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Module 5 of Private Label Masters

August 16, 2020

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Private Label Masters - Tim Sanders

MODULE 5 - Overview

Updated Sept 22, 2019

In-Depth Review of Module 5 of Tim Sanders' "Private Label Masters" online course that teaches entrepreneurs how to become successful sellers on Amazon. 

If you're looking for a unique, detailed to the max, up-to-date review of Tim's PLM, then stop surfing and start scrolling because you have arrived. 


MODULE 5 - Welcome to the Course

2 Hours 8 Minutes and 33 Seconds

Video 01 - Choosing a Brand Name

Tim lists a lot of tips about selecting a brand name:

1. Make it not too broad, not too narrow.

2. Nothing Crazy! Make sure that your brand name is say-a-ble. Brand names that are random are seen as unprofessional.

3. Pick two or three words starting with the same letter, a.k.a. an alliteration, as it is more memorable.

4. Make your brand name include one of your primary keywords.

Conclusion: Don't take too much time, simply do it well the first time. 

 Total Video Time: 3 Minutes 14 Seconds 


Video 02 - Doing It Right the First Time

Two Takeaways from this lesson:

1. Spend the money on getting high quality images and spend the time creating the best listing content you can. Ultimately you will save time if you get the best quality the first time. Blow your prospect away with the level of excellence you portray in your listing.

2. Tim speaks on writing out the benefits of the product, not merely the features, which helps form an emotional connection with your buyer. 
 Total Video Time: 7 Minutes 23 Seconds 


Video 03 - Producing Packaging that Pops

In this video, Tim goes through several products, critiquing and praising different aspects of their packaging. He also shares three general guidelines to follow when creating awesome packaging.

The first one is keep it clean! Make your brand name easy to read so that the customer's eye will be caught.

The second tip Tim gives is simply repeating what his moral was in the previous lesson: spend the money to do it right the first time.

When you invest more in your product, often your return will be greater than if you had done it on the cheap. 

Tim is right to prioritize quality over price. If you don't have the funds to do it well, imo, it's best for the long term to save and then do it the right way. I've done it both the fast and cheap way and the money-intensive route. And the short of it is, the products that I have sold the most of have been the ones I've invested the most in.
 Total Video Time: 6 Minutes 32 Seconds 


Video 04 - Creating Product Inserts

In this video, Tim covers the ins and outs of product inserts, specifically how to use them to persuade your customers to visit your website and perhaps make return purchases there instead of Amazon, thereby saving you the 15% plus that Amazon charges as selling fees.

Tim shares several techniques that doesn't violate Amazon's ToS while at the same time effectively moving buyers to your website. One of Tim's tips is to share your company's mission in a way that invokes your buyer's positive emotions, generating within them the impulse to help you achieve your business's ambition. 
 Total Video Time: 5 Minutes 50 Seconds 


Video 05 - Meet Awesome Page

In the first part of this video, Tim goes through the multitude of places where keywords can be inserted in the backend of your product listing while also explaining that if you go over 200  key terms, Amazon will disregard the whole section.

Tim's 3 keyword tips:

1. No need to duplicate keywords.

2. Pack your listing full of keywords (in the bullets, the description and the backend)

3. If you have keywords on the front of your listing (Title, Bullets or Description) you don't need to include those on your backend keyword insertion.

Then he opens up a research tool called Awesome Page and shows how to manipulate the filters to pull the most powerful terms. This tool functions as a reverse market search extractor, recording a list of the prevalent keywords. Tim likes this tool because it functions on actual data, not estimates like other researching websites like merchantwords.com.

Note: you probably will have to sort through the keywords and remove the brand names because Amazon does not allow registered brand names to be used as backend key words.

UPDATE: As of September 2019, Awesome Page is no longer active!
 Total Video Time: 11 Minutes 14 Seconds 


Video 06 - Building the Perfect Listing - **Warning** Advanced Keyword Research

One of the professional practices regarding keyword research is creating lists of seed words, so Tim showcases a particular chrome extension that pulls the terms that the Amazon search bar's auto populate function brings up for the seed term you enter into the bar.

Additionally, he reminds us that PLM members get a 66% off discount on Merchant Words. Then he pulls up a particular suite of tools and opens up a particular online program that eliminates all duplicate keywords, thereby dramatically increasing the efficiency of his keyword list. 
 Total Video Time: 11 Minutes 55 Seconds 


Video 07 - Building the Perfect Listing - Walkthrough

Stacey is a copy writer that Tim hires to write his product descriptions. In this nearly hour long video, she provides a step-by-step system to creating great copy that converts. She shares that she has been in marketing for over 20 years with 22 months on Amazon at the time the video was produced. She shares several keys to writing winning copy. 

1. Know Your Product: aka Know your keywords intimately. One of the tactics she employs is imagining she is the product and then thinking like a toaster talking to its buyers. Stacey uses this method to begin creating her keyword lists. **Warning** Do not include competitors, superlatives, unclear terms and terms that are not relevant to an interested buyer.

2. Know Your Market: What the customer is really interested in knowing is how well the product works, the quality of the job that the product does. Throughout her tutorial, Stacey illustrates her teaching with the example of selling a chrome, red, 4 slice toaster. Therefore, using that example, the customer isn't interested the dimensions of the toaster or the length of the cord or what temperature the toaster maxes out on. Rather, the prospect is interested in your listing's answer to the question, "how well does this toaster toast my bread?" You use this answer to develop all the copy of your listing. 
3. Scribe a Boss-Level Title The benefit of an expert level title is it sells the buyer from the lists of products. To make a truly professional title, you need to describe the quality of the job that the product does in less than 15 terms. 

4. Do Your Bullets Right by Mapping Them Out: The first few bullets, according to Stacey need to be conveying the benefits of your item in as short a description as possible. After the skeletons of your bullets have been erected, sprinkle KWs naturally throughout. Finally, the words that your buyers used in your market research, use them too, makes them feel at home. 

5. Engage Your Audience with a Resonating Product Description: When constructing your description, Stacey frames her teaching around three common mistakes that must be avoided like the Bubonic Plague. One of them is the simple copy and pasting of your bullet points into your description. While the description content must be related, shoppers aren't interested in reading the same info over again.
 
6. Editing More than Just Spelling and Grammar: Stacey brings attention to a third factor that must be incorporated into the listing refining step. Being conscious of this factor, research has shown, can dramatically increase conversions. 

But I can't share the entire lesson here, can I? Stacey ends her powerpoint lecture by sharing some technical tips that can solve several common problems, like converting your description into html before inserting it into the listing inside your seller central account. 

 Total Video Time: 55 Minutes 38 Seconds 


Video 08 - Building the Perfect Listing - Images that Appeal

Tim goes over three different kinds of images: white background images, infographic images and lifestyle images.

He names the requirements that enable Amazon's automatic zoom feature when a prospect mouses over it.

Then he shares a few tips regarding the images:

First, leave as little negative space as possible. Zoom in as close to your product as possible so that when your image appears among the sea of other listings, it stands out.

**Tim's Mobile Warning**
Make it your practice to check how your images appears on your cell phone, because over 2 out of 3 sales are made via smart cell phones these days.

After going into detail on the main image, Tim discusses a few different kinds of infographics (comparisons, details, what-comes-in-the-box, etc.).

Lastly, he opens eyes to the effect of high quality of lifestyle images. Again, he stresses the pursuit of creating a strong brand over going dutch or buying cheap pictures. 
 Total Video Time: 14 Minutes 25 Seconds 


Video 9 - Building the Perfect Listing - Keyword Indexing

In this video, Tim shows off a simple free tool that enables you to rapidly check to see if your listing has indexed for all your keywords. This tool is a nifty time saver. After I went through Tim's training, I created my own training video for this tool and sent it each of the three VA's that each manage my brands and the listings that make them up. 
 Total Video Time: 4 Minutes 7 Seconds 


Module 5 - My Primary Takeaways 


What struck me continuously throughout this module was Tim's reiterated refrain: "Do it right the first time." This section focused on branding, so Tim's advice was directed to building your brand from each listing on up the right way. 

I would have to say that using high quality resources and setting up processes that make sure that customers are given attention are the primary reasons for the success I have experienced up to this point. That's why Tim's repeated imperative stood out to me.  



VIDEO QUALITY 70%

Video Quality: 7/10

The video quality is better than module 4's but pretty equitable with the first three modules. 

SOUND QUALITY 70%

Sound: 7/10

The audio is passable, but would be rated higher if the choppiness of each audio transition. 

CONTENT QUALITY 90%

Content: 9/10 

The content in this module has professional written all over it. This section is all about making every part of your product listing the best it can be and Tim does a great job, even having his hired copywriter putting together an hour long training.

OVERALL 80%

OVERALL IMPRESSION OF MODULE 05

This module has great quality content, but average video and audio.



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(IMO Less Hassle Than Selling Physical Products)
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