Offline Sharks Pay Per Click Maverick Review: Make Money Using Google Ads? + A Business Alternative

What Are Pay Per Click Maverick Pros and Cons?

August 31, 2024

These courses by offline sharks are great beginner source material for learning about SEO and digital marketing.

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What Are the Pros and Cons of Google PPC Ads?

Pros of Google PPC Ads:

• Quick setup time. Paying for PPC ad campaigns is the quickest way to get ranked on a search engine. Google will automatically target customers based on your product information and real-time data on shopper intent and preferences after you upload your product feed, headlines, and descriptions.
• More noticeable. Google Ads is a great way for new businesses to build a presence quickly. By optimizing your keywords, you can quickly rank on local search results. Your Google Ads are also displayed neatly and are more noticeable.
• Only pays per click. Generally, pay-per-click (PPC) performs better than pay-per-impression (PPM). PPC has lower risks and is more predictable than PPM. While PPM ads are cheaper, the conversion rate is also lower. With PPC, you only pay when someone clicks on the ad, which means the viewer is already interested.
• Easy to customize. With PPC ads, you can constantly monitor the performance of your campaigns and easily customize and make changes for optimization. You can track your performance in real time compared to other advertising models, such as email marketing, print ads, and PPM, where you have to wait to see how they perform.
• Highly targeted. By choosing specific keywords and phrases, you can make sure your ads hit the target audience. Adding negative keywords also ensures that your ads are not shown in specific search phrases that may lower your ad’s conversion rate.

Cons of Google PPC Ads:

• Highly competitive. PPC ads are very popular thanks to their success. However, this means a lot of businesses use this method of advertising. This means the costs of PPC ads are rising fast as more and more businesses bid for the same keywords and phrases.
• Constant tracking. Ensuring the success of your PPC campaigns means you need to constantly monitor them. You need to continuously check on the performance of your campaigns and tweak them in order to minimize spending and maximize conversion.
• Sale not guaranteed. Unoptimized PPC campaigns are a risk factor for negative cash flow. Since you get charged per click of your ads, unoptimized keywords may have your ads show up and be clicked by non-targeted audiences.
• Distrust of ads. There is always a stigma associated with web ads, and people tend to view them with skepticism. People are more aware that displayed ads mean that they are simply paid for and not earned.

What Do You Get With Pay Per Click Maverick?

You get 5 training modules with Pay Per Click Maverick. These include:

• Welcome Module. The introductory module introduces you to Google Ads expert Brandon Spears. Brandon explains why Google Ads are the most effective marketing tool. You’ll get an overview of the content of the course.
• Module 1: Selling Ads With Ease. The first module includes 5 lessons: The 37x Growth Mentality, Framing the Conversation With the “One True Metric”, The Three Levers, Numbers to Think About, and Budget Planning.
• Module 2: Setting Up The Proper Way. Module 2 will teach you how to set up your business and tools. You’ll learn how to set up your account, billing, and Google dashboard. Included is a lesson on how to add or request client access, track your conversions, and how and what funnel software to use.
• Module 3: The Key To Profitable Research. The 3rd module teaches you how to effectively plan keyword research and gives you some tips and tricks that the competition uses.
• Module 4: Running Campaigns. Module 4 teaches you everything you’ll need to know about setting up a proper campaign and going live. You’ll discover all about search terms and negative keywords, optimization and scaling, as well as be shown an example demonstration.
• Module 5: How To Land Clients This Week. The final module is all about getting clients for your new ad agency business. You’ll learn where to find clients, how to efficiently deal with them, how to price your service, and how to fully satisfy your clients.
• Special Bonus: See A Live Account Audit. This bonus will allow you to better understand the process by watching a live over-the-shoulder account audit. An audit template is also included.

There are also several optional upsells, such as done-for-you assets and monthly group memberships.

Who Is Pay Per Click Maverick For?

Pay Per Click Maverick is for anyone who wants to learn about Google Ads, how they function, and how to use them to make money. These are:

• Small business owners who want to learn how to use Google PPC advertising to increase their leads.
• Business owners who are currently running Google PPC ads and are looking to increase the effectiveness and increase the ROI.
• AdWords users who want to efficiently set up search campaigns and remarketing ads.
• Freelance digital marketers who want to learn where to find clients and how to run effective Google Ad campaigns.
• Ad agency owners who want to increase their client acquisition and improve fulfillment.

What Is Offline Sharks?

Offline Sharks is a platform by Tom Gaddis and Nick Ponte that offers dozens of courses on lead generation for digital marketers and local businesses. Pay Per Click Maverick is found here. Offline Sharks is one of the leading educators of local online marketing.

Who Is Brandon Spears?

Brandon Spears is a media buyer, ad agency owner, and the coach of Pay Per Click Maverick. He owns Double X Digital, which offers lead generation services on Facebook to HVAC businesses, and Click Titan, which is a marketing agency that manages Google, Facebook, and Instagram ads, ClickFunnels, and does retargeting campaigns.

Brandon started with buying hand-coded websites before moving to Google Ads after discovering they gave a higher ROI. His Click Titan agency offers full marketing services in any niche as long as they have at least $10K a month for ad spend. Brandon’s favorite niches are high ticket, ecommerce, and home services businesses.

What Are Alternatives to Pay Per Click Maverick?

• God Tier Ads Framework (GTA). This is a toolkit of checklists, templates, and cheat sheets designed to help you plan, launch, and optimize Google Ads quickly for faster ROI. It’s best for practitioners who prefer swipe files and quick references over long lectures. It has strong praise from PPC pros like Kasim Aslam and positive Reddit feedback for its actionable tips. However, a few critics say it feels like a typical “guru” product.
• Paid Traffic Mastery. This is a reworked course that teaches Google, YouTube, and Facebook ads under Kasim Aslam’s lead. The curriculum is respected and comprehensive. It is a solid choice if you are serious about mastering PPC in 2025.
• Ads Accelerator Membership. This combines a Facebook/Instagram ads course with done-for-you help, one-on-one support, and strategy calls. It suits beginners and operators who want hands-on guidance and accountability. Students report wins like 200 leads in four weeks. There are very few third-party reviews, though.

Should You Use PPC?

Yes, you should use PPC if your goal is to generate immediate traffic, test product-market fit quickly, or dominate high-intent keywords in competitive spaces.

However, PPC only works if you know how to use it properly. Running ads without understanding keyword targeting, bidding strategy, or conversion tracking is like pouring gasoline on a cold grill. You’ll burn cash without getting heat.

If you’re not already experienced in PPC, start with a small budget and focus on learning how to:

• Target the right keywords (long-tail, buyer-intent).
• Optimize your product listing for conversions.
• Set up negative keywords to avoid junk traffic.
• Track your ACoS (Advertising Cost of Sale).

What’s the Average Google Ads Click-Per-Cost?

The average Google Ads click-per-cost is $2.69 for search and $0.63 for display. This can vary across different industries and niches. A good pay-per-click rate would typically be a 5:1 ratio of revenue to ad spend. A 20% cost per acquisition is considered good for most businesses.

Why Do PPC Campaigns Fail?

PPC campaigns fail because of unoptimized keyword listings. Not optimizing your keywords, such as by using negative keywords in order to prevent your ads from showing up on certain search phrases, leads to a low conversion rate.

You can spy on your competitors’ PPC ads by using PPC spy tools such as SEMrush to track which keywords your competitors are bidding on, Serpstat to show the PPC of each keyword you use. Paid tools like Ahrefs can help you identify the exact keywords for which your competitors are ranked in organic search results.

Is Pay Per Click Maverick Worth It?

Pay Per Click Maverick is worth it if you’re sure you want to run PPC ads as a service. That means finding clients, doing sales, and actively managing campaigns. If you’re looking to run ads for your own business, this course is not the best choice as it talks more about selling Google Ads to local clients. Also, Pay Per Click Maverick is not worth it if you’re after a predictable and passive online business.

PPC agencies involve a lot of hands-on work. You need deep know-how to run effective campaigns for your clients. You don’t want to let clients spend big with no results. Unfortunately, ad results are hard to prove clearly. It’s unpredictable because clients can easily leave you if they’re not satisfied.

This is why I quit my ad agency and switched to local lead generation instead. With ads, I was constantly chasing after clients and ROI. With local lead generation, I earn a lot more without all those worries.

Why Local Lead Generation is Better Than A PPC Agency?

Local lead generation is better than a PPC agency because it’s long-term and has no risks. With this business model, you build websites, rank them, and sell the leads to local businesses. Since you’re using SEO to rank, you don’t have to spend thousands of dollars on ads. Plus, ranked websites stay on top for a long time, so they bring in leads consistently without setting up new campaigns every time.

Running a PPC agency means you’re constantly feeding the machine. The moment you stop, everything stalls. No traffic, no leads, no revenue. In my opinion, it’s like running ads for Nike on a Times Square billboard you don’t own. You pay daily, get a little buzz, and when your budget’s gone, so is your presence.

Local lead generation flips that model. You own the traffic, not just manage it. It’s more like being Zillow. Instead of running ads for someone else’s listing, you own the traffic and sell the attention back to local businesses on your terms.

In short, PPC agencies rely on rented performance. Local lead gen builds digital property, and property always wins in the long game.

Client acquisition is also a lot easier with local lead generation. Local businesses can’t resist leads that are ready to convert. They need these leads to grow their business. But with PPC agencies, you have to prove that you know how to run effective ads that will bring in leads. One business provides the leads, the other one helps find those leads.

Local Lead Generation Is My Top Business Model

Local lead generation is my top business model because you just set it up and it runs on its own. For example, one of my websites, Glendale Elite Drywall, 728 West Broadway, Glendale, CA 91204, (818) 600-0810, glendaleelitedrywall.com, only took 25 hours to build and rank. It converts at least 50% of its traffic every month. So if 5 leads convert, I sell them to my drywall client for a 10% commission. If my client makes $35,000 from those leads, I make $3,500.

If you want to master this business model, I created a local lead gen course to help you. I focus on how to find a good service and location, build websites in seconds, rank quickly with SEO, and talk to business owners. I also have a roofing client that you can work for. He’ll pay you a 1% to 5% commission for every site you build and rank for him.