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Molly Pittman – Paid Traffic Mastery Review

February 23, 2021


This is the in-depth course review of Molly Pittman's Paid Traffic Mastery course. 

After reading through this review, there won't be a need to go to a forum like Reddit or Quora.

I'll talk about what this course teaches, if it's worth it and how it compares to my lead generation business.


I'm not an affiliate of Molly Pittman or DigitalMarketer

Before learning a bit about who Molly Pittman is...

Allow me to reintroduce myself... My name is Ippei...

I've been an online entrepreneur since 2014 and I've got to admit that lead generation has been my #1 online business model.


Building sites like the one you see above have earned me my most passive monthly income.

That particular one pays me $2000 per month on autopilot.

You wanna learn more?

Click that link below.

Now it's time to learn a bit about who Molly is.

Introduction To Molly Pittman

Hailing all the way from Danville, Kentucky, Molly Pittman is the VP of marketing for DigitalMarketer.

In Kentucky, she majored in old-school text book marketing, nothing close to digital.

Molly implemented what she learned mostly doing print ads while also bartending at a bourbon distillery.

She soon felt that she had to leave Kentucky and decided to move to Austin, Texas.

After a month there, with no exact idea of what she wanted to do, jobless, she found a paid marketing internship on Craigslist from DigitalMarketer.

This internship opportunity was for 12-15 people.

Through 3 months of interning, she put in a lot of work and learned a ton.

Week by week, interns were let go, except for Molly and 2 to 3 others.

By the end of the internship, she was hired to a full-time position as social media manager at DigitalMarketer.

Today, she’s the Vice President of marketing there.

She believes that the reasons for her success were what she learned from her family.

Humility and Love for People

Marketing is all about how you interact with people so it’s no wonder that Molly is one of the industry’s most sought after media buyers.

She’s spent over $14 million dollars on Facebook and yes, her ROI (Return on Investment) is super positive.

If you don't believe me, check out her website. Her net worth has to be crazy.

In 2017, she finally went out on her own by starting two businesses.

She put everything she's learned in the last 6 years at DigitalMarketer, into this paid traffic mastery course.

What To Expect In This Course?

Throughout this course, you’re going to learn not only how to advertise on Facebook, Instagram, Google, YouTube and LinkedIn, but Molly, as well as each of the instructors in this course, will get you very familiar with each platform.

I think that the fact they also teach you marketing strategies, ideas and tips is valuable no matter how you advertise or market.

People of all ages will understand this course no problem.

Facebook is what you'll most learn about but before that, you’ll learn:

  • what paid traffic is 
  • how it’s different from organic traffic 
  • why it’s important
  • what the customer journey is

I’m impressed with how well structured the entire course is.

The layout is very simple and after each module, there's a quiz to help you see if what you learned stuck.

Once you complete the course and quizzes, you'll be a Certified Customer Acquisition Specialist.

There really is a connecting string that takes you through from beginning to end.

I’m a fan of courses that get right into what they want to teach but I think Molly does a great job of laying out a foundation by getting your marketing mindset ready to learn the ins and outs of paid traffic.

The price of this course is a reasonable $495.

If you’ve already taken another Facebook course, believe me this one stands out.

Time to dive into this course review!

Paid Traffic Mastery Course Breakdown

Module 01 - Getting Started

Before Molly starts teaching you anything about Facebook ads, she wants you to understand a few things first:
  • What's paid traffic?
  • The Customer Value Journey 
  • Your job is as a media buyer
  • What is a media buyer?

I think there's so much value in the fact that Molly explains each one of these points.

Many of us who have already been in the digital marketing world know what paid traffic is.

She compares paid traffic to a road that allows you to take products, services or a message and put it in front of any audience.

Molly puts her best foot forward to educate you here.

It's obvious how enthused she is while she speaking on these topics.

I definitely think that you'll feel relaxed while going through this course because of her positive energy.

You KNOW when someone is confident in what they're saying. If they're good at making money, they're going to be excited about it.

By this point in the course, I already felt that my investment was worth it.

If you're new, you're coming out of this module more educated than you did when your credit card was processed.

Molly then speaks on the Big 3 paid traffic platforms.

They're the biggest platforms because everyone and their grandmother are on them.

Total video time for the module: 45 minutes, 54 seconds