The Amazon Navigator - Sophie Howard (Aspiring Entrepreneurs)
MODULE 7 - Managing Your Seller Account
This is a detailed review of the 7th module of the Amazon Navigator created by Sophie Howard.
Sophie primarily covers how to generate business reports from Seller Central and what to pay attention to on that report.
MODULE 7 - Amazon Account Maintenance
Maintaining Your Amazon Account
Generating Your Business Report
Sophie highlights 4 Columns of your business Report that are most important:
Seller Performance Section:
ratings and refund rates,
Getting Help through Seller Central
She elaborates 3 points dealing with the Seller Central Help Tab:
- What to use them for
- When to Escalate (mainly during urgent situations that are actually urgent)
- "Dear Jeff" (Reminder: This is the last level of help, so don't use it too early)
20min Customer Management
Sophie offers 4 tips to expedite customer service.
While she mentioned email sequences in the previous module, she gives a few more details here as to the structure: Make your customer follow-up emails 3 to 4 in number, sent out a week apart. (If you don't space them out enough you are likely to be marked as spam.
How do you handle out of country payments and deposits?
Sophie suggests using an American Credit Card while doing business in the United States and for getting paid, she recommends choosing to set up a bank account with World First, an international bank based in the UK.
Staying in Control:
Suppressed Listings - Your listing might be suppressed if Amazon changes the character limit in the titles.
Hijackers - Protect by having your brand registered and using unique packaging and uncommon source (not Alibaba).
Closed Accounts - If your sales velocity goes through the roof, Amazon might just close your account while they investigate to make sure that everything is kosher.
Listings: Make sure that all your listings are checked by a VA everyday, just to make sure that they are all live and everything is dandy.
OVERALL IMPRESSION OF This Module
Module 7 gives a 10,000 foot on keeping track of your business metrics. It teaches different reports and statistics that must be monitored with a careful eye. While beginners will benefit most from this module, Sophie offer a unique take solving problems like a hijacked listing.