Pavel Ketsuk Review: How He Earns From the SWAS (Software-With-A-Service) Model

Pavel Ketsuk Pros and Cons

Pros:

• Pavel Ketsuk started from the very bottom as a Ukrainian refugee and became a successful entrepreneur.
• He has 7 years of hands-on marketing experience, earning 70-80% profit margins with his agency.
• Pavel Ketsuk is featured and endorsed by GoHighLevel, a leading marketing automation platform.
• He shows real proof of his methods with live demos, real sales calls, and client interactions.

Cons:

• There are limited reviews about Pavel Ketsuk outside of his official websites and affiliate channels.
• Pavel Ketsuk focuses on using his GoHighLevel affiliate link to earn commissions.
• He uses “guru-style” marketing tactics with promises of big profits and quick success.
• Pavel Ketsuk limits exposure to other tools and strategies besides his GoHighLevel software, which is a bit expensive.

Background: Born in Lviv, Ukraine. Moved to Buffalo, New York, in 2001 on refugee status with his family.

Education: Attended college but left to pursue entrepreneurship. Self-taught in digital marketing and business automation through hands-on experience and continuous learning.

Companies: LIT Media Advertising Agency (Founder & Owner) and SWAS Accelerator through the GoHighLevel partnership.

Reputation: Pavel Ketsuk has 108K YouTube subscribers, 40K Instagram followers, 4K Facebook followers, 2.8K LinkedIn followers, and 3.2K Skool members.

How Does Pavel Ketsuk Earn From the SWAS Model?

Pavel Ketsuk earns from the SWAS model in two primary ways. Both are built on the GoHighLevel platform, an all-in-one software with tools like a CRM, email marketing, and automation. Because GoHighLevel is “white-label,” an agency can add its own logo and sell it as its own software.

First, Pavel’s agency, LIT Media, uses the SWAS model directly. He sells the rebranded software to clients for a monthly fee. He then offers extra services, like ad campaigns and web design, for an additional cost. This agency earns him $15,000 to $20,000 a month in profit.

Second, he earns by teaching the SWAS model. He gets a 40% recurring commission when students sign up for GoHighLevel through his affiliate link. Students use his link as he also provides a free, step-by-step coaching program in return. His SWAS program is his largest income stream, making him over $100,000 per month.

Who Is Pavel Ketsuk?

Pavel Ketsuk is a Ukrainian digital marketer and course creator specializing in the SWAS (Software-With-A-Service) model. Growing up in post-Soviet Ukraine, he developed a survival mindset that later drove his success. In 2001, his family moved to the United States, settling in Buffalo, New York, on refugee status. He started with almost nothing.

Pavel quickly realized that traditional education wouldn’t provide the financial freedom he sought. So he taught himself digital marketing in his mother’s basement. After years of trial and error, he had a breakthrough with home remodeling companies in 2017. He offered ads, social media, and web design services to generate leads for clients. He switched to the SWAS model when he noticed his clients were losing contractors because they didn’t respond to leads fast enough. To fix this, he adopted GoHighLevel to automate text and email follow-ups. Combining his marketing services with the software allowed him to charge clients more.

When Pavel saw how effective the model was, he shared his SWAS strategies for free. This built his reputation as an expert who genuinely wanted to help other agency owners. In 2022, he joined the GoHighLevel affiliate program to earn from the free coaching he was already giving. He created a high-value coaching program called SWAS Accelerator to attract affiliate sign-ups.

Pavel recently started a new agency from scratch to document the process on YouTube. He uses this to test new strategies in the real world. When a new tactic works in his agency, he immediately teaches it to his affiliate community. This gives him a significant edge over other affiliates who don’t have an active agency.

What Do People Say About Pavel Ketsuk?

People have many positive things to say about Pavel Ketsuk. Joshua thanks Pavel for his excellent teaching and well-organized course. He learned everything about GoHighLevel and Facebook Ads, which he offered to his clients. Joshua was able to make $30K in revenue in just a few months. And he’s projected to earn $40K in the next month.

Michael says Pavel Ketsuk changed his life. He was trying different agencies, like social media marketing and cold-calling real estate. But none of that worked out, and he didn’t make any money for 6 months. When he found Pavel, he was able to close 15 clients in 2 weeks. Michael now earns a steady $15K a month. However, he’s especially thankful to Pavel for allowing him to live his dream life. He runs an automated business, travels the world, and enjoys more time with his family.

Though very few, Reddit reviews say they’ve only heard good things about Pavel. One Redditor says they signed up for his GoHighLevel trial and got everything from his Skool community. They got their SWAS questions answered by Pavel himself.

However, not everyone has something nice to say about Pavel Ketsuk. One review mentions that, although his course is free, you’ll have to sign up for his GoHighLevel, which costs $297 a month for the unlimited feature. This will set you back $3,564 per year, besides your other agency expenses.

What Is Pavel Ketsuk’s SWAS Accelerator Program?

Pavel Ketsuk’s SWAS Accelerator program is a free course that teaches you to rebrand the all-in-one marketing software GoHighLevel, sell it to local businesses for a monthly fee, and offer other marketing services. The program also includes:

• A done-for-you setup. His team sets up the entire GoHighLevel (GHL) account for new members.
• Daily coaching. Pavel and his successful student coaches provide daily support.
• Full transparency. Pavel shares his exact ad campaigns, funnels, and even live sales and cold calls. Students can “copy and paste” his methods.

Although the course is free, you must sign up with Pavel’s GHL affiliate link to get full access. You get a Pavel special 30-day free trial to test it out. If you want to push through, the software costs $297 or $497 per month. Besides being able to use the GHL software for your own agency, you’ll get extra video lessons, templates, and community support from Pavel.

How Does Pavel Ketsuk’s SWAS Model Compare to Organic Local Lead Generation?

Pavel Ketsuk’s SWAS model compares to organic local lead generation by having the same goal but using very different approaches. The goal is to help local businesses get more quality leads. SWAS offers the GoHighLevel software to clients for a monthly fee and often uses paid ads to generate leads for them. Organic local lead generation, also called rank and rent, is about building and ranking your own local service websites. Once it gets traffic through organic Google searches, you rent it out to a local business. Here are the main comparisons between the two:

• SWAS is faster to start earning. You can get clients quickly by offering ready-made software and running ads immediately. Ranking local websites takes longer, around 3 to 6 months.
• Organic local lead generation is cheaper. You’ll only need to pay for a website domain name and hosting. This costs between $10-$20 per year for a domain and $5-$15 per month for hosting. If you use an AI website builder, like Snapps.ai , you get everything for $79-$159 per month. SWAS has high ongoing expenses, with $297-$497 per month for the software, plus the cost of ads.
• Organic local lead generation is better for client acquisition. It’s easier to convince clients since you show them that your site is already getting leads. You’re offering proven value. SWAS requires cold calling to sell your software and service to local businesses. You’ll also need to convince them to choose your rebranded platform over the original or others. So you need to provide other valuable services.
• Organic local lead generation provides ownership. You always own the websites. If a local business rents it out, you simply add their service details. If a client stops paying monthly rent, you rent it out to another one. With SWAS, you don’t own the software or the platform your business runs on. You’re dependent on GoHighLevel’s prices and rules. One significant change can affect your agency.
• Organic local lead generation is passive income. Building and ranking websites requires initial work. But once it’s ranked, it works around the clock, bringing in leads with very little maintenance. You’ll enjoy a monthly revenue stream of $500 to $3,000 per website. Although your SWAS software is a monthly payment, you’ll still have to do extra marketing, like run effective ads or social media campaigns.

If you’re interested in organic local lead generation, you can learn about it from Dan Klein’s program. I’ve taken the course myself and now make $52,000 per month and rent out 80+ local service websites. I’m also one of the coaches in this course and will give you a full run-through on local SEO. Or, if you want to get started with rank and rent right away, go work for my roofing client . You only need to build and rank the sites, and he’ll find the renters. He’ll give you a 1% to 5% monthly commission for each website you make.