Millionaire Agent Academy Review 2026: Mike Costigan's "Come List Me" Strategy?

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Mike Costigan’s Millionaire Agent Academy is a good program for real estate agents who want to get more seller leads. I would not recommend it for beginners with no real estate experience. Building authority as the go-to listing expert takes time. Paid ads, direct mail, and automation tools can become expensive and risky for new agents. Local SEO lead generation is better for beginners. You build simple SEO assets that rank in local niches and generate inbound leads passively. Instead of competing as a realtor or paying for ads, you sell the leads to local businesses that already want more customers.
In this article:
- I review Millionaire Agent Academy and the "come list me" strategy.
- You'll get real online reviews so that you don't have to hassle yourself looking for them.
- I give you a list of the Millionaire Agent Academy programs, like the Agent 1% and Uncensored Reo Secrets 4.0.
- You'll learn about Mike Costigan and how he became a digital marketer and top real estate agent.
- I list Mike’s lead generation claims and compare them to alternative models.
In my opinion, the Millionaire Agent Academy lead generation strategy of positioning yourself as the expert in your market is like constructing the Chrysler Building in New York. The foundation must be strong and well-laid, but it takes a lot of time and effort to construct each floor before reaching the top. You'll need to work hard consistently for a long time to establish yourself as an expert.
Public Review Sentiment
Sentiment is based on public reviews, discussions, and independent analysis available at the time of publication. Percentages reflect identified positive, negative, and neutral sentiment by platform.
Reddit (4 reviews)
Mostly skeptical
Negative: “He sells his book for $7 but coaching program for $10k. I haven't found much info about him outside of his own stuff.”
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Neutral: “That said, was intrigued by the Mike Costigan ad I saw on FB. Doesn't have a lot of independent reviews though.”
YouTube (5 reviews)
Promotional
Positive: “Mike Costigan | Your Real Estate Website Really Sucks... Most real estate agents are doing it wrong.”
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Positive: “Millionaire Agent Academy Review - Mike Costigan Digital Marketing Course (Truth Revealed).”
Trustpilot (87 reviews)
Highly positive
Positive: “I started working with Mike Costigan WELL OVER TEN YEARS AGO because I wanted to expand into selling bank-owned properties.”
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Neutral: “Mike can sell. If you're looking for a course, this isn't a bad option; it could be a good option.”
Positive: “REO Rockstars has answered all my questions about the changing world of real estate and the part REO's plays in it.”
Millionaire Agent Academy Pros and Cons
Pros
- Mike Costigan had a highly successful career as a real estate agent
- Mike’s “come list me” strategy can be automated
- Millionaire Agent Academy offers different programs to suit your needs
Cons
- Using paid ads for lead generation can be too expensive and risky for new real estate agents
- Mike’s automation strategies costs money
- Lack of student reviews for the programs
Price: The price of Millionaire Agent Academy’s Agent 1% is not listed publicly. Uncensored REO Secrets 4.0 costs $297. Agent Fire Blaze costs $68 a month.
Refund policy: Millionaire Agent Academy has a 60-day guarantee for the Agent 1% and Uncensored REO Secrets 4.0 programs.
Origin: Millionaire Agent Academy was founded in 2010.
Reputation: Mike Costigan has a good reputation and is considered one of the top realtors in the United States.
What Is the “Come List Me” Strategy?
The "come list me" strategy is a lead generation method for real estate agents. It saves time on prospecting by relying on inbound traffic. Instead of chasing leads, you attract motivated sellers by positioning yourself as the go-to expert. Mike has listed over 100 homes in a single month multiple times using this strategy.
- Build a reputation as the listing authority in your market. Establish your brand by building authority through content. Use social proof, such as testimonials, sold listings, and case studies.
- Create lead magnets to attract sellers. Offer valuable content for free. This includes home value reports, guides, webinars, and PDFs.
- Use targeted marketing to ensure your brand's relevance. Use Facebook and Google Ads, direct mail marketing, and SEO.
- Create urgency using scarcity and exclusivity tactics. Use limited-time offers and exclusive bonuses. This motivates the seller to act immediately instead of procrastinating.
What Are the Millionaire Agent Academy Programs?
- Agent 1%
- Agent 1% is a real estate lead generation training program by Mike Costigan. It teaches you how to get seller leads passively using the "come list me" strategy. Agent 1% is for real estate agents who want a passive lead generation system. It is not for commercial or leasing agents who only work with buyers. Below is what you get with Agent 1%:
- 24/7 AI assistant. It automates your marketing, answers inquiries, and books listing appointments on your calendar.
- Private 1-on-1 Slack channel with access to Mike Costigan and his team. You can get feedback and personalized support 7 days a week.
- Ad reviews by Mike Costigan. You can get your marketing campaigns reviewed by Mike any day of the week.
- Live marketing and business training coaching calls. These are group coaching calls twice a week that include Q&A sessions.
- Done-for-you listing system and marketing templates. These include pre-built postcards, letters, ads, landing pages, and direct mail templates.
- Private mastermind community. You can get further support, or network and collaborate with other students of Agent 1%.
- Agent 1% is a real estate lead generation training program by Mike Costigan. It teaches you how to get seller leads passively using the "come list me" strategy. Agent 1% is for real estate agents who want a passive lead generation system. It is not for commercial or leasing agents who only work with buyers. Below is what you get with Agent 1%:
- Uncensored Reo Secrets 4.0
- Uncensored REO Secrets 4.0 is a 30-day live mentorship on securing and managing Real Estate Owned (REO) property listings. The mentorship includes video training and weekly live coaching calls. Additional resources are the REO Blackbook, the materials vault, and access to the private community.
- Agent on Fire Blaze
- Agent on Fire Blaze is a real estate coaching and marketing monthly newsletter. It covers a wide range of topics, such as lead generation, sales psychology, and scaling. These tips come from Mike Costigan's personal strategies found in his programs. The subscription to Agent on Fire Blaze comes with the following:
- A physical newsletter is mailed every month. It contains strategies, scripts, and lead generation techniques.
- The Agent on Fire Vortex manifesto. It is a 100+ page document that outlines Mike Costigan’s listing strategies.
- Video and written tips. Additional content designed to help agents generate more seller leads.
- Email consultation. Direct access to Mike Costigan for personalized advice and guidance.
- Agent on Fire Blaze is a real estate coaching and marketing monthly newsletter. It covers a wide range of topics, such as lead generation, sales psychology, and scaling. These tips come from Mike Costigan's personal strategies found in his programs. The subscription to Agent on Fire Blaze comes with the following:
Are Students of the Millionaire Agent Academy Getting More Listings?
Rick Wilson was an REO agent for 18 years when he signed up for Mike's Agent on Fire. He joined the Agent 1% soon after to learn more. He was surprised that there was so much more to learn about selling and marketing. This included the psychological end of marketing and seller types. Rick got a lot of leads with the use of flyers and postcards.
Cheryl joined the Agent 1% program to improve her marketing skills. Within 2 weeks, she was closing 1 deal every day. She was getting consistent leads with no additional marketing. Using Mike's strategy helped Cheryl earn more money while working less. This allowed her to spend more time with her family.
Tim is a veteran real estate agent who closed over $7 million in sales in a year. He joined Agent 1% and already has 19 listings within 3 months, with a total value exceeding $7 million. He credits this success to the marketing strategies that he learned in the program.
Who Is Mike Costigan?

Mike Costigan is a real estate agent and digital marketing expert from Alpharetta, Georgia. He received the RE/MAX Diamond Award for earning $1 million in commissions within a year. He is ranked as the #1 real estate agent at the largest RE/MAX office in the world and #36 internationally. Mike is featured in Billion Dollar Agent and is known for his "Come List Me" ads in Atlanta, GA.
Mike's unique lead generation strategy was adopted by real estate agents worldwide. He started teaching in 2010 when he founded the Millionaire Agent Academy and REO Rockstars. Mike's businesses include Velocity Asset Brokers and Costigan Real Estate Group.
What Are Mike Costigan’s Claims?
Mike Costigan claims that his “come list me” lead generation strategy generates consistent leads. You can do this without buying leads, going door to door, cold calling, or posting on social media. Mike says that his method removes the need for traditional sales pitches.
Are Mike’s Lead Generation Strategy Claims Realistic?
Mike’s claims are realistic, although they may be challenging for beginners. Establishing yourself to sellers as the go-to listing authority is hard and takes some time. Mike says that you don’t need to do traditional lead generation methods like cold calling or posting on social media. However, his methods do include the use of paid ads and physical marketing techniques.
Mike overlooks some traditional lead generation strategies that are actually effective. For example, the Calling Agency says that 57.7% of realtors find cold calling to be an effective method. While direct mail campaigns generate almost twice as many leads, cold calling still brings in significant leads. No data supports Mike's claim that his lead generation methods are more effective than traditional ones.
Top Lead Generation Channels for Realtors
- Local SEO: Make your site visible in search engines by ranking for local keywords. It attracts motivated sellers who are actively searching for realtors in their area.
- Pay-Per-Click (PPC) Advertising: Attract immediate traffic by running targeted paid ads. The best ad types for realtors are social media and Google Ads.
- Email Marketing: Send targeted emails to potential sellers to encourage listings. This works for both emailing potential leads and nurturing relationships with previous clients.
- Social Media Marketing: Create social media accounts to promote your service. Popular social media platforms for realtors are Facebook, Instagram, and LinkedIn.
The top lead generation channels you should use depend on your target market and style. The best strategy is to use a mix of multiple channels and strategies.
What Are Some Alternative Rank and Rent Courses to Millionaire Agent Academy?
Some alternative rank and rent courses to Millionaire Agent Academy are:
- Local SEO Lead Generation by (me) Ippei Kanehara - I teach students how to choose niches and cities and build and rank local lead generation sites. I also teach how to maximize cash flow through a secondary SEO agency model.
- BAM University by Joshua T Osborne - It teaches students how to build, rank, and rent websites to local businesses using SEO, Google Business Profiles, coaching, community support, and client-closing systems.
- Digital Storefronts by Cory Long - A local lead generation program that teaches students how to create “digital storefronts” and rank websites and Google Business Profiles.
Why Local SEO Is My Preferred Lead Generation Method
Local SEO is my preferred lead generation method because of its low cost and sustainability. Ranking on search engines using local SEO leads to passive lead generation. SEO.ai says that 25% of a business's website traffic comes from local searches. 40% of local SEO campaigns reach a 500% ROI. Without running ads, an optimized lead generation site costs as little as $30 a month to maintain. As long as you are ranking, you will continue to receive free leads.

I also use local SEO for my number 1 online business, local lead generation. I create and rank niche sites that attract traffic, then rent them out to local businesses. A client of mine is Irvine Elite Concrete Solutions, 14803 Jeffrey Road, Irvine, California 92618, 949-776-5756, https://irvineeliteconcrete.com/. In the month that I delivered 5 high-ticket leads that closed for $50,000, I made $5,000 from a 10% commission.
Local lead generation is like owning a well-placed vending machine on the Texas A&M University campus. You set it up once, and it quietly earns money as people pass by and buy without you needing to do the sales yourself. You only have to return once in a while to restock and maintain. A local lead generation site generates leads passively without you reaching out or running ads. You only need to update once in a while if it drops in ranking. Chris Guillebeau says that success comes from building small and flexible businesses that run with minimal effort. 1 local lead generation site won't make you rich, but it is highly scalable. 1 local lead generation site won't make you rich, but it is highly scalable. I have dozens of such sites that earn me over $52K a month. Check out my local lead generation program to learn exactly how I do it.

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Ippei Kanehara
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$52K per month providing lead generation services to small businesses
Ippei.com is for digital hustlers, industry leaders and online business owners.
His #1 online business recommendation in 2024, is to build your own lead generation business.