What Are Private Label Rights? Definition and How It Works

July 9, 2024

Private Label Rights (PLR) is a type of license wherein the owner sells full or partial intellectual property rights of an original content. PLR products can be in the form of articles, e-books, software, graphics, and videos. Ownership of PLR rights gives the buyer the right to edit, modify, and rebrand the digital products and make it their own. Unlike licensing, PLR allows content modification. The buyer can change the text, images, format, and even the purpose of the digital product. Content Sparks found that 68% of digital marketers use PLR content to save time and resources. 54% use it to enhance their content marketing strategies. 

This Reddit commenter believes there’s good and “bad’ PLR products. He considers articles, e-books, and reports as "bad" PLR products if written by AI. On the positive side, creators like PLR content because it does not collect royalties. It’s ideal for building affiliate marketing sites. 

PLR content is becoming popular among small businesses and solopreneurs. It saves time and resources.  72% say that PLR products helped scale content creation efforts without increasing capital. Buyers of PLR content may also change the author’s name or parts of its content. 

This article explains what private label rights are and how to make money with them. The pros and cons of using and reselling PLR content and their limitations are also discussed. 

Pros and Cons of Private Label Rights

Cheaper than creating content from scratch. You can purchase PLR content for as little as  $10 to $50.

PLR reduces the time spent on content creation by up to 70%. 

PLR content increases audience engagement by up to 30%. 

PLR can be modified and used in various formats, including eBooks, articles, reports, and more.

Scaling content creation with PLR may increase traffic by up to 350%. 

You don't have control over the quality of the PLR content. This can decrease audience engagement by 50%. 

PLR increases the risk of content duplication by 80%. 

Using PLR content can lead to penalties and lower search engine rankings. 

PLR content can drop organic traffic by up to 90%. 

PLR content may reduce customer trust and loyalty by 40%. 

What Does a PLR License Let You Do?

  • Edit and Modify the Content: Change the content to meet the needs of the business. Rewrite parts of the text, add new sections, change the tone, or add new information. Personalized content is 42% more engaging than non-personalized content. 
  • Rebrand the Content: Make the content yours by adding your own name, brand, and company logo. Consistent branding increases revenue by up to 23%.
  • Resell the PLR Content: Sell the modified content to customers through websites and online stores. 
  • Use PLR Content For Digital Marketing: Use PLR content to engage with your audience. Engage through blog posts, social media updates, and email newsletters. PLR helps maintain consistent content velocity. 
  • Create a New Product: Use PLR content to create a new digital product. This could be in the form of e-books or an online guidebook. 

What You Cannot Do With a PLR Content

  • Claim Copyright: You cannot claim the original copyright of the content after modification. According to the U.S. Copyright Office, copyright protection is automatic upon creation. It does not require registration. Therefore, even modified PLR content cannot be claimed as original work by the buyer.
  • Resell PLR Rights: You cannot sell the right to modify and resell content to others. The right to resell PLR remains with the original owner/creator. 
  • Publish and Use PLR Content without Modification: Change PLR content before using it. This avoids duplicate content penalties.  Duplicate content decreases the ranking of a website by as much as 50%. 

Sharlrita DeLoatch: Save Time and Money with PLR Content

Sharlrita, a content creator, shares her process on how she saves time and money by using PLR content. First, she buys digital items like graphics, videos, articles, eBooks, and software. After purchase, she customizes the product by adding her brand. She also modifies the content and changes the designs. And then, she uses the modified content for different purposes, like blog posts, articles, videos, journals, and eBooks. 

Once the digital products are ready, she resells them on WordPress and PayHip. Sharlrita reminds her viewers that the terms of a PLR license vary. Some allow personal use while others only permit reselling. She advises fellow content creators to always read the terms and conditions to avoid legal issues and copyright infringement.

How Can You Make Money with PLR Products?

  • Create a Selection of PLR Products: This allows you to effectively target a specific audience. 
  • Modify the Content: Add unique content to your PLR products. Personalized content increases engagement by 74%. Give personal insights, update the information, and personalize the branding to make content more enticing. 
  • Set the Price: The price of your digital product should be competitive within your niche. McKinsey & Company said that regularly adjusting your prices increases revenue by 2% to 7%. 
  • Plan Your Marketing Strategy: This includes choosing the right platforms, understanding your audience's behavior, and crafting messages that resonate with them. 
  • Compose a Compelling Copy: Effective sales copies convert visitors to buyers. Copyblogger said it’s crucial to write a striking headline. It’s because 80% of people will read your headline, but only 20% will read the rest of the copy. 
  • Sell the PLR Product: The final step is to sell your PLR product. This also includes optimizing the sales process based on feedback and performance data.

Course Creators Who Make Money with Private Label Rights

Michelle Sparks is an online entrepreneur and coach of Learn and Earn Profits Online. The program has over 200 videos on private label rights. It also covers master reseller rights and digital marketing. There's also SEO optimization, TikTok, and Facebook marketing. LEPO grants buyers full ownership of the course so they can resell them and keep 100% of profits. Michelle brands herself as an authority in digital marketing. She attracts an audience by speaking on virtual platforms. 

Seth Pawsey's Passive Digital Profits is a digital marketing course that teaches private label rights. He allows his students to rebrand his course, resell it as a new program, and keep 100% of the profits. His techniques include pre-made templates that help beginners start their own digital course. The course was launched in 2023 and has received good reviews so far. 

What are the Limitations of PLR Content?

  • Quality and Originality: PLR is not unique because it’s sold to multiple buyers. As a result, the same content could appear on various websites. This reduces the content’s effectiveness and overall appeal. 
  • Duplicate Content: Google penalizes websites that use duplicate content. PLR content that isn’t modified enough can affect your rankings. John Mueller of Google said duplicate leads to lower rankings. It can even get you removed from search results. 
  • SEO Optimization: PLR content is not optimized for the search engine. You need to change the content so it complies with the best SEO practices. BrightEdge emphasized the importance of optimized content. They drive 53.3% of all website traffic. 
  • Brand Consistency: PLR content may not match the voice and tone of your brand. It might not seamlessly align with your brand’s themes, style, or goals. LucidPress found that consistent brand presentation increases revenue by up to 23%. 
  • Generic Content: PLR content can be too generic. It might not be useful for highly niche markets. Content generates 3 times more leads if it is relevant to the targeted audience. 
  • Relevance: PLR content easily loses its relevance in a fast-paced market. It easily becomes outdated, so you may need to update it. 60% of successful content marketers frequently update their content.
  • Intellectual Property Concerns: Issues may arise when copyright regulations are not met on some elements of the PLR content. 

My Low-Risk, Passive Income Alternative To Private Label Rights

My low-risk alternative to private label rights is local lead generation. This business model builds simple websites for local service providers. The sites are ranked on Google to generate leads on autopilot. Local businesses constantly need new leads to grow. So, there's a high demand for lead generation services.  A well-ranked lead generation site provides a steady stream of leads with less effort.

Local lead gen  has higher income potential compared to selling PLR products. According to Google, 46% of all searches have local intent. This means that nearly half of all searches are looking for local information. Local lead gen is the best strategy to capture these leads. Businesses are always willing to pay more for quality leads that increase revenue. It's also less saturated compared to the PLR marketplace. Local lead gen is focused on a specific geographic location. So, there are fewer competitors in this niche. 

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Ippei Kanehara

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