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In this post, I examine the FBA automation service "Real Ecom Automation," established by Raphael Vargas

This Done-For-You option can be really attractive, especially if you've taken a gander at selling private label products on Amazon and it looks pretty complicated.

Why not pay the experts, right?

They know what they are doing.... Don't they?

Before we dive into the DFU Amazon FBA model

Here's why I'm qualified to review Real Ecom Automation

A lil bit about me... My name is Ippei...

In 2014, I joined a lead generation coaching program that freed me from my 9-5 in 7 months by building and ranking simple websites that generate leads for local businesses (who give me a sliver to deliver)

After grew my lead gen biz to 7 figures, I branched out to experiment with Amazon FBA (ton of hype around it in 2017)

Let's get into Real Ecom Automation

Real Ecom Automation Review

Founder: Rafael Vargas

How Did Rafael Get into Amazon Automation?

He started off sales before moving into the real estate investment space when he was 21 and then transitioned into teaching real estate wholesaling to over 1000 students before advertising this Automated Amazon opportunity in late 2018. 

Degree or Professional Experience?

Lots of professional experience in sales. No college education

Does Rafael have experience in Ecommerce?

Overall, no. He has business experience, but that's primarily in wholesale real estate space. 


What Real Ecom Does For You (In-depth)

Step 1: Product Research

Amazon sells more than 350 million different products and has 6,000 different categories in their product directory. 

Everyone knows that the product(s) you select will make or break your Amazon Business so it's crucial (especially when you are getting started) that you select profitable items. 

Now there's many ways to do this and many different helpful product selection tools that speed up the selection process, but all that takes time to learn and money for the tool subscriptions, which is why some people take up Vince's offer to have the process done for them. 

Step 2: Listing Construction

Once you've chosen your product, it's time to show it off in an item listing.

But there's more to making an Amazon listing than posting a picture and a few words. 

It's a bit more complex than that, seeing as you need to take photos that pop out to the mobile shoppers as well as use keywords that boost your listing to the top of the search results faster than you can reach for a chair to access the top cupboards in your kitchen. 

Step 3: Supplier Selection + Inventory Management

Once you've selected your product, another item on your to-do list is to decipher which supplier you'd like to place an order with. 

As you are making that decision, you must take into account if you want to ship from over-seas or from your own country (basically whether you want to save time by shipping nationally or spend less money by getting your product from China). 

Step 4: Order Processing + Returns

Do you like paperwork or not?

That's what this step comes down to. 

Each order has to be taken in, and set up with a tracking number

And if your customer asks for a return, it's beneficial to your reputation as a seller if you give them their money back. 

Step 5: Order Tracking (Shipped, Delivered, etc.)

What if your customer claims they never recieved their product? How can you figure out what happened?

That's right

As mentioned before your product NEEDS a tracking number. 

And when you build up your business, you'll have to track thousands of products coming and going. Lots of details. #spreadsheets

Step 6: Customer Service + Collect Customer Reviews

How can you encourage your customers to leave reviews?

Often you have to set up a review funnel (learn how to get more reviews here), using either an email follow up system or a product information card packed on the top of your product. 

Amazon's TOS is very particular on how you ask for the review, so watch your step and avoid Bezo's toes (because a disobedience could mean a suspension of your seller account, which means your "passive income" drys up faster than a grape in a dehydrator. 

Step 7: Scaling Your Amazon Store

When you are automating your Amazon store, scaling is the phase that you want to get to, as it is when you really see your income go from 0 to 60, then on to the moon. 

In my lead gen rental business, it wasn't until I started multiplying the assets that I pushed the pedal to the metal and saw my income accelerate from 9k per month to 35k per month to 52k per month within a matter of a couple years. 


Real Ecom Automation Reviews (what are their customers saying?)

Facebook Evidence that Rafael is not an Ecommerce Expert (notice the difference in number of likes.)

YouTube Evidence that Raphael is a REAL ESTATE INVESTOR, not a ECOMMERCE PRO. Below is a screenshot of his main youtube channel. Notice how many times there's "Real Estate" (4 times), compared to "Ecommerce" or "Amazon" (0 times). 

Real Estate IG Posts vs Amazon IG Posts (just another piece of evidence showing he's focused on Real Estate, and not a pro in ecommerce)

More than 60 Posts on Real Estate

8 Posts on Amazon 


Pros and Cons 

Of using Real Ecom Automation 

Pros

  • Get to Deal with a Really Passionate & Up Beat Dude!
  • 99% Passive

Cons

  • 25k-30k in upfront Cost
  • Requires a SUPER High Level of Trust in Vargas, not an ecommerce pro.
Conclusion:

I sold products on Amazon for 3 years (2016-2019), which makes me say enthusiastically: Be careful, should you choose to do the complete DFU Amazon FBA. There's some legit service providers and there's others who will just take your money and walk (scam artists).

As for Rafael's "Real Ecom Automation," he's got a solid amount of reviews that say his services are trustworthy, so if you've got the 25k burning a hole in your pocket, he's certainly one to consider, but be sure to do your homework.


Why I left Amazon to Return to Lead Generation

Amazon FBM Automation

  • Market Saturated - Only 6000 niches
  • Expensive to Start (Need 15,000 dollars)
  • Low Barrier to Entry (Anyone can duplicate product)
  • Low Profit Margin (~15%)
  • No Control - Amazon can Shutdown Account
  • No Passivity - Lots of Moving Parts (Shipping, Ads, Launches)

Lead Generation

  • New Opportunity in Every Zipcode
  • Affordable to Start (few hundred dollars)
  • Requires Skills to Rank on Google
  • Little Overhead, High Profit Margin
  • Complete Control - You own the Website
  • Passive once Ranked - Just Deposit Mailbox Money

After ramping up my lead gen business to +35k each month, my fomo got the better of me and I hopped on the FBA train in 2016. 

And while having a business on Amazon was quite the adventure, it wasn't a very profitable one

It took a lot of money to get the Amazon system up and running and the profit margins were hardly half of my lead generation business. 

When I reflect, my Amazon business was more vulnerable than my lead-gen business is, because if your seller account is suspended, which means your sales stop, which means your "automated Amazon profit generator" grinds to a sudden halt and then you can no longer pay your bills or support your family. 

With your lead generation business, it's different

Your income can't be turned off like an unpaid faucet by the water department. 

Instead, you develop digital assets like this tree care site

Each month you'll have multiple businesses sending you checks because of your services. 

One truth that I learned from Rich Dad Poor Dad was the wisdom of multiple streams of income. 

You'll create a lot of lead gen sites, creating a portfolio of income-producing assets that require very little maintenance once built. 

So essentially, you're creating a multiplicity of passive income streams. 

And since you'll have better training than I did (it's been updated 4 times since I joined in 2014), if you follow the step by step process, you'll end up with sites like this

That pay for years (like mine have)


Here's another member of our leadgen coaching program who committed to building a better life

Did you see how he's built his lead gen business now having more than 50 clients in more than 20 different states? 

That's a profitable, recession proof business under Patric's complete control.

And he built it in less than 4 years. 

How fast will you build yours?

Learn more how to create your digital assets by clicking the button below. 

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Ippei Kanehara
Founder/CEO Ippei Leads

$52K per month providing lead generation services to small businesses

Ippei.com is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2020, is to build your own 6-figure lead gen biz. You can learn more here.
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