Retention depends on how often you show up with something new. The moment value feels stale or repetitive, churn begins. In my opinion, memberships are like Disney’s Star Wars hotel. It was hyped for immersive experiences and priced at a premium, but after the novelty wore off and guests realized they had to keep pretending to be in space for two days, bookings dropped, and the project shut down in just a year.

In contrast, local lead generation focuses on performance, not presence. Your client, a local business owner, isn’t paying for content. They’re paying for calls, bookings, and revenue. As long as your site keeps generating real leads, they’ll keep paying you. It’s less like a content platform and more like Google Maps. Once you’re the top result for “roof repair Dallas,” people call. And that keeps your client happy without needing weekly touchpoints.

The membership model is also emotion-driven. Retention is tied to experience: Is the community still active? Are the resources fresh? Do I still feel like I’m growing here? As a business owner, that puts pressure on you to constantly evolve, entertain, and educate. Local lead generation is more transactional. You build a site, rank it, and route the leads. Once it works, it keeps working. There’s no demand for new content, no community to moderate, no monthly coaching calls to run.

Ultimately, the difference comes down to effort vs outcome. The membership model requires constant creation to maintain perceived value. Local lead generation, once established, runs on real-world results that clients don’t want to lose.

Local Lead Generation Is My Top Recommendation In 2025

Local lead generation is my top recommendation in 2025 because I make $52,000 per month from it consistently. The best part is that I can leave my business alone for a few months and not have to worry about churn rates. I was able to travel around the world and not have to check my phone or laptop every few minutes. Once the site ranks, the income becomes predictable and scalable, since there’s no cap on how many sites you can build.

I’m so confident in this business model as one website, like my Janesville Superior Roofing, 2504 Milton Avenue, Janesville, WI 53545, (608) 530-0602, janesvillesuperiorroofing.com, converts an average of 6 leads a month. I sell these leads to a local roofing client, earning them a total of $42,024. My asking price is a 5% commission, so I receive $2,101.20. Some clients even agree on a 10% commission. Since my websites are ranked high on Google, these leads keep coming, and my clients keep paying. And I only spend 15 to 20 hours on each website.

If you’re like me and you want true passive income, try out local lead generation. I actually created a local lead gen course to help anyone interested. I’m also offering a job to build and rank websites for my roofing client. You get a 1% to 5% commission for each site. This way, you don’t even have to do sales talk anymore.