Not Your Average Membership is a marketing program created by Zach Spuckler. The “results-oriented” community targets digital entrepreneurs selling online courses, memberships, and coaching services. It teaches members to achieve business growth by implementing one action plan each month. With this method, members are not overwhelmed with information. Instead, they “make consistent progress” towards their goals.
We see several user testimonials on the official website. One member shares about getting 115 new leads within 4 days. This is soon after they started implementing their learnings on September 26. “My aim is to get 1500 new leads before the end of November,” the member adds. “At this rate, I will be able to hit that in a matter of weeks.”
Another customer feedback talks about generating 106 new leads in a single month. “The leads are hovering around $1.50 per lead,” says the membership and course creator. “Super excited to see how this converts to sales.”
As a lead gen expert, I also have a course and community where I share my expertise with students. In this Not Your Average Membership review, we discuss its 5-Part Framework and 3 bonuses. Plus, we dig into who Zach Spuckler is and who may benefit most from his monthly training call and quick start content bonuses.
Not Your Average Membership Review Pros and Cons
Pros
Not Your Average Membership focuses on manageable monthly strategies.
Regular live calls enable people to maximize their membership benefits.
Zach Spuckler is a respected marketer, business coach, and podcast host.
Cons
Not Your Average Membership has limited external reviews.
You'll have to spend each month to retain membership.
Price
Not Your Average Membership costs $67 per month or at a discounted rate of $670 per year.
Refund Policy
Not Your Average Membership has a 30-day money-back guarantee. You can cancel your membership by submitting a cancellation form. File within the first 30 days to get a full refund.
Origin
Not Your Average Membership was launched in September 2021.
Group
Not Your Average Membership has a private Facebook group with 339 members. In there, members may network and receive support from Zach and the community.
Reputation
Not Your Average Membership only has a few reviews online. Aside from the testimonials on the official website, we only see 1 member review on YouTube.
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Is Starting a Month to Month Membership Program Worth It?
What Can You Get From Not Your Average Membership?
Not Your Average Membership members get access to the private online portal. Every month in the program, members get access to:
Meanwhile, the actual Not Your Average Membership program is divided into a 5-Part Framework.
Not Your Average Membership releases a strategic action plan. This is available in PDF, workbook, and/or video formats. “The goal is NOT to cram your brain with a lot of new information,” their website reads. Instead, they “teach you ONE new strategy you can use to scale your business” each month.
Zach conducts live training calls with members each month. Select guest speakers share their expertise and experience during these sessions. They share their expertise and experience. Members may ask questions, focusing on the monthly action plans.
In this framework, members execute action plan tasks together in monthly co-working settings. Zach says this addresses “an industry-wide lack of implementation,” common among other online courses and membership programs.
Zach calls this as the monthly Coaching, Coffee, and Conversations Chat. He directly answers member questions sent in advance or asked during the live call.
This framework fosters connections among members. Zach describes it as “a safe space” where community members may network, share progress, and receive or extend support.
Members also get access to 3 Quick Start Content Bonuses namely:
The Paid Bootcamp Masterclass. This focuses on running paid bootcamps and challenges. It runs for 1 hour, 25 minutes.
The Low Ticket Laboratory. This 5-part training shows how to make money by selling low ticket products. These offerings typically range $27 to $47. It covers product development, preselling, and leveraging profits.
The $10k Product Plan. This training teaches about how to take simple ideas to the next level. It tackles about idea validation and scaling to reach $10,000 in sales.
What Do People Get in The First 90 Days of Membership?
People get the 90-day automation machine in the first 90 days of membership. This lets members build:
Other important topics covered include:
Members have access to the membership as long as they pay for it. Those who cancel no longer access privileges at the end of their billing cycle.
What Kind of Business is Not Your Average Membership Good For?
Not Your Average Membership is good for businesses that sell courses, memberships, coaching, consulting, or other similar products. It teaches digital entrepreneurs to create authentic audience connections through their platforms (YouTube, social media, podcasts or emails). The membership is designed to help them grow month by month as they aim to reach more potential clients and work towards scaling their businesses.
Meanwhile, the site also adds that the membership is not for business owners looking for quick fix solutions or get-rich-quick schemes.
Are There Any Success Stories from Not Your Average Membership?
There are success stories from Not Your Average Membership shown on their website. One reported seeing their leads increase by 40x. “In 3 weeks of running lead gen ads to my same freebie, I got 1001 leads (and still growing),” the member shares. Another side benefit is that their YouTube channel grew 4x faster than before. “I am beyond excited to see how far this can go,” adds the member.
Another says they got their first paid bootcamper, thanks to the membership program. The client was from a waitlist brought by a thank you page. The member also mentions that they do not have a sales page yet and can't wait to officially launch soon.
On YouTube, Paul Easton posts a short testimonial about joining the membership. One of the exclusive perks is the ongoing support from Zach. On the Facebook group, Zach responds to member questions daily. He also does regular calls and personalized feedback on member's Facebook accounts. Paul recommends getting the annual membership to avail of the special discount. Besides, “problems turn up all the time” for most social media marketers.
Who is Zach Spuckler?
Zach Spuckler is a digital marketer and entrepreneur from Lorain, Ohio. He founded Heart, Soul & Hustle in February 2015. His marketing company teaches course creators to become “profitable business owners.” Over the years, Zach has mastered Facebook and Instagram ads. He has also managed over $3 million in client ad spend. Zach has also established a solid reputation as a consultant to 6- and 7-figure entrepreneurs.
Zach is the mastermind behind Not Your Average Membership, a program for digital entrepreneurs. His Facebook & Instagram Ads bootcamp has attracted over 2,500 students. Zach also hosts The Not Your Average Online Marketing Podcast. The show is available on Apple Podcasts and Spotify.
Zach has a Bachelor's degree in Exercise Science from the University of Toledo.
Zach Spuckler’s Claims
Zach Spuckler claims he has built a 6-figure business in “under a year.” This made it possible for him to leave school and even his job. He has since become a full-time online entrepreneur. Furthermore, he has assisted his clients in executing six-figure launches and creating sustainable sales funnels. He achieves this by leveraging Facebook Ads, so his clients get to “work less and profit more.”
Zach Spuckler’s Claims Debunked
While Zach's claims may be true, it should be noted that not all business owners hit 6 figures in a year. This is not easily replicable nor is it considered typical. Most entrepreneurs struggle for years before they make that level of income. Moreover, achieving greater profitability and work-life balance requires more than running Facebook Ads.
What are Different Digital Products You Can Sell Online?
The different digital products you can sell online include:
Local lead generation websites involve creating and ranking sites for local services. With this, you target small business owners in need of online presence and organic traffic.
Selling online courses, workshops, and memberships are also potentially profitable. For example, one Reddit user shares about making $10,000 in a month y selling courses. According to the post, their main product is a $9 video course about ChatGPT basics for entrepreneurs. they also sold upsells, such as a $19 PDF about business ideas to launch with ChatGPT. Plus, the $39 PDF about the A to Z strategy of launching a business with ChatGPT.
There are also plenty of buyers for ebooks, printables, stock photos, and videos online. Etsy, Gumroad, Sellfy, Payhip, and SendOwl are among the top online sites for selling digital products.
A digital creator on Reddit says they make $50 to $60 per month with digital products. According to their post, they have been selling Canva presentations, Instagram templates, and gradient backgrounds since 2022.
Meanwhile, another user posts about having “an entire business built around digital products.” He and his wife sell pre-made, strategized social media content for businesses. “The trick is finding a problem that you can solve, and deliver your process to it,” he adds.
What are Small Business Lead Generation Strategies for Getting Local Customers?
Small business lead generation strategies for getting local customers include:
Why Local Lead Generation is Better Than Selling Monthly Subscriptions?
Local lead generation is better than selling monthly subscriptions because it's a more stable source of passive income. According to Uteach, creating and selling an online course may cost you anywhere from $300 to $18,000. Meanwhile, successful creators earn an average of $1,000 to $10,000 per month. In comparison, you'll only need an average of $500 to build one lead gen site. Local business owners will happily pay you $500 to $3,000 per month as you bring them leads. A top-ranking site delivers consistent income with minimal ongoing maintenance required on your end. This means that if you own multiple lead gen sites (like I do), potential earnings go as high as $52,000 per month.
With monthly memberships, you'll have to work hard on bringing new members each month. This may mean spending $100 to $500 or more each month on Facebook Ads and other marketing campaigns. Local lead generation relies heavily on organic traffic. You won't have to worry about spending expensively on advertisements.
Finally, online mentoring is a challenging business, especially for beginners. They often have a hard time attracting students as they directly compete with established mentors and free resources online (such as YouTube videos).
With local lead generation, you are providing specialized services for small businesses. Plus since you're targeting specific niches and areas, you have a wider audience. For example, United States has over 41,000 zip codes. So, once you establish a successful system, you may even replicate the model in multiple locations and business niches. All you need to do is to achieve top search engine rankings and your sites will go on autopilot.
