In this Nathan Nazareth review, we’ll determine if his free course on Shopify dropshipping is legit and worth your time. While others would charge for training, Nathan posted his free course on YouTube and is accessible to everyone. Currently, the 21-year-old 7-figure entrepreneur has posted 70 videos on dropshipping and on his channel with 78.9K subscribers.
Why would he give away training for free and how does he benefit from this? Can you actually learn anything from this free course? Is Shopify dropshipping even a good business to start in 2024? Read along and find out.
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Why Is the Training Course Free?
I know you’re asking the same question. How would he earn from posting free training? Nathan Nazareth has multiple businesses, and he created the free course to expand his businesses. Instead of selling a training course, he uses the free training to promote his mentorship program, earn from affiliate marketing links, and gain more traffic to his other platforms and businesses.
Nathan’s unusual business tactic has earned him quite a following. He emphasizes on building trust with the customers, hence his decision to offer free training as compared to other “gurus”. Being against all the hard upsells calling them “scammy”, Nathan prefers giving potential clients results first and letting them decide if they like to avail of his other services.
This tactic seems to be a rising trend among young mentors. Other entrepreneurs, such as Amazon FBA wholesale mentor Jatz Naran and Shopify dropshipper Brook Hiddink, also use multi-income streams, free complete training, no hard selling, and success guarantees on their mentorship programs.
Why Shopify Dropshipping?
Large marketplaces like Amazon or Facebook have large competition. The best-selling products have the biggest competition. You need to spend a lot of capital in order to compete and build your presence. Shopify and TikTok are newer and are less saturated. Running ads is cheaper and there is plenty of room to improve your business on this platform.
Here are several other dropshipping courses with their own unique strategies.
Low Hanging System by Rachel Rofe specializes in print-on-demand dropshipping.
My Wife Quit Her Job by Steve Chou teaches dropshipping on multiple platforms
Success With Sam by Sam that teaches you how to dropship on Shopify and eBay and warns that this business model is not sustainable and should only be a stepping stone to other businesses.
You can also learn how to create your own brand and product from Shopify courses like Gretta van Riel’s Start and Scale.
There are programs where they offer to help you build your own Shopify dropshipping business like Trillion Dollar Growth by Royston G King.
Who Is Nathan Nazareth?
Nathan Nazareth is a 21-year-old Canadian entrepreneur and Shopify dropshipping mentor from Vancouver, British Columbia. Currently, he is taking his bachelors of commerce at the University of Victoria. In December 2020, he founded his company, OutrightEcom Inc.
Originally from Richmond, British Columbia, Nathan started with e-commerce in his first year of college. He started with social media marketing, creating content on YouTube, TikTok, and Instagram. Looking to scale his business, he shifted into other areas such as Shopify dropshipping. He has since made 7-figures on his dropshipping business.
Aside from his dropshipping business, Nathan still does social media marketing personally. Under OutrightEcom, he heads a Shopify dropshipping mentorship. He focuses most of his time on his YouTube channel and also earns from affiliate marketing.
Pros and Cons of His YouTube Course
Pros
The course is completely free.
The training is complete and very detailed. Other supplementary videos explain in depth the more complex topics.
Information on his videos is up to date, and he updates them constantly.
He sets realistic expectations on the business model. You can get discounts for programs from his affiliate links and he does not push upsells.
Cons
While you can transfer the training you received to other platforms like Amazon, it would not be as effective as taking a course that specializes in them.
Nathan's best-selling product strategy turns your Shopify dropshipping business into a full-time job. It will take a long time to build your brand following before you can earn enough to pay for VAs and automation.
Who Is The Free Shopify Dropshipping Course For?
The free step-by-step Shopify dropshipping course by Nathan Nazareth is mainly for beginners. The course teaches you how to start your own Shopify dropshipping business from scratch. Nathan teaches you every step of the process and gives the best up-to-date methods and strategies.
The training also caters to those already in the dropshipping business who want to learn new and updated strategies to further their business. Dropshippers from other platforms can also learn the basics and strategies to move their business to Shopify.
What Can You Learn From His YouTube Course?
Nathan's main Shopify dropshipping course is a 5 module 2 and a half hour training video. It's a complete A-Z on how to start, manage, and scale your Shopify business.
Modules:
The ideal product is a high selling product that has a passionate audience. Nathan gives 10 niches:
- Home decor and lighting
- Couples and relationships
- Gardening
- Kitchen and cookware
- Tech products
- Toys and games
- Health and wellness
- Beauty
- Cleaning
- Fitness
Nathan gives 5 methods on researching products. These are:
1. Supplier Method
The supplier method deals with finding suppliers on wholesaling e-commerce platforms. There are 4 steps to this process:
2. Local Supplier Method
This method involves looking at local suppliers for products to sell. There are 3 steps to this method:
3. Free Method
You can search for individual products yourself and determine if they sell well.
4. Paid Method
Use ad spying platforms such as Minea, PipiAds, and Dropispy. These platforms collect winning ads and put the information on their platforms. This is an effective method of finding best-selling products fast.
5. Market Research
Broad but will allow you to find untapped products and "gold-mine" niches. Using Exploding Topics and Google Trends will help you find upcoming niches and markets to take advantage of.
Start by creating a professional Gmail account to sign up for a Shopify account that comes with a 14-day free trial. You will then set-up your store name and other information. Then you will buy your domain name, which costs about $7-$15. It is not required to buy a domain name, but it is important to build your brand early on to compete with other brands.
Second, you will need to decide on your type of store. There are 3 types of stores:
- One Product Store - Just one product for sale in the store. You can add 1-2 additional products for upsell, cross sell, or to offer as a bundle.
- Niche Store - Many products that cater to a specific niche. For example: various types/brands of kitchen knives.
- General Store - Many winning products from various niches. Not recommended, as it is better to target a specific niche that attracts a passionate audience.
Once your foundation is set. You will move to the most important part, using a product page checklist. This list includes:
- Copywriting - The first step would be to do market research, product research, and competitor research. Check customer reviews of the products from other sellers. Use effective copywriting strategies like using spacing, catch phrases, and taglines.
Write concisely (make sure it's straight to the point using non blocky text). Make your copy benefit driven instead of listing down the specification of the product. List down shipping FAQs and guarantees. - Images - Sell your product through studio quality images, lifestyle images, creative images, GIFs, videos, and logos.
- Backend Setup - Add backend links to your legal page, homepage, contact us page, and track order page. You can use apps, such as Areviews, to boost the best reviews up on your page. Have a post-purchase page to upsell other products. You can also use apps that use urgency or scarcity tactics.
TikTok and Facebook have their own channel on Shopify, which makes it easy to connect your TikTok and Facebook ads. A lot of shoppers browse using their phones, so you should optimize your site for mobile as well.
Creative ads are king. Create your own viral video ads to attract your audience. There are several ways you can do this:
- Use Adobe Premiere - If you have experience or plan to learn, this would be a good DIY choice.
- Invideo - A platform that you can use to create optimized ads quickly using pre-made templates.
- Ad Agencies - Agencies such as Bandsoffads and ViralEcomAds offer ads creation services.
- UGC (User Generated Content) - Do it yourself content such as doing the filming yourself promoting the product.
- Influencer Work - Get influencers to promote your product. You can either pay them, sponsor them with products, or offer them an affiliate commission scheme.
There are 2 types of ads you should use:
- TikTok Ads - Using the saying "don't make ads, make TikToks," create ads that are native to the platform (shot on iPhone). Follow trends and use popular sounds. Shoot videos that show unboxing, how-to, after buying experience, benefit-driven, or a mashup of real customers. You can also use spark ads, which is sending the product to an influencer for free for a chance they might make a video of it.
- Facebook Ads - If you decide to run ads on Facebook, they have the largest database and advanced algorithms. This means more active shoppers with more purchasing power. UGC ads and influencer work works well on Facebook as well.
This module will teach you brilliant strategies for managing your business. Here are the 5 key points:
1. Order Fulfillment
In order to compete with bigger marketplaces such as Amazon Prime, you have to over-deliver to your customers. Make sure you fulfill and process orders every day for fast fulfillment.
Apps like Massfulfillment and PayPal Tracking On Autopilot will help you automate the process for faster fulfillment. You can also integrate the supplier by giving them staff access to your Shopify store. You can also use third-party dropshipping platforms such as Zendrop and CJdropshipping.
2. Accounting
Accurate tracking allows you to make intelligent decisions. Proper accounting will also help you should you decide to sell your store in the future. It will also help you prepare for tax season.
You can use excel sheets for daily tracking or use third-party apps like OrderMetrics or BeProfit. There are also accounting softwares like QuickBooks or Xero. If your business has grown, you can hire a bookkeeper, an accountant, and a tax specialist.
3. Cash Flow
It's advised to use a high-limit credit card. You need to calculate your daily expenditures ahead of time to assure you have enough. Be prepared for payout delays in payment processors holds and suspensions.
4. Customer Support
This is very important for long-term success. If you're just starting up your business, try to answer them directly. Once your business is growing and running smoothly, you can use ticket management softwares like Freshdesk or Zendesk. You can also hire a VA to deal with customers through G Suite or by setting them an alias on Shopify.
5. Chargebacks or PayPal Claims
For customer refunds, payment processors often charge you a fee. You need to know how to respond properly to wrong claims. Use a professional template, gather evidence such as tracking information, specifically address the reason, or get help from protection agencies such as Chargebacks911.
In this module, Nathan goes into detail about 4 alternative methods of advertising. These methods are:
1. Influencer Marketing
Contracting Instagram and TikTok influencers is great for long-term credibility. This can either be inexpensive and effective or expensive and ineffective depending on how you do it.
Pros
Reusable content that you can repost or repurpose.
If the influencer has a large following, you get massive social proof.
You can use this on your website as ads, testimonials, or case studies.
Can have a low financial barrier for entry.
Cons
Difficult to measure the ROI, especially when working with multiple influencers.
The influencer's reputation may damage your brand's reputation.
It might be difficult to convince influencers to promote your product and may take some time.
It's difficult to scale by solely just using influencer marketing.
When working with influencers, the goal of traffic should be to direct the audience to your IG page first. This will help you build followers and add credibility to your brand. From your IG page, it will direct them to your website or lander.
You should create a business profile on IG to access enhanced analytics, post daily, and post stories regularly for existing followers.
Finding and Researching Influencers
All niches have influencers. there are 2 kinds of influencers:
- Page Influencers - These are cheaper but have less trust. They get content from other profiles and they work with a lot of other brands.
- Individuals - They are more expensive to work with but they provide custom content and build more trust with the audience. They also have better audience engagement than page influencers.
2. Affiliate Marketing Influencer Strategy
Find influencers who have a following at the 10K-100K range. Make sure they have at least 10% engagement to ensure audience quality. Send them products and repurpose the created content on your site as ads. Set them up with an affiliate system which can be done using apps like Secomapp. You can offer micro influencers discount codes for your store and give them sales commission.
3. Organic Advertising
These are easy to do and can add to your marketing reach. Use TikTok to follow trends and create killer creatives. Repost short content on Pinterest. Post reels and stories on Instagram. Upload on YouTube shorts and Snapchat spotlight.
4. Other Sales Channels
Etsy is a good place to advertise if you are promoting handmade or handcrafted products. Etsy also only charges for ads after a successful sale. Paid ads are also an option that can save you time for a price. You can also run ads on Amazon, eBay and Google.
The information he gives for free on his YouTube channel is very detailed and complete. There are also about 70 supplementary videos that explain in-depth the more complicated topics. You can definitely learn a lot to start your own Shopify dropshipping business.
OutrightEcom Inc.
Under OutrightEcom Inc., Nathan operates his mentorship program. OutrightEcom also offers custom made Shopify stores for $199.99.
What Do You Get With the OutrightEcom Mentorship Program?
For the price of $2,000, you will have lifetime access to the program being mentored by Nathan himself. As Nathan focuses on his YouTube channel and has only him and another coach available, the program offers very limited slots.
He recommends that before applying, students should watch his free training videos first in order to be prepared when entering the mentorship for best results. OutrightEcom does not offer refunds.
The program includes:
OutrightEcom also creates custom made shopify stores for $199.99. These pages come with all the apps that Nathan used on his business. They will also pick a product or niche for you if you don't have any in mind.
Are Students of His Mentorship Program Successful?
To date, the new program has only had 167 students. They also give a guarantee that if you do not hit $10,000 in 30 days, they will continue to work closely with you until you hit the target.
There aren't any reviews yet on other websites, but here are some reviews that are posted on OurightEcom's official site.
OutrightEcom's Facebook page regularly posts screenshots of student earnings. Nathan also has 108K on his Instagram account, which makes him appear more legit. His detailed free courses do show that he knows what he's talking about. Take this with a grain of salt and do your due diligence before deciding if this is for you.
Nathan Nazareth's Girlfriend Tries Dropshipping for 7 Days: Results and Testimonials
Eden Benzaken's Background and Story
Eden Benzaken is Nathan Nazareth's girlfriend and a full-time model from Israel. She's exploring income opportunities with dropshipping to be with Nathan since her job limits her time and activities.
Why Does Eden Benzaken Want To Explore Dropshipping Opportunities?
Eden wants to explore dropshipping business opportunities to achieve time and financial freedom. Right now, her job limits her activities and she might need to go back to Israel if she doesn't find an alternative income source. Nathan motivated her to do dropshipping and leverage her vast social media following because of the free traffic potential. She can easily promote products to her followers on TikTok and Instagram.
How Much Did Eden Benzaken Make After 7 Days?
Eden made $814 in sales after day 7. Her expenses totaled $720, which includes the cost of goods, TikTok advertising, and Shopify subscription fees. So, her net profit in her first 7 days is $94. She achieved this successful launch by selling Valentine's Day items and launching ads campaigns to promote them on TikTok.
What's not mentioned in the video: Shopify dropshipping is a hard business to get right. According to an article in Forbes magazine, 8 out of 10 dropshippers fail in their first year of business. The main reasons dropshippers quit are low profit margins, competitive market, and high advertising costs.
Shopify Dropshipping in 2024
Shopify dropshipping could be a good business in 2024, however, it has a high failure rate (80% to 90%). It's a full-time job because after you launch your store, you need to constantly find good products to sell and engage with your target audience to promote offers. You need to keep up with trends and do market research to stay ahead of your competitors.
I tried Shopify dropshipping before, but I found financial freedom with local lead generation. This business allowed me to earn passive income by renting out sites that are ranked on Google. I didn't have to worry about saturation and competition because the market is localized and targeted at a specific niche service.
Once you get the process, you just simply repeat to scale your lead gen business. Income is long-term and consistent. It may even take years before you even need to update your ranked sites.
Local lead generation allows you to earn predictable passive income and free up your time to do whatever it is you always wanted to do without worrying about work. Check out Local Lead Generation and start working towards financial freedom.
