How To Start A Profitable Plant Nursery Business In 2022

December 17, 2021

Most are pretty surprised when they learn how much money some plants are actually worth.

They're even more surprised when they learn how much money you can make from a simple plant nursery business.

This is a great business for anyone with a green thumb and even if you don't, a plant nursery can provide you with plenty of the green stuff…

Yes, we’re talking about money.

Run this business right, and you’ll have plenty of people coming from far and wide to
buy your plants.

Your market is surprisingly vast, comprising of all different types of people and it's easy to scale up from a modest operation.

Maybe you’ll sell baby trees to a family for their new backyard, exotic palms and ferns to brighten up a dull office space or vast quantities of plants to nearby farms and landscaping businesses who specialize in planting numerous trees across a wide area.

The possibilities of this business are almost endless.

The cool thing about plants is that there are just so many different types and varieties.

If you could stand to get your hands on some rare and expensive specimens, you’re halfway towards a profitable business.

Figure out what people want and try to supply it to them.

Rare and valuable plants can be worth a lot more than you might think.

Start from seed, and you’re looking at an extremely minimal initial investment.

Before you know it, the entire greenhouse is ready to be sold.

All it really takes is a little bit of patience, some basic understanding of plant life, and a sound business mind.

The positive news is that you can easily learn how to implement all three of those things into your new nursery, and you’ll start making money in no time at all.

A plant nursery is just like another business when you really boil it all down.

Like any other business, a plant nursery business plan is obviously required and a rather sound choice for entrepreneurship.

Let’s dive right into it to what you're going to need.


What Do You Need To Get Started?

To put it simply, you don’t need much to start your nursery from the ground up.

You don’t even need any employees in the initial stages.

Think about it.

All you’re really doing is growing plants. All you’ll really need is some soil and a few seeds.

Perhaps you’ll grow from cuttings instead of seed.

Either way, it’s not a very labor-intensive project, and you also won’t need much in the way of equipment, tools, or raw materials.

The initial investment here is definitely low.


Finding The Right Land

The one thing you will need to start a plant nursery is the right land.

This could represent your biggest initial cost.

Land isn’t cheap.

Especially if you’re trying to set up a nursery in a fairly accessible area. Of course, you should be trying to start your nursery in a place where people can actually reach it.

This is still a retail business, and the location is important whenever you’re selling items. That being said, a nursery typically isn’t placed in the middle of a city or an urban area.

Look instead for areas in the suburbs, or even rural areas next to farms. As long as your land isn’t completely in the middle of nowhere, you’ll get enough satisfied customers and curious newcomers.

You don’t actually need a massive plot of land. It’s not like you’re running a farm. All you need is enough space to house all your plants and if you’re starting small, you won’t have too many plants, to begin with.

If you don’t have the necessary funds to purchase the land outright, you might consider renting or leasing your land. This is definitely possible, and it might actually be the smartest decision.

Purchasing land is best when you’re already established.

You’ll have the necessary funds to reinvest in your business’ expansion, and you’ll also have the experience to make use of a much larger space effectively.

It’s worth mentioning that you can technically start a plant nursery in your own backyard. This is actually a worthwhile option, and you might be able to get a general feel for the entire business without investing much money at all.

Of course, this all depends on the size of your backyard. You’ll also find it harder to sell plants directly out of your backyard, and in order to be taken seriously, you’ll need to establish your own business space.

Still, it could be a good starting point for those who want to take baby steps towards their first nursery.

If you do feel like investing in a larger plot of land from the beginning, make sure to organize it effectively. You’ll need to plan out where certain varieties of plants are to be placed, section by section.

Kind of like a grocery store layout...

Honestly, you’ll need to spend plenty of time organizing your land into sections, even if you’re working with a relatively small space. This will become even more important as your plants grow to full size.

In any case, land is an important thing to consider when starting this business, and some might say that it’s the most important factor. After all, there are relatively few other important expenses for this business.

Land is one thing that requires extra care and consideration, so take your time when planning out the location of your nursery.


What Kind Of Plants Should I Grow?

The focus of your nursery will, of course, be your plants.

These are your products, and it makes sense to take extra care when choosing which plants you’re going to grow and eventually sell.

So which plants should you sell?

Which plants are most profitable for a new nursery?

There are several choices available, and it all depends on your unique assessment of your local market.

Remember, your goal is to figure out what your customers want.

What kinds of plants are in high demand?

Which plants are not being sold by competing for nurseries?

Find and exploit any gaps you might find in the market.

Look for opportunities, and make every effort to win over new customers with exciting, rare, and valuable plants.

With all that said, there are a few plant varieties that are almost always profitable, regardless of location or your audience:

Bamboo is ideal for a nursery, especially when you’re just getting started.

Why?

Bamboo grows incredibly quickly, which means you’ll be able to sell your plants very quickly after planting them for the first time.

Bamboo sells for up to $150 for a single potted plant. Now, you might think that Bamboo is just a tropical plant.

But, there are many varieties of bamboo that can withstand sub-zero temperatures, making it a suitable plant for just about any region.

Bamboo can be used for decoration, hedges, screens, and a wide range of other applications.

With the right approach, you can quickly grow thousands of dollars worth of bamboo in a very small nursery space.

Boxwood is one of the best plants to grow in any nursery, and this woody ornamental provides profitable growth all year round.

Boxwood is just one example of a “woody stem,” which is an evergreen ornamental used to decorate bouquets of flowers.

Boxwood is a great option if you want to cash in on the holiday flower season, as harvests are in late fall and early winter.

Boxwood can easily be transformed into wreaths, garlands, and other holiday decorations.

It’s an amazingly versatile plant that offers considerable profits per square foot, making it a great choice if you’re starting a nursery for the very first time.

And on a general note, woody ornamentals are almost always a profitable option, no matter which species of plant you choose.

Some nurseries grow only woody ornamentals, and for a good reason - there’s a lot of money to be made here.

The best route with these plants is to take cuttings and plant them to maximize your nursery space.

Japanese Maples are an amazing option if you want to sell trees out of your nursery. While selling most tree varieties will be profitable, Japanese Maples are almost always held in high
regard. They’re also very valuable, even in small sizes. Similar to Bamboo, a single potted plant might be worth hundreds of dollars.

These plants are also relatively hardy, allowing them to survive through most winters.

Remember, when it comes to Japanese Maples -- patience pays off.

In order to rake in the most profit, you’ll probably have to wait a few years until your trees reach an adequate size.

On the flip side, these trees are desperately sought after by just about everyone, so when you are ready to sell, you won’t have any trouble finding buyers. Landscapers love adding them to gardens, and homeowners view them as the perfect finishing touch in their own yards.

Everyone wants at least one Japanese Maple, so it’s always a safe bet for a nursery.

Ageratum is one very promising variety of flower that you might consider growing in your nursery. Speaking generally, it’s definitely a good idea to sell flowers of all kinds in your nursery. Flowers are quite profitable, as they’re high-value plants that don’t take very long to grow.

But Ageratum, in particular, is definitely a flower worth growing. There are many different varieties out there, including “Flossflower,” “Whiteweed,” and “Billy-Goat Weed,” and they might have brilliant blue, red or white colors.  The reason these flowers are so profitable is that you can harvest them many times during one season.

With the right approach, you can achieve continuous blooms starting from the beginning of summer and lasting until winter commences.

Ageratum is added into bouquets for an extra burst of color, so you’ll always find buyers.

Those are some profitable options that you might consider when starting your own nursery, and they’ll almost always earn money in the long run. But there’s no rule against growing all of these plants in one nursery, providing you have space.

With this approach, you can “hedge your bets.” You might grow bamboo and woody stems for
continuous profit, flowers for short-term seasonal income, and Japanese Maple for long-term profits. And you can do this all under the same nursery.


Obtaining And Planting Your New Plants

When it comes to planting your products and getting them ready for the first time, you basically have two options.

First of all, you can grow directly from seed.

This takes longer, but it’s cheaper in the long run.

Seeds are nowhere near as expensive as cuttings, and they’re actually easier for beginners to plant and germinate. If you’re growing flowers, you’ll almost always want to grow exclusively from seed.

Your other option is to take cuttings. There are certain plants which will favor this method, such as Japanese Maples, for example.

With this method, you basically take a branch from a plant, cut it off, and replant it in soil.

With the right approach, that branch develops its own roots and becomes its own plant.

However, it’s definitely not as easy as it sounds. There’s an art to this process, and you’ll need to take several factors into account.

For example, there need to be several nodes in the soil when you take a new cutting. You might also need to use a rooting hormone to encourage root growth.

Although it’s a challenging process, taking cuttings comes with its own advantages. When you take cuttings, you ensure that your plant will reach maturity much faster.

You might cut down on waiting times by months.

It might be worth taking a course or reading a book in order to learn how to take cuttings effectively. It’s a skill that’ll probably benefit you as you expand and build your nursery.


Other Equipment

There’s a few bits and piece of other equipment you’ll need to get started with your nursery,
although none of these components should cost very much. They’ll also be relatively easy to obtain.

Remember to consider your choice in soil. Depending on the plants you choose to grow, you might need a variety of different soil types.

Research your chosen plant types and figure out which soil types work best. Overall, it’s not hard to find the right soil, and it shouldn’t be too expensive either.

You might also need various pots and containers. Don’t get too elaborate with these pots. Your customers can always pay extra for their own special high-quality pots and containers. And they might even want to plant directly in the ground.

A few plastic pots should do just fine, and once again, this shouldn’t cost much.

You’ll also need some basic gardening tools. We’re talking spades, watering cans, pruners, fertilizer… Just a few general tools to help you with basic gardening tasks.

If you’re starting a fairly large nursery, then you might want to consider an automatic irrigation system. But if you’re starting small, a few watering cans should be fine.


The Planning Stage

All you need to do now is set up your nursery and start planting your first trees, flowers, or shrubs.

The process behind this is incredibly simple.

All you’re doing is setting up your plants in an area where they can grow well over the next few months - maybe even years.

If you’re growing from seed, you might need to start your plants indoors before transporting them out into the wild. You should probably do the same with cuttings, although they’ll be ready to face the outdoors much sooner than seedlings.

Then, water your plants regularly, or as much as the specific plant demands.

That’s all there is to it!

You might also need to use fertilizer, but in most cases, young plants should only be fed water during the first few months anyway. The first stages of your nursery are very easy to handle, even if you’re not a gardening expert.

Harvest is the last stage, although that name is a little misleading.

Typically, harvest only refers to flowers, as they bloom only in certain parts of the year. During these months, you’ll make a great deal of income.

But with other plants, such as trees, you actually choose when you want to “harvest”
your plants. And when it comes to trees (or bamboo), harvesting just means selling the plants.

Maybe your trees have reached a certain size where you think they’ll be most profitable. Perhaps someone simply chose to buy one. In any case, your trees are harvested whenever you choose to make a sale.

For the most part, it’s a very simple process.

This could arguably be the most back-breaking work for people who are starting their entrepreneurial endeavors at an older age than their college years.

We’re not getting any younger, and the possibility of being in the summer sun for hours while tending to flowers can seem exciting to some initially…

However, your health risks associated with extended sun exposure and dirt/fertilizer handling can escalate the longer you attend to this business model.


Marketing Your Plants

Once you’re ready to sell your plants, how do you find buyers?

In many cases, this a very time-sensitive situation.

After all, flowers only bloom for so long. If you can’t find buyers, your flowers will wither and die without ever being purchased, resulting in serious losses for your nursery business.

That’s exactly how come it’s so important for you to market your nursery effectively and ensure that your products are reaching the right people.

There are tons of people out there who are searching for plants to buy, and they will come to you if you’re offering something unique and interesting.

One obvious example is the flower shop. These shops are always in the market for fresh and interesting flowers, especially in certain months and seasons.

There are many holidays throughout the year which involve giving flowers, such as:

  • Valentine’s,
  • Mother’s Day, and…
  • many more.

And especially don't forget Mother's day...

Keep these holidays in mind as you plan out your harvests and market your flowers.

Obviously, flower shops will be interested in two types of plants: woody ornamentals and
flowers.

Grow these plants in high quantities, and you can form long-lasting, profitable businesses arrangements with local flower shops in your area.

Flower shops and other retail businesses will be reselling your plants to their own customers.

This means that you’ll be selling your plants in bulk to these businesses.

The profit margins will be lower as a result, but you’ll benefit from reliable sales and a healthy, immediate return on your initial investment.

If you’re dealing with trees, shrubs, and bamboo, you need to take a slightly different approach.

You might decide to contact local landscaping businesses and advertise your plants. These
companies are always trying to spruce up people’s backyards and business spaces, so they’re constantly on the lookout for cheap sources of high-quality plants.

If you’re just starting out, look for landscaping businesses that are on the same scale as you.

If you find landscaping businesses that are just starting out, you could form a valuable business agreement together that could last many years into the future, benefiting you both.

Architects are in the same boat as landscapers. They’ll often need plants and trees to decorate yards for newly built houses. These individuals might also be worth contacting and networking with.

Of course, nurseries also benefit from walk-in customers. Just like any other retail business, there will be new customers that wander in and see what’s for sale.

For the most part, these will be homeowners looking to decorate their gardens or add a new indoor plant to their home.

Your location is an important factor which will determine how many walk-in customers you get. Placing your nursery in a fairly high traffic area ensures that there will always be at least a few people browsing your plants.

Overall, the marketing aspect of a nursery isn’t all that tricky. Your best bet is to network and form connections with businesses related to plant sales, such as flower shops and landscaping businesses.

But that’s just the beginning. We’re sure that there are plenty of other businesses out there that might want to buy your products.

And don’t be afraid to get imaginative with your marketing efforts. Networking is just one example of how you can get the message out there.

Make sure that you’re listed on Google Maps, and that you do everything you can to improve your ranking on this system.

Why not try social media? Start a website! Perhaps you might even write a blog. All these ideas and many others are all perfectly viable marketing tactics for your new nursery business.


Making Your Plants Unique

Look, you’re not the first person who has considered opening their own nursery. It’s actually a pretty common business, no matter where you are.

This means that you’ll have lots of competition, and that could pose a serious challenge for your new business.

So how do you stand out in a crowd full of other nurseries?

The answer is simple: Make sure that you’re selling products that no one else has. We previously mentioned a handful of highly profitable plants that you can grow. But what if other nurseries already have those markets locked down?

What if these nurseries are already selling Bamboo, Japanese Maples, Woody Ornamentals, and flowers like Ageratum?

They might have incredibly high-quality specimens of these plants that you can’t realistically hope to match - especially if you’re new to gardening.

So what’s the solution? It might be worth it to consider other options that no one else really has their eye on.

If no one else is selling a particular high-value plant, that might be a good place to start.

Once again, it’s important to identify gaps in the market. If you think there might be a demand for a certain rare plant, then you should definitely explore these options.

On the other hand, it’s possible to stand out in a crowd while still selling the exact same plants that everyone else is selling.

But wait a second… How is this even possible?

Well, with the help of hybridization and other plant breeding techniques, you can produce some very interesting varieties of plants that are completely unique.

For examples, two different types of Maple trees can be bred together to create a completely new species.

If you’re opening up a nursery in a northern climate, Japanese Maples might not be able to thrive. However, hybrid varieties bred with Korean Maples are known to be harder and will survive colder temperatures.

There are countless incidents of this type of hybridization in the gardening community. As long as two plants are closely related, they can be bred together to create completely new and interesting species.

Of course, this also works with flowers. Sometimes, you can achieve wildly unique colors with the right hybridization programs.

Obviously, we’re talking about some pretty advanced level gardening here. Mastering the art of breeding different sub-species to produce interesting and unique results requires years.

That being said, there are plenty of classes that can help you learn the ropes.

Alternatively, you could simply choose to buy species of plants which are already rare and interesting hybrid species.

Then, simply take cuttings of those plants in order to create a never-ending supply.

The end result of hybridization is the same - you’ll be offering interesting and unique plants to your customers.

You’ll have plants that no one else has. And everyone likes to stand out.

Whether you’re selling a Japanese Maple with bright, vibrant leaves or Ageratum with unique colored flowers, you’ll attract more customers.

It’s a great way to stand out and compete with bigger, more established nurseries as soon as you establish your business.


Packaging And Presentation

Remember, your plants are your products. It makes sense to package them and present them in a way that makes them attractive to new customers.

We already mentioned that you shouldn’t bother with expensive pots and containers.

But that doesn’t mean you shouldn’t put any effort into the overall appearance of your plants.

One important thing to consider is the organization and layout of your nursery. Establish shelves and rows that are neat and tidy. Customers shouldn’t have to struggle to find products or to figure out where certain plants are.

If you’re offering a wide variety of different products, consider clearly labeling the various sections with neat and professional signs.

You should also label your individual products. Create stickers and tags that show the exact scientific name of the plant species, as well as its informal name.

You might also consider creating labels that give the customers a few gardening tips. Your labels might explain how often to water the plant, which temperatures the plant is suited to, and what soil type works best.

This is a great option if your nursery is highly geared towards individual buyers and walk-in customers, rather than selling to large businesses and organizations.

Creating labels isn’t hard, and it’s definitely not expensive. But it makes a huge difference in the general appearance of your business.

And if you’re focusing on flowers and woody ornamentals, consider adding a few extra decorative flairs to help grab your customers’ attention. We’re talking ribbons, colorful packaging, and other decorations.

You might even consider creating your own bouquets with the flowers and woody ornamentals you grow.

At this point, you’re essentially veering more towards a flower shop business, but it could be a neat little source of extra income, especially during certain seasons.

You don’t need to go overboard with this step.

One little touch of decoration is more than enough to help your flowers and woody ornamentals stand out.

Taking a few extra steps towards fine-tuning the general presentation of your nursery gives the impression of professionalism and quality, and it’s something your customers will definitely appreciate.


Selling Online And Delivery Services

Almost any business imaginable can benefit from creating an online presence, and a plant nursery is no exception.

Believe it or not, you can sell plants online. As long as your customers are within your general geographic area, you can easily allow customers to shop online and browse through everything you have available in your nursery.

Some plants are better suited to online purchases, however. Flowers are some of the most popular products that people buy on the internet, and it’s quickly becoming a very profitable industry.

The key to establishing a successful online aspect of your nursery is delivery. For this side project to work, you’ll need a simple fan or truck which can safely transport your plants to your customers.

This’ll require a little extra work, but for the most part, it’ll be a lot easier than you might expect.

After all, you can deliver the plants yourself.

And if you’re running a relatively low-scale nursery, you probably won’t be over inundated with orders 24/7.

The most popular delivery service is a floral delivery.

This is in huge demand during Valentine’s Day, Christmas, and many other holidays.

Additionally, flowers are constantly sent out for people’s birthdays, anniversaries, and other occasions throughout the year.

To succeed in the world of floral delivery, you obviously need ready-made bouquets. Once again, we’re veering off into the territory of a flower shop here.

But still, you could earn an impressive amount of side-income by creating a few bouquets with some basic decorations.

Offer your floral delivery services for cheaper than the competition, and you’ll be
amazed at how many customers come your way.

You might think that it’s impossible to ship your flowers across the world.

Traditionally speaking, this is true.

But there is a way to access the global market… It just requires a little imagination.

Obviously, there’s a big problem when it comes to shipping flowers globally. These plants are delicate, and they wilt and die within days if they’re not watered.

So how do you get them halfway across the globe?

The answer is simple - you dry the flowers before shipping them.

These are known as “everlastings” or “strawflowers.”

With the right drying process, your flowers can last up to three years. They won’t have the same vibrancy as fresh cut flowers, but you can ship them across the world.

In fact, there are many businesses out there who are already doing this.

Just look on Etsy, and you’ll find beautiful bouquets of dried flowers, ready to be shipped. You can do exactly the same thing, and it’s actually not that hard to accomplish.

This could be a great source of additional income, and it allows you to access a global market filled with additional opportunities.

Maintaining an online presence is essential for any business in 2021, and it should be a priority for your new nursery business - whether you’re offering online delivery services or not.

A simple website goes a long way.


How Much Money Can You Make With A Plant Nursery?

All of this sounds pretty promising.

But we’re leaving out one very important question:

How much money can you actually make with a plant nursery?

There’s enormous potential for extremely high-profit margins. Even if you start with a relatively small space and cut down on initial investment costs, you can still earn an immense return on your investment.

And even if you decide to start a relatively large-scale plant nursery, your initial investment costs are going to be incredibly low.

All you really need to worry about the island: and even then, you only need a very small area to start this business.

You really could start this business in your backyard.

Not only is it possible, but you can earn some seriously impressive profits.

This is a stellar option if you want to get started without investing in your own land.

Of course, the most profitable route is to establish an actual business space - preferably in a high traffic area. This will attract walk-in customers, and it’ll also give you the appearance of greater professionalism as you network with landscapers, architects, floral shops, and other high profile clients.

Your profit depends on how many plants you can produce within your space. And that amount might be different, depending on which types of plants you grow and when you decide to harvest or sell them.

Although trees and older plants can rake in tremendous amounts of cash when they grow to full maturity, most profitable nurseries depend on flowers and woody ornamentals for year-round profits.

Woody ornamentals are evergreen, meaning you can continue to cut stems and take new
cuttings throughout the year, without harvesting the entire plant. This means that over time, you’ll harvest more and more stems each year.

Flowers are also a great source of income. Although they’re seasonal, there are certain varieties that bloom for many months of the year. Ageratum is a fine example of that.

If you focus your business entirely on flowers and woody ornamentals, you should be able to earn impressive sums within just a few months.

You might also choose to start some Japanese Maples and Bamboo plants in reserve, slowly allowing them to grow and take up more space in your nursery as you expand your business and focus on a greater variety of plants.

Remember, growing plants requires a lot of patience. Some plants might grow faster than others, but all of them need time and resources in order to grow to full maturity.

Starting a plant nursery isn’t a “get rich quick” scheme, but it does have the potential for excellent earnings, especially when you take into account the extremely low initial investment required.

But it’s not just about money.

You’ll also be investing a relatively small amount of time into this business. Some of the initial stages take require a lot of work, like growing seeds and taking cuttings.

But when that’s all done, all you really need to do is water your plants. That’s it!

You might spend less than an hour on your nursery each day, while still raking in a healthy profit from new customers and existing business deals with retailers.

Because of all these factors, a plant nursery can help you rake in insane amounts of cash, with a tiny investment of both time and money.

In short, it’s basically an ideal business.


Final Thoughts

There are over 391,000 known plant species in the world.

It’s a vast, interesting, and unique part of our planet filled with endless possibilities and surprises.

Your new plant nursery business benefits from this amazing world filled with plants, and the potential of this venture is almost limitless.

Just like the plants, you’ll be selling, a plant nursery can quickly grow and bloom into something truly extraordinary.

And with low investment costs, almost anyone can get started right away with this business.

Although having a green thumb definitely helps, it’s not completely necessary. Anyone can learn the ins and outs of gardening and plant life. With a little extra work, you’ll learn all the tips and tricks you’ll need to succeed with your plant nursery.

Because plant life is so varied, standing out and competing with other nurseries should be pretty straightforward. With over 391,000 plant species, you’ll easily find a few interesting plants that no one else is selling.

The only thing you’ll really need to bring to the table is patience and good marketing instinct. The hard part isn't grow these plants - although that will take a little bit of time.

The most challenging aspect is actually selling these plants to customers. If you can’t find reliable customers and clients that’ll take plants off your hands, your nursery is dead in the water.

When it comes to flowers - as they’ll wilt and die quickly if you can’t find buyers in time -- this can be particularly true.

That being said, there are always many other options available to you. Flowers can be dried and sold as everlasting bouquets on the internet, and they’ll remain viable for years.

You can also reach out to a wide variety of prospective buyers for all your plants, including landscapers, floral shops, and many others. Use your imagination and rely on your networking skills. You’ll find buyers if you really put your mind to it.

So what does all this mean?

What’s our final verdict here?

A Plant Nursery is an excellent business to start in 2021. It has all the hallmarks of success, including low initial investment and high earning potential.

Take your cuttings, plant your seeds, and watch as your money virtually grows out of the ground.

You won’t need to spend much time taking care of your plants, and the rewards will be immense when harvest season arrives.

Be patient and expand your business when the right time comes.

If you follow the simple steps we’ve outlined, then success is just around the corner.


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Tending to a plant nursery and exhibiting the discipline to make a great harvest, later
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In the end, you’re still at odds with the larger brands of competitors that are global and can afford to undercut you in pricing.

There are no fertilizers required in local lead generation though...

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    1. Hi Blanche thank you for your comment. I appreciate your kind words and am glad to hear you enjoyed the article.

  1. To be short I really like your website, it's one of the best website for giving the ideas of nursery business. Thanks so much I really appreciate it.

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