Ranking Academy is a free resource by Luc Durand that helps small businesses to increase their visibility on search engines like Google. Luc offers free courses with Q and A videos on his YouTube channel for small businesses. It helps them to learn how to improve their customer base and revenue for free. The courses cover topics such as local SEO, local paid marketing, performance analysis (Google Analytics), and local ranking tracking. Ranking Academy offers two different 1-on-1 live sessions; Jumpstart and In-depth Session.
Ranking Academy also offers a Google Business Profile SEO cheat sheet that is free to download. This SEO cheat sheet helps you rank factors that are important to be on top of the Google search engine. You just need to download it, then do each task inside at your own pace. It also has video tutorials in case you get stuck. Luc offers tons of free resources in Ranking Academy. Is Luc Durand the best option for you to improve visibility online?
If you want to start an online business that can generate monthly passive income, check local lead generation. You can start creating your website as low as $500, rank it in Google, then rent it out to local businesses. It is a kind of digital real estate wherein you are the landlord, then you're renting out your website to your tenants. They pay monthly fees for generated leads from your website. It's scalable and you can create as many websites as you want.
Ranking Academy Pros And Cons
Pros
It offers tons of free tutorials on its YouTube channel.
Ranking Academy receives good feedback from its subscribers.
Some of its clients in 1-on-1 achieve success.
Luc conducts research about your business before the session.
Cons
The cost of Luc's live sessions is expensive because of their short duration.
The live sessions require payment first.
Some of Luc's free courses are slightly outdated.
There is no refund policy.
Price
Ranking Academy 1-on-1 live sessions costs depend on what you avail.
- The Jump-Start 1-On-1 Live Session costs $180 for 30 minutes.
- The 1-on-1 Depth Session costs $550 for 60 minutes.
Refund Policy
Luc Durand mentions nothing about the refund policy.
Origin
Ranking Academy started in 2016.
Reputation
Ranking Academy has a huge audience on its YouTube channel with 236K subscribers.
Ranking Academy 1-on-1 Live Sessions
Jump-Start Session
This Jump-start session teaches you how to rank your small business on Google Search and Google Maps in just 30 minutes. It's an open discussion in Zoom that focuses on strategies and proven SEO practices. After the session, Luc will send you the record to have a clear copy of your discussion with him.
What to expect before the live session?
Who is the Jump-start session best for?
Price: 1-on-1 Jump-Start Session costs $180.00.
Duration: This live session duration is only 30 minutes.
In-Depth Session
It is a one-hour in-depth analysis of your small business' local search situation. You and Luc examine your Google business listing, link profile, website, analytics data, and more. During your live session, Luc focuses on every section to see why you are not ranking. Also, it provides an actionable list to replicate or achieve better success.
What to expect before the live session?
Who is the In-depth session best for?
Price: 1-on-1 Depth Session costs $550/
Duration: This live session is only 60 minutes.
Ranking Academy Free Courses On Class Central
For pricing, Michael uses a dynamic pricing software that integrates with Airbnb called This course teaches you the 8 steps on how to rank your business in the Google search engine faster. It runs less than an hour and is also available on YouTube.
8 Steps to Rank Faster on Google
For pricing, Michael uses a dynamic pricing software that integrates with Airbnb called It is a 6-chapter full guide on how to edit your Google Business Profile. Essentially, Business Profile on Google is a free tool that allows you to decide how your business will appear on Google Search and Maps.
Six Chapters to Edit Your Google Business Profile
Chapter One: Logging into your account
- Login on desktop
- Log in on mobile
Chapter Two: Interface Anatomy
Chapter Three: Icon Panel
- Edit your profile details contact, categories, website
- Read and respond to reviews
- Messages
- Adding photos
- Check your performance
- manage products
- Manage services
- Booking links
- Q and A
- Add Google posts
- Review link
Chapter Four: Advanced Panel
- Business profile settings
- Notifications
- Adding a new business profile
- Accessing all profiles
- Help/Feedback/ T and Cs
Chapter Five: Business Panel
Chapter Six: Suggestion Panel
For pricing, Michael uses a dynamic pricing software that integrates with Airbnb called This optimization tutorial takes you through each section of your Google my business listing and shows you how to leverage it step by step. This guide has tips, tricks, and trade secrets that help you outperform your local competitors in search engines like Google in 2023. Luc guides you to attract more visitors, which leads to more profits.
The Chapters in Google My Business Profile Optimization's Ultimate Tutorial for 2023 will teach you how to log into your profile, create your business name, input your business address and phone number, how to understand business categories and other basics like inputting your website link. It covered more complex concepts towards the end, where you can learn how to input photos, information on products and services, and more.
For pricing, Michael uses a dynamic pricing software that integrates with Airbnb called This tutorial runs for over 20 minutes. On-page SEO is one of the three pillars of website optimization to speed up visibility in search engines to drive more traffic.
For pricing, Michael uses a dynamic pricing software that integrates with Airbnb called This free training tutorial teaches beginners how to use Canva. It helps you to use this software to create graphics in creating content for your social media platforms, blogs and in your website. It covers how to create a free Canva account to download and publish your design.
For pricing, Michael uses a dynamic pricing software that integrates with Airbnb called Mailchimp is the largest email marketing platform that can help your business grow. You will learn in this tutorial how to build a campaign from scratch and track your email campaign performance.
For pricing, Michael uses a dynamic pricing software that integrates with Airbnb called This tutorial on his YouTube channel last 2020 made it slightly outdated. But, it gained 135,237 views and good feedback from active subscribers. It provides tons of tips and tricks to improve your online visibility.
For pricing, Michael uses a dynamic pricing software that integrates with Airbnb called It is one of the most recent tutorials that Luc offers. It also covers steps to get your business rank on Google, this one is more in-depth which runs almost 2 hours and 30 minutes.
Who Is The Creator Of Ranking Academy?
Luc Durand is the founder of Ranking Academy. Luc has 19 years of extensive experience in the web industry. He is proficient in search engine optimization, content management, web design, web analytics, and merchandising. His passion is to help small businesses to grow their business through online marketing. It leads him to create YouTube tutorials to share his expertise with small business owners. As of writing, his channel has 12,404,682 views in 2015.
After a year, he launched his own venture that offers free resources to guide small businesses. He guides them to reach large audiences, gain traffic and improve their revenue. Luc provides various tactics to rank your Google My Business higher. Also, he created this to offer personal guidance for entrepreneurs seeking an expert partner to succeed in their business ventures.
Who Is Ranking Academy For?
Ranking Academy is for business owners who are seeking mentors on how to improve their website's visibility on search engines like Google. Also, this is for business owners that are on a tight budget and want to learn tactics to reach a wide audience for free. It includes generating traffic to achieve significant income. However, Ranking Academy will not teach you the steps on how to start an online business.
Is Ranking Academy Worth It?
Yes, Ranking Academy is worth it for beginners who are starting out and aim to improve great visibility online. Also, it is good for business owners to reach the audience and rank highly in search engines. It offers step-by-step videos that teach different tactics and strategies to learn online marketing to help your business succeed. Luc Durand has expertise in online marketing that he can share in his 1-on-1 live sessions. You with him will pinpoint every misstep in your process, the edge of your competitor, and an actionable guide to outperform them.
You don't have to worry about the possibility of having dead air in Zoom because Luc himself will do research about your business before the sessions. But, it comes with a price; for only 30 minutes you need to pay him $180 and a whopping $550 for 60 minutes. That price is enough to enroll you in the whole course. However, the success of his clients shows the effectiveness of his live sessions.
Are Clients Of Ranking Academy Successful?
Yes, some of the clients of Ranking Academy are successful. And most of them are real business owners who have a successful business. Their clients' business is in different niches such as digital marketing, health, music, and also personal coaching.
In addition to that, their subscribers praised his free course on Cass Central. They thank Luc for making some methods easy for them to learn and understand. Also, Luc is answering questions from subscribers on their concerns in their business.
Ranking Academy Alternatives
What Is The Best Online Business To Start In 2024?
Local lead generation is the best online business to start in 2024. It is simpler than any business that the Ranking Academy's clients have. I make $52,000 per month by doing this business model. I'm expecting $500 - $2,000 passive income monthly on each website. You need to build a website, rank it in search engines like Google, and rent it out to local businesses. Also, you can scale as much as you want by repeating the process. For someone who tried different business models, I recommend you start with local lead generation through rank and rent.
