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Performance Dropshipping Review (Did Hayden Bowles improve his course?

April 13, 2023

The Performance Dropshipping course by Hayden Bowles teaches you how to scale your Shopify dropshipping business by advertising on TikTok and Facebook. He also shows you how to transition your store to a brand and more. In this review, we'll go over if dropshipping is the best way to make money online and how this course compares to other dropshipping courses. Performance Dropshipping is beneficial to more experienced sellers because the primary focus is on teaching you how to scale. I'll then show how dropshipping differs from the popular local lead generation business model, which offers a passive income each month.


Hayden teaches his proven scaling strategies (horizontally, vertically, outwards, no-interest broad scaling)

He gives you access to sourcing sites and agents he uses to scale his own business (direct email and text message)

TikTok ad training; TikTok is still a new ad platform that isn't as saturated as Facebook is.

Extensive list of bonus training videos


No private Facebook or Discord group; only email support

Mostly, the course material can be found on Hayden's own YouTube channel or by watching other dropshipping guru channels

Dropshipping is a business model with too many variables which leave much of the control as a business owner out of your hands.

No training on how to sell a product using a Google ad


Performance Dropshipping costs $500.

Refund Policy:

Performance Dropshipping offers no refund after the purchase of the course.


9 modules with 53+ in-depth training videos; access to suppliers and ad creatives




Hayden Bowles started Performance Dropshipping in 2021, which is a fresh course compared to his Hacking Shopify Dropshipping course.


There are mixed reviews about Hayden on Reddit and Quora, but he has made millions selling products on Amazon.

Who is Hayden Bowles?

Hayden Bowles is a 7+-figure eCommerce seller who has sold courses like Hacking Shopify Dropshipping and Ecom Remastered 2.0. At 12 years old, he started trading stocks. By 15, he was making $2500 by creating influencer pages on Instagram and with affiliate marketing. When he was in the 10th grade, he dropped out of high school.

After learning about dropshipping, Hayden started his own dropshipping business. He went broke multiple times, but 8 months after starting, he saw his first profits. There was no looking back since then. According to Hayden, there are two simple reasons for his success: finding the right products, and learning how to sell them.

The Hayden Bowles YouTube Channel has over 267K subscribers and his videos revolve around eCommerce, real estate, crypto and NFTs.

Hayden is one of the more well-known dropshipping experts and his courses have helped many students start their own business dropshipping products. Hayden used to sell Hacking Shopify Dropshipping, which was an entry level course focused on teaching you how to get started in the eCommerce world using the eCommerce platform, Shopify.

Hayden Bowles' net worth?

Hayden Bowles has an estimated net worth of $1.2 million dollars.

Hayden's 10 income streams

Hayden's income streams range from Ecommerce, YouTube, Real Estate, affiliate marketing and more.

  • Ecommerce (7-figures)
  • Hard & private money loans; short-term loans with high interest rates (10% interest and payback in 90 days)
  • YouTube ad revenue ($3,000 - $8,000 per month on average)
  • Courses ($2,000 per month on average)
  • Coaching ($5,000 for a couple of hours)
  • Brand deals on YouTube (has only done 2 of these)
  • Affiliate marketing ($500 per month on average)
  • Real estate ($14,900 per month gross; 3 single-family homes and 2 multi-family properties)
  • Advertising Agency
  • Dividend & Portfolio Activity

What Hayden Bowles teaches inside Performance Dropshipping

Hayden Bowles teaches you how to scale your Shopify dropshipping business along with many bonus videos to help you have a better understanding and grasp of the business.




In the introductory module, Hayden explains what to expect in this course and touches on two important topics; dropshipping suppliers & payment processors


Hayden goes over what your eCommerce store should look like and the right apps to use. He shows you examples of low and high ticket products as well as how to perform thorough product research.


In module 3, he talks about the various ad formats and the importance of ad copy.


This fourth module is where Hayden teaches you about paid traffic with Facebook ads.


Next, Hayden teaches how to create and launch ads on TikTok. This ad platform isn't saturated like Facebook, which is why Hayden is having success with and teaching it.


This module defines the course because Hayden teaches you the proven strategies he's had success with while scaling his business.


After you scale, Hayden shows you how to transition your store to a brand and explains what the long-term impact of doing so is.


This bonus module is all about financial literacy. You'll learn how to handle your cash flow, credit cards, and understand taxes.


Module 9 includes 16 bonus videos that cover a range of topics from how to plan for the Chinese New Year, testing what your competitors are doing, in-depth price testing and more.


This last bonus module is a deeper dive into TikTok ads. He covers how to setup targeting, ad specifics and native ads.

How to dropship in 2024

Hayden shared the following tips for anyone who wants to start their own online business dropshipping.

  • You need sub-12 day shipping times; sub-20 if your products are custom
  • TikTok ads are right now the safest bet at having a good conversion%; Google ads are slow. Once you've had success on TikTok, then go on Facebook to warm up your ad account.
  • Have a solid email sequence to keep customers up to date on their order; send legit tracking numbers
  • Verify the quality of the products you're selling; order from your own store and check if during the fulfillment process the supplier (your inventory source) is letting customers know how much you bought the product for and how much they paid without you knowing.

Performance Dropshipping Alternatives

Ecom Success Academy by Adrian Morrison is one of the first Shopify courses and considered the best one by many, primarily because of the Facebook ad training Adrian teaches. He is one of the most successful eCommerce and Facebook marketers in the world and his eCom success is due to his close connection to Facebook's internal advertising team. You get live coaching calls each week and even training on email marketing.

Price: Ecom Succcess Academy costs $2,495

More Info: Ecom Success Academy Review

Launchers Academy by Jaiden Vu is an ecommerce mentorship program. They teach you their Dropship to Brand model, which is creating a general store at first and only begin branding when you find a winning product. When you join this program, you get live 24/7 support, live coaching calls each week, and they audit your landing pages and marketing material each week to ensure you're on the right track. They accept few students in this program, so that Jaiden and his co-founders Melissa Ng and Christy Liu can provide a more individualized service. 

Price: Launchers Academy costs $995

More Info: Launchers Academy Review

For more alternatives to the Performance Dropshipping course, check out my list of the best dropshipping eCommerce courses of 2024. If you want to learn for free, The Ecom King, Kamil Sattar, teaches how to get started on his YouTube channel. 

Performance Dropshipping vs. Dropship Lifestyle

Dropship Lifestyle by Anton Kraly is another popular dropshipping course people buy. Look at a brief comparison between Performance Dropshipping and Dropship Lifestyle.

Performance Dropshipping
Dropship Lifestyle





Hayden Bowles 

Anton Kraly

Training Highlight:

Hayden teaches you how to scale your dropshipping business based on the proven strategies that worked for him; Facebook and TikTok advertising training.

Anton teaches you how to look for and sell high-ticket products without having to deal with Chinese vendors; equates to faster fulfillment times


No private Facebook community

It's more difficult to find local, high-end suppliers.

How much money do you need to start dropshipping?

Hayden Bowles recommends you invest a minimum of $700-$1000 to start dropshipping. This includes paying for your Shopify store, the Oberlo basic package, Instagram growth software, your domain name and $100 for marketing. Some suppliers are eager to send you free samples of the products you're looking to sell, so you may or may not need to pay extra for samples.

As you make profit, you will have more capital to invest back into your dropshipping business.

How much do dropshippers make on average?

Dropshippers can make, on average, 20-30% profit on each sale, which equates to between $1,000 and $5,000 per month. How much you make depends on a few factors.

  • The products you choose to sell
  • Quality of products
  • Your level of expertise
  • How much profit margin you add to the net price

Disadvantages & risks of dropshipping

The disadvantages and risks of dropshipping are dishonest suppliers, delays in shipping times, customers requesting refunds, minimal control over the quality of the products you're selling, and more. These are a few things that scare some people away from the business model.

Read the following article for a more in-depth list of the disadvantages and risks of dropshipping.

Is dropshipping still profitable in 2024?

Dropshipping can still be profitable in 2024 if you can find products that aren't being dominated by worldwide brands or suppliers. Recently, dropshipping has become more of a hassle because of the amount of money and time you need to invest. The cost of advertising is high because of the increase in dropshippers. To do more than the average dropshipper, you may need to spend more money on advertising but also promote your products better on social media through great ads, copywriting and images.

Product research is also demanding because you always need to stay on top of trends and fads. Once your ads have been exhausted and stop converting, you need to look for new products before they become saturated. Dropshipping suppliers can without notice change product pricing too, so you need to be aware of it.

Dropshipping is an expensive and time-consuming business model that won't allow you to earn a passive income. 

Final Thoughts

Dropshipping has its benefits but also its disadvantages and risks. Many people who are still on the fence look towards an alternative business model called local lead generation. It has the potential to allow you to earn the income you choose while helping local businesses generate more leads. It's far more predictable than dropshipping and less demanding because your only competition is local, not worldwide.

I love lead generation because we don't have to deal with the hassle of physical products. It might be a better fit for you.

Check out this local lead generation program, over 7400 students creating new passive income streams daily with greater ease.  

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Ippei Kanehara

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2024, is to build your own lead generation business.