Alex Hormozi’s Offer Creation Course Review: What’s the Catch of This Free Course?

March 25, 2024

Offer Creation Course is a free sales and marketing training course by Alex Hormozi. It is one of the free courses offered on The course teaches you how to effectively create irresistible offers for any product or service. What you learn should help you increase your cash flow and scale your business.

The course is absolutely free, with the only cost being your time. You don't have to enter an email address or provide any contact information, and there is no upsell or paid course. Keep in mind that this course does not teach you any specific business model. While Alex recommends businesses that offer a service rather than sell a product, it is up to you to pick your own business model.

Local lead generation is an online passive income business model that offers lead generation services to local businesses. To summarize, you create and rank your site on Google using free tactics like SEO. You will rent out this site to local businesses for the leads they generate. It is worth checking out local lead generation if you are looking for a low-cost, low-risk, easily scalable business.

Is There a Catch for This Free Course?

In his introduction, Alex mentions that he is not going to sell you anything during or at the end of the free course. He says he wanted to put out this free course just to help people make money without spending thousands on courses and mentorships. So what really is his angle? How would he benefit from giving out free content? Alex explains that his goal is not to help people make their first million, but rather to make their last. His goal is to profit from investing and acquiring successful businesses.

Alex Hormozi's

Alex Hormozi's is a business acquisition company that helps businesses scale to prepare for an exit in 3-5 years. His strategy is to provide free content to businesses that can grow to earn $3 million–$5 million yearly and then offer these high-potential businesses the opportunity to work with him as a portfolio company. He will then scale these companies to $30 million or more so they can exit in 3–5 years. earns revenue from charging management fees, collecting carried interest, and dividend recapitalizations, or selling it to other investors.

Alex Hormozi’s Offer Creation Course Review: Pros and Cons


The sales course is completely free

Alex Hormozi has founded 4 successful businesses

The lessons are applicable for any type of business


There isn't any further in-depth training offered

No coaching program offered

Alex only acquires matured businesses that have a yearly income of $3 million or more






Overall positive

What Do You Get Alex Hormozi’s Offer Creation Course?

Start Here

The introduction video starts with a background on Alex's businesses. Alex then explains why making your offer unique and irresistible is the most important part of your business. A high value and low risk offer will help you compete with your competition without lowering your profit margins.

Picking Markets

The 2nd video is all about picking the right market for your business. There are 4 parts to this lesson.

  1. 3 levers of success - The 3 levers of success are basically the pillars that will make or break your business. The 3 levers are market, offer, and persuasion.
  2. 4 variables for picking a market - your target market should tick all 4 variables: target customers have to be in pain (desperately in need), target market has to have purchasing power, there should be an easy way to reach your target market (platform or contact list), and your target market should be growing.
  3. 3 main markets and submarket - The main markets are health, wealth, and relationships. Select specific submarkets within the main markets. For example, under wealth, you can choose real estate wholesaling investing.
  4. Why niching is so important - Narrowing down your niche will help you narrow down very specific problems and create unique offers for them. This leads to more effective marketing if you know your exact target market. You will also have less direct competition in more specific niches and will be able to accurately price your product or service.

Charge It's Worth

The 3rd training video teaches you how to price your offer effectively. Your price has to match the perceived value of your product or service. The pricing also has to match the capital of your market.

The Value Equation

The 4th lesson teaches Alex's formula for creating a valuable offer. The greater the dream outcome and chance to reach it, the higher the value. On the other side, the longer it takes and the higher the effort from the customer, the lower the value. To maximize your offer's value, you need to offer the best outcome while lowering the risks.

Offer Creation Pt 1

The first step to creating the irresistible offer is to identify the dream outcome for your target market. Next, you need to identify the problems and obstacles to reaching that dream outcome. The 3rd step is to base your offer based on the problems that prevent your customers from reaching that dream outcome.

Offer Creation Pt 2

Part 2 of the offer creation lesson teaches you the sales-to-fulfillment continuum. Most of the time, the easier an offer is to sell, the harder it is to fulfill, and vice versa. For example, done-for-you offers (such as automation services) are easier to sell but harder to fulfill, while do-it-yourself offers (such as a digital product) are harder to sell but easier to fulfill. In between, you have done-with-you offers.

Alex's strategy is to start with easy-to-sell and hard-to-fulfill offers and move to hard-to-sell and easy-to-fulfill offers when you scale. This way, you'll be able to make money early to build and improve your business.

The 2nd part of this lesson is creating the delivery vehicle for your offer. This is basically the "how" of your offered solution to your customer's specific problem. The best delivery process is one that takes away as much hassle from the customer as possible. For example, if the problem is that your customer does not like grocery shopping, the delivery vehicle for your offer would be one where you offer to do their grocery shopping for them and then deliver it to their doorstep.

The 3rd part is to identify offers that have the highest value and can solve multiple problems. Have not more than 2 high value offers at high price (core offers) and several at high value offers at low to medium cost. This will make your core offers more attractive.


This lesson is all about structuring your bonuses, which deals with human psychology. For example, offering 1 quality knife plus 38 free knives is perceived as more valuable than offering 38 knives plus 1 free quality knife. If the bonuses appear more valuable than the core offer, it makes the entire deal more attractive. This also creates the perception that the customer gets great value while saving money. A free trial as part of a package can also be an effective bonus.


Guarantees are in a way a reverse risk. The lesson on guarantees teaches you how to improve your offering by giving guarantees. Alex gives 3 types of guarantees. You can combine these guarantees to make your offer more irresistible.

  1. Unconditional guarantees - an example of a good unconditional guarantee is a no question asked refund or satisfaction guarantee for a certain amount of time.
  2. Conditional guarantees - a conditional guarantees are those that are applied only when the customer has met certain criteria. An example of a conditional guarantee is outsized refunds (2x or 3x) when investments are not recuperated in a certain amount of time. Another example is a service guarantee if the desired outcome is not achieved despite the customer following the exact instructions required.
  3. Anti-guarantees and performance - Anti-guarantees mean all sales are final, which is effective when paired up with performance guarantees. This guarantee type is best used for service-based offers. An example would be charging customers only when a specific target is hit. Another example would be profit split-type performance guarantees, where you will get a profit cut based on your service performance.

Scarcity & Urgency

Creating a sense of scarcity and urgency can make your offer more enticing and ensure a sale. In this lesson, Alex gives 3 ways to effectively create a sense of scarcity and 4 ways to create urgency in your offers.

How to create scarcity:

  1. Only accepting X Clients (single number cap for business)
  2. Only accepting X clients per week (cap on per week basis)
  3. Only accepting X clients per “class”

How to create urgency:

  1. Cohort Based (ex: the next group starts next week)
  2. Rolling Seasonal Urgency (ex: the end of our spring promos around the corner)
  3. Pricing/Bonus Based Urgency (ex: these bonuses are a one time offer)
  4. Exploding Opportunity (you can wait, but the opportunity gets smaller every second)

Naming Products

The final lesson is all about how to name your offer to make it enticing. Alex teaches his MAGIC formula for naming your product. You will also learn how to repeat your offers by rebranding them.

  • Make A Magnetic Reason Why
  • Announce Your Avatar
  • Give Them a Goal
  • Indicate a Time Interval
  • Complete with Container Word
offer creation course review

How Do You Make Money With Alex Hormozi’s Offer Creation Course?

You can apply the lessons you learned from Alex' Hormozi's Offer Creation course to your business. His course is packed with the value that you get with paid courses. The methods and strategies he teaches for creating an offer can be applied to improve the value of any type of business. If your business is doing well, you can even apply to work with, where they will help you scale your business to earn $30 million or more so that you can exit in 3-5 years.

A portfolio company is a subsidiary of their controlling company or “sponsor”. These are companies that investment groups buy into and hold an interest in. An example of a portfolio company is any company that a buyout firm, holding company, or venture capital firm owns equity in. Portfolio companies can be in any industry, from brick and mortar businesses to ecommerce stores.

The purpose of a portfolio company is for investors to earn a return on their initial investment by increasing the value of the company. The investors pump money into the company to improve it and increase its profit. An investor can eventually buy out the portfolio company for a large sum that equals the value, resulting in a win-win for both parties.

How Effective Are the Lessons in Alex Hormozi’s Offer Creation Course?

The strategies taught in Alex Hormozi's Offer Creation course are the same ones he used for his businesses. Here are some of his most successful businesses that he exited:

offer creation course review

Alex Hormozi founded Gym Launch in March 2016 after scaling his gym business to 6 locations. Gym Launch was a brick and mortar gym turnaround service company. After 2 years and with over 32 successful turnarounds, Gym Launch started licensing their marketing, sales processes, pricing, retention, retail, and ascension systems to over 4,000 brick and mortar gyms. The company made over $17 million in profit in the first year of licensing. Gym Launch currently services gyms in 13 countries.

offer creation course review

In August of 2018, Alex Hormozi and his wife Leila co-founded the sports nutrition company Prestige Labs. The company contracted an expert on nutrition and supplementation, Dr. Trevor Kashey, to formulate a line of supplements. After the first 6 months, the company was earning $1.7 million per month with over 600 clients.

offer creation course review

Alex Hormozi, his wife Leila, and 2 other partners founded the lead generation automation company, A.L.A.N. (Artificial Lead Automation & Nurture), in 2019. The company was in development for a year before it finally launched. In just 6 months after launching, it was making $1.4 million a month.

offer creation course review

In mid-2020, acquired an agency and photography company founded by Dan Gutier, Enchanted Fairies. After 2 years, the company had over 30 locations and a 30x increase in revenue.

Who Is Alex Hormozi?

offer creation course review

Alex Hormozi is an entrepreneur, digital marketer, and sales mentor from Las Vegas, Nevada. He is the founder of multiple successful companies, namely, A.L.A.N., Prestige Labs, and Gym Launch, that have made $120 million in the past 4 years and currently make $70 million to $80 million a year. Alex’s personal net worth is estimated to be over $100 million.

Alex earned his degree in human and organizational development from Vanderbilt University in Nashville, Tennessee, in 2011. He then founded his first brick-and-mortar business, United Fitness, in 2013. In 3 years, his business has grown to 6 locations. He then sold United Fitness and created a turnaround business, Gym Launch, in 2016. For the next 2 years, Gym Launch was able to successfully turnaround and scale 32+ brick-and-mortar businesses.

By 2021, he was able to scale and exit 7 companies, most notably the majority sale of his licensing company for $46.2 million. From former CEO of these companies to current shareholder, he continues to profit from them. He founded in 2020 to buy out more companies to scale and exit, and he continues to run it with his wife.

Alex wrote and published a book called "$100M Offers: How To Make Offers So Good People Feel Stupid Saying No" and has a podcast called The Game w/ Alex Hormozi. He has a big following on social media, with 1.1 million followers on Instagram and 1.26 million subscribers on YouTube.


Alex Hermozi's Offer Creation course is definitely worth the few hours to learn his strategies for creating irresistible offers. If you are looking for longer courses or mentorship on sales or any other topics, you might want to check out paid programs. You can also use what you learn from Offer Creation to sell your own course. The best courses to sell are ones that have to do with entrepreneurship, entertainment, and digital marketing. The more specific your course, the easier it will be to sell.

You can find many individual courses by industry experts, or on online learning platforms. The best online learning platforms in 2024 are Coursera, Linkedin Learning, Skillshare, and Udemy. These are platforms that offer hundreds of thousands of courses on various topics. Udemy courses are legit. With over 202,000 courses, Udemy is quickly growing to be one of the top online course platform today. If you are a course creator, you can also earn from selling your digital content on these platforms. You can also join communities to learn from industry experts. is a business newsletter subscription that also has a community where you can network with high level entrepreneurs.

Related Courses on Sales and Offers

  • NEPQ Training - A sales training course by Jeremy Miner that teaches you how to do high-converting telesales by using his persuasive question-led dialogue strategy to entice the customer to close the deal.
  • Millionaire Closer - A high-ticket closing course by Dylan Blyuss where you can learn how to increase your closing rates while expanding and scaling your business through automation.
  • High Ticket Closer - This is a high-ticket closing course by one of the most recognizable salesperson and mentor Dan Lok. You will learn his sales methods that have influenced a lot of other mentor's strategies.
  • Straight Line Persuasion - While the course content of this program by the famous Wolf of Wallstreet, Jordan Belfort, might seem outdated, it is still as effective as it was during Jordan's time on Wallstreet.

My Number 1 Online Business Recommendation for 2024

Local lead generation is my number 1 online business recommendation for 2024. It is a low-capital, low-risk business that creates passive income. You create and rank your niche website on Google. You then offer to rent it out to local businesses in exchange for the organic leads your ranked site generates. There are hundreds of niches and thousands of local areas to choose from, so the competition is low and the potential to earn is limitless.

What gives local lead generation a big edge against other business models is that it's very easy to scale. You simply have to repeat the process of creating, ranking, and renting a site, and you can do this as many times as you want. This makes local lead generation the best business model that can create time and financial freedom for you.

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Ippei Kanehara

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2024, is to build your own lead generation business.

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