This is a very short video that serves as an Introduction to Shopify. Jessica tells you what Shopify is, and why it has been used by over 800 000 online merchants to date.
Jessica walks you through signing up for Shopify and then setting it up.
Top tip: When initially signing up, you don't need to have your final store name ready yet. Where it asks for "Your store name", (see below) it is merely the store admin name that you will be using, not the name that will appear in your URL.
This is where we create a business!
Jessica offers some tips on the choice of a domain name and gives a really useful link to a site that helps you look up available domains. It even has a domain name generator!
But, I'm getting ahead of myself. Oberlo has included a Business Name Brainstorming Spreadsheet and Jessica shows you how to use it, in order to hone in on the perfect Shopify Store name.
In summary, you find possible names through the combination of using product adjectives, niche adjectives, and words similar to "store" or "product".
Based on Jessica's product research, she wants to sell environmentally sustainable kitchen products. Using her Name Brainstorming method, she chose the domain name greenkitchengoods.com,
NOTE: All of the single-word domain names have been taken up years ago, and most of the two-word domains are fast disappearing as well.
Using Jessica's method, you can create a unique domain name that isn't longer than three words. It saves you time and makes it easier for your customers to remember your store name.
Once you've decided on a domain name, it is an extremely simple process to register the domain via Shopify.
It costs $14 per year through Shopify, but if you want to, you can shop around for better deals.
Don't fret if you have zero design skills. Thanks to the digital age, ANYONE can create a logo without any design knowledge or skills. You don't even need to be an artistic or creative type, in order to get a great looking, professional logo.
What I love about the tool is the fact that you don't just get a logo in a single generic size. Instead, you get your custom made logo in different sizes to be used in all kinds of applications, such as on Facebook, Instagram, as a Favicon etc...
We even received a transparent background image! Brilliant!
For some reason, some of my images had the top quarter cut off. So the following images cannot be used: Facebook Cover Photo, and the Twitter Header. PITY, I was excited using this app and getting the custom-sized images uploaded to all my Social Media platforms, without having to worry about resizing...
It's a bit of a let-down...
In the next step, we choose a Shopify Theme.
Jessica takes you through the different free options and picks her favorite.
Lastly, Jessica gives you a tour of the Theme Editor and shows you how to install it. It's such an easy process, even beginners will have no difficulty setting this up.
- Product cost + Shipping x 3
This lesson deals with an important aspect of converting visitors, which is often neglected in other courses. In this lesson, Jessica teaches us how to design a persuasive home page that compels visitors to buy from us.
Jessica supplies us with links to websites where we can get FREE high quality images for commercial use, as well as a highly educational post about the psychology behind the use of colors.
Although Shopify has pretty much automated the process and no website design skills are needed to create an online store, it is still a very important aspect of your business. It's something you need to get right form the very start.
What stands out in this module, is that your homepage should be seen as your storefront.
Think about the time and effort that brick and mortar store owners / store managers put into creating their compelling storefronts.
You should spend the same amount of time and creativity in creating your Shopify Store as this is the first point of contact with, and reference for, most of your shoppers.
In this Module, Jessica does a stellar job of showing us how to set up our Shopify Stores, by populating it with products and making the most of design elements to get conversions from your site visitors.
OVERALL IMPRESSION OF MODULE 3: Set up your online store
The setup of your Shopify is fairly straightforward and most people will be able to manage it, even without a course and simply following Shopify's own instructions. Shopify even has it's own Academy where you can get free training.
The Oberlo 101 course however, covers not only the basics that you would expect to find in a dropshipping course, but also offers additional insight into optimizing your Shopify Store.
The lessons in this specific module are jam-packed with useful and unique content and are structured to help the beginner easily start his/her own Shopify journey.
Using Oberlo takes a lot of the hassle out of getting products onto your store. It is a truly functional and stress free tool to use and this course illustrates that simplicity and efficiency perfectly.
Dropshipping boring you yet?
I have something juicier to sink your teeth into...
Can I recommend my number one online business?
It's a lot different from dropshipping and has much more pros than cons...