Josh Rasmussen’s Membership Guy Review — 6 Things To Do In Membership Business

March 15, 2024

The Membership Guy program is a course created by Josh Rasmussen that teaches you how to build your own membership business step-by-step. It covers everything from generating ideas, creating your product, building a landing page, running ads, and making your first sales to gaining your first membership.

The membership business model provides many opportunities for entrepreneurs to build sustainable and recurring revenue streams. By offering exclusive access to services, products, or content, businesses can generate predictable income while also fostering a sense of community among their members. However, this model also has its downsides. One of the biggest challenges is the need to deliver value to members continually, which can be time-consuming and costly. Another challenge is that membership businesses may face churn, where members decide to cancel their subscriptions, leading to a loss of revenue.

Local lead generation offers a passive income stream as opposed to the membership business model. Unlike the membership business model, which requires continuous effort to create content, attract and keep members, local lead generation involves building a website, ranking it on search engines, and renting the website to a business in need of leads. Once the website is built and ranking well, it can generate leads and income without requiring constant attention or updates.

Membership Guy Program Pros and Cons


Josh’ program is not a pre-recorded video. He teaches the course outlines live. 

Membership Guy program offers 30 days of free group coaching with Josh every week through Zoom calls and goes over to your business.

The course is not that expensive, only $97 for lifetime access. 

He has students who successfully build their own membership businesses. 


There are only 100 spots for this batch. You need to wait again if you can't enroll in this batch.

Josh mentions nothing about the refund policy.

After this batch, the course will go back to the original price of $1,200. 


The Membership Guy program costs only $97 from $1,200.

Refund Policy

There is no information about the refund policy. 


The Membership Guy program starts in 2022.


Josh Rasmussen has multiple membership businesses and claims to have over 2,000 members and earning around $40,000 per month. 

6 Things To Do In Membership Business

1. Define your niche and target audience

To create a successful membership business, it's important to identify a specific niche and understand your target audience. For example, you will focus on fitness enthusiasts who are looking for personalized workout plans, or on pet owners who are interested in high quality, natural pet food.

2. Determine your membership model

There are several membership models to choose from, including subscription-based, tiered pricing, and pay-per-use. Decide which model works best for your niche and target audience. For instance, Amazon Prime and Costco charge customers an annual fee for exclusive benefits like free shipping and discounted prices, generating recurring revenue and building customer loyalty.

3. Create a value proposition and benefits for members

To gain and keep members, you need to offer advantages that they cannot find elsewhere. This could include exclusive content, discounts on products or services, access to a community, or personalized support.

4. Build a platform for your membership business

You will need a platform to manage your membership business, which could include a website, mobile app, or membership management software. Ensure that your platform is user-friendly and offers a seamless experience for members.

5. Market your membership business

Once your membership business is up and running, you need to promote it to your target audience. Consider using social media like Facebook and TikTok, email marketing, influencer partnerships, or paid advertising to reach potential members.

6. Maintain engagement with your members

It's important to keep your members engaged in your membership program. You can do this by providing new content and experiences, encouraging members to take part in challenges or events, and regularly communicating with them through email or social media. For example, you could send a weekly email newsletter with exclusive tips and updates on your members regarding your offers.

What Do I Get In the Membership Guy Program?

With the Membership Guy program, you will get lifetime access to the course that contains step-by-step live tutorials to start your own membership business. You will also be part of the private community that conducts live coaching once a week through Zoom. Josh offers free 30-day one-on-one coaching to answer questions about your own membership business. 

How To Build a Monthly Membership Business From Scratch

This content provides a step-by-step guide to creating a successful membership business. It covers everything from generating ideas to creating a product, building a landing page, running ads, and making sales. You will see a real-life example of a new membership business being built by Josh, with the opportunity to learn from every step of the process.

How To Build a High-Converting Landing Page

This section teaches how to create a simple yet effective landing page that drives sales. This course applies to any product, whether physical or digital, and provides guidance on finding a product in any niche. By enrolling in the course, you will have access to landing page secrets that will help them build a high-converting page that drives customer engagement and sales.

Master Facebook/ Instagram Ads

The Master Facebook/Instagram Ads provides a simple yet effective strategy for creating Facebook and Instagram ads. It will walk you through the process of setting up ads that drive traffic to their landing pages and generate sales. You also have access to a proven method for using Facebook and Instagram ads to reach new audiences and drive sales.

Get Exclusive Lifetime Access To Our Small Private Fb Group

The Membership Guy program offers exclusive lifetime access to a private Facebook group filled with hundreds of members who are also building their own membership businesses. This group is a valuable resource for learners to connect with others who are going through the same process, ask questions, and get feedback from fellow members.

Who Is The Creator Of the Membership Guy Program?

The creator of the Membership Guy program is Josh Rasmussen. He is a multi-membership business owner who has been a full-time entrepreneur for the past five years. Josh has over 2000 active members paying him anywhere from $13 to $97 every month. He has created several membership programs that he claims generate passive income, including hunting, fishing, baking, business coaching, and shopping memberships.

To help the next 100 families retire their loved ones, and themselves, Josh is currently offering a special discount of up to 97% off for a limited time. He asks for honest feedback from his program participants to improve his program even further. If anyone gets stuck or confused during the program, Josh encourages them to reach out to him for assistance.

Is Membership Guy Program Worth It?

Yes, the Membership Guy Program is worth it. Many testimonials from Josh's YouTube channel show that he is a hands-on teacher who allocates enough hours to answer all his students' questions. There is also a group call where Josh and his students discuss and answer any hurdles in their own membership businesses. You will also have access to a private group where you can interact with like-minded people, share their successes and situations, and ask questions. 

If you're looking for another alternative business model, the AMBSDR program that teaches affiliate marketing is another option. 

What Is Membership Model?

A membership business model is a type of business where customers pay a recurring fee to access exclusive content, products, or services. Memberships can be monthly, quarterly, or annually.

For example, a fitness center can offer a membership model where customers pay a monthly fee to access the gym's equipment and classes. A software company can offer a subscription model where customers pay a monthly fee to use their software. A retail store can offer a loyalty program where customers pay an annual fee to access exclusive discounts and promotions.

The membership business model has become increasingly popular because it provides a stable and predictable revenue stream for businesses. Memberships also create a sense of exclusivity and community among customers, which can lead to increased loyalty and engagement. If this business model doesn't right for you, you can check my article about the top most profitable online businesses and top passive income streams while working full-time in 2024.

What Is My Top Recommendation In 2024

My top recommendation for 2024 is local lead generation. This involves generating leads for local businesses and selling those leads to them for a fee. You create a website that ranks high in search engine results for local keywords, then rent out the website to a local business that wants to capture leads from that area. Compared to a membership business model, local lead generation is ‌more passive, as you can generate leads for multiple businesses without having to create and manage a membership platform. 

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Ippei Kanehara

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2024, is to build your own lead generation business.

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