Product University - Sophie Howard (Aspiring Entrepreneurs)
MODULE 3 - Sales Funnels
In-Depth Review of Module 3 of Sophie Howard's "Product University" internet course that advises people of all ages how to become profitable sellers on Amazon.
If you're looking for a unique, ultra-detailed, up-to-date review of Sophie's PU, then stop clicking and start scrolling because you have arrived.
MODULE 3 - Sales Funnels
Session 1: Sales Funnels Intro
- Traffic heading to a landing page (a.k.a. a lead magnet)
- The funnel itself
Most of Sophie's students have been with her since January and have been progressively building an Amazon business with her guidance. Each month she has goals for them.
Mindset and Action Goals for March: have an idea of what is possible and by the end of your first year have a sales funnel set up.
In this session, Sophie introduces these topics:
- Facebook ads and opt-ins
- Free plus Shipping Offer
- Free Downloads
- Email list building
- Self Liquidating Offers
- Lead Magnets
For the rest of the session, Sophie showed a few sales funnels that others have set up by going through them. and then showed her own Clickfunnels homepage.
Session 2: Sales Funnels: ClickFunnels Walkthrough
Cautionary note: all ads are trial and error, sometimes you can put a lot of effort into a campaign and have it flop and then another time you just throw something together and get a high conversion rate.
Session 3: Product Selection: Week 3 (of 4)
- Bundling the first aid kit with another sellers' item, making an agreement with them to split profit
- Launching another similar/related product like a digital book that explains baby health or what to do if your baby has xyz symptoms.
Then she heads over to Merchant Words and checks to see what keywords really stand out (and should be included in the description) while suggesting more ideas to Tim of who he can involve in the sale of his kits.
After placing the finishing touches on the first aid ad, she switches over to Russell Brunson's ClickFunnels.
She highly recommends buying a pre-built, proven funnel template that you tweak for your product, it will save you both time and money in testing your own funnel that's built from scratch.
At the conclusion of the session, she shares her latest business developments (an update on her incense product line) and answers some questions from her course participants.
Session 4: Product Selection: Week 4 (of 4)
- Evaluate Tim's first aid ads,
- Update on incense funnel,
- Update on Incense supply chain,
- Q & A
She says it's best to find FB interest groups that are centered on activities that are complementary to your physical product to gain the most traction.
She then tells what to do when you find an audience that works: clone the audience via one of Facebook's special features.
She continues to elaborate on different aspects of the ad to test, who the ad is running to, etc between part 1 and part 2. She then offers to have her designer make a simple funnel and free it sharely with the members of the Product U group.
She uses PPC Entourage to run her Amazon Sponsored ads to get the most of them as opposed to hiring a specialist because she's running so many products at the same time. Lays out expectations for sales funnels: most sellers don't get into them until their second year.
(Note: While Sophie is pretty disorganized and not very tech savvy, she is people-oriented, which makes her cohort a pretty close bunch. She is more focused on answering their questions than getting through her material.)
Sophie is vulnerable: she shares her ad spend and how that scares her a bit even where she is. She also shared that she is doing over 6 figures in revenue each month on Amazon.
At the conclusion of the session, she answers questions and decides (based on the queries) that the virtual team will be covered in the next 4 sessions.
Module 3 - My Primary Takeaways
One of the key points that Sophie emphasizes is the benefits of buying a funnel vs making your own from scratch. I started by building my own funnel, so then I would know the process in and out, but I will say that the highest converting funnels I have are proven ones I've bought.
Video Quality: 7/10
Video quality is okay.
Overall the sound quality doesn't hinder the training, but there were a few muffled sections. Sophie said she'd get a microphone for future sessions.
Content: 8/10 Information is very basic.
The quality of this content is pretty basic with the addition of a few facebook advertising tips that Sophie mentions because of her extensive experience.
OVERALL IMPRESSION OF MODULE 3
This Module goes over the basics of Sales funnels, what they are and how they can be made or purchased. Sophie also has several helpful walkthroughs, both setting up funnels and setting up the facebook ads that drive traffic into them.