Alex Martinez's Pro Wholesaler VIP Program Review: 5 Advantages Of Using MLS + A Digital Real Estate Alternative

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The Pro Wholesaler VIP Program is a course that teaches how to start and scale a real estate wholesaling business through the Multiple Listing Service (MLS) platform. The MLS is a tool used by licensed real estate agents and brokers to share information on properties that are listed. This is also used as a marketplace for agents and brokers to initiate contact, send or receive offers, negotiate present deals, and build a networking web for future deals.

In my opinion, Alex Martinez’s Pro Wholesaler VIP Program comes with hidden friction. You may avoid off-market lead hunting, but you’re now competing on a platform filled with agents and brokers who live and breathe these deals daily. It’ll feel like joining a Monopoly game, only to realize everyone else already owns Boardwalk and Park Place, and you’re stuck bidding for Baltic Avenue. As a beginner, you’re trying to squeeze profits from listings that have already passed through dozens of sharper eyes. Worse, the MLS pace demands instant decision-making, offer volume, and relentless follow-up, all without the safety net of exclusive leads. For most beginners, that’s not leverage, it’s burnout.

In this Pro Wholesaler VIP Program, I go over the pros and cons, what you get inside, who Alex Martinez is, and if the course is worth it. I also give you a more beginner-friendly alternative, called local lead generation, that focuses on digital real estate.

Pro Wholesaler VIP Program Pros And Cons

Pros:

  • Offers lifetime support and coaching.
  • Offers lifetime access to course resources upon completion.
  • Shows you how to access the MLS Platform with no license needed.
  • Provides you with a system to skip trial and error in wholesaling.

Cons:

  • Overpriced for the content it delivers.
  • You can easily access information on how to do this online either for free or for a couple of bucks.
  • There are cheaper courses that teach you real estate wholesaling using MLS.
  • You can be overwhelmed using the MLS platform.

Price: The Pro Wholesaler VIP Program costs $4,800.

Refund Policy: There are no refunds for the Pro Wholesaler VIP Program.

Origin: The Pro Wholesaler VIP Program Started in 2020.

Reputation: The Pro Wholesaler VIP Program has been positively reviewed by 3rd party articles and discussion groups with a note of its high price tag.

What Are the 5 Advantages Of Using MLS?

  • Access To A Large Database Of Properties: The MLS Platform provides you a comprehensive database of properties—for free. This can make it easier for you to find properties with wholesale discounts without having to look for leads.
  • Up-To-Date Information: The information of properties you will see on the MLS platform is up to date. You are provided with current information, with a couple of exceptions, about properties you are interested in.
  • Increased Visibility: Besides sending out offers, you can also put up your listing on the MLS platform for increased visibility. However, it would be more helpful for you to keep on sending offers and build relationships instead with real estate brokers and investors for faster transactions.
  • **Ability To Search For Specific Criteria:**You can search for properties based on specific criteria, such as location, price, and property type. This can make it easier for you to find properties that best fit your standard as a real estate wholesaler.
  • Networking Opportunities: As I’ve mentioned, you can build a network of real estate brokers and investors for direct transactions. Since on-market wholesale deals are your focus, there are also opportunities for off-market deals that can further increase your earnings. Similar to what Alex Martinez says, focusing on-market leads to off-market deals. When you practice this principle, selling a wholesale contract will be faster as you have a web of real estate investors looking to buy at wholesale prices that fit their needs.

What’s Included in Pro Wholesaler VIP Program?

  • Getting Into The Pro Wholesaler VIP Program. Get into a 45-minute call with the real estate skills team through a phone call or Zoom video. Diagnose your current situation. Analyze if the model will work for you. Map out an action plan to make $100K/month.
  • Proven Wholesaling Processes And Systems. The Pro Wholesaler VIP Program will give you access to the flagship program, Pro Wholesaler VIP. This consists of 50+ video training modules, tools, resources, scripts, and email templates to get your first wholesale property and scale into a profitable real estate wholesaling business. You can access the course through desktop, laptop, and mobile devices anytime, anywhere.
  • Pro Wholesaler VIP Mastermind Community. The Pro Wholesaler VIP Mastermind Community is a private group where elite members help each other as a collective effort to succeed in real estate. The members you’ll be joining are at different stages of their real estate business, and they can provide value to your learning journey.
  • Expert Mentoring And Coaching. The Pro Wholesaler VIP Program gives you a full year’s access to mentorship and coaching from experts that can help in troubleshooting your problems. More than that, Alex Martinez states a lifetime support because your success directly reflects the performance of the course, company, and himself as the instructor.
  • Pro Wholesaler VIP Program Inclusions. Section 1 - Establish and solidify your focus real estate market, define goals, build understanding and confidence. Section 2 - Secure relationships with top quality cash buyers that can pay you $10,000+ per wholesale deal. Section 3 - MLS access and pro wholesaler essentials, ensuring you are ready to operate. Section 4 - Systematizing your deal attraction with the MLS Offer System. Section 5 - Closing high-value deals with velocity. Section 6 - Scaling, growing with a team, opening the faucet and letting the volume flow through.

Who Is Alex Martinez?

Alex Martinez is the instructor of the Pro Wholesaler VIP Program. From making sandwiches for $10 an hour at 19 years old, to investing in real estate at 20, he eventually became the creator and CEO of Real Estate Skills.

In his early career in real estate, he was working around the clock to gather as much knowledge from books, programs, mentors, all while getting experience in real estate. As he progressed as a real estate professional, he found just how lucrative the field was and how you can make money from the different aspects of real estate.

He believes you can do it too and succeed whether it’s real estate investing, becoming a real estate agent, broker, lender-investor, developer, landlord, etc.

Is The Pro Wholesaler VIP Program Worth It?

The Pro Wholesaler VIP Program is worth it if you’re looking for a streamlined approach to learning an already working system. But that’s just it. Taking advantage of the MLS platform to put your time in sending offers rather than gathering leads already works. Therefore, you can get these resources online for free when you look for it.

This is one downside of the course because it’s on the pricey side of things. Even though the Pro Wholesaler VIP Program is a legit course, paying $4,800 for a course that may not satisfy your drive to learn about real estate investing can negatively affect your confidence as an investor.

Are There Alternatives To The Pro Wholesaler VIP Program?

Alternatives to the Pro Wholesaler VIP Program could be Chris Goff’s Wholesaling Real Estate Blueprint, Peter Vekselman’s Default Deals, Tiffany and Josh High’s Virtual Group, Cameron Dunlap’s REI Trifecta, and more. I briefly discuss these courses in my article about the top real estate wholesaling courses to take in 2023, which also mentions the Pro Wholesaler VIP Program as one of the expensive real estate wholesaling courses.

How Can The MLS Platform Help In Real Estate Wholesaling?

The MLS Platform can help in real estate wholesaling when generating leads—it’s already there so you just have to send in offers. It is filled with on-market listings. So instead of looking for leads—cold calling, email marketing, doing paid ads and more—you can maximize your efforts in sending offers. However, what you have to look out for are outdated posts, wholesale fee, and competitive pressure.

How Much Do Real Estate Wholesalers Make A Year?

Real estate wholesalers make $86,913 a year, on average, according to ZipRecruiter’s Wholesale Real Estate Salary . This can go as high as $151,500 and as low as $19,500. But if you’re going to build a business around real estate wholesaling, I’d say there are no limits because you can earn as much as a million dollars a year, and more. You have to hustle hard until you get to that yearly figure, though.

How Much Can You Make Per Wholesale Deal?

You can make as much as $5,000 to $10,000 per wholesale deal. The size of your earnings can also increase by improving your skill as a real estate wholesaler and finding better deals overall.

How Do You Start A Wholesale Real Estate Business?

  • Step 1: Have A Wholesale Real Estate Mindset. Real estate wholesaling is an active endeavor. You earn as much as the hours you work or for every deal you close. More than that, you should be adept in networking. In everything you do, embody being a real estate wholesaler and the qualities that come with it.
  • Step 2: Setup The Wholesaling Business. First, you must choose a business structure that suits your needs as a business. You can start your business as a sole proprietor, a corporation, or a limited liability company (LLC). Choosing the right business structure protects you as an owner and minimizes tax obligations. Second, creating a website gives you credibility as a new business. This way, you can provide important data that visitors can access about you, your business, and opportunities for prospective investors, sellers, partners that can help boost your wholesaling business.
  • Step 3: Understand And Verify The Legal Requirements For Your State. Real estate regulations and legislation can be different per state. The best advice is to check with the local government where you want to start your real estate wholesaling business to abide by its legal requirements.
  • Step 4: Learn The Process That Goes Into Wholesaling Real Estate. Even if the process is not as complicated as other businesses, it takes a lot of time and effort to build the skills of a successful real estate wholesaler. These skills include marketing and networking skills, analytical skills, negotiation skills, and organization skills. If you notice, being an efficient and effective communicator can put you on a higher level compared to the competition.
  • Step 5: Start Wholesaling. Real Estate Skills suggests creating a cash buyers list. This ensures you make quick transactions because they don’t need to rely on financing. It makes negotiating easier with more certainty as cash buyers are ready to invest. You just need to give them the property they’re looking for. It also makes doing repeat business easier, generating regular cash flow for your real estate wholesaling business.
  • Step 6: Finding A Deal. As a wholesaler, you need to do careful evaluations of prospect properties. Consider the seller’s asking price, repair costs, property tax and utilities, and the property’s fair market value and after repair value. Real Estate Skills recommends having a list of 20 or more properties to review each week to make finding a deal easier.
  • Step 7: Funding Your Purchase Contract. Since real estate wholesaling has a low barrier to entry into real estate investing, you need relatively fewer funds for your purchase contracts. Going to hard money lenders is the quickest way and including the cost of financing and interest makes your investment efficient.
  • Step 8: Connecting With Cash Buyers. Again, this is most effective when you have a high level of communication skills. Connecting with cash buyers goes with networking. Combining strategies of advertising, online platforms, email marketing, direct marketing, and referrals will maximize your ability to connect with ready, willing, and able cash buyers.
  • Step 9: Building Up Your Network. When building up your network, you have to connect the most appealing properties to the right buyers. Upon building a reputation of upholding honesty and integrity as a real estate wholesaler, you can quickly develop a network of trusted and professional buyers for faster transactions. Faster transactions means an influx of cash readily available as income and as reinvestment.
  • Step 10: Reviewing And Adjusting Your Strategy As Needed. You need to be flexible when starting your wholesaling business, or any business in particular. You are bound to encounter problems at some point. However, as you continue to practice being a real estate wholesaler, you will improve and shift according to what the market needs. Always review and adjust your strategy to achieve the best possible outcome.

The Pro Wholesaler VIP Program teaches you how to get access and use the MLS platform without a real estate license. Since MLS is a popular tool used by real estate brokers and agents to share properties and advertise to potential buyers, it has its disadvantages.

Off the bat, you have limited exposure because of your focus on the platform. A wholesale buyer may be looking for a distressed property elsewhere and not the MLS. And as you begin wholesaling, this is already a missed opportunity for gathering wholesale customers if you have a wholesale contract available. Some information on the MLS platform is also inaccurate and outdated, which can lead to wasted time and effort.

Another big disadvantage is competition. With experienced agents and brokers having a wholesale offer available, this can lead to a high-pressure environment, one that is not best for beginners, especially if you’re looking to make money online at a steady pace.

These challenges raise an important question: Is real estate wholesaling through the MLS really the best way to build an online income stream, especially if you’re just starting out? For many, the answer is no. That’s why I turned to a different model that offers faster results, lower competition, and truly passive income potential. This is local lead generation.

How Local Lead Generation Compares to Wholesale Real Estate?

Local lead generation is to wholesale real estate what Digital Realty’s data centers are to Cook County foreclosure auctions. The first is stable, passive, and built on infrastructure. The second is active, time-sensitive, and highly competitive. While wholesaling through the MLS requires constant outreach, negotiation, and market timing, local lead generation lets you rank a website for a high-intent keyword like “flooring Los Angeles” and get paid every time a business receives a lead. Your website is your digital “property” or asset.

While wholesale real estate requires a huge upfront investment, you only need to spend $500 to build a website and $30/month to maintain it. This is why it’s perfect for beginners. There’s no risk at all. It also provides sure leads, as local services always need leads. Meanwhile, with wholesale real estate, you can send dozens of offers and still end up with no contract.

Wholesale real estate is transactional by design. You get paid when you close a deal. If a deal falls through, so does your income. In contrast, local lead gen is residual. A single ranked site can generate $500 to $5,000/month consistently, with almost no maintenance after launch. It’s like owning the OpenTable listing for the top steakhouse in Austin. You don’t cook the steaks, but you earn from every reservation.

Wholesaling demands active hustle and exposure to legal risks, contract fallout, and competitive bidding. Local lead generation simply demands upfront effort in ranking content, then lets you collect monthly checks like a digital landlord. For long-term scalability, passive income, and true digital ownership, local lead gen offers the more reliable path.

Why Local Lead Generation Is My #1 Pick For Digital “Real Estate”?

Local lead generation vs real estate investing

Local lead generation is my #1 pick for digital “real estate” because it’s the business that gave me freedom. It took initial work to set up my websites, rank them, and find local businesses to sell to. But after that, I leave them alone, and they generate leads on their own. For over 50 websites, I make $52,000 a month. This is because one website, like my Los Angeles Hardwood Flooring Company, 806 S Santa Fe Ave, Los Angeles, CA 90021, (323) 515-1366, losangelesflooringco.com, can sell 5 leads per month. My flooring client in Los Angeles makes $45,000 from those quality leads. I ask for a 10% commission from that, so I receive $4,500. The lead is happy because they get a service, the service is happy because they get a client, and I’m happy because I helped both parties and earned a big commission.

If you want true passive income, learn how to do this business model in my local lead generation course. Or, you can also build and rank roofing clients for a 1% to 5% commission from my client.

Ippei Kanehara

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Ippei Kanehara

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$52K per month providing lead generation services to small businesses

Ippei.com is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2024, is to build your own lead generation business.