Looking for info on Peng Joon?
Same.
Here's the short on Peng Joon what I found:
Peng Joon is an a young internet guru who's made a decent chunk of change marketing social media courses, scoping in on how he's run successful FB ads in the past. Is he legit? Most of his marketed SMMA material is from 2018, so pretty outdated imo.
But when I'm reading reviews of people I see in ads, I also like to see if the reviewers got some ulterior motives for writing their review.
Here's mine:
In 2014, I joined a lead generation coaching program that freed me from my 9-5 in 7 months by building and ranking simple websites that generate leads for local businesses (who give me a sliver to deliver)
After grew my lead gen biz to 7 figures, I branched out to sell several brands with Amazon FBA (ton of hype around it in 2016) as well as affiliate marketing (made a few grand a month).
But ultimately at the end of 2019, I took an inventory on my time and realized that while I did make money with affiliate marketing, it took a super long time to rank because the market is packed with people trying saturated categories like health and wellness.
I realized that my time was better spent competing in more local areas where you only compete against 30-60 businesses who don't have much time to spend on their online marketing.
Learn more about local lead generation below
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Let's get into everything Peng Joon and his Million Dollar Ads Book
Peng Joon Himself
Who's Peng Joon?
Coming out of Malaysia, Peng has been operating his internet businesses for a while.
He's got quite a following on social platforms, having over 2.2 million followers on his Facebook Page, and 92k subscribers on his YouTube Channel (as of October 15, 2020)
Wanna know something interesting?
Peng shares a choice with a lot of the famous billionaires:
He dropped out of college.
My guess is that once he had the freedom from high school, he began following the traditional track and then the visionary side of him saw the opportunity of the internet.
So he weighed the pros and cons, deciding that if he failed, he could always go back to school.
He started off making guides to online games such as World of Warcraft and Farmville (remember when that was popular).
Then he leveled up, creating courses for how he was marketing his guides.
Clearly, Peng is a genius and has made millions by creating guides and selling them. Estimations of his net-worth range from 25 to 100 million.
Peng's Products
Here's a short snippy summary of each section of Peng Joon's book "Million Dollar Ads"
Peng Joon's Million Dollar Ads:
Chapter 1: Journey Thru Symptoms Ads
Here's Peng's example of a journey through symptoms ad:
Peng used this type of ad to promote his book on closing.
The copy of the ad is a numbered list that walks through the common issues and problems that aspiring entrepreneurs face, basically driving home the point unless you know what you are doing, both as the service you are selling as well as selling your service your efforts are close to futile, pointless.
Then, it concludes with a choice and a CTA (call to action).
Rather than continuing on in futility, you can invest in Peng's product, which promises to show you how to close deals using sales videos, webinars and even live events.
"Celebrate what you accomplish, but raise the bar each time you succeed."
- Peng Joon
Chapter 2: Story Bender Ads
Here's Peng's example of a story bender ad:
One of Peng's principles to creating explosively effective ads is very similar to how comedians create comedy:
They start a story and then add an unexpected twist at the end, creating the humor.
Peng's story bender ads level up the comedic sequence, because they have to.
You see, comedians already have the attention of their audience, Peng's ads don't have that luxury.
So Peng baits his ads with a hook that will grab the gaze of a person grazing from Facebook's feed.
2 Things Define You:
Your Determination when you have nothing.
Your attitude when you have everything.
- Peng Joon
Chapter 3: Blockbuster Ads
Here's Peng's example of a blockbuster ad:
Rather than telling a story, this type of ad addresses the viewer's likely problem head-on.
To amplify the intensity of this style of advertisement, Peng often pairs a short string of copy with a video ad.
Do Not allow anyone to steal your dreams. Learn to stand your ground, safeguard your mind and preserve your energy.
- Peng Joon
Chapter 4: Yadda Yadda Yadda Ads
Here's Peng's example of a yadda ad:
Notice how the title is 3/4 filler?
That's the gist of the ad.
For this type of promotion, Peng writes out his full pitch, and then revises it, highlighting the most important pieces and changing out the nonessential parts for literally "yadda yadda yadda."
Most People Know What to Do. Most People Don't Do What They Know.
- Peng Joon
Chapter 5: Objection Based Retargeting Ads
Here's Peng's example of a objection based retargeting ad:
Facebook Pixels are great, aren't they?
You can track down visitors who didn't buy.
Which is where this kind of ad begins.
The visitor left your sales funnel without making a purchase, so clearly they got hung up on something along the way.
Peng's objection ads address a variety off common places where prospects get stuck, with the goal of nudging the would-be customer just enough so they pull the trigger.
Chapter 6: Red Ocean Strategy
Here's Peng's example of a red ocean ad:
Purpose: The reason you run this kind of ad is to show how your product is different from your competition, reminding them that you have a unique solution.
The way this type of ad is written is to first jolt your target audience out of their seat by sharing with them something they don't see very often, such as a weird headline.
Notice how Peng's is different as he's using space, not to promote his product immediately, but to through scrolling viewers off, as they probably don't see "Ugh. Another Ad.' every day.
Continuing his copy, he then scopes in on his audiences' needs and the popular, boring solution to those needs.
(He's advertising to course creators, selling them advice on how to upgrade their funnel)
Then, he switches things up, showing how his product offering is different from the average webinar product.
Share Your Dreams. If You Don't Talk About Them, They won't Come to Life.
- Peng Joon
Chapter 7: Background Image Trigger Ads
Here's Peng's example of a background image trigger ad:
This image grabs the attention of scrollers by having Disneyland in the background and then brings their attention to the ad copy out of curiosity.
There is Power in Silence.
Let Your Work, Not Your Words, Speak for Itself.
Lions Do Not Have to Roar.
- Peng Joon
Chapter 8: Feel, Felt, Found Ads
Here's Peng's example of a feel, felt, found ad:
This type of ad prioritizes empathy, showing understanding for the needs of other entrepreneurs and then leading them to a solution for their specific problem (lack of productive brainstorming).
We see the world based on our mental and physical state.
Things will appear best when we are at our best.
- Peng Joon
Chapter 9: Dream 100 Bridge Ads
Here's Peng's example of a dream 100 bridge ad:
Peng used this ad to get 100+ influencers to invest in his product.
The copy walks the visitor through step-by-step encouraging them to realize, "Hey, I'm in that position too! I want/need to scale my content to have an impact, so I'm going to do what Peng did."
To Be Good At Anything In Life, Be Prepared to Be Bad at It at First.
Most people are not willing to go through that initial phase of being bad at something and therefore never achieve mastery.
- Peng Joon
Chapter 10: Reluctant Hero Ads
Here's Peng's example of a reluctant hero ad:
Similar to his Feel, Felt, Found ad type, Peng has developed his Reluctant Hero kind of promotion as a humble sharing of a solution that has been helpful to the individual advertising it.
Chapter 11: Troll Yourself First Ads
Here's Peng's example of a 'troll yourself first' ad:
In the coaching program I'm apart of, we have an annual multi-day event called Reload. This year, I gave a presentation on controlling the narrative of your business, which is simply being proactive about developing a solidly positive reputation in your marketplace.
Peng's ad type here are very similar to our discussion.
With this kind of advertisement, Peng is getting ahead of any negative talk about himself or his business.
Since he's the one bringing up the negative feedback about his own company, he's respected a lot more.
Focus on Making Things Better For Others and You Get to Make Yourself Better.
- Peng Joon
Chapter 12: Hater Ads
Here's Peng's example of a hater ad:
Similar to Peng's "Troll Yourself" Ads, this kind of ads are meant to be a proactive spread of negative info, as a way to control the narrative.
It's hard to beat someone who never quits.
Allow rejection and failure to be your vitamin for success.
It's part of the success equation.
- Peng Joon
Chapter 13: Viral Meme Ads
Here's Peng's example of a viral meme ad:
Seen this meme anywhere? (or everywhere?!)
Peng's Viral Meme ad type takes a super popular meme, and throws a twist on it. Viewers are so comfortable with the meme that it provokes an interest in the ad, encouraging them to check the promotion out.
Your results in life are based on the choices you make.
If you want a different result, make a different choice.
- Peng Joon
Chapter 14: Hilarious Images Ads
Here's Peng's example of an hilarious image ad:
This ad type is all about grabbing the attention of the viewer with an unusual image and then capitalizing on the attention with a short-and-to-the-point story and call to action.
Closing isn't about conquering your audience.
Closing is about building a relationship.
- Peng Joon
Chapter 15: Timely, Relevant, Unique Ads
Here's Peng's example of a timely, relevant, unique ad:
Basically the gold standard of ads, Peng shows how he structures his exquisite ads that leverage current events to gain higher views and conversion rates.
Pros and Cons of Doing Social Media with Peng Joon
The Good, the Bad, a bit of the Ugly
Pros
Cons
Peng Joon's Tactics can work, but Lead Gen is More Reliable, Here's Why:
Peng Joon does have some solid steps for selling on social.
If you follow what he says, you can make some money, there's no doubt about that.
The issue for me with marketing on social is twofold:
1. Involvement
2. Control
First, social media demands constant involvement. You need to post and comment continually. While its not very difficult, it still is a drain, especially if you have an adventurist streak like I do.
Here's me and a couple of friends in Europe
Before I got to know Peng Joon, my mentor pushed a book to me that expanded my thinking: The Millionaire Fastlane, by MJ DeMarco.
MJ moved my focus from getting a higher paying job to building a digital business that was completely under my control and fairly simple to scale.
Although I didn't have any prior experience on working on the internet, the coaching program (that ironically popped in front of my face via a Facebook ad in 2014) was geared to help motivated people like me get started building and ranking simple websites, that are then rented to local service providers, such as tree service businesses.
This is one of my digital assets:
Each month, since 2015, I've been paid for the phone calls that this top ranking website. Here's a few of the checks I've received.
The great part about this business is it is super scalable.
I can go into 10 or even 100 different niches (tree service, limo rental, HVAC, etc.) in a single city and then rinse and repeat to cover multiple cities.
Imagine after you put together a dozen of these sites, and you're banking 10k a month.
After you've ranked these websites, they don't require much upkeep to stay parked at the top of the page. You can just let it do its thing and they'll keep bringing in monthly mailbox money.
I became a part of this lead generation coaching program 6 years ago, and today I control over 70 of these virtual rental properties.
Every year, I keep adding more, so my income is growing without me trading my time for dollars anymore.
I simply focus on making more lead generation sites and my income continues to go up.
Thanks to the wealth mindset given to me by MJ DeMarco, I've left the middle class for good.
A cliché of the middle class (or "Slow Laners") is that money doesn't grow on trees, and I used to agree, but not any more.
Everywhere I look there's tons of opportunity to provide value to businesses and get a sliver to deliver.
Here's another example of a website I made back in 2014 that's still paying me today:
Each month, money is delivered to my mail box because of work I did 6 years ago.
Getting paid over and over again reminds me of the value I bring to small businesses, and that feeling is irreplaceable.
But how many more businesses need help getting more customers?
What kind of value can you create?!
Next time you are driving to work, see the businesses that line the sides of the street, see the value that learning local lead generation can bring to them.
An especially relevant opportunity because of Covid-19 is providing restaurants with take out customers, since most dine-in locations are either closed or restricted to a fraction of capacity.
Become skilled in lead generation and you'll be able to create value for hundreds of other business owners and their employees, as I have and many in our community of 5,700 entrepreneurially-minded people have as well.
Patric recently posted in our group, sharing his story:
Patric has created lead generation websites that supply customers (and in-turn revenue) for over 4 dozen businesses throughout the US, freeing himself from his day job as well as providing him with a positive, like-minded community.
Lead generation is the Fast Lane Business of the 21st Century.
If you'd like to learn more, click on the "Get Started" button below to learn how to get to building your digital assets today.
