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Oberlo 101 Module 3

August 16, 2020


MODULE 3: Set up your online store
Video Lesson 01: Sign up for Shopify

This is a very short video that serves as an Introduction to Shopify. Jessica tells you what Shopify is, and why it has been used by over 800 000 online merchants to date. 

The reasons for Shopify's popularity:
  • Setting up a store does NOT require any technical know-how.
  • It's free to try out for 14 days. 
  • Shopify is reliable - each store is self-hosted so it won't crash. Even on Black Friday!
  • Shopify is comprehensive - it offers many different themes, plugins and thousand of different apps to utilize.

Jessica walks you through signing up for Shopify and then setting it up.

Top tip: When initially signing up, you don't need to have your final store name ready yet. Where it asks for "Your store name", (see below) it is merely the store admin name that you will be using, not the name that will appear in your URL.  

 Total video length for Lesson 01: 5 minutes 43 seconds
Video Lesson 02: Develop your brand

This is where we create a business!

Jessica offers some tips on the choice of a domain name and gives a really useful link to a site that helps you look up available domains. It even has a domain name generator!

But, I'm getting ahead of myself. Oberlo has included a Business Name Brainstorming Spreadsheet and Jessica shows you how to use it, in order to hone in on the perfect Shopify Store name. 

In summary, you find possible names through the combination of using product adjectives, niche adjectives, and words similar to "store" or "product".

Based on Jessica's product research, she wants to sell environmentally sustainable kitchen products. Using her Name Brainstorming method, she chose the domain name, 

NOTE: All of the single-word domain names have been taken up years ago, and most of the two-word domains are fast disappearing as well.

Using Jessica's method, you can create a unique domain name that isn't longer than three words. It saves you time and makes it easier for your customers to remember your store name.

Once you've decided on a domain name, it is an extremely simple process to register the domain via Shopify.

It costs $14 per year through Shopify, but if you want to, you can shop around for better deals.

For our store, I chose GoDaddy. Connecting your GoDaddy domain to your Shopify Store is a painless process and took me under a minute to complete when choosing the automated option. 
Next up, is creating our store logo.

Don't fret if you have zero design skills. Thanks to the digital age, ANYONE can create a logo without any design knowledge or skills. You don't even need to be an artistic or creative type, in order to get a great looking, professional logo.

Jessica refers you to her favorite FREE logo designer and shows you how easy it is to create a business logo. 

What I love about the tool is the fact that you don't just get a logo in a single generic size. Instead, you get your custom made logo in different sizes to be used in all kinds of applications, such as on Facebook, Instagram, as a Favicon etc...  

We even received a transparent background image! Brilliant!

Logo App Issue:

For some reason, some of my images had the top quarter cut off. So the following images cannot be used: Facebook Cover Photo, and the Twitter Header. PITY, I was excited using this app and getting the custom-sized images uploaded to all my Social Media platforms, without having to worry about resizing... 

It's a bit of a let-down...

In the next step, we choose a Shopify Theme.  

Jessica takes you through the different free options and picks her favorite.

Lastly, Jessica gives you a tour of the Theme Editor and shows you how to install it. It's such an easy process, even beginners will have no difficulty setting this up.

Top Tip for beginners: (see the image below)
Total video length for Lesson 02: 21 minutes 46 seconds
Additional Resource: Business Name Brainstorming Spreadsheet
Video Lesson 03: Connect Oberlo to Shopify
In this lesson, we start populating our store with our five top products.

Using Oberlo it's a straight forward process to import products from our AliExpress Suppliers into our Shopify Store. It's very much automated and we merely have to click on a few buttons. 

The Oberlo Import List is where our products are stored before they are actually imported into Shopify. From here, we load them onto out store.

You can also import products from AliExpress into Oberlo directly, by using the free Oberlo Google Chrome Extension. This is once again a simple procedure and Jessica shows us exactly how to do it.

Top Tip: Pricing Strategy
In order to ensure that you leave enough room to cover costs and make a decent profit, Jessica suggests using the following formula to work out your product price:
  • Product cost + Shipping x 3
 Total video length for Lesson 03: 14 minutes 42 seconds
Video Lesson 04: Create a website that gets sales
In this lesson, Jessica shows us how create and develop high converting product pages.

The most important things to remember are:
  • We need to rewrite the product descriptions. On AliExpress, products are not described with the consumer in mind. AliExpress descriptions are written in such a way that it describes the physical product in detail (for merchants like us), not the product features and advantages that consumers will be interested in.
  • Our product descriptions should thus remind customers of a problem and describe how our product solves that problem. 
  • The importance of actually ordering your products are highlighted here again. We are encouraged to take our own product images, since the photos will be higher quality and we can stage them in familiar surroundings for local consumers. This will lead to better converting customers. 
Additional resources:
Jessica provides us with useful links to two websites that provide useful info on product photos.

The first takes you to a web page that offers hints on taking "Amazing product Photos with a smartphone", whereas the other is a practical example of an online store with stunning product photos. 

These sites offer handy practical examples on how to make your product images pop! and grab someone's attention.
 Total video length for Lesson 04: 26 minutes 20 seconds
Video Lesson 05: ​Create a compelling home page

This lesson deals with an important aspect of converting visitors, which is often neglected in other courses. In this lesson, Jessica teaches us how to design a persuasive home page that compels visitors to buy from us.

Some of the Top Tips:
  • Announce FREE shipping at the top of every page.
  • Don't go over the top with colors. We have to pick one or two main colors to represent our brand.
  • Fancy fonts are not always good fonts. Our font needs to be easy to read on both mobile and PC.
  • Use a combination of text, images, and product photos to compliment and fill our home page.
  • Entice visitors to give their email addresses. We can do this with a sign-up form on the home page. This is essential to build up our email list for further retargeting campaigns.
Additional resources:

Jessica supplies us with links to websites where we can get FREE high quality images for commercial use, as well as a highly educational post about the psychology behind the use of colors.

 Total video length for Lesson 05: 28 minutes 18 seconds
Video Lesson 06: Set up shipping and payment settings
Looking at the heading, this lesson deals with an essential element to any successful Shopify Store - setting up shipping and payment. However, Jessica also shows us how to put the final touches on our store by creating store policies and publishing essential web pages. 

Store policies might sound like a boring subject, but it is a component that every online store MUST have, so make sure not to skip this part of the course.

Most important aspects of this lesson:
  • Clearly list possible delivery times. Transparency is crucial - this will reduce cancellations, returns and customer (and your) frustrations.
  • Go through Oberlo's tips on what to add on our Frequently Asked Questions page. There are some standard Questions and Answers that you can merely copy and paste, but we need to make it sound more personal and not generic.
  • Jessica also included a video link to About Us and Shipping Information Page Templates.
This course is truly up to date, as it even included an updated shipping feature (rolled out in October 2019), called "Shipping Profiles" that is used when setting up our shipping in Shopify.

Additional resource:
Oberlo included a FAQ Document that we can use to create our own basic FAQ Page.

 Total video length for Lesson 06: 33 minutes 13 seconds

Module 03 - My Key Takeaways 

Although Shopify has pretty much automated the process and no website design skills are needed to create an online store, it is still a very important aspect of your business. It's something you need to get right form the very start. 

What stands out in this module, is that your homepage should be seen as your storefront.

Think about the time and effort that brick and mortar store owners / store managers put into creating their compelling storefronts. 

You should spend the same amount of time and creativity in creating your Shopify Store as this is the first point of contact with, and reference for, most of your shoppers. 

In this Module, Jessica does a stellar job of showing us how to set up our Shopify Stores, by populating it with products and making the most of design elements to get conversions from your site visitors.


OVERALL IMPRESSION OF MODULE 3: Set up your online store

The setup of your Shopify is fairly straightforward and most people will be able to manage it, even without a course and simply following Shopify's own instructions. Shopify even has it's own Academy where you can get free training. 

The Oberlo 101 course however, covers not only the basics that you would expect to find in a dropshipping course, but also offers additional insight into optimizing your Shopify Store.

The lessons in this specific module are jam-packed with useful and unique content and are structured to help the beginner easily start his/her own Shopify journey.  

Using Oberlo takes a lot of the hassle out of getting products onto your store. It is a truly functional and stress free tool to use and this course illustrates that simplicity and efficiency perfectly. 

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Ippei Kanehara
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