Ippei's Onboarding & Training Resource Guide

Job Expectations and Required Daily Tasks

When Do I Get Paid?

Ippei does payroll by the end of the first week of each month - and you are paid for the previous month. He pays through PayPal, so please provide Erin and Ippei with your associated email as soon as possible.

Writing for Search Intent in 2024

Traditional SEO (and academic papers) encourage you to write by building background knowledge on the topic FIRST, and making your final conclusion LAST, in order to entice the reader to stay on the page LONGER. THIS DOES NOT WORK FOR 2024 and BEYOND.

Modern SEO (writing for search intent) encourages you to write by addressing the main topic/keyword wholly FIRST, supporting your point with high-level related topics, building a firm foundation of broader information, and referring back to your intro LAST. All of this supporting information holds up the answers you present in your intro, much like the stones holding up the top of a pyramid.

The key to this is speaking to your audience, understanding them, and what they mean by their search.

Broad Topic Article Business Models

Amazon FBA

Natural Language Processing (NLP)

Deep Research (Finding Stats, Facts, and Images)

Your Article Checklist

You must create an article checklist for every article you write. Every AC includes:

• A link to the article
• It's title (If writing a course review, start with course creator name + course name)
• The main keyword
  
  
• The searcher's intent
• Your unique angle
  
  
• Entity Report:
  # Keywords Everywhere Entities (list, entities, here)
  # chat gpt entities (list, entities, here, aim for 10)
  2 deep entities added in intro: (word, word)
  # google generated entities (related search)
  #/ out of # MM entities (list, entities, here)
  
  
• A list of People Also Ask questions and your answer, as found in your article
• A list of Marketmuse questions and your answer, as found in your article
• A list of self-generated questions and your answer, as found in your article (3-5)

Access this template here.

Questions and Your Content Brief

Answer all People Ask, Market Muse, and Self-Generated questions first with the best possible answer in the content brief before you begin writing.

Goal of this is to become clearer on the relevant topics that you should cover in the article (because Google is telling you exactly what to cover). We want to think about this as we write but particularly when we research People Ask questions that we include in our articles.

If you focus on making your answers better than what's currently listed on Google, creating a content brief with answers FIRST is a more concrete way to ensure that the article we are producing is of higher quality than the competition.

It is important to do the best job possible the first time we write our articles, instead of having the mindset of just getting it done. You must take the time & effort to make your articles significantly better than the competition or it will not rank. 

Producing top quality content is the most important thing. In fact, when a website produces higher quality content, it impacts other pieces of content connected to that article and makes that content rank higher. The same is true in the reverse. If anyone begins producing low quality content on the website, it will negatively impact other articles. So, it’s majorly important that we're all on the same page when it comes to our writing philosophy and any changes we discuss on Slack.

Over time, Ippei and Erin will assess how well your articles are ranking in the search engine for each and every writer. This is the ultimate test for your ability to follow directions and your writing ability.

If you have any questions or want more coaching, always be proactive and let us know.

Think of it like looking at the question through "Main Keyword Goggles".

How can we answer these questions through the lens of the specific keyword?

  Start Here: Your Guide to Basic Article Components

Components of a Great Intro and Conclusion

Your intro should be the last thing you write, the culmination of all your research.
In your intros, the vibe we want to give off is that we are well researched, unbiased & fair. Don't trash the business model, course, or creator. Just present your research (the more specific the better), fulfill search intent, and then share the positives of lead generation. This is a good way to consider our tone in general- well researched, unbiased & fair throughout, but it should be most strongly presented in your intros. 

The above is a real example of one of our intros getting the featured snippet for the keyword "Amazon affiliate vs influencer". Address the keyword first. Combine all of your research into the fullest and shortest answer you can give. Use entities to make this even stronger.

In this example, the difference between Amazon affiliates and Amazon influencers is stated right away in the first paragraph. Entities included are "Amazon affiliates", "special links", "public websites", "influencers", "storefront", and "content" (though, "content" could also be more specific).

This is far more clear and interesting than a sentence without entities, like: "Amazon affiliate vs influencer: which is best for you? The first have links they post on websites, the second has a page on Amazon."

The second paragraph needs to include commentary on the reviews you found on line (if doing a course review) OR statistics/other relevant numbers (if doing a broad topic article).

For example, in a course review, the second paragraph would look like: "Some positive reviews of Cashflowpreneur said that this program did a great job on XYZ" "We also found some negative reviews of Cashflowpreneur that said this program didn't deliver on XYZ."

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Note: for articles where the KW is "course name + review", it's not its necessary to purposely include "course name + review" in the intro as its already in the title of the article. However, the KW should be included in a header, like "Course Name + Review on Reddit" or "Course Name + Review: Course Pros and Cons".

Its far better using specific interesting points about the course, course creator and/or business model that makes us sound very well researched. So, this kind of article would start with an NLP sentence: "The Course name is xyz, xyz, ..."

A lead entices the reader to keep scrolling. There should be multiple, higher level leads in your writing.

A low level lead is like "to learn more, keep reading!"

A high level lead is like "In this article, we'll cover the 4 hidden dangers of retail arbitrage. It's critical to pay attention to XYZ, making the wrong decision can set your business back months or cost you tens of thousands of dollars."

Note how a high level lead provokes an emotional response, while presenting facts.

The conclusion should really hit home why the business model you're writing about isn't as great as local lead generation. Focus on the business model's glaring weaknesses and challenges, and how loccal lead generation solves these problems. Talk about why we believe it's a stronger, easier businessmodel for people to succeed. Include an eye-catching picture of local lead generation, like our "tree care" image.

A low level way to link our lead gen course is like "Local lead generation is my favorite biz model, click here to find out more."

A high level linking opporunity will compare the business model discussed in the article with local lead gen, like "Local Lead Generation, on the other hand, uses organic SEO tactics that not only allow you to generate free traffic, but also lessen your overhead costs in the long run."

Here's an example of a good conclusion:

Notice how this writer highlights what makes local lead generation better that is specific to the reviewed business model. In this case, the business model is Airbnb property management. A good comparison of the business models if that owning a  local lead gen site doesn't require dealing with tenant and maintenance-related nightmares.

This writer could've also mentioned the difference in start up costs here. "It only costs around $500 to build & rank a local lead generation site that can profit $750 to $2000 per month for years to come, versus Airbnb property on average will cost XYZ in down payment for a home/apartment and on average profit XYZ. Therefore, with local lead generation you have much high ROI, less risk & much easier time to scale the business."

Comparisons of many business models can be found in the second video in #9.

How Should You Format Your Links?

We want our anchor text to be as specific as possible to the article it links to. Usually, this means you'll use the keyword of the article itself. Here are some anchor text examples.