Herc Magnus' Rank and Rent Club Review: 3 Local SEO Challenges, Opportunities, & Course Alternatives

Who is Herc Magnus?

Herc Magnus is a 7-figure online entrepreneur from Beaumont, Alberta, Canada. In 2001, he graduated from MacEwan University. According to Herc, he’s a passionate music fan and plays several instruments as a part of a rock band called Hollywood Assassyn.

He’s been doing online marketing for over 20 years. He’s done email list building, affiliate marketing, SEO, AdSense marketing and as of late, he’s been developing SEO software along with his business partner. That software is available for purchase when joining the Rank and Rent Club program.

In 2014, Herc started his marketing agency called Position One Marketing with a focus on providing SEO services. 2 years later, in 2016, he co-founded Xagio, a WordPress management solution that manages over 11.5K websites. A year later, in 2017, he co-founded a software development company that specializes in the development of SaaS in the SEO field, called Supremacy.Digital.

Today, Herc is selling the Rank and Rent Club course and helping students use their search engine optimization skills to make money locally by generating leads for local small businesses organically.

Herc Magnus: How To Choose the Perfect Keyword for a Profitable Rank and Rent Website

• Choose Profitable Keywords: Focus on expensive home services like plumbing, tree care, garage or deck construction rather than low-cost services like grass cutting.
• Easy to Rank Keywords: Target keywords with a search volume between 100 to 300 per month, which likely means less competition on the first page.
• Small vs. Big: Choose smaller cities with populations between 100,000 to 300,000. These places have fewer businesses with websites, making it easier to rank.

What’s not mentioned in the video: Choosing the right keyword is not the only thing that ranks a site. To rank on page 1, you need to consistently create new content, do on-page SEO, and build backlinks to increase the site’s authority and relevance for targeted keywords.

What are Rank and Rent Club Pros & Cons?

Does Rank and Rent Club Come With Any Upsells?

Rank and Rent Club comes with upsells. After you go through the free modules, they will sell you the rest of the content in the course and give you a chance to become a Club member.

What Do You Get With Rank and Rent Club?

You get full club access and video lessons with Rank and Rent Club. Before you can join the group, you also get access to 4 free modules where Herc summarizes the following topics:

• Why rank and rent is the best business model for long-term profits
• How to find and choose the perfect golden niche
• How to easily rank page 1 in Google
• Rank and Rent Club Webinar

Every video except for the 2+ hour long webinar is about 30 minutes and they give you access to the first two sections of the course.

Start Here

In this section, Herc once again explains why rank and rent is the better business model over Affiliate SEO and having an SEO Agency.

Then he speaks about why SEO skills are in demand these days and explains the Bucket of Water Theory, which has to do with understanding the power of backlinks.

Module 1: Find

The first actual module of this course is about finding your ideal niche and keywords that you’re going to be ranking for in that niche. Herc teaches you how to take advantage of their Keyword Supremacy tool to make your keyword research phase easier.

He gives you an example of how to do a website backlink analysis using Open Link Profiler.

Herc also shows you a way that you can easily speed up your niche research process, and how to analyze your potential competition using the Moz SEO tool. Finally, Herc goes over the different domains you can use and when it’s appropriate to use each one.

This is the end of the free part of the course. You need to have Full Club Access to benefit from the rest of the program.

Module 2: Build

In this course, Herc teaches you how to create your websites using WordPress with all of its plugins. You can build your sites on any platform you want, but if you want to learn side by side with how Herc teaches you, build on WordPress. You will also learn how to optimize each page of your site and he recommends a software called DialHawk, which will help you track leads as they come through your site.

There’s even an hour and a half long training on this software which is owned by Paul James. It’s an expensive software to use, but there are smaller plans available.

Module 3: Rank

In this third module, Herc teaches you how to get your site moving from page 2,3 or 4 all the way to page 1. He first starts off briefly explaining the difference between white hat and black hat SEO and what each one entails in ranking your sites.

Herc then goes over the importance of backlinks. How to build them, the different ways to backlink and he also shares a backlink case study that is insightful. To finish this module, Herc teaches you how you can track your keyword rankings and again how you can add call tracking.

Module 4: Rent

Once you’ve chosen your niche and ranked your fully optimized site in the market of your choice, it’s now time to rent your site to a local business owner. Herc goes over all the important tips and methods to get your site rented. Part of how he teaches you to get your site rented is by using his software, Local Supremacy.

According to Herc, this tool will do a good job impressing your potential renters and he shows you how to integrate and configure Local Supremacy. He then shares a variety of different prospecting techniques for you to implement.

Another software Rank and Rent Club promotes is the SERPscout software. This tool will help you get all the contact info across all social media platforms, including emails and phone numbers of businesses that are in the niche & market you are in.

Module 5: Scale

Herc teaches you how you scale horizontally or vertically. This refers to either scaling in a specific niche or scaling in one specific market with different niches.

Google Business Profile

Google My Business expert, Matthew Versteeg, teaches you all about how to build, verify, and rank GMBs. You also learn how to optimize your listing and how to set up a listing on Bing Places to increase your traffic.

PBN (Private Blog Network)

Herc goes into the importance of these networks, the pros and cons of having one and how to build them.

What Software Do You Get With Rank and Rent Club?

You get Keyword Supremacy, Local Supremacy, and SERPScout with Rank and Rent Club. Keyword Supremacy helps you with your keyword research. Local Supremacy helps you impress your potential clients by showing their sites overlaid right on top of your #1 rankings. SERPScout helps you find the contact info of your potential clients.

Is Rank and Rent Club a Scam or Legit?

Rank and Rent Club is not a scam because you learn a valuable skill from a reliable source in Herc Magnus. You learn each aspect of the business model and you’re given access to tools that help you run your business. There’s also a private forum-style community where you can receive support.

The problem with Rank and Rent Club is that Herc only holds live coaching calls every two weeks, their SEO tools only work with WordPress and the training isn’t as in depth when it comes to learning about the power of sites. This course is a decent introduction to the business model but there are better options. For a free introduction to the business model, check out Mike Martin’s Hybrid Lead Generation rank and rent course on YouTube.

How Much Does It Cost To Rank and Rent Websites?

Ranking and renting websites can cost as little as $30 to $100 per site, covering domain registration, hosting, and basic setup. To rank faster and more competitively, expect to invest around $300–$500 per site for SEO tools, backlinks, and citations. If you outsource content, design, or SEO tasks, the cost might rise to $1,000–$1,500 per website. Once ranked, however, each site can rent out for $500 to $2,000+ per month, meaning your initial investment can pay itself back many times over, often within just a few months of ranking.

How Long Does Rank and Rent Take?

Rank and rent can take anywhere between a few weeks to several months, depending on the niche and market you’re in. On average, it takes 3 to 6 months for a rank and rent website to reach the first page of Google, depending on the competition and how well the site is optimized. In low-competition local markets like “roof repair in Boise”, rankings can happen in as little as 4 to 8 weeks. In more competitive cities or industries, it may take closer to 6–9 months to see consistent traffic and leads. The good news is once your site ranks, it can stay there for years with minimal maintenance, providing ongoing passive income.

Is Rank and Rent Legal?

Rank and rent is legal . You’re simply building a website, ranking it on Google for local search terms like “roofing in Dallas”, and then renting the leads or the site itself to a local business. It’s no different from owning digital real estate and leasing out the traffic it generates. As long as you’re not infringing on trademarks, misrepresenting a business, or using deceptive tactics, there’s nothing illegal about it.

Is Rank and Rent Dead?

Rank and rent isn’t dead . As long as you can build a website offering a phone driven service, and rank it on Google using the most current optimization techniques, you’ll generate leads and make money online. At that point, you have all the leverage. You get to choose who you’re going to send leads to and how much they’ll rent the site for leads for each month. There is still plenty of opportunity in each market with thousands of niches to choose from.

Is Rank and Rent Worth It?

Rank and rent is worth it if you want to grow your digital real estate portfolio and earn a passive income. You can make money with rank and rent as long as you rank your lead generation website at the top of search results on Google in the town of your choosing. Once you rank your site, it will generate leads you can send to a local small business owner who will happily pay you on autopilot every month.

If you generate leads in a profitable niche every month, you’ll earn a predictable passive income and you don’t have to do much else to the website after it’s ranked. Therefore, it’s the #1 online business model.

What are the Top 3 SEO Challenges?

1. Google Core Algorithm Updates

Google’s core algorithm gets updated several times per year. In 2022 alone, there were 10 core updates, the most recent being the December 14, 2022 update. The purpose of these updates is because Google is always trying to improve the searchers’ experience by providing the most relevant content. These updates can either hurt your rankings or improve them depending on how you structure your site. If your site ends up dropping in ranking, it may take a few weeks to a few months to get your ranking back, which can cause you to lose hundreds or thousands of dollars. You may even lose a client if you’re doing SEO for them. These core updates are the nature of the beast and if you want to succeed, you need to “roll with the punches”.

2. Slow Results

Results are slow in the world of SEO as opposed to the quick results you can achieve with paid traffic. SEO is a long-term play that many marketers and business owners don’t have the patience for to wait 2-9 months or more to see any return on investment. This business model requires you to remain consistent with your white hat optimization methods. If you use black hat methods, quit too soon or aren’t using the correct SEO tools to monitor your progress, your work will be for nothing and you will have wasted valuable time and money.

3. Competition

Competition in the SEO space is rising as time goes on because more businesses are opening their eyes to the importance of getting their sites to rank at the top of page 1, especially after the COVID-19 pandemic started. This makes it harder for you to rank your website, blog, ecommerce store, or lead generation site. The rise in competition is forcing everyone to work that much harder to outrank everyone else, even if you do local SEO. Therefore, SEO is providing even slower results.

What are Other Rank and Rent Courses Available Online?

• BAM University by Joshua Osborne teaches students how to build and rank local lead generation websites, then rent them out to business owners for passive income. Joshua Osborne learned from my local lead gen methods, refining my foundational systems into his own course that emphasizes automation, scaling, and community-driven learning.
• Digital Storefronts by Cory Long focuses on helping everyday people create “digital billboards” (rank and rent sites) to generate leads for local businesses. Cory Long adopted my core framework of ranking websites and renting them for flat fees, integrating faith-based coaching and a simplified step-by-step process for beginners seeking financial freedom online.
• Flat Fee Mastery by Nick Wood teaches how to rank local sites and charge clients flat monthly fees for exclusive leads. Nick Wood expanded on my local lead gen strategies by adding new insights into pricing psychology, client acquisition, and scaling systems for consistent monthly income.

Final Verdict: Is Rank and Rent Club Worth It?

Rank and Rent Club is worth it for beginners who want to understand the foundations of ranking and renting websites using SEO-driven strategies. The course offers clear instruction, essential software tools, and practical steps for finding niches, building sites, and renting them out for monthly income.

If you’re a hands-on learner willing to practice keyword research, backlinking, and client outreach, then yes, it’s a solid start to mastering the rank and rent model. However, the course lacks consistent live coaching and depth in advanced SEO systems, making it better as an introduction rather than a full blueprint for scaling.

If you’re looking for a more proven, results-driven path to passive income, local lead generation remains superior because once your sites rank, they produce high-quality leads automatically and deliver steady monthly profits without the dependency on upsells or external SEO tools.

Is It Important To Choose a Skilled and Experienced Local Lead Generation Mentor?

In my experience, it’s important to choose a skilled and experienced local lead generation mentor because:

• They know how to monetize leads properly: It’s like being Molly Bloom in Molly’s Game where they know how to make money strategically. They understand the players, the stakes, and how to take a cut from every pot. Most beginners focus on rankings, not on turning traffic into money. Skilled mentors teach you deal structures, such as retainers, per-lead pricing, and commission models, and how to negotiate with contractors so you actually get paid.
• They shorten your learning curve dramatically: Local lead gen has dozens of moving parts (keyword research, GBP optimization, schema, citations, backlinks, site builds, tracking numbers, and client outreach). Learning that alone through trial and error can take years. A mentor compresses that timeline into weeks by showing you exactly what works and what to ignore.
• They teach real-world deal and client psychology: Local business owners can be skeptical, busy, or flaky. Skilled mentors understand how to speak their language, close recurring deals, and maintain trust for years like how I do with my long-term clients. That emotional intelligence only comes from real experience dealing with dozens of business owners.
• They have insider tools, templates, and shortcuts: Veteran mentors have refined SOPs, outreach scripts, templates, and automations that took years to develop. You don’t have to reinvent every part of the business from scratch. Some tools and software I use are CallRail and Snapps.ai.
• They understand the local algorithm beyond surface tactics: Ranking on Google Maps or the local pack isn’t just about backlinks or keywords. It’s about behavioral signals, entity building, and brand trust. Skilled mentors understand how Google interprets local authority, not just how to game it.
• They help you build a real business, not a side hustle: Experienced mentors emphasize scalability through contracts, systems, team structure, and predictable revenue. I’ve turned lead gen into a full-time income stream and know how to position it as a business, asset, or sellable portfolio. My goal is to make you an owner, not a freelancer.

Individuals like Herc Magnus actually learned his rank and rent strategy from me. Tons of other local lead gen coaches adopted my local lead generation systems because of how effective they were.

Why Local Lead Gen is My Top Pick in 2025

Local Lead Gen is my top pick in 2025 because it offers consistent, high-margin income by connecting real businesses with ready-to-buy local customers without the inventory risks, ad costs, or algorithm volatility that make other online models less predictable. For instance, my lead gen site Naperville Elite Commercial Flat Roofing 2760 Aurora Avenue Naperville, Illinois 60540 630-912-0626 https://www.napervillecommercialroofing.com/ brought in $67,640 in additional revenue to my long-term client for forwarding 23 leads just last month. I earned $3,382 for a 5% commission even without checking my site every single day.

Local lead generation stands out as a sustainable, low-risk online business. It focuses on creating real value for local companies, generating predictable monthly income, and building long-term digital assets. By helping businesses connect with high-intent customers, it offers stability, scalability, and freedom without relying on other platforms or any paid advertising.