Peter Pru's Ecommerce Empire Builders Review: Using Sales Funnels For Dropshipping? Alternatives Explained |IPPEI

Updated On 2022-05-27

Peter Pru’s Ecommerce Empire Builders is an eCommerce education platform and online community focused on teaching people how to start and scale dropshipping and digital product businesses, primarily using platforms like Shopify and Clickfunnels. It includes courses, coaching, a YouTube channel, and software tools designed to support entrepreneurs in building online stores.

Ecommerce Empire Builders reviews are mixed. It has a 4.9/5 Trustpilot rating, with users complimenting the responsive account managers, clear coaching, and step-by-step guidance that helps beginners launch stores quickly. However, BBB reviews describe poor communication, refused refunds, and even accusations of fraudulent practices, leaving many customers warning others to stay cautious. The FTC filed a complaint in 2024 alleging false earnings claims and the use of non-disparagement clauses to silence critics.

In my experience dropshipping on Shopify, dropshipping using sales funnels as taught by Ecommerce Empire Builders is like ESPN’s live scoreboard, where numbers shift every few seconds. One ad set performs, another tanks, and your conversion rate bounces like a game that never ends. It’s like Tesla’s Supercharger network, where every mile driven means another stop to refuel. Sales funnels run on paid ads the same way, burning budget continuously just to keep traffic flowing.

This article reviews Ecommerce Empire Builders, outlining its courses, sales-funnel-focused dropshipping training, starter packs, insider programs, pros and cons, and student feedback. It also covers Peter Pru’s background, his success with eCommerce and ClickFunnels awards, his book and companies. At the end, I compare his paid-traffic funnel strategy to local lead generation which is the model I use for long-term sustainability.

What Are the Pros and Cons of Ecommerce Empire Builders?

Pros:

Strong focus on sales funnels, upsells, and continuity programs
Access to proven funnel templates and product lists
Detailed video training with plug-and-play resources
Active Facebook group, weekly coaching, and mastermind access
Includes step-by-step funnel building, niche selection, and ad training

Cons:

Funnel tools like ClickFunnels add extra monthly costs
Dropshipping margins still remain low (5% to 20%) even with funnels
Reports of underperformance from the done-for-you service
Requires paid traffic, which can be expensive for beginners
Not ideal for those seeking a fully passive or hands-off business model

Price: Ecommerce Empire Academy costs $1,997.

Refund Policy: Ecommerce Empire Academy has a 30-day refund window with conditions.

What Does Ecommerce Empire Builders Offer?

Ecommerce Empire Academy Course
Ecommerce Empire Book
The Ecommerce Empire Starter Pack
Ecommerce Empire Insiders
An affiliate program offering a 30% commission on recurring sales

What Does Ecommerce Empire Academy Course Come With?

The Ecommerce Empire Academy course comes with plug-and-play templates and funnels. It also includes bonus materials like:

A 30 Day Empire Business Calendar
$10,00/Month Product Picker Tool
A 1-hour private 1-On-1 strategy call

Ecommerce Empire Academy Course Modules

Module 1: The Mindset Shift – Reprogramming your mind for success.
Module 2: Markets and Offers – Picking your profitable niche and products.
Module 3: Funnels and Continuity – Building a non-stop sales machine.
Module 4: Email Marketing – Automating your business for 24/7 sales.
Module 5: Influencer and Organic Marketing – Getting initial sales with low-cost traffic.
Module 6: Facebook Advertising – Automating continuous sales with Facebook.
Module 7: Scaling and Sales Channels – Growing your business past 6-figures.

What Is the Ecommerce Empire Builders Book?

Peter’s Empire Builders Book is a step-by-step manual that details how to build and launch a dropshipping business. This 163-page edition can be yours for $9.95. An inside look reveals topics that include:

Finding The Right Niche
Uncovering Your Niche
Choosing Your Profitable Products
Sourcing Your Products
Designing Your Sales Funnel
Driving Traffic To Your Sales Funnel

It also has bonus content. It includes funnel templates, tracking sheets, and tips on email marketing. You can purchase the book via his website or on Amazon.

What Is Ecommerce Empire Builders Starter Pack?

The Ecommerce Empire Builders starter peck is a way for students to find the perfect niche and winning product(s). The Ecom Starter Pack helps students:

Bypass product research.
Gain access to proven funnels.
Take advantage of high converting Facebook Ads.
Access to supplier and product lists.

What’s Included In The Ecommerce Empire Builders Starter Pack?

$10,000/Month Product & Supplier List: A list of 147 products that made $10,000 in sales, with supplier links. This saves time on product research by providing proven winners.
$50,000/Month Product & Supplier List: A list of 47 top products, with supplier links. It is for eCommerce owners who want to scale their businesses.
7-Figure Micro-Niches + Masterclass Training: It teaches you to find untapped, profitable, low-competition niches.
8-Figure Facebook Ads Cheatsheet: It has 47 examples of successful Facebook ads. It focuses on effective copy and creative elements, not just on targeting and technical aspects.
Funnel Built By Pete: A ready-to-use, optimized sales funnel template by Peter Pru.
Micro-Product Masterclass: A masterclass on finding unique, unsaturated micro-products to dominate niche markets.
Million Dollar Ad Hacks: Training sessions where the team analyzes viral video ads. They explain why they work and how to replicate their success.
Facebook Ads Masterclass: A one-hour class on key factors for Facebook ad success. It provides tips for profitable ad campaigns.

What Is Ecommerce Empire Builders Insiders?

Ecommerce Empire Builders Insiders is a ‘deep-dive’ training where you get to rub shoulders with the top players. Learn to copy the success of 6 and 7-figure ecommerce dropshipping stores. For $9.95/month, you get live every Monday by Peter and his team. Students will get access to the following:

Weekly Deep Dive Training: Weekly sessions that break down the strategies of 7, 8, and 9-figure eCommerce businesses. Learn and replicate the “secret sauce” of successful eCommerce brands.
“6 Figures Sunday” Sessions: Weekly sessions on the key success mindset. They also share what works now in eCommerce.
First Funnel Blueprint Class: A step-by-step class to plan, build, and launch your first sales funnel.
8-Figure Funnel Templates: Downloadable, customizable funnel templates from three top 8-figure online businesses. These funnels come ready-to-launch.

What Are the Positive Reviews of Ecommerce Empire Builders?

Ecommerce Empire Builders reviews are positive with a 4.9/5 Trustpilot rating. The reviews praise the detailed and comprehensive training. Many students highlight the actionable affective strategies taught by the course. However, there is only 1 verified review out of the over 200 reviews. It complains about the lack of performance for the done-for-you program.

This 5-star review praised the Ecom Empire Builders team for their support. However, the reviewer just started working with team for a done-for-you service. It is too early to tell if they are effective or not.

There are also plenty of testimonials provided by Ecommerce Empire Builders.

image of a student from peter pru’s program

Javier Lorie Guerra is a $10K and $50K Club Member. He’s also in the Inner Circle. He made $20K/month for three months using Peter’s training and mindset profit hacks.

picture of a student in ecommerce empire builders

Nata Han bought a funnel made by Peter. It started selling well after three months. It helped her grow her business to become a $10K Club Member. She is in their Inner Circle. The mentorship changed her mindset and helped her earn more money online.

What Are the Negative Reviews of Ecommerce Empire Builders?

A verified user without a name or photo left a negative review on Trustpilot. Their review advises that a funnel built by Peter failed to deliver any sales. There was no response from the Ecommerce Empire Builders.

There are more complaints about the Ecommerce Empire Builders done-for-you program on BBB. They have a 2.5/5 rating on BBB and have over a dozen complaints, almost all of which are answered.

This review on BBB complaints about the lacking performance of the Ecom Empire Builders team. They claimed that the done-for-you service was very ineffective and that they lost $14K. This mirrors most of the complaints on BBB.

What Is Peter Pru’s Story?

image of peter pru

At eighteen, Peter began his journey with affiliate marketing. He then moved to Amazon FBA, where he made $50,000-$80,000 per day in sales. However, after false claims got his accounts suspended, he switched to ecommerce dropshipping. He sold over 100,000 fishing lures, making $130,000 in a week.

After fifty failed sales funnels, Peter found a winning formula. It earned him multiple ClickFunnels 2-Comma Club awards for over a million in sales. In 2016, Peter Pru launched Ecommerce Empire Builders. He teaches people to build successful dropshipping businesses using sales funnels. Peter also owns Untapped Focus, a 7-figure brand. It sells a natural performance enhancer. He also founded StoreFunnels. It’s a platform for building stores, creating funnels, and automating email marketing. In 2022, Peter created Ecommerce Empire Ventures. This company buys and sells profitable ecommerce stores and companies.

Peter Pru’s net worth is estimated to be over $4 million. This is derived from course sales and ecommerce profits. Peter has a strong social media presence. He has 89.8K YouTube subscribers. He has been featured in Forbes, BuzzFeed, and Yahoo Finance. In January 2022, he published “Ecommerce Empire.” It shared his blueprint for dropshipping success and mistakes to avoid. He has also worked with influential figures like Tai Lopez.

Peter Pru’s Store Makes $1,000,000 Per Month Using Paid Ads

Top Challenges of the Business

Peter Pru explained that one of his challenges in the Amazon FBA is finding effective marketing strategies for niche products. He emphasized the importance of standing out in a competitive industry and building the brand’s credibility. He said the biggest challenge is in optimizing the customer journey to ensure that potential buyers are compelled to purchase.

Specific Strategies That Helped the Business Achieve $1,000,000 per Month

Leveraging advertorials (advertisement tutorials) on popular blogs
Directing traffic to optimized landing pages and sales funnels to increase revenue
Collaborating with TikTok influencers to increase social media presence and traffic
Analyze data-driven insights, such as Amazon sales data, to understand customer preference and behavior
Running Facebook ads on internally generated and influencer-generated leads

What’s not mentioned in the video: Peter claims his Amazon FBA store makes $1,000,000 monthly, but he did not mention how much of it goes to paid ads. Paid ads are very expensive. Most small businesses spend at least $500 on Facebook ads alone, some even more.

Can Sales Funnels Work For Dropshipping?

Sales funnels can work for dropshipping. Peter Pru’s training shows they benefit all dropshipping businesses. Sales funnels can boost conversion rates. It streamlines the customer journey from awareness to purchase. This approach helps your dropshipping store stand out in a crowded market.

A good sales funnel can capture and nurture leads and drive them to buy. This will help you dominate your niche. Also, sales funnels let you upsell and cross-sell products. This maximizes each customer’s value and boosts your revenue.

Funnels aren’t the only way (and not always the best way) to increase sales. Unfortunately, dropshipping has a low ROI (5% to 20% profit margins). Building a successful dropshipping business takes time and money, even with funnels. Funnel building tools also cost a substantial fee, which can be heavy on new dropshippers.

Poorly designed funnels can lead to customer frustration. Aggressive upselling and cross-selling can lead to a loss of customer trust. Continuous optimization and testing are also required in order to ensure effectiveness. Sales funnels are still heavily dependent on your traffic generation. To get consistent leads from ads, you need a strong marketing strategy.

Is It Too Late To Start Dropshipping?

It is not too late to start dropshipping as there is the opportunity for large profits. eMarketer found that U.S. retail e-commerce sales are expected to grow by 13.7% in 2024. This is an indicates increasing opportunities. As the world continues to shift online, the market is continuously expanding.

According to Shopify, 52% of online shoppers prefer to shop on marketplaces because of the convenience and variety. That said, dropshipping remains highly risky. You will need to find and use effective techniques and minimize risks if you want to find success.

What Is the Dropshipping Success Rate?

The dropshipping success rate is 10% to 20%. The high failure rate, 80% to 90% of businesses fail within months, is due to several factors. These include the false belief that dropshipping is a get-rich-quick scheme. Other issues are poor product selection, weak marketing, and underestimating the model’s complexities.

To succeed, dropshippers must focus on a few key areas. They should select trending, high-quality products. They must ensure fast shipping times. Lastly, they need a professional-looking website. To succeed in this competitive field, use automation tools. Provide great customer service and use data-driven marketing. Dropshippers can improve their success chances with these strategies, despite the industry’s challenges.

What Are Some Ecommerce Empire Academy Alternatives?

Brenden Stein’s Dropship Journey 2.0 : A training program teaching “5 Business Laws of Digital Dropshipping” that claims you can earn $1K-$6K/month via digital product dropshipping.
Aaron Grant’s Venture : A full-spectrum dropshipping program offering beginner, intermediate and advanced levels aimed at launching and scaling online stores with coaching and community support.
Brandon Nguyen’s YenCommerce : A Shopify dropshipping course from the creator known as “Yengub”, focused on store-building and scaling though the review raises concerns about limited outside testimonials and high model risk.

Final Verdict: Is Ecommerce Empire Builders a Good Investment for New Dropshippers?

Ecommerce Empire Builders is a good investment for new dropshippers, but only if you already have the budget and mindset for paid traffic, funnel tools, and high competition. The training covers funnel-building, product selection, and ad strategies, but success depends on your ability to implement and adapt quickly.

Is Local Lead Generation More Reliable Than Dropshipping With Funnels?

In my opinion, local lead generation is more reliable than dropshipping with sales funnels because it creates long-term assets that generate passive income without relying on volatile ad platforms or low-margin physical products.

Comparing dropshipping to local lead generation is like New York Fashion Week versus the Trans-Alaska Pipeline System. New York Fashion Week runs on constant launches and paid attention. It’s just like funnels that need daily ad spend, new creatives, and trend chasing or sales fall off. The Trans-Alaska Pipeline System delivers steady throughput once engineered and maintained. Similarly, local lead generation works the same after you build and rank. Leads keep coming with minimal daily effort, zero marketing, and tiny fees.

Is Local Lead Generation the Best Online Business for Long-Term Passive Income?

Local lead generation is the best online business for long-term passive income because it lets you build and rent out digital assets that generate free traffic and steady cash flow. Unlike dropshipping, you’re not chasing trends or running expensive ads. You rank a website, connect local businesses to inbound leads, and collect monthly rent. It’s simple, scalable, and stable.

conclusion-lead-gen-maps

One of my clients is Los Angeles Quality Drywall, 1555 Westwood Boulevard, Los Angeles, California 90024, 323-529-6050, https://www.laqualitydrywall.com/. I earned $2,535 from 10% commissions in the month that 6 leads closed for $25,350.

If you’re looking to escape the ad grind and finally build a business that works while you sleep, local lead generation may just be the right move.