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In this summary, I give you the short on the Millionaire Fastlane by MJ DeMarco

You'll learn the difference between the Fastlane (to wealth), the Slowlane (to mediocrity) and the Sidewalk (to poverty).

And in the end, how you can change lanes by creating a C.E.N.T.S. business that frees you from your 9-5 to live the life of your dreams. 

But before we dive into the deets

But first, a lil bit about me... My name is Ippei...

I read this book about 6 years ago which shifted my mindset from simply working at a job 5 days out of the week to building digital assets that make money day in and day out. 

I started searching online for a internet biz that would allow me to do that and I found this lead generation coaching program that taught me how to build & rank digital assets at the top of Google that generate free traffic & leads to local business owners, like the tree care site which has been paying me $2000 per month since 2015. 

At the end, I'll go into how this biz model aligns with the Values of MJ's book, but for now, learn how I got free from my 9-5 in 7 months below

Now, let's break down the Millionaire Fastlane. 


Biographical

About MJ Demarco

MJ grew up in Chicago, eating icecream and changing TV channels with a broomstick. Today he lives in Phoenix and regularly invests time on his blog "The Fastlane Forum."


Book Summary

Super Short Summary

In a time crunch? Want an extremely short version of the Millionaire Fastlane so you can be on your way?


Core

The Central Lessons of TMF

Jump Directly into the Meat of the Millionaire Fastlane's Core Lessons, starting with the Differences between the Sidewalk, the Slowlane and the Fastlane.


Audio

The Millionaire Fastlane Audio Book

Listen to the entire Millionaire Fastlane book from your phone with this free audio book. 



Free eBook

The Millionaire Fastlane in PDF Form

Read the Best Selling Wealth Mindset Book The Millionaire Fastlane via this free pdf. 

MJ DeMarco's Story

Entrepreneur & Author

MJ DeMarco

MJ DeMarco grew up as many of us did, in a middle-class family. He grew up in the suburbs of Chicago, his favorite past times being keeping up on sports and getting ice cream at the store on the corner a few blocks away. 


His first peek into the Fastlane occurred as he was walking out of the ice cream store as a teenager and came face-to-face with his dream car, a Lamborghini Countach, a sportscar popularized by the 80's film, Cannonball Run.

What really shocked MJ though was the age of the person who climbed in the car: the young man couldn't have been more than 25 years old. 


With shaking nerves, MJ approached the man, saying, "Excuse me sir, can I ask what you do for a living that allows you to afford such an awesome car?"


The young car owner replied, "I'm an inventor." (source)


From that moment one, MJ's life wasn't the same, every spare moment was spent studying how young millionaires acquired their wealth, particularly those who "self-made."


His self-studies motivated him to double major in business at the Northern Illinois University. 


Upon graduation, his aim was to start a business, create wealth by generating value for others, and then retire both young and rich, which after a 7 year roller-coaster of learning and building digital assets, he accomplished in 2007, at age 33. 

Since then, MJ DeMarco has published several books, beginning with the Millionaire Fastlane in 2011, Unscripted in 2017, and Wealth Exposed in 2020. 


Some of his regular activities are engaging with members of his online forum, "The Fastlane Forum," and making animated videos explaining the concepts of his books on YouTube. 

As of 2020, MJ Demarco's net worth is estimated to be 25 million dollars. 

Super Short Summary of The Millionaire Fastlane

The Millionaire Fastlane, which is MJ's first book, summarizes the mindset of a self-made millionaire, someone who started off in the middle-class, but through their choices, moved themselves into the 1% in less than a decade. 

MJ begins by describing each of the 3 main roads to wealth (the Sidewalk, the Slow Lane and the Fastlane), and sequentially expounds on the 5 central characteristics of a Fastlane business model in the form of an acronym C.E.N.T.S, which, when combined, are his answer to the common question, "How do I get rich?"

Concluding the book, MJ grades many common business models, from lead generation, to selling physical products online (Amazon FBA & Drop-shipping), to multi-level marketing (aka mlms), remarking that the post potent "fast lanes" in the 21st century are  those that involve three "I's," namely,
  • The Internet (wide reach)
  • Innovation (new)
  • Intentional Iteration (scalable)

The 3 Wealth Personalities

MJ Summarizes 3 Personalities

The Side Walker

1st Wealth Personality

The vast majority of people are taking the Sidewalk as they journey through life. 

Sidewalkers are characterized by their lack of discipline and responsibility when it comes to earning money as well as their desire to have a favorable appearance before their neighbors and friends (aka they want to keep up with the Joneses)

A Person is Likely On the Sidewalk if They

  • Stopped Learning at Graduation
  • Spend Today as if Tomorrow Never Comes
  • Take No Personal Responsibility for Their Lack of Money
  • Rack up Debt Believing the Billionaires will take care of it
  • Earns Income by an Hourly Wage
  • Only Gets Rich by Luck

In this section, MJ hammers on statistics from a  2014 US Census Study that reveal the financial condition of the lower to middle class, sharing disturbing figures like:


  • US Citizens under the age of 55 are nearly 70% likely to have zero or negative net worth.
  • 83% of "under 35" households had a total net worth of below 100,000 dollars.

The major point that MJ hammers in on throughout the Sidewalk chapters is the many who live their lives with the goal to appear richer than they really are, who he calls the "financial illusionists" (p.35). 


This group of people are able to maintain their appearance by paying their luxury cars and clothes through monthly payment plans and credit cards. 


The Sidewalkers' "future is mortgaged to hilt in favor of a lifestyle, with purchase affordability of any extravagance determined by the monthly payment." (p.35-36)

MJ DeMarco

The lack of Financial discipline, planning how they will earn and spend money is why the Sidewalkers end up in poverty. 



The Slow Laner

2nd Wealth Personality

Occupants of the Slow Lane, on the other hand, are some of the most responsible, disciplined people around.


They are obsessed with pinching pennies and clipping coupons their groceries, to squeeze the worth out of every hard earned dollar. 


Common Actions of Slow Laners  

  • Get a job and waste five days a week
  • Doggedly deposit 10% of paycheck to their 401k
  • Bag a lunch and stop drinking coffee
  • Live frugally, buying everything on clearance

Religiously, Slow Laners put aside a piece of their income for their hoped for retirement, often forsaking Starbucks having learned they can retire faster if they save another 5 dollars a day. 


Faithful to the 40 year plan, they count down the days until they can retire and begin to enjoy a life of freedom. 


Occasionally, people in the Slow Lane invest in education beyond high school, as additional degrees often add digits to their annual salary. 

 

"The Slow Lane is a job: your hard word traded for your employer's cash." (p. 115)

MJ DeMarco


In the end, Slow Laners place their faith in Wall Street's stock market to create wealth through the vehicle of compound interest and 4 decades of waiting. 

The Fastlaner

3rd Wealth Personality

One of the characteristics that both the Sidewalker and the Slow Laner embody is that of the consumer. 

Both of them live to consume: the first consumes immediately, while the second postpones their consumption until the twilight period of life. 

At this point, MJ introduces the millionaire's Fastlane.

Rather than having being focused on consumption, the Fastlaner is scoped in on production. 

Observing problems in society, they ask, "What could be done to fix that?"

Upon hearing complaints, they perceive an opportunity to solve an issue, and enjoy profit as a reward of creating value. 


Common Actions of Fastlaners  

  • Invest in Self-Education and Self-Improvement
  • Learn an Internet-Based Skill 
  • Build a Scalable Business that Generates Monthly Income
  • Focus on Rapidly Growing Online Assets 
  • Pursue Your Dream Lifestyle

But Fastlaners share certain character traits with both Sidewalkers and Slow Laners:


  • Like the Sidewalker, Fastlaners are immensely conscious of the fact they have only one life, so it must be lived to the fullest. 
  • Like the Slow Laner, Fastlaners are calculated with where they spend their money. 
  • Also akin the Slow Laner, members of the Fastlane invest in their education, but not to increase immediate income, but rather into themselves, to learn the skills that, like the steel girders that support the tallest skyscrapers, support the development of the digital assets that will provide them with mailbox money, the idolized "passive income" for the rest of their lives. 

Ultimately, Fastlaners are obsessed with being in control of their health, their wealth and their future, and are unwilling to surrender to the hills and valleys of the stock market for the better part of the their existence. 

"The Fastlane is about building a better system that will leverage your work... In the Fastlane, you construct a system that [works] for you." (p. 115)

MJ DeMarco

C.E.N.T.S: The 5 Characteristics of a Fastlane Business 

Control

CENTS

The land in which you build your business, do you have control over it?

Or can someone else make a decision and suddenly your business profits are sliced in half, nearly putting you out of business?

A recent example of this is Amazon cutting their affiliate commissions in half on April 21, 2020. (source)

Wondering how drastic the impact on affiliate marketers is? The Location Rebel explains all. 



When MJ wraps up his editorial on control, the major lesson he leaves us with is to stay in it.


Coining a new context for “hitchhiking,” MJ warns about the popular tendency to build a business that is “symbiotically codependent” on a certain platform that is controlled by another party (and not you). (examples of these kinds of businesses are multi-level marketing and Amazon FBA). 


So how can you make sure that the business you start doesn't violate the commandment of control?


MJ supplies a simple 1 question test to determine if you are in control of your business:


“Is there one person or entity that can instantly kill your business with one decision?”


If the answer is yes, then you might want to steer clear of that business model. 


Key Takeaway
Be in control of your business. Don't risk your livelihood by operating wholly within another company's control. 

For me, the first couple businesses I started the answer was yes, but I didn't know enough to stay away from them. 


But I learned my lesson fairly quickly. 


I left the MLM game for good  in 2013 and learned lead generation, which provided me with the skillset to go from earning 2k a month to 52k a month in under 4 years time. 

Entry

CENTS

How difficult is it to start the business that you are in?

If you can simply sign up online, you are violating the commandment of entry. 

If it's easy, it's violating entry. 

If the opportunity is easy, exit quickly and never look back.

If the option stinks of a shortcut, stay as far away as you would from a skunk.

So you want to start a business?

Prepare to work.

Why resist the motivation of a comfortable and easy business? You might ask.

Statistically, that's similar to the ratio between the rich and the poor:
But in case you still aren’t convinced.
MJ’s got another reason, which traces back to what he calls the true definition of an entrepreneur.

An entrepreneur is a problem solver, says MJ, and if your business is super easy, it likely means you aren’t really solving any problems for others.
An entrepreneur creates value ($$) by solving problems for others.

Following the easy path or taking the road less traveled?

Need

CENTS

This commandment is the pinnacle of commandments. 

The reasons why businesses exist is to solve problems. 

Your passions and loves won't be profitable unless there's demand in the market for those passions. 

Make It Better

The foundational understanding that you must have in our materialistic world is wealth is creating through solving problems.

And each service solves a problem better than other services, and worse than others.

AKA there’s always room for improvement.

You can always MAKE IT BETTER.

The historically cliché phrase is “build a better mousetrap," MJ calls this creative process “engineering value.”

Why?

Because when you are successful with coming up with improved versions of current services, you have essentially developed a service with greater value than the previous edition.

2 Ways to Spot Opportunities

  • Notice How People Talk (Complaints, Wishes, & Hopes)
  • Ask: "Is there Inconvenience?" (Then there's opportunity)
How Can You Spot Opportunities?
Here's 2 ways you can tell if there's an opportunity:


1. Language:

Whenever you hear people say things like:

  • Why is this (so unhealthy, dangerous)?
  • I hate (having to do x activity, having to put up with this circumstance or kind of weather, etc.)
  • I wish (something was better, easier, non-existent, etc.)
2. Inconvenience

As a rule, people like things to be easy, made to be within reach, not off the beaten path or uncomfortable to access. 


When a tool or a service makes a common task easier to accomplish, rest assured that once that solution has been marketed (made known to the broader population), they will not be able to slow the flow of purchase orders.  

The opportunity could be either in the item or tool itself or it could be in the use of the item.


"Anything inconvenient is an opportunity" 

MJ DeMarco

Time

CENTS

Do you have be present and involved to make money in your business?

Then your business violates the commandment of time. 

The aim of the commandment of time is to separate you from the worst relationship ever created: your time for money. 

In life, basically, there's two kinds of time:

2 Types of Time:

1. free time (you can do what you want in this time)
2. time you use to make money (MJ calls it "indentured time")

When you are working a 9-5, you are getting paid based on the hours either that you've worked (by the hour) or by the time you've agreed to work (salary)

When you start an internet business (like Amazon FBA or Lead Gen or Social Media Marketing), your goal isn't simply to make money, or be profitable or make sales.

That's certainly a start, but it's not the end. 

But it's bigger than that you don't merely want money, you want freedom, the ability to go where you want, when you want, with whom you want,
And not have to worry about how you're going to ask for the time off
or who's going to foot the bill to the exotic location. #Bali

The passivity of my lead gen business enabled me to visit family in Japan for a whole month! 
Therefore, in order to accomplish this level of freedom, you need to set up a business, a series of assets that continually generate value for others so they will pay you for the long haul. 

Scale

CENTS

This commandment builds on time: can your process for solving the specific problem be relatively easily replicated? 

At the beginning of this section, MJ begins by showing why you should consider starting a business that can be replicated in an unlimited area, advocating for a worldwide model over a town or even regional model. 

Becoming practical, he compares his friend's coffee shop located in a nearby city to an internet company, explaining that the scale of the coffee shop is limited to the town that it operates in, while the scale of the internet company remains unfettered as it can reach any place around the world. 

The way the coffee shop owner could scale his business would be buy purchasing multiple locations and operating a couple dozen franchises, serving multiple cities, enabling scale through providing coffee to thousands of people every day, versus several hundred. 




Lead Generation is the Fastlane Business for 2020


Having read the Millionaire Fastlane in 2014, it's easy to see how much MJ's work has helped me build my business and merge from the slow lane into the fast lane. 


MJ moved my focus from getting a higher paying job to building a digital business that was completely under my control and fairly simple to scale.


Although I didn't have any prior experience on working online, the coaching program I bumped into was geared to help motivated people like me get started building and ranking simple websites, that are then rented to local service providers, such as tree service businesses. 

Each month, since 2015, I've been paid for the phone calls that this top ranking website. Here's a few of the checks I've received. 

The great part about this business is it is super scalable. 


I can go into 10 or even 100 different niches (tree service, limo rental, HVAC, etc.) in a single city and then rinse and repeat to cover multiple cities. 


Imagine after you put together a dozen of these sites, and you're banking 10k a month. 


After you've ranked these websites, they don't require much upkeep to stay parked at the top of the page. You can just let it do its thing and they'll keep bringing in monthly mailbox money. 


I became a part of this lead generation coaching program 6 years ago, and today I control over 70 of these virtual rental properties.


Every year, I keep adding more, so my income is growing without me trading my time for dollars anymore. 


I simply focus on making more lead generation sites and my income continues to go up. 


Thanks to the wealth mindset given to me by MJ DeMarco, I've left the middle class for good. 


A cliche of the middle class (or "Slow Laners") is that money doesn't grow on trees, and I used to agree, but not any more. 


Everywhere I look there's tons of opportunity to provide value to businesses and get a sliver to deliver. 


Here's another example of a website I made  back in 2014 that's still paying me today:

Each month, money is delivered to my mail box because of work I did 6 years ago. 


Getting paid over and over again reminds me of the value I bring to small businesses, and that feeling is irreplaceable. 


But how many more businesses need help getting more customers? 

What kind of value can you create?!


Next time you are driving to work, see the businesses that line the sides of the street, see the value that learning local lead generation can bring to them. 


An especially relevant opportunity because of Covid-19 is providing restaurants with take out customers, since most dine-in locations are either closed or restricted to a fraction of capacity. 


Become skilled in lead generation and you'll be able to create value for hundreds of other business owners and their employees, as I have and many in our community of 5,700 entrepreneurially-minded people have as well.


Patric recently posted in our group, sharing his story:

Patric has created lead gen sites that supply leads for over 4 dozen businesses throughout the United States, freeing himself from his day job as well as providing him with a positive, like-minded community. 


Lead generation is the Fast Lane Business of the 21st Century.


If you'd like to learn more, click on the button below to learn how to get started building your digital assets today.


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Ippei Kanehara
Founder/CEO Ippei Leads

$52K per month providing lead generation services to small businesses

Ippei.com is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2020, is to build your own 6-figure lead gen biz. You can learn more here.
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