Amy Dugan’s Online Biz Academy Review: The 7 Phases of OBA for Women

January 9, 2025

The Online Biz Academy (OBA) is a mentorship program that teaches women how to start and scale a service-based business. You learn to create high-ticket offers, secure high-value clients, and tackle power tasks. It also focuses on your happiness and well-being. This way, women achieve personal satisfaction while building a thriving business.

Online Biz Academy reviews have nothing but praise for the program. Madison M shared that she closed her first $5K client, with an upfront payment. Lindsey Kugler, a copywriter and digital marketer, calls the program life-changing. With it, she was able to move out of her tiny apartment and give her dog the big yard it deserved.

Online Biz Academy student success
Online Biz Academy student success story

However, the student reviews come from the program's website, Facebook, and YouTube. Outside of that, there's nothing said about the Online Biz Academy. The course isn't well-known. Additionally, many people are generally skeptical about online business coaching. One Reddit user even calls it predatory behavior when "online biz coaches" sell expensive courses, knowing students are unlikely to profit from them.

Online biz coaches negative reviews

As someone in the online service-based business for 11+ years, I know how to get high-paying clients. My approach: offer them something irresistible that no one else is providing. But if you're unsure what that is, the Online Biz Academy might be a good start. Here, I cover the 7 phases of OBA, whether the course is worth the investment, who your coach is, and more. Plus, I share the business model I use and how I easily attract my own clients.

Online Biz Academy Pros and Cons

Pros

The Online Biz Academy is tailored, supportive, and inclusive for women at all levels of their business journey.

The program includes weekly live mentorship, done-for-you support, monthly workshops, and business audits.

Amy offers a FREE masterclass to show what to expect from the Online Biz Academy.

The Online Biz Academy promotes a balanced lifestyle alongside business success.

Cons

The Online Biz Academy cost is not mentioned anywhere.

There are no student reviews outside of the program's official pages.

The Online Biz Academy does not focus on a specific industry, making it broad and unspecialized.

You must book a discovery call before joining the program.

Price

The price of Online Biz Academy is unknown. You’ll find out during your discovery call.

Refund Policy

The Online Biz Academy has no clear refund policy or money-back guarantee. However, the site’s terms and conditions state that each product, service, or online course has its own refund policy.

Origin

The Online Biz Academy was created on December 16, 2019, and is still active today.

Reputation

Amy Dugan has 13.7K LinkedIn followers, 8.1K Instagram followers, 570 Facebook followers, and 79 YouTube subscribers.

January 4, 2025

I learned how to get high-value clients from this program. With Amy’s guidance, I was actually able to sign 4 new clients. I have a lot on my plate now but I’m so happy and excited! Would highly recommend.

Sarah J

5.0
5.0 out of 5 stars (based on 1 review)

What Are the 7 Phases of Online Biz Academy for Women?

  • Phase 1: Mindset. The training starts with 1 week of personal transformation. You'll gain clarity on your vision, develop habits for success, take responsibility, boost your confidence, etc.
  • Phase 2: Foundation. The next 1-2 weeks are about finding your product market fit. You'll identify your dream clients, conduct market research, and create high-ticket, scalable offers. 
  • Phase 3: Sales. It's time to set everything up in 1-3 weeks. You'll create a website, sales funnel, lead magnet, and systems. This phase also teaches sales mastery - how to sell offers and sign ideal clients. 
  • Phase 4: Marketing. In 1-2 weeks, you'll start to generate organic leads. Plus, you'll learn about daily power tasks, automating, and outsourcing lead generation.
  • Phase 5: Clients. This 1-week phase is dedicated to onboarding new clients and mastering service delivery. With this, you'll achieve clear expectations, smooth operations, upfront payments, and excellent service. These 5 phases are enough to earn six figures. 
  • Phase 6: Scaling. This is optional and lasts for 1-2 weeks. It teaches long-term marketing strategies, such as value or video content, SEO, social media, and email automation. 
  • Phase 7: Money. The final 1-week is all about managing your business finances and time. This includes cash flow, money management, and taxes. Time management focuses on daily workflow and how to do more with less.

Is Online Biz Academy Legit?

Online Biz Academy is legit because of two reasons:

  • The student reviews are positive.
  • Online business mentorship and coaching works.

Ashley Baxter, a reputable digital marketer, says the OBA was her best investment. With Amy's coaching, she secured clients like Alpine Wellness and Bumblebee Press.

Online Biz Academy the best investment

Interior design business partners Kristina and Lauren closed a $16.7K client. Through OBA's mentorship, they built a strong network and trust in the industry. Rachel Miller thanked the power tasks for closing her fifth client in just two weeks.

Online Biz Academy student success story
Online Biz Academy student success

Besides that, BusinessDasher reports that 92% of entrepreneurs say mentors impact business growth. Another survey saw 80% say their self-confidence increased with a coach. Amy Dugan herself created her program, inspired by the impact of her mentors, Sam Ovens and Tim Grover.

Is Online Biz Academy Worth the Investment?

Online Biz Academy is worth the investment if:

  • You're a female entrepreneur.
  • You're looking to start or grow a service-based business.
  • You’re fully committed to your business.
  • You want to achieve a fulfilling and healthy work-life balance.
  • You need guidance on mastering high-ticket offers, power tasks, and attracting high-value clients.
  • You want to join a supportive community of like-minded women entrepreneurs.

However, if you're unwilling to spend, you can find similar features for free online. But these lack structure and guidance. So the main telling point is if you're seeking that support and structure, especially with a focus on women's needs. Otherwise, it's better to save your money for more important business expenses.

Who Is Amy Dugan?

Amy Dugan

Amy Dugan is an entrepreneur and business mentor from Los Angeles, CA. She runs six to seven-figure businesses, including Online Biz Academy, Social4ARE, and Makua. She's also a commercial real estate agent who earned $250K in commissions. Amy's biggest success is helping hundreds of women entrepreneurs enjoy life and business.

But it's not all about business for Amy. She loves traveling the world and lived in Greece for a while. She spends quality time with her husband, Forrest. She studied Archaeology just for fun. She even writes her own ballads and releases them on Spotify. Amy Dugan is the right person to mentor about success and balance.

Amy Dugan’s Claims

Amy Dugan claims the Online Biz Academy delivers consistent leads, calls, and clients. This way, women secure many high-value clients in months, not years. Her coaching, systems, and action steps guide women on what to do and where to focus. Amy trusts her method as it helped her and her clients build six- and seven-figure businesses.

Online Biz Academy key benefits

However, Amy makes it clear that daily work is required to achieve her promised results. She looks for women who are 110% committed to their business and don't complain. She offers mentorship, not a get-rich-quick scheme.

Amy Dugan’s Claims Debunked

Amy Dugan's claims are debunked as sales performance isn't guaranteed, even with a mentor by your side. According to the Harvard Business Review, a coach only improves performance by 6% to 8%. While that's a good improvement, it doesn't mean you'll get a flow of clients each month. The Kauffman Foundation also reports that only 6% of entrepreneurs reach 6-figure success. 

What's more, it's getting more and more expensive to start a business and acquire clients. Claudette Stiven, a business coach, says the costs increased by 60% in the last few years. No matter how well Amy's system works, you may lack the funds to create a high-value service and reach your target audience.

What Are the 5 Lead Generation Methods for Service Businesses?

  • Search engine optimization (SEO). This allows clients to find you without you having to pay for ads. Targeting relevant keywords and optimizing your website’s content ranks you higher in search engine results, attracting more organic visitors.
  • High-converting landing pages. Make sure these offer instant value, are easy to navigate, and address client concerns.
  • Pay-per-click (PPC) campaigns. Use targeted paid ads to increase visibility and direct traffic to landing pages. 
  • Social media marketing. Stay active on platforms like Instagram and Facebook to engage with your audience. This also makes it easy for them to contact you for sales inquiries. 
  • Email marketing. Emails nurture leads and drive conversions. Send personalized messages, offer discounts, and include clear calls to action.

What Are the Best Business Ideas for Women at Home?

  • Local Lead Generation
  • Life Coaching
  • Digital Marketing
  • Industry Consulting
  • Ghostwriting
  • Video Editing
  • PR Agency
  • Social Media Management
  • Online Tutoring
  • Virtual Assistant

Conclusion: The Service I Offer to Easily Attract High-Paying Clients

Rank and rent is the service I offer to easily attract high-paying clients. I earn $624K a year - with each client paying between $500 to $3,000 every month. The best part is you don’t need fancy marketing strategies when you offer something they can't resist. 

But what is rank and rent? This local lead generation business involves creating local, home service websites. You rank them in Google through local SEO practices. Once ranked, it will receive a lot of organic traffic. You then find a home service company in the area willing to rent out your website. They won't back out on the offer since they'll get quality leads with an 80% chance of converting. 

conclusion-lead-gen-maps

One of my rented-out websites, Grand Rapids Tree Service, has earned $2,000 a month since 2015. And I only spent 15 hours building and ranking the site. Ongoing maintenance is minimal, too. Plus, it's super easy to scale as you only need to build, rank, and rent out more websites in different locations and/or industries.

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Ippei Kanehara
Founder/CEO

$52K per month providing lead generation services to small businesses

Ippei.com is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2025, is to build your own lead generation business.

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