Travis Marziani’s Passion Product Formula Review: Amazon FBA Strategy, Issues, & Alternatives |Ippei: Why Local SEO Lead Generation is the #1 Online Business Opportunity in 2025

The Passion Product Formula is an Amazon FBA course by Travis Marziani teaches you how to make money online by selling products on Amazon that you’re passionate about instead of selling products created by other brands or products you might not care about.

In my opinion, doing Amazon FBA, as what Passion Product Formula teaches, is like Luke Skywalker beginning his journey to become a Jedi. In the beginning, Luke has big dreams, but to reach his goal, he needs a lightsaber, starship, and allies. In Amazon FBA, the equivalent of these items are inventory, packaging, and shipping capital. Many new sellers face difficulty in raising enough funds to sustain their operations. You also have to manage the cost of advertising, Amazon fees, and returns, making it hard to break even quickly. Amazon takes a huge chunk of your profits—storage fees, fulfillment fees, referral fees, and others. As you scale, these fees only grow, leaving you with much smaller margins. Plus, Amazon can change rules or remove listings at will, and there’s not much you can do about it. You’re dependent on their algorithm, pricing, and policies.

Amazon FBA has clear drawbacks because of how much money you need to put into paid traffic ads. Days can pass where you see no results as you split test different ad formats. You also have to compete for the Buy Box with other Amazon Sellers and larger brands who are signing up for Amazon Seller accounts themselves to cut out the middlemen.

In this article, we talk about Passion Product Formula’s course inclusions, modules, and pros & cons. We dive into who Travis Marziani is and student testimonials from Reddit. Finally, we discover whether Amazon FBA is a more sustainable biz model than local lead generation.

What are the Pros & Cons of Passion Product Formula?

Pros	Cons
Travis Marziani is a 7-figure eCommerce Amazon seller.	You must complete the first 4 modules and certain tasks before getting to talk with Travis.
The course is short and to the point with step-by-step instruction.	Amazon FBA is not Travis’ main online business. He doesn't have an extensive record of launching many products.
You get four 1-on-1 sessions with Travis.	High investment of $15-$20K to start this business.
He regularly updates the course.	High investment of $15-$20K to start this business.
He regularly updates the course.	It takes time to build a following on social media and promote any product you sell on the Amazon Marketplace.
Tim Marziani teaches a method that is a fresh take on the Amazon FBA retail arbitrage business model.	Amazon PPC can get expensive.

Price	The Passion Product Formula costs $997.
Refund Policy	You can get a refund on Passion Product because they offer a 14-day money-back guarantee.
Training	There are 117 training videos broken into 9 modules. You get worksheets, checklists, and templates to help you in your Amazon business.
Group	The Passion Product Formula has a private Facebook group where you can show off your products, get feedback from other sellers, and support each other.
Origin	Travis created the Passion Product Formula in 2019 and updated it in 2022.
Reputation	Travis has a good reputation online.

What are the 3 Glaring Issues With Passion Product Formula?

You miss out on the opportunities that have nothing to do with your passion. If you’re married to your old idea, you won’t have the awareness to jump on a profitable product, even if it isn’t something you’re into.
If your chosen passion product is not in a great niche, you could be entering a space with far too much competition. When this happens, you might be out before you even get the chance to sell a single product.
Paid traffic is expensive and the CPM on each ad platform is rising each year.

Now, a passion product may be the right business model if you’re very knowledgeable about a particular product, and it just so happens that the competition for that product is consistently low on Amazon. Of course, this will differ case by case.

What is Included in Passion Product Formula?

Hundreds of step-by-step videos
Live weekly Q&As
Bonus courses and more

Intro

This first section is where Travis gives you a course overview to give you an introduction to what you’ll learn.

Module 1 - Create Your Idea

The first module trains on you how to come up with product ideas with Travis’ Idea Generator.

Module 2 - Validate Your Idea

This module helps you with a 100-point product validation template. You will also learn to leverage social media to help you decide if your product will succeed.

Module 3 - Create Your Brand

Module 3 helps you follow a step-by-step checklist to create a brand that will give you an edge over your competitors and increase sales.

Module 4 - Create Raving Fans

This module focuses on helping you build a following because it will help increase your sales whenever you promote a product or service.

Module 5 - Create Your Business

Module 5 touches on how to get business licenses, certifications, and trademarks. You’ll also learn how to hire a virtual assistant to help take on more work.

Module 6 - Crowd Fund

Travis teaches you how to create a KickStarter account to help keep startup costs to a minimum. He shares email templates and shows you how to get influencers and blogs to promote your products.

Module 7 - Production

Travis teaches you how to negotiate with suppliers. You learn to understand UPC codes and you get help to plan production and order the right amount of product inventory.

Module 8 - Amazon Launch

This module helps you to launch your Amazon products. Travis believes that the day of your launch is big for your sales. Your success is determined by the strength of your crowd funding and marketing prior to launching on Amazon.

Module 9 - Bonus Shopify

Travis teaches you how to scale your Amazon business to Shopify.

What are the Courses Included With Passion Product Formula Purchase?

When you purchase the course, you also get the following free courses from Travis'.

Google Ads Course
Shopify Course
Facebook Ads Course
YouTube Course

The Passion Product Formula login page is where students can login to their dashboard and access the course and bonus material.

What Do People Say About Passion Product Formula?

People say many things about the Passion Product Formula. Travis features many students on his YouTube channel and they discuss their real profit margins, sales, and expenses.

happy student

There aren’t many candid reviews from actual students off of his platform, but below, I reveal some online reviews about the course.

What is Passion Product Formula Reddit?

The Passion Product Formula reviews on Reddit are mixed. This person said the training videos in Passion Product Formula are good and detailed and that all the info you get in this course is what you need to get started selling on Amazon.

This next person said they realized the content they found in the Passion Product was information that could be found on Travis’s YouTube channel and that the course’s quality was of low quality.

Is Passion Product Formula Suitable for Beginners?

Passion Product Formula is suitable for beginners who are committed to building a business around their passion. It provides a clear, step-by-step guide and crowdfunding options to minimize startup costs. However, beginners must be prepared for significant upfront investment, a steep learning curve, and active involvement in running ads, which may not be ideal for those seeking passive income.

How Does Passion Product Formula Compare to Other Amazon FBA Courses?

Compared to other Amazon FBA courses, Passion Product Formula focuses on selling products you’re passionate about, making it great for those wanting a personal connection. Other courses prioritize profitability and scalability with lower upfront costs, focusing on private labeling. Passion Product Formula is ideal for passion-driven businesses, while others are more suited for profit-focused individuals who want to scale quickly.

Who is Travis Marziani?

Travis Marziani is a 7+ figure eCommerce seller from Los Angeles, California. He attended the University of Southern California for a degree in Biomedical Engineering. After working 9-5 jobs, he read the Four Hour Work Week by Tim Ferris and sought out a way to earn a passive income.

Travis started selling online by creating a dancewear brand with his mother, called BDancewear. Then, he launched his Performance Nut Butter Brand. He would develop the brand on Instagram and Facebook, raise over $15K on Kickstarter, sell it, and help his students launch their own passion products on Amazon. He has taught courses that include 25K eCommerce Profit Plan and Beginners Facebook Ad Course.

Today, Travis shares free tips on YouTube about Amazon FBA, Shopify, Google ads, and more to drive traffic to his Passion Product Formula course, where he teaches all of his strategies. In these videos, he shares a realistic view of selling online without flaunting his wealth.

He has over 315,000 subscribers on his YouTube channel and he has an active podcast called Effective Ecommerce Podcast where in his YouTube videos, he talks about strategies to have success with Amazon FBA. Previous podcasts he hosted over the years are The Passion Product Show on Google podcasts and Build My Online Store podcast with Terry Lin on Apple podcasts.

What is Travis Marziani Net Worth?

Travis Marziani has a net worth of between $1 million and $4 million. You get to this number when you consider how many people have paid for his courses and the money he makes from his YouTube channel.

Is Travis Marziani a Scam?

Travis Marziani is not a scam because his strategy for selling on Amazon is proven to work, he provides value in the content of his course and he provides support to his private community.

What are the Top Amazon FBA Challenges?

You need sufficient capital to begin. Anticipate investing at least $15K for a Passion product or private labeling products. It also takes time to see profits. Sellers regularly report 6+ months to get the business off the ground.
Negotiating with suppliers is intimidating. It’s a specialized skill. If you can’t make a good deal, your business could go under.
Do you know the best shipping company? Do you understand paid advertising? Can you generate organic traffic to a product listing through Amazon SEO best practices? You need to find a course that teaches you each step of the process. There’s a lot of moving pieces.
Amazon’s Terms of Service are extensive and ever-changing. You also must follow state and federal selling and tax rules. If you do not follow their TOS, even if its unintentional, Amazon can shut down your account.

Is Amazon FBA Profitable in 2025?

Amazon FBA is profitable still in 2025 if you can find product categories that aren’t dominated by big brands or suppliers that undercut everyone’s prices. Amazon FBA became more competitive in recent years as more companies that can operate on thin margins joined FBA themselves. Today, it takes 3rd party sellers more skill & patience to find low-hanging fruit niches and use excellent product listing optimization & PPC advertising strategies. Sellers are also getting more involved with product innovation to differentiate themselves from the competition. Therefore, as time goes on, consistent success with Amazon FBA involves mastering more skill-sets.

According to a study, 25% of Amazon sellers earn a monthly profit of $1250-$6250 and 20% earned over $6000. Overall, 40% of sellers make some sort of profit, but not all of them show profits long-term. Last, only 6% are millionaires.

The Amazon FBA success rate is clear, but there are too many moving parts in this business model. Your attention has to always be on different parts, which removes the element of earning a residual passive income. That is one of the reasons many people fail at Amazon FBA .

You can make money starting an Amazon FBA store on a tight budget , but it won’t offer the benefits of the local lead generation business model.

What are the Alternatives to Passion Product Formula?

Private Label Masters by Tim Sanders teaches you how to make money with the private label Amazon FBA business model. You learn every step of the process from an active 8-figure Amazon seller and there is live weekly coaching.
FBA Masterclass by Tom Wang also teaches you how to sell private label products from China to sell them on Amazon with the FBA model. Tom teaches up-to-date strategies to sell products profitably, and he shares DFY templates and systems for his private community.
AMZ Champions 4.0 by Trevin Peterson shows you how to create your Amazon business from scratch. You learn how to generate reviews for your listings, rank your products, master PPC ads, and more. He also verifies 5 products for you.

Final Verdict: Is Passion Product Formula Worth It?

Passion Product Formula is worth it for those who are committed to investing significant time, effort, and capital in building an Amazon FBA business, specifically for selling products they are passionate about. Travis Marziani offers a detailed roadmap, including numerous step-by-step modules, to help course participants understand the business model, from product ideation to crowdfunding and launching on Amazon.

While the course offers solid training and practical tools, the model itself requires consistent effort, investment, and the ability to manage complex logistics and advertising costs. For marketers already with solid ad budgets or those comfortable handling ongoing expenses, this course can provide value, but for those with limited resources or looking for passive income, alternatives like local lead generation may be a better option.

Local lead generation is a better alternative because it offers a more sustainable and less operationally intensive model, as it focuses on organic rankings and generating leads on autopilot, which requires less active management and ongoing ad spending.

Is Local Lead Generation More Sustainable Than Amazon FBA?

In my experience, local lead generation is more sustainable than Amazon FBA because it allows you to keep more of your profits since you avoid Amazon’s hefty fees like running your own Chutters store in Littleton, New Hampshire where you make your own candies and sell them directly to customers. The store is yours, so you avoid that factory fee and keep more of your sweet profits. The only significant costs are website hosting, SEO, and lead management tools. As your leads grow, you can retain more revenue and have control over your pricing, avoiding fee increases. In local lead generation, you maintain complete control over your business model, marketing strategies, and website. You decide when and how to adjust your approach. In contrast, Amazon’s ever-changing rules and algorithms can abruptly impact your business, leaving you with little flexibility.

While competition in local lead generation exists, it’s more manageable because you can target specific local markets. This allows for greater niche opportunities compared to Amazon’s saturated, global marketplace. You can optimize for less competitive keywords and earn $500 to over $2,000 per ranked site.

conclusion local lead gen vs amazon fba