Molly Pittman used to teach the Paid Traffic Mastery course. Now, Kasim Aslam is at the helm with a completely rebranded course.
I've used paid traffic to reach 6-figures in my Shopify dropshipping business, so it works. But, is it worth paying for traffic in 2022 and does Paid Traffic Mastery get you off on the right track to success?
Let's find out.
Who is Kasim Aslam?
Kasim is the founder and CEO of Solutions 8, which is one of the top ranked Google agencies in the world. A successful entrepreneur, author and speaker, the University of Missouri also named him one of the top 50 Digital Marketing Thought leaders in the US in 2020.
He was born to a Pakistani father, a mother of Irish descent, and is also a direct descendant of Thomas Jefferson.
The Solutions 8 YouTube channel has over 7,000 subscribers and Kasim takes the lead teaching things like PPC strategies, tutorials, best practices, real case studies and more.
You're probably wondering why the subscriber count so low on this channel?
Although it was created 5 years ago, it was only 2 years ago that Kasim began uploading videos each week.
Paid Traffic Mastery Course Highlights
Revamped for 2022; new instructors and new course outline
72 videos divided into 7 modules; workbook included with notes, tools, templates & worksheets
100% money-back guarantee within 30 days
All instructors are successful at running PPC campaigns for clients on different platforms
Training on Google, YouTube and Facebook ads
They removed the LinkedIn training
No private Facebook group; only phone and email customer support
What is paid traffic?
Paid traffic is traffic that you pay for on platforms such as Google, YouTube, Facebook, Instagram, and LinkedIn.
What your business goals are and who your audience is will determine which platform will provide the best results for you.
According to eMarketer, by 2025, digital ad spend in the US will pass the $300 million mark.
Over the years, the number of businesses using paid traffic to promote their products or services has risen and that trend seems to continue.
Why Paid Traffic Mastery is different
Most PPC courses only teach you how to run ads on one ad platform.
With Paid Traffic Mastery, you'll learn how to run paid traffic on three platforms. First, learn how to advertise on Google, then you're taught how to run ads on YouTube and Facebook.
These modules are taught by Vanessa Vega, Scott Cunnigham and Josh Moran, who are all experts with paid traffic on these 3 main ad platforms.
To successfully pay for traffic, you need to...
Understand why you want to pay for ads (your business goal)
Have a paying client willing to invest in paid traffic (if a prospect doesn't understand the importance after you explain it and complain about pricing, move on to another one)
Know the audience you're advertising to
Choose the best platform to advertise (this depends on the business/niche you're in and the product/service you're promoting)
Split test your ads often (Test ad copy, headline, call to action, images, videos)
Scale your winning ads to other ad platforms
Automate your entire system by training a team
Why some marketers avoid paid traffic
Though there are many marketers that have been flooding the ad platforms in recent years, there have been many of them avoiding paid traffic.
Here are some valid reasons...
Is paying for traffic worth it?
My issue isn't with Kasim's course.
It's with the business model.
It's an expensive hassle to test or troubleshoot ads and campaigns before eventually coming across one that might make you a profit. And, that's the thing, it might make you a profit. There's no guarantee that your ad will convert or that the ad platform won't suspend your ad account. All the control is out of your hand.
I want to put my money towards something that's easier to scale and that I have more control over.
The reason this business model isn't for me is in the name...
PAID Traffic Mastery
Look at the comparison between paid and organic traffic to decide on what's the better option for you and let me know in the comments.
Paid Traffic vs. Organic Traffic
Expensive; you can spend hundreds and thousands of dollars and not see a worthy return on investment
It's free to get started. You aren't spending any money on PPC ads or split testing them.
You don't choose how long a product or service is going to be offered by a company. You also don't decide how much your commission is going to be or when your payout is. When running ads, an ad platform can suspend your account with no notice.
You are in complete control because you can decide how your digital properties will look, how much you will rent them out for and the frequency you'll be paid. If you don't want to work with a certain company, you can fire them and work with the next eager local business.
Here, you attract ready to buy users. Leads can be generated on the same day they go live and your ad was well put together.
It takes longer to generate leads because you have to rank your sites. But, once you do, you're attracting relevant users just as fast as if you were paying for ads except you get to keep all the extra money as profit. These results are much more durable and your profit margin is much higher because of it.
Scaling might seem like it should be faster, but not necessarily. Ad exhaustion is a real thing so you need to make sure you make different variations of your best converting ad. Even if you were to promote various products, it is time-consuming to find the winning ad for each product and scale without spending thousands of dollars.
Local lead generation w/Free traffic is my #1 choice for passive income
The long-term benefits of generating traffic organically are much better than doing so with paid traffic. My local lead generation business has benefited from organic traffic, which is why I've been earning a passive income ever since 2014.
Would you like to learn more? Click the link below and see what's possible with organic traffic.