Ippei's Onboarding & Training Resource Guide

Copy/Paste: 2024 SUBMISSION GUIDELINES
@Ippei @Erin Stob
Title:
KW:
Link:
CB Link:
AC Link:
Note: Top 3 Google search results are X. Our article beats them by X.
Entity Report:

• Keywords Everywhere Entities :
• #/ out of # MM :
• 10 ChatGPT entities:
• 2 deep entities added in intro:
• # Google-generated entities:

Published URLs should be:

• the keyword without filler words (the, a, an etc)
• 3-4 max

Job Expectations and Required Daily Tasks

When Do I Get Paid?

Ippei does payroll by the end of the first week of each month. You are paid for the previous month. We use PayPal. Please send your PayPal email to Erin & Ippei now.

AI is allowed for research and writing purposes.

However, much of what you might generate from ChatGPT MUST BE REWRITTEN.

ChatGPT is notorious for having certain phrasing and sentences that are FAR TOO LONG. This video provies context.

We focus on short form copy.

Every bit of your article must maintain and support Ippei.com's tone and style.

Watch video: AI tool

We must make sure that each section is higher level than anything written by AI.

This is important because Google is punishing sites that use AI through their "helpful content" update.

To combat this algorithm change:

• back up statements with more stats and facts backed by authotitiative figures or companies 
• AND
• find and share different perspectives and experiences shared by actual people online who may have experience with product/ service/ course/ business model.

YOU WILL NEED TO DO MORE THAN ASK CHATGPT TO REWRITE PARAGRAPHS IN IPPEI'S TONE

Instead:

• run any AI sections through hemingwayapp.com (focus on red and yellow sentence reduction rather than grade level)
• change sentences to short form copy
• ensure that the first sentence of every section is an NLP answer, whether the header is a Question or Statement
• arrange information in each section like mini contextual vectors (see pyramid in "Writing for Search Intent"

Watch this video for further context.

Here's an example:
You can totally tell this was written by AI.

ChatGPT will replace common wods with complicated synonyms, especially when you direct it into one or two rewrites.

Of course, most of these phrases can happen organically. But, for all of these to be in one section, it was not edited to match a specific marketing tone of voice.

"in the digital realm" / "vast online landscape" / "dynamic world of affiliate marketing" / "thrive in the affiliate marketing domain" are tell-tale signs of AI, no one talks like this.

so if you ever see those phrases your next thought should be "are they overcomplicating other language?"

Also, sentences are notoriosuly too long with AI. Here, we should see no red:

So, look for:

• uncommon weird terms (ie digital landscape, etc)
• collection of overcomplicated words and phrases
• sentences that are too long
• information conveyed in an overcomplicated/fluffy way (see below)

If you guys understand how to spot this:

1. You can write BETTER than this
2. You can edit AI content in a better way
3. You'll notice sources that may need to be fact-checked
4. You can catch when AI content is affecting your own writing as you take in poorly written research

Here's a rewrite of the content above. Note that we were able to take out over 100 words and say the same thing:

What to Do When You Get a Keyword (Avoid Duplicate Content- Checks and Balances)

Unmentioned in the video: make sure to save sources as a comment connected to the keyword on your cluster sheet. See how by looking for other writers with little orange flags on their keywords. 

Traditional SEO (and academic papers) encourage you to write by:
    - building background knowledge on the topic FIRST, and
    - making your final conclusion LAST,
    - in order to entice the reader to stay on the page LONGER.
 
THIS DOES NOT WORK FOR 2024 and BEYOND.

Modern SEO (writing for search intent) involves

• addressing the main topic/keyword wholly FIRST, 
• supporting your point with high-level related topics,
• building a firm foundation of broader information, and
• referring back to your intro LAST. 

All of this supporting information holds up the answers you present in your intro, much like the stones holding up the top of a pyramid.

The key to this is speaking to your audience, understanding them, and what they mean by their search.

Just like curious end-users, Google wants to prioritize the most direct, concise, and reputable content in their search results. Their algorithm is getting extremely good at filtering out fluff content, too.

Components of a Great Title

Course review titles: Course Creator Name + Course Name: Unique Angle
Ex: Aaron Richards ATN Unlimited Review: What Is The Automated Trading Network?

Broad topic titles: Keyword + Unique Angle
Ex: 20 Best SMMA Services To Offer in 2024: Key Factors To Consider + Pricing & Selling Strategies

Components of a Great Intro

Course review intros and long list intros: sneak preview of what all the topics will be covered in the article (details below)

Broad topic intros: For intros to articles asking for a specific question like "is XYZ business worth it?" answer as completely as possible. This may make your intros longer with pictures since we're trying to provide the most complete answer as possible backed by unique insights and real personal experiences.

(For examples, search "intro" in 2-top-priorities on Slack)

Your intro should be the last thing you write, the culmination of all your research.
The vibe: well researched, unbiased & fair. 

Don't trash the business model, course, or creator. Just present your research (the more specific the better), and fulfill search intent.

The above is a real example of one of our intros getting the featured snippet.

1. Address the keyword first. 
2. Combine all of your research into the fullest and shortest answer you can give.
3. Use entities (and personal experiences for broad topic articles) to make this even stronger. 

In the example for keyword "Amazon affiliate vs influencer", the difference is stated right away in the first paragraph.

Entities included are:

• Amazon affiliates
• special links
• public websites
• influencers
• storefront
• content (though, "content" could also be more specific) 

This is far more clear and interesting than a sentence without entities, like:

"Amazon affiliate vs influencer: which is best for you? The first have links they post on websites, the second has a page on Amazon."

The second paragraph needs to include:

• commentary on the reviews you found on line (if doing a course review)
• AND /OR
• statistics/other relevant numbers (if doing a broad topic article).

For example, in a course review, the second paragraph would look like:

• "Some positive reviews of Cashflowpreneur said that this program did a great job on XYZ"
• OR
• "We also found some negative reviews of Cashflowpreneur that said this program didn't deliver on XYZ."

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Note: for articles where the KW is "course name + review", it's not its necessary to purposely include "course name + review" in the intro as its already in the title of the article.

However, the KW should be included in a header, like:

• "Course Name + Review on Reddit"
• OR 
• "Course Name + Review: Course Pros and Cons"

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The third paragraph is a summary of the article to come.

There should be multiple, higher level leads in your writing.

A lead entices the reader to keep scrolling. 

• A low level lead is like "to learn more, keep reading!"
• A high level lead is like "In this article, we'll cover the 4 hidden dangers of retail arbitrage. It's critical to pay attention to XYZ, making the wrong decision can set your business back months or cost you tens of thousands of dollars."

Note how a high level lead provokes an emotional response, while presenting facts.

REQUIRED Linking Strategies

We want our anchor text to be as specific as possible to the article it links to. Usually, this means you'll use the keyword of the article itself. Here are some anchor text examples.

Our linking strategy is outlined in this video.

Whenever we create internal links, the anchor text should be in the heading above.

The article that the link is pointing to should have the anchor text in the title of that target article.

All internal links (EXCEPT ippei.com/best in conclusion) need these settings:

Focus on creating specific heading sections in the supplementary content of the article, near the bottom that talks about related topics to the main context, that is able to link out to supplementary content articles. The goal is 2-3 of these links per article.

LINKING CHEATSHEET:

Linking notes:

1. Only link in micro context
2. The anchor text of the link must be very similar to header of the section its in
3. The ancho text of the link must be very similar to the title/topic of the article it leads to
4. Internal links need to be do-follow
5. Internal links do NOT open in new tab
6. /best link however is NO-follow and DOES open in new tab. It is also the only link in the conclusion. The conclusion is the only place it should be linked.

One way to check- all 3 of these areas should be almost the same:

Components of a Great Conclusion

The conclusion should really hit home why the business model you're writing about isn't as great as local lead generation.

• Focus on the business model's glaring weaknesses and challenges
• how local lead generation solves these problems
• why we believe it's a stronger, easier business model for people to succeed.
• Include an eye-catching picture of local lead generation.

A low level way to link our lead gen course is like:

• "Local lead generation is my favorite biz model, click here to find out more."

A high level linking opporunity will compare the business model discussed in the article with local lead gen, like:

• "Local Lead Generation, on the other hand, uses organic SEO tactics that not only allow you to generate free traffic, but also lessen your overhead costs in the long run."

Think about the word "persuasion".Persuasion is the most important skill in business. Sales and marketing are offshoots of persuasion, but persuasion is the main skill. In most of our articles, we write in very fact based and less opinion based.

However, in the conclusion, be more persuasive and fact-based in your writing. Do this:

• In the first paragraph, tell the reader they they should consider local lead generation over the reviewed business model
• List the most challenging difficult thing about the business that you just reviewed. This brings doubt to someone that might try it.
• Then, very clearly explain why local lead generation is much better because it doesn't have those issues.  

It is important to create the hook in the intro. But our conclusion being very persuasive is another key part of our articles.

Part of persuasion is using images. We have a number of business model specific images to use within our gallery. Explore other articles on your topic to see options.

Here's an example of a good conclusion:

Notice how this writer highlights what makes local lead generation better that is specific to the reviewed business model.

In this case, the business model is Airbnb property management. A good comparison is that owning a local lead gen site doesn't require dealing with tenant and maintenance-related nightmares.

This writer could've also mentioned the difference in start up costs like this:

"It only costs around $500 to build & rank a local lead generation site that can profit $750 to $2000 per month for years to come, versus Airbnb property on average will cost XYZ in down payment for a home/apartment and on average profit XYZ. Therefore, with local lead generation you have much high ROI, less risk & much easier time to scale the business."

Watch this video to learn about Unique Angles.

Key Takeaways:

• A unique angle is NEVER "is it worth it?" or "is it legit?"
• COURSE REVIEWS: Your unique angle is about the strategy of the course (not a claim given by the creator)
• Please make sure your unique angle section is directly after the pro/con cost/origin/rep table or macro context.

Deep Research (Finding Stats, Facts, and Images)

Course review titles: Course Creator Name + Course Name: Unique Angle

Include information from Reddit, YouTube, and reviews from other sites.
Provide lots of screenshots and images; anything that aids in answering the questions listed below.
Readers want to know the following:

• Is the course worth the money?
• Is the course creator legit, or a scam?
• How much money does the course cost?
• How long does it take to make money from the course?
• What are people saying about the course online?
• Is the course being updated? Are the course creators active?
• Is the course a pyramid scheme?
• Are students of the course actually making money?

Imagine you're about to drop $2000 on a popular online digital marketing course.
What are the big questions you'd like answered?

BEFORE THE CONCLUSION

1. Create a section that lists more in detail the challenges of XYZ business model (backed by stats or according to entity)
2. In the conclusion, you will briefly mention those challenges again, but this time its about contrasting it with local lead generation and explaining why you won't deal with that challenge with local lead generation
3. Most business models are not as passive as building and ranking sites that generate free traffic in Google, most business models is more saturated, less profit margins, requires a lot of ongoing effort, etc.

You must create an article checklist for every article you write.
Answer all People Ask, Market Muse, and Self-Generated questions FIRST with the best possible NLP answer.
 
After the article is written and some NLPs may have been adjusted, update AC before submission.

Every AC includes:

• A link to the article
• It's title (If writing a course review, start with course creator name + course name)
• The main keyword
  
  
• The searcher's intent
• Your unique angle
  
  
• Entity Report:
  # Keywords Everywhere Entities (list, entities, here)
  # chat gpt entities (list, entities, here, aim for 10)
  2 deep entities added in intro: (word, word)
  # google generated entities (related search)
  #/ out of # MM entities (list, entities, here)
  
  
• A list of People Also Ask questions and your answer, as found in your article
• A list of Marketmuse questions and your answer, as found in your article
• A list of unique questions and your answer, as found in your article (3-5)

Access this template here.

Creating your NLPs in your Article Checklist with answers FIRST is a more concrete way to ensure that the article you’re producing is of higher quality than the competition.

pro-con-tables is used in all COURSE REVIEWS. 

site-review-template placed after all course review pro con tables

Looks like this on the back end (in Thrive):

Looks like this on the front end:

Step 1 video
Step 2 video

Tips:

• of course, dont use the same name each time
• dont sound too formal
• try to include reviews that mention things only people in the course would really know (the one in the vid is a good example)

h2-header should be used for H2s. H3s, H4s, and H5s are 15 px on top and 0px on bottom.

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