Steve Chou's My Wife Quit Her Job Review: Brand-Focused Dropshipping? Plus Alternatives

What Are the Pros and Cons of My Wife Quit Her Job?

Price: My Wife Quit Her Job’s courses costs $1,097 to $2,499.

Refund Policy: My Wife Quit Her Job courses have 30-day refund policies.

Origin: Steve Chou started My Wife Quit Her Job in 2008 as a blog.

What My Wife Quit Her Job’s Brand-Focused Dropshipping?

My Wife Quit Her Job’s Brand-Focused Dropshipping is a combination of both Amazon dropshipping and branded website selling. It involves using Amazon to validate demand before moving to a branded website model. Steve says Amazon is simply a way to test demand since it has “great foot traffic.” However, it has limitations on branding and customer ownership. Therefore, branded direct-to-consumer is how you build a long-term store.

What Is My Wife Quit Her Job’s Create A Profitable Online Store Course?

My Wife Quit Her Job’s Create A Profitable Online Store course is Steve’s main high-ticket program. It teaches you how to build a branded dropshipping store from scratch. Create A Profitable Online Store course includes:

• Training that covers finding your niche to validating on Amazon.
• Over 450 video tutorials.
• Weekly live “Office Hours” with Steve Chou and guest instructors.
• Access to members-only forum and webinars.

My Wife Quit Her Job’s Create A Profitable Online Store course costs $4,999. It comes with a 30-day money-back guarantee.

What Is My Wife Quit Her Job’s Create A Profitable Audience Course?

My Wife Quit Her Job’s Create A Profitable Audience course teaches you how to attract long-term traffic. You learn to create content that grabs attention and builds trust. Create A Profitable Audience course includes:

• Weekly live lessons.
• Access to the private Facebook group.
• Access to the course library.
• Additional modules that cover a variety of topics, including:
  • building and selling online courses,
  • podcasting,
  • growing on YouTube,
  • and outsourcing marketing tasks.

My Wife Quit Her Job’s Create A Profitable Audience course costs $1,097. It comes with a 30-day money-back guarantee.

What Is My Wife Quit Her Job’s Sellers Summit?

My Wife Quit Her Job’s Sellers Summit is an annual networking and ecommerce in-person event. It is hosted by Steve Chou and Toni Anderson. The summit is not for complete beginners.

My Wife Quit Her Job’s Sellers Summit costs $874 to $1,474. The price depends where and when you buy the ticket. The attendance is capped at 200.

How Did Abby Walker Make $100K a Month With My Wife Quit Her Job?

Abby Walker made $100K a month with My Wife Quit Her Job after applying the operational lessons she learned from Steve Chou. She took My Wife Quit Her Job’s Create a Profitable Online Store course after founding VivianLou.com. She learned how to build her site from the ground up, run Facebook ads, and cold call vendors. In less than a year, she was making $100K a month.

Abby says that the most helpful part of the course was the support from the community. She says that learning with people going through the same problems really helped push her to the right direction. Abby’s says that her success was not easy, and she was spending $500 a day on ads without guaranteed returns. She was also lucky that her Insolia® high‑heel insoles product had high demand and low competition.

As Abby says, branding and packaging were the main strategy. She stresses that presentation influences perception and drives sales. She also says that press helps credibility but doesn’t directly lead to sales. She was featured in Oprah’s print magazine issue but did not see a spike in immediate sales. Abby’s success was a combination of audience building, product-marketing fit, brand positioning, and flawless fulfillment.

Who Is Steve Chou?

Steve Chou is an ecommerce entrepreneur and the founder of My Wife Quit Her Job. He is best known for co-founding Bumblebee Linens with his wife, Jennifer. They both quit their $100K salary jobs to do ecommerce full-time.

Steve has a B.S. and M.S. degrees in electrical engineering from Stanford University. He worked as an engineering manager in Silicon Valley for 17 years. His wife started selling wedding linens online after she got pregnant. After they made $100K in profit in the first year, they decided to both pursue the business full-time. Together with his coaching business, Steve earns 2 7-figure incomes.

Final Verdict: Is My Wife Quit Her Job’s Branded Ecommerce Model Worth It?

My Wife Quit Her Job’s branded ecommerce model is worth it if you have the right strategies. You also need a large capital and be willing to take the risks. With patience and hard work, a good product with genuine demand may lead to high profits. The coaching and community that My Wife Quit Her Job provides lowers learning curve. It could also help you avoid costly beginner mistakes. However, growing a brand will take a lot of time, effort, and money.

Before jumping into ecommerce, you have to be aware of the high failure rate. For example, SellerCommerce reports that ecommerce has a 80% to 90% failure rate. It is higher compared to other online business models like local lead generation.

Is My Wife Quit Her Job’s Model Easier Than Local Lead Generation?

In my experience, My Wife Quit Her Job’s model is not easier that local lead generation because it involves more work. Comparing branded ecommerce to local lead generation is like Project Runway versus Interstate 70. Project Runway involves constant sourcing, revisions, and problem-solving under pressure. Similar to branded ecommerce where supplier delays, customer complaints, ad performance, and demand swings decide whether you profit that month. Interstate 70 keeps traffic flowing after construction and with occasional repairs. Nobody buys ads to convince cars to use it as commuters need to travel. Local lead generation works the same way. Once a site ranks, leads come in looking for services they need. You don’t need to convince anyone to search on Google.

Why Is Local Lead Generation the Best Path to Time and Financial Freedom?

Local lead generation is the best path to time and financial freedom because you own passive income assets. Each ranked site is like a rental property that continues to earn long after the initial work. Unlike ecommerce, there is no branding, customer service, or marketing campaigns involved. Instead, you rank a niche site that attracts traffic, then sell those leads to local businesses. Each site can earn you $500 to $3,000 a month.

A client of mine is Rosemead Superior Roofing, 8967 Garvey Ave, Rosemead, CA 91770, 626-323-8810, https://www.rosemeadsuperiorroofing.com/. I had 5 commercial leads closed for $53,500 in 1 month. I earned $2,675 from my 5% commission deal.

I have multiple sites which earn me over $52K a month. Check out local lead generation if you want to own online assets that pay recurring passive income.