Performance Copywriter Method is a copywriting course by Shiv Shetti. It promises writers they will earn a 5-figure income while working only a few hours a day by using the PCM model. The copywriting coaching program also teaches students to stop pitching fixed-fee retainers. Instead, they should focus on performance-based model to maximize their revenue.
Christian, a freelance copywriter, did a promotion and generated $21,021 in sales within 6 days. As a result, he earned a 15% commission amounting to around $3.1K from his client.
Meanwhile, Luiz generated $38K and made a commission of $7,600 from a single client. According to him, this only became possible after he used the PCM model.
Copywriting also plays an important part in my business. As a lead gen specialist, I make sure each of my sites have quality copy that connects well with my audience. In this Performance Copywriter Method review, we learn about its 3 main benefits: 1) certification for students, 2) client placement opportunities, and 3) their first 10K/month earning.
Performance Copywriter Method Pros and Cons
Pros
Performance Copywriter Method helps students find high-paying copywriting job opportunities upon course completion.
The course has many positive student testimonials
The course will continue to mentor qualified students until they hit one $10K/month earning.
Cons
You have to book a call to know about the course' price, along with program level and support package options.
Industry experts say certification is unnecessary to become a copywriter.
Price
Performance Copywriter Method's price is undisclosed on their website or promotional videos. People have to book a demo call to access more information.
Refund Policy
Performance Copywriter Method has a money back guarantee. They will waive future fees for certified students who fail to earn at least one $10K month within 12 months. Or students may instead request for a full refund.
Origin
Performance Copywriter Method website does not indicate when the program was launched.
Group
Performance Copywriter Method has a private Skool community with 135 members. They also have Performance Copywriters, a private Facebook group with 808 members.
Reputation
Performance Copywriter Method website shares many student success stories. PCM creator Shiv Shetti also has a positive reputation online.
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Do You Need Certification To Find High-Paying Clients in Copywriting?
You do not need certification to find high-paying clients in copywriting. Jacob McMillen says certificates are not required to become a copywriter in the first place. According to the professional copywriter, nobody has “ever needed a special degree, license, or certification” to get hired in the industry.
Nicki Krawczyk of Filthy Rich Writer even warns that certification may “actually be detrimental” to the job hunt process. “A copywriting certificate doesn’t mean that you can write copy,” she explains. “It only means that you can pay for a course.” Moreover, a certification “marks you as a newbie,” adds Nicki.
On Reddit, one user points out that “good samples are worth a lot more to clients than some certificate.”
Performance Copywriter Method issues certificates to students who complete their course, implement all strategies, and meet all requirements. In this case, certification may be helpful. This is because Shiv Shetti and his team refers PCM students to “vetted businesses” that pay well.
What Can You Get From Performance Copywriter Method?
Performance Copywriter Method certifies students who complete the program and pass their assessments. According to Shiv, the PCM model revolved around “performance-based copywriting.” Within the course, writers learn to create high quality promo emails that yield real results for clients.
PCM gives certified students the chance of landing high-paying clients. According to Shiv, the goal is to get students placed within 90 days. These “vetted businesses” usually offer a commission percentage of 15-20%.
PCM guarantees they will work closely with each student until they reach a 10K revenue month. This applies to students who implement all strategies, attend all coaching sessions, and complete all assignments. When a student does not hit the said milestone within 12 months, PCM will continue coaching them on a 1 on 1 basis at no additional cost. Otherwise, students may request to have their investment back.
Who Is Performance Copywriter Method For?
Performance Copywriter Method is for:
What Are People Saying About Performance Copywriter Method?
Students have positive things to say about Performance Copywriter Method. Michael shares his copywriting business finally hit $17.5K per month. Thanks to the PCM model, he was able to “generate massive ROIs” for his clients.
As a copywriter, Areeba says signing up with PCM was the “single best investment” she ever made. “I've gone from charging $0.02 per word on Upwork to making $15.5k per month!” she points out.
Freelance copywriter Felix “managed to pull $30K in sales out of thin air” for his client in 5 days. As a result, he makes $6K “in extra monthly income, for work I did in just a few days.”
Who is Shiv Shetti?
Shiv Shetti is a copywriting coach and online entrepreneur from United Kingdom. He has a bachelor's degree in Economics & Politics from the University of Leeds. He is the co-founder of Scale With Copy, a bespoke copywriter placement service. Shiv runs the company with Linh Trinh, his business partner.
According to Shiv, he has mentored around 150 copywriters “over the last half decade.” He helped them “level up their copy skills while landing large retainer deals.” Shiv and his partner also works closely with 6, 7, and 8-figure businesses. Together, they have helped generate “over $1M in tracked sales” for their clients.
CopyHour creator Derek Johanson describes Shiv as his “secret weapon,” adding he helps transform copywriters. Drop Dead Copy founder John McIntyre says Shiv is ”one of the best coaches” in the industry. Besides, he has “a long and proven track-record of student successes behind him.
Shive Shetti Claims
Shiv Shetti claims that business owners dislike hiring “run-of-the-mill copywriters for sky-high fees.” In his DitchTheRetainers website, he says fixed-fee retainers presents disadvantages for writers. “Retainer copywriters are drowning under insanely heavy workloads,” he points out. Plus, they're earning “practically pennies given the long hours they’re putting in.”
Shiv says the Performance Copywriter Model changes this. It “removes the risk and ongoing costs for business owners.” At the same time, it “uncaps income and slashes workloads for copywriters.”
This means that copywriters get to reach 10K to 15K per month and beyond while working less. The site also says it's “very easy” for business owners to say yes to performance-based commissions than fixed retainer rates.
Potential Drawbacks of Shiv Shetti's Claims
While performance-based copywriting offers profit potential, it may lead to unstable income. This is specifically true for beginner copywriters without a solid portfolio. Other possible disadvantages of commission-based rates are delayed compensation and risk of non-payment. Moreover, client dependency and complex tracking may make commission-based work less appealing.
Also, even experienced writers prefer the reliability of fixed rates. Sites like Fiverr, FlexJobs, Freelancer, Upwork, and WeWorkRemotely confirms this. Many job postings show most writers and companies still prefer traditional fixed-rate pricing. This means per-word, per-hour, or project-based pricing.
Many writers still earn substantial incomes through these models. On Reddit, conversion copywriter Alex Napier Holland shares that he charges per project. According to his post, he makes $5,500 for “a single landing page.” “Most of the copywriters that I'm close to are at around $200-250k/year revenue,” he likewise adds. “But we all worked hard for a few years to get here.”
Meanwhile, Talent.com reports that the average annual salary of a US-based copywriter is $72,070. Entry level writers make at least $55,008 yearly while top-earning ones earn up to $103,746 per year.
To be fair, the Shiv Shetti copywriting course is clear in their disclaimer. All guarantees are “subject to specific terms and conditions.” The program only helps students find high-ticket copywriting clients if they achieve certification. Also, they are quick to point out that results shared by other students “are not typical.” As such, “income examples provided are not direct guarantees of earnings.” People should have clear expectations before signing up with PCM.
How To Start a Copywriting Business and Earn 6 Figures?
To start a copywriting business and earn 6 figures, you should:
What Are The Top Copywriting Niches in 2025?
The top copywriting niches in 2025 are:
Conclusion: Why Local Lead Generation Is Better Than Copywriting
Local lead generation is a better business model than traditional copywriting. With copywriting, you face global competition. It also requires extensive experience to attract high-paying clients. You eliminate these disadvantages with local lead gen. Besides, you are targeting specific geographic niches with fewer competitors. This localized focus makes it easier to start and scale a successful online business.
Also, copywriters constantly spend time doing research, producing content, and communicating with clients. Meanwhile, establishing a local lead gen site only requires 10-15 hours of initial setup. Once your site ranks in search engines, you may expect to earn $500 to $3,000 per month.
Local lead generation generates a profit margin of 80-95%. Most importantly, top-ranking sites reach become valuable digital assets. Your sites will generate passive income with minimal or zero maintenance work.
