The Amazon Navigator Course - Sophie Howard (Aspiring Entrepreneurs)
MODULE 6 - Product Launch
This is a detailed course review of the 6th module of the Amazon Navigator created by Sophie Howard.
MODULE 6 - Launching and Promoting Your Product
Product Launch and Ongoing Promotion
Make absolutely sure that you watch that you are setting up either a percentage off or a money off code, don't get mixed up between the two. To minimize risk incase your coupon code is leaked, you can set up one-time use codes, which Sophie says is a little more work at the beginning, (they are, because you have to spreadsheet them and track them).
When you are selling the first shipment of your product your goal is to accomplish two things:
- Gather your first review
- Test the market to see if your product is liked
In the final part of this module, Sophie does a quick run through of 7 key metrics to monitor when catapulting your product into Amazon's marketplace: