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Module 1 of Amazon Navigator

August 16, 2020


Amazon Navigator - Sophie Howard (Aspiring Entrepreneurs)

MODULE 1 - Welcome to the Future

What's the biggest struggle entrepreneurs are facing today?

Learn it from Sophie today!

This is an in-depth review of the Module 1 of Sophie Howard's "Amazon Navigator". 

MODULE 1 - Welcome to Amazon FBA

Time: 32 minutes, 46 seconds

Introductory Session

After a brief introduction to the course, Sophie goes over the benefits of an Amazon Business:
  • Flexibility 
  • Supplemental income
  •  Low Level of Tech Knowledge Required
  • established platform with 60% of all e-commerce sales traffic
  • Fulfilment is completely taken care of, allowing you to focus on your time on adding products

When you start a business, any business, you will hit all sorts of roadblocks:

  • Lack of Motivation 
  • Time Constraints
  • Technology Issues
  • Struggling to Stay Organized and more.

At times you will feel like the well-known Tesla Founder, Elon Musk, who said 

So how do you overcome them?

What's going to pull you through?

Simon Sinek, a business owner-turned-consultant-and-motivational-speaker, has become famous for his Golden Circle: 

Simon says that when you know your why, you will have the motivation to accomplish your ambition. 

So your first step in proactively overcoming the obstacles is knowing yourself:

why you are doing what you are doing. 

It makes sense then that Sophie would pose the following question in the introduction: 

"Why do you desire freedom, wealth or other benefits of a successful Amazon Business?"

Pick up a notepad and pen or maybe simply in the notes section of your phone, take some time and really dig within yourself, asking why you want to start this business. 

Do you want to provide for your family?

Do you just want to earn enough so you can go sit on the beach in Ibiza?

Do you want to get rid of the student loans you took out to get through that outdated system called college?

So what are your reasons?

Throw them into a comment below.

Sophie's Goal Setting Advice:

Write Down your Reasons and Keep them Visible.
Sophie's 3 Step Goal Setting:

Set your goals in three steps:

  1. Define Your Strategy (What exactly are you trying to accomplish?)
  2. Establish a Timeline (When do you want to achieve it by?)
  3. Remain Accountable (Do what you need to do when you need to do it)

Once you've written out your strategy and timeline, you might take a hint from the 21st Century Sales Master, Grant Cardone, and scribble a summary of them down in a notepad every day, morning and night. 

In our super-information driven society today, it's easy to get caught up in the cascading current, but that makes it all the more important to put pen and paper together 2x daily. 

Harvard MBA Study: 

So to get back to you about that Harvard Review Study. As it turns out, the breakdown went like this:

  • 84% didn't write an specific goals
  • 13% had put some goals in their heads, but didn't write them on the flat white stuff, paper
  • 3% wrote down their specific goals and had made plans to accomplish them. 

After emphasizing the importance of goals and plans, Sophie went on to tell her students why they should listen to her.

Sophie introduces herself and her Amazon Experience.

  • Lives in New Zealand
  • Married to a New Zealander and have a couple of kids
  • Had business background as a transitional CEO for startups pitching VC's for funds

Amazon Experience:

  • Has established a team across the globe
  • does 200k a month at the time of the course was made
  • built a 7 figure business on Amazon established in 18 months

Sophie's Revenue Rule of Thirds:

For those who struggle with budgeting, this is a simple way to mentally track your business income and expenses. 

Book Recommendation: Profit First explains that it's the bottom line, not the top line that matters. Reread the Grant Cardone quote from above: "What you give your attention to is what you will get." 

My old driving instructor use to say that whatever you look at you will go towards, which is why the common traffic rule is when faced with oncoming vehicles, put your attention on the white line on the side of the road. That way you'll tend to drift in the direction of the shoulder, not crossing the centerline and cause an accident. 

Focus on what you want 

and in business that is PROFIT

Sophie gives an overview of the structure of the Amazon Navigator course. 

Course is made up of 8 Modules of at least 1 session per module.

Then she moves on to talking about the merchant side of Amazon. 

Sellercentral - When you decide to launch your amazon business one of the first tasks you will have to do is create a seller central account.

Sophie encourages serious Amazon business owners to invest in a professional account, where you pay 40 dollars per month, instead of a dollar per product sold. 

If you are looking into taking Sophie's course, you are not getting into Amazon to sell only 40 products a month. 

You're aiming at a much higher target. 

You want to add a meaningful income stream to your lifestyle

and forty products a month doesn't do that. 

Sophie shares that she has revolutionized her life in the past couple of years using the Amazon business model. 

She shares that she,

after 15 months of intentional actions,​

lots of late nights

 and many mistakes,

has created a 7 figure per year business,

averaging just over 200k per month in sales. 

She also includes a few notes about Amazon's fees,

speaking of both their fulfillment and warehousing prices.

Session Duration: 32 minutes and 46 seconds

Module 1 - My Primary Takeaways 

The biggest struggle I think for the entrepreneur today is freezing. 

Others call it overwhelm

some call it analysis paralysis,

but really it's freezing

It's the stopping of daily action taking. 

This is a continual theme throughout Sophie's first module. 

Repeatedly, she emphasizes the need to be doing something, big or small, every day to move your business to the next level.

Take steps forward.

Don't stall. 

When the time comes to decide your product,

do your homework, 

research a bit,

then make the decision by going with your gut,

your intuition,

which Forbes says is the highest form of intelligence



This module provides an excellent introduction to the Amazon business lifestyle, revealing what a motivated and consistent action-taking person can accomplish in a relatively short time.

Sophie shares both the first few steps to take to get started on Amazon as well as the mindset that is necessary, vital for creating a profitable business. 

Lead Generation is my #1 Online Business Choice 
(IMO Less Hassle Than Selling Physical Products)
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Ippei Kanehara
Founder/CEO Ippei Leads

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

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