Propane Business Review: What Is Jonny Watson and Yusef Smith's No-Call Funnel System? |IPPEI

Updated On 2025-08-03

Dr. Yusef Smith and Jonny Watson’s Propane Business is a 12-week fitness business coaching program. It teaches fitness professionals how to create an online coaching business instead of traditional 1-on-1 training. Students learn to get leads through Facebook Ads and convert customers using the “no-call funnel” system. The program offers courses, coaching calls, and community support. Propane Business is for fitness professionals wanting to transition from gym-based personal training to group online coaching businesses. It is suitable for both new and experienced fitness trainers.

Propane Business reviews are ‌positive. Students like that Jonny and Yusef have professional backgrounds related to what they are teaching. They say that the duo’s background led to highly valuable and unique information in the coaching. Some students have reported an ROI increase of 3x to 4x after implementing the online group coaching model.

I have over 10 years of hands-on experience in launching and growing online ventures, from e-commerce brands to digital marketing firms. Shifting from service-driven business to online model is a challenging task. It is especially difficult in saturated niches like online fitness market. This article reviews Propane Business and their unique No-Call Funnel system. It includes Charlotte’s success story with the program. There is also a breakdown of what you receive in the program and detailed background on both founders.

Propane Business Pros and Cons

Pros

Dr. Yusef Smith and Jonny Watson are real athletes who’ve competed in IPF World Championships and GBPF British Nationals
Propane Fitness has been running since 2008 with good reviews
Lifetime access to all materials beyond the 12-week program coaching period

Cons

Only qualified students are accepted into the Propane Business mentorship
Limited independent evidence of student success beyond their own platform testimonials
Requires ongoing Facebook advertising spend, which presents a risk
The lead generation system depends on technical skills like funnel building, email marketing, and ad management

Price: Propane Business doesn’t disclose its price but is reported to cost about $8,500.

Refund Policy: Propane Business has a no-refund policy once you access any of the training materials.

Origin: Propane Business was founded around 2018.

What Is the No-Call Funnel System?

The no-call funnel system is Propane Business’s automated client acquisition method. It removes the need for sales calls or phone conversations. Instead, the system uses pre-recorded videos, email sequences, and automated follow-ups.

When a client signs up for a free challenge, they receive daily content and follow-up emails that educate and build relationships without requiring live interaction. They automatically receive a sales presentations guide at the end of the challenge that offers the main paid coaching program. The no-call funnel system lets you nurture hundreds of leads simultaneously while focusing on your main coaching program.

How Charlotte Generated £1,295 With 25% Conversion Rates

Charlotte made over $1,700 in sales running no paid ads and with a 25% conversion rate using the “no-call funnel.” The personal trainer and belly dance teacher from Brighton already had a following prior to joining Propane Business. She said that she shifted to group coaching and offered 2-week challenges to attract leads. Taking what she learned from the 12-week Fast-Track Launch program, she grew her group to 50 people. Charlotte says that she likes that the training focused on building a long-term business model.

What Do You Get With Propane Business?

Personal coaching with Dr. Yusef Smith and Jonny Watson for 12 weeks.
Group coaching and Q&A calls.
The Business Foundations course ‌that covers all aspects of online fitness business building.
The Fast-Track Launch program to get paying clients quickly using proven methodologies.
12-week Facebook advertising training spanning that covers including campaign setup, optimization, and scaling strategies.
Templates and “swipe files” for ads, emails, sales pages, and client communication.
Access to the private Facebook community for ongoing support, networking, and collaboration.
A success guarantee ‌ensuring continued support until you achieve results.
Advanced challenge management training for handling 100+ participants simultaneously.
Business systems training covering client onboarding, retention strategies, and operational efficiency.

Who Are Yusef Smith and Jonny Watson?

Dr. Yusef Smith and Jonny Watson are the co-founders and coaches of Propane Fitness and Propane Business. Dr. Yusef Smith is a former NHS doctor from Newcastle Upon Tyne, England. Also from Newcastle Upon Tyne, Jonny Watson is a former chartered accountant. Both of them used their professional skills to create unique and effective fitness and business training programs. They also both competed in national and international powerlifting competitions. Yusef has also competed in Olympic lifting and gymnastics.

What Are Dr. Yusef and Jonny’s Claims About Online Group Coaching?

Dr. Yusef and Jonny claim that:

Group coaching lets you serve 100 or more clients simultaneously while working fewer hours than traditional personal training.
This model helps coaches generate $20,000 to $25,000 monthly revenue
The “no-call funnel” achieves 25% conversion rates, which is 5-12 times higher than typical fitness industry conversion rates of 2% to 5%.
Their two-tier pricing structure (8-week program followed by monthly subscription) creates more predictable revenue than project-based or hourly billing.
Facebook advertising generates leads at $4 to $5 per lead with a $15 average lead value.

The Reality of Propane Business Claims

Online group coaching lets you serve 100 or more clients in a day. However, it also depends on the niche. For example, you can do big groups for yoga or Zumba classes. However, for niches like pre/postnatal or recovery coaching, it is only effective with a 1-on-1 model.
It is possible, but not typical, to earn $20K to $25K a month with group coaching. Only the most successful Propane Business students have reached this figure. It also took them 12 to 18 months to reach $10K.
Most students achieve a 3% to 8% conversion rate, which is close to industry standard. Achieving a 25% conversion rate like Charlotte depends on many factors, like targeting the right audience, running effective ad campaigns, and your social skills. Following up leads through phone calls, emails, or SMS helps convert customers.
Smart Health Clubs statistics show that 50% of new fitness members quit within 6 months, with most dropping off after 90 days. Client retention will be a big challenge to maintaining a predictable revenue.
Business of Apps reports that Facebook ads cost an average of $61 per action in the health and fitness niche. This is 12x to 15x higher than the $4 to $5 per lead claim.

How I Generate Free Organic Leads and Make Over $52K a Month

I generate free organic leads and make over $52K a month using the local lead generation model. By using SEO to rank websites on Google search results, it gets free traffic from people actively searching for relevant terms. This is a sustainable and low-cost method when compared to running paid ads.

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You can use the SEO strategy to create a 2nd source of income with the local lead generation business model. Using local SEO tactics, I rank websites and rent them out to local service-based businesses. For example, you can rank a site for “gyms in (target local area)” and rent it out to local trainers. They pay you monthly for unlimited leads they receive. A local lead generation site rents out for $500 to $3,000 a month. You can scale it easily by simply repeating the rank-and-rent process. Check out our local lead generation training program to learn more. You can even earn while learning by selling leads to my long-term clients.