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The Real Estate Agent Academy Review by Graham Stephan – (IMO, Digital Real Estate is Better)

January 13, 2023

In this article, I'm going to review The Real Estate Agent Academy, Graham Stephan course.

We'll see if it's everything you need to end up being a successful real estate agent and why I believe digital real estate is better.

Believe me, you won't find a better review on Reddit.


About The Author

Hey, I'm Ippei!

Until 2014, like many of the people I review, I was working in a corporate job from 9 to 5.

Not only was it soul-crushing, but it didn't give me any time to pursue my bigger goals.

That was until I discovered a method to rank sites organically, generating free leads for my clients.

Let me show you what I mean.

I created the tree care website you see above in 2015, and since then I haven't had to touch or update it:

As a result, it has earned me a passive income of $2000 a month ever since.

That's more than $100,000 for one site, in 5 years.

That's the magic of the Lead Generation business, it's by far the best model to generate passive income.

If you want to know more, just hop over here!


The Real Estate Agent Academy Review


Module 1: Why Real Estate & Who Can Become A Real Estate Agent

To kick off the course, in this first module, Graham shares some reasons as to why you should or shouldn't get into real estate.

If you're the type of person who can't stand the "rate race" lifestyle, real estate could be for you.

Here are all of the advantages Graham touches on.

Now, although there are plenty of advantages for getting into this type of business model, there are also a number of downsides to it.

Those downsides are the following...

These are things that need to be considered before ever deciding to jump into real estate,

If the advantages outweigh the downsides for you, then you should go for it.

I thought it was great that Graham gives you real expectations when it comes to real estate.

He's not overselling it just because you're taking his course.

He simply stated the facts as they are.

Some people think that they can just get into real estate and make easy money.

It absolutely takes time and requires discipline because you might get so anxious that you give up because you aren't seeing a steady income.

If you're used to the weekly or bi-weekly paychecks from your 9-5, real estate might take some getting used to.

After going through the advantages and disadvantages, Graham then briefly explains what a realtor does all day.

You're obviously helping people buy or sell a home.

At any given time, you're either representing a buyer or a seller.

It's up to you to either search for the type of home your client wants or generate leads for the home you're selling.

You've got to setup a lot of appointments and guide any potential buyers or sellers throughout the process.

Also, expect plenty of paperwork.

You're not just sitting around doing nothing all day.

There's a video where Graham goes over a common question that's asked...

Should you move to a different market to sell real estate?

My recommendation is you work in the most expensive neighborhood you can, with the highest turnover, within a 30-45 minute drive from where you are right now. That's...what's going to get you the highest results - Graham Stephan

To finish off this module, Graham talks about the importance of mindset.

You have to believe you can do it

- Graham Stephan

With no experience, you can very easily knock yourself down and think that you can't be successful in real estate.

Graham was 18 years old when he got started but, he didn't give up and today he's sold over $130 million dollars worth of real estate.

In my experience, getting that first deal is the hardest one no matter what business you're in.

Once you finally break through that barrier and get your first one, your belief spikes and it lights a fire under you.

I remember when I got my first lead generation client.

Same thing happened to me.

Graham says that you need to realize that you aren't the first person to sell homes at a young age.

This last video on mindset was really encouraging and I think you should rewatch that one often just to motivate you to believe you can be successful.

Everyone deserves a chance to do so.

My advice...

Don't get in your own way.

Get to work and get paid.

Being positive will also help you get through any adversity that comes along the way.


Module 2: Getting Your Real Estate License

Graham breaks down what the requirements are when it comes to getting your real estate license.

First, you need to be 18 years old.

In some states, you'll need to have a high school diploma or GED.

In others, you don't.

Then, you need to start taking real estate courses.

Graham recommends you do it online since it's much easier to pass and you'll simply learn quicker.

Again, each state is different so you have to do your due diligence to see what's required.

Does it matter the school you attend?

Graham says not really.

Every school pretty much teaches the same info.

It would be best to choose which school has the best reviews and just go with it especially if they have extra study material.

Graham also advises you to get a study guide.

These will give you sample questions from what your state requires with the answers.

It would behoove you to memorize the questions and answers.

He said that there are even crash courses that you can sign up for where they guarantee that you'll pass it.

Once you've finished taking your real estate classes, you'll then need to submit an application to your state real estate board.

After the state receives all of the info they require, you can then apply to take the exam.

Graham then takes some time to talk about why going into real estate part time isn't really a good idea.

You're going to have a tough time trying to compete with those people who are into real estate full time.

It's a business model where things move quickly so, if you're part time, you won't really be as successful.

He brought up the point that if you're thinking about doing real estate part time, you might want to ask yourself if this business model really is for you.

In my opinion, to make serious money, you've got to be in it full time.

Now, if you watch Graham's channel, you might be around his age or younger.

He goes on to explain why being a younger real estate agent is an advantage...

Being a Young Real Estate Agent Is An Advantage Because...

  • You're memorable
  • Non-threatening
  • People want to give you a chance
  • You have low overheard
  • You know social media
  • You're coachable

One thing to also keep in mind is that many people won't encourage you to do real estate.

Graham had to deal with a lot of discouraging comments too.

No matter what you hear, if you're serious about getting into real estate, surround yourself around people who support you and keep it moving.

No giving up.


Module 3: How To Join A Real Estate Brokerage

Graham begins by explaining what a real estate brokerage is.

If you're licensed real estate sales agent, joining a brokerage is a must.

Now, they don't just give you clients, but you do have the tools necessary to succeed.

What you want to do is join a brokerage that you actually will enjoy working for.

Other than providing you with a printer, desk, wifi, transaction coordinator and maybe a manager, you're on your own.

Graham then explains what the difference is between a real estate agent and a broker.

A broker is someone who completed additional coursework, met certain requirements including previous experience and can work for themselves as their own brokerage company.

A real estate agent cannot.

Some people do it for the prestige of just saying they're a real estate broker

Graham Stephan ‧ Entrepreneur

Graham recommends you get your real estate salesperson license initially and decide later on if you want to get your broker's license but, it isn't needed as it won't have a real effect on how much money you make.

Your income will be decided by how much work you put in.

Now, to find which real estate brokerage you're going to join, check which brokerage has the most listings in the area you want to be in.

They should also be using social media.

Then check out the type of people they are. 

Do you relate to any of them?

All you have to do is simply walk in, ask if they're hiring and chat with them

Let them know you're getting your license and interested in working with them.

Graham advises that you work with someone else for 6-12 months so that you can gain experience from them.

All in all, take time to do your homework as to which brokerage might be the best fit for you.

Once you've decided which one to join, Graham wants you to interview THEM.

Inquire About...

  • Desk Fees
  • Commission splits/fees
  • Printing fees
  • Real estate sign costs
  • Business cards
  • Transaction costs
  • Other fees
  • Mentorships
  • Support
  • In-house lead generation
  • Open house opportunities

After you've gathered all of this information, you're going to be in a much better position to determine if the brokerage is for you.

Graham then goes into what the costs of joining a brokerage can range from.

To finish off this module, he talks about what a good commission split is.

This is something that varies from broker to broker.

His advice is that you don't focus on trying to get the most commission split you can get. 

To start off, it's best to focus on finding a brokerage that's going to support and train you well so you can be successful.

Get your experience even if the commission split is lower at first and once you get better and grow, you can negotiate a high split later on.


Module 4: How To Start Your Career

When starting out, Graham's recommendation is that you start off as an assistant for someone who is busy enough to need one just to get your feet wet.

This is the best way to learn the business inside and out.

The easiest way to be an assistant is to just ask as many different agents as you can.

Even if you have to start off as an intern for free, do it.

It's going to open up plenty of opportunities for you and you'll begin growing your network at the same time.

Graham then talks about the pros and cons of working alone or with a team.

Graham then gets into 5 things you can do that will help you prepare for your career.

These 5 steps are a good foundation as you get started in real estate.

After giving some obvious tips as to what other basic things you're going to need such as a computer, business cards and a website, he gets into if the type of car you drive matters.

Many people get too much into the TV shows and think you need to be driving around in an exotic car to be successful.

No.

For starters, you need a clean 4-door car that looks presentable.

If Xzibit pimp'd your ride, don't use that one to sell houses.

Graham recommends you lease your car since it's a tax write off and you get a new car every few years.

He even mentions that you can lease a BMW or Mercedes that's a couple of years older for low payments.

The way you dress should also be clean.

Business casual and a bit trendy is a nice way to go according to Graham.

Now, many people who start off in real estate dream of selling luxury homes.

How can you break into the luxury market?

Graham says that you should just view it like any normal home.

Except that the home is more expensive.

It's best to have this mindset because I believe it can affect the way you treat your clients as well as how you come off.

Graham recommends you join a brokerage that works the area where all the luxury homes are.

This will make it easier to get into the market for sure.

Graham even says that more expensive homes are easier to sell.

Why?

  • The buyers generally know what they want
  • Many homes sell themselves
  • Many of the high priced clients are decisive
  • Knowledgeable about the markets
  • Repairs won't always be as big a deal
  • Ease of financing
  • Same amount of work

In conclusion, Graham stresses the importance of budgeting your career.


Module 5: Getting Leads & Business

Leads are in high demand now more than ever before for local businesses.

Real estate is no exception.

Graham gets into how you can generate leads in this module which is the longest one of the course.

How To Generate Leads...

  • Tell everyone you know
  • Sit open houses
  • Door knocking (Graham doesn't like it but it works)
  • Cold calling
  • Expired listings
  • For sale by owner properties (FSBO)
  • Floor calls
  • Craigslist
  • Meetups

Graham really dives into how you can best generate leads in each of those ways.

His tips are solid especially when it comes to the best way of setting up an open house and what to say.

He also stresses the importance of following up.

In all my experience with sales, I can't tell you how many times I've closed deals because I took time to follow up with prospects.

Following up works and it requires some determination on your part.

Graham even talks about how you can buy Zillow leads.

You basically buy a zip code in an area and when you do, your contact information will show up next to a listing in that zipcode on Zillow as people search for homes.

The cost of buying Zillow leads can range from a few hundred to a few thousand dollars per month.

It really all comes down to how competitive that market is.

Now, when it comes to open house signs, you want to make sure these are placed in as many busy areas as possible.

Busy intersections are gold.

Graham says they're a great way for you to be present on people's mind.


Module 6: Working With Sellers

When working with sellers, there are many things you need to keep in mind.

Graham gets into what the best way to price a listing is.

He then says that you should tell the seller to do some minor upgrades which might help the property sell quicker or for more money.

Some of those upgrades are...

If you can get your seller to get these tasks done, you'll be in a better position to sell the home.

Graham then talks about what marketing services you can offer.

The #1 tip Graham mentions is that you get the photography done professionally.

It's the first thing potential buyers will see of the property.

With that in mind, don't be cheap with this.

Graham also shares what are some of the top objections you may get from sellers.

Over time, you'll learn how to best deal with them.

He even speaks on the importance of negotiation.

I thought that was great because you are definitely going to have to negotiate if you want to be an agent.

There's no way around it. 

He also speaks on the inspection process.

Buyers do inspections on the properties they're going to buy while their money is in escrow.

If they have any claims, you need to do your own investigation.

Often times, buyers will come back with many issues they see wrong with the home.

This is something that Graham says you need to brace your seller for.

It happens, and opens the door for a second negotiation.

Just be ready for it.

Let's move onto what Graham says you should expect when working with a buyer.


Module 7: Working With Buyers

Graham talks about some things to focus on and also what to avoid when dealing with buyers.

The most expensive home he's sold to a buyer was $7 million dollars so, he knows what he's talking about.

What he learned is that...

Why?

He noticed that if a buyer says they want to live in a certain area and you show them all the listings in the area, many times they may find something better in another area.

It's happened so many times to him.

Graham emphasizes the importance of finding out what they're looking for.

Then you expand their search criteria.

For example, if they want to be in Hollywood, show them listings that are similar to what they want in nearby towns.

You MUST explain that you're going to do so ahead of time though.

As long as you prepare them beforehand, they won't get irritated.

If not, you can really get on their bad side and lose them.

Something Graham also mentions is that you need to prequalify your buyers with a lendor.

If you don't, you're going to waste time showing houses.

Always make sure to pre-approve your buyers.

If they get offended, that means they aren't good for it.

Next, Graham speaks on how you can pick which homes to show and schedule appointments.

When it comes to scheduling appointments, he recommends you give yourself enough time so that no one is rushed.

Usually, buyers show up late.

When that happens, it makes you late for everyone else you scheduled throughout the day.

Graham then goes over his buyer negotiation strategies, and what are some of the objections you may get from a buyer.

Some of those objections or red flags are...

To end this module, Graham teaches you how you can spot a fake buyer.

Fake buyers are the worst because they're only going to waste your time over the long run.

Moral of the story, pay attention to the red flags so that you can focus more time on legitimate buyers.


Module 8: Working With Lease Clients

Graham grew his entire business from working with lease clients.

They're obviously his favorite.

Why?

Although they're a lot of work and it takes time for them to pay off, Graham sees it as a long-term outlook with little competition.

Eventually, these clients will use you to buy a property.

How do you get lease clients?

Graham shares different platforms where it's possible to.

Surprisingly, he's gotten his best results from Craigslist.

You can also offer to help other people trying to rent their property out who aren't a real estate broker.

Word of mouth is also another great way to get lease clients.

Word of mouth has been a big part of my success with my lead generation business too.


Module 9: Tax Planning & Final Thoughts

This final module is a great one because Graham touches on important topics.

When it comes to taxes, he recommends that you keep track of everything you spend money on.

He uses Mint.com to help you do so.

In real estate, almost everything is a tax write off so you definitely want to track this so that you can easily have this info ready during tax season.

You obviously want to have a good CPA too.

The next topic Graham talks about is vacation.

His advice is to work your vacation around your listings.

This way, you're available to handle your business and you can enjoy your vacation to the fullest whenever you do go.

It's also great to let your clients know you're going to be away and have someone else cover for you.

You don't want them to be caught off guard.

Graham then gets into what he believes is the future of real estate.

He thinks it's going to be around for the long-term.

Buying a home is such an emotional decision

- Graham Stephan

Humans are often dealing with emotions.

When you buy a home you want a human to intervene in the process to make things easier.

No need to be worried about sites like Zillow.

According to Graham, there's too much emotion involved to make real estate agents obsolete.

At the end of the day, people are always going to need places to live in.

No matter the market.

Now, let me explain to you how it is that digital real estate has made me financial free.


Digital Real Estate Is The Reason I'm Financially Free

Digital real estate is way better than traditional real estate.

Digital real estate has to do with ranking lead generation sites on Google.

Here's an example of one of my sites.

This digital property is considered digital real estate because it takes up the top spot on Google above the other limo companies in Lansing, Michigan.

I created this site that offers limo services in Lansing.

As a result of it being ranked #1, there's no doubt that whoever needs a limo for the weekend will come across my site.

They'll see it at the top with plenty of reviews and feel inclined to call.

Now, I don't own a limo company.

What I do is exclusively send the leads directly to a local business that can take on more calls per month. 

All I do is collect my monthly commission which business owners are happy to pay.

Leads are in high demand here in 2021.

Most business owners don't even know how to generate much leads for themselves.

That's where I come in.

I'm so thankful to the lead generation coaching program for teaching me the skills necessary to be successful.

Once I joined in 2014, I put my head down and got busy building out as many digital properties as possible.

The more lead generation websites I build and rank, the more digital real estate I take up on Google and rent out to business owners.

The fact I'm able to have these properties generate leads each month allows me to get paid on autopilot without much of a hassle.

This type of income is so much more passive than traditional real estate.

Here's why...

Lead Generation Tree

Real Estate

  • You don't own the properties
  • Much more expensive to get started
  • It takes years to grow
  • No Control - You only profit if buyers and sellers agree on a price
  • Not Passive - Plenty of Moving Parts (Open Houses, Ads, Showings, Constant contact with buyers/sellers)

Lead Generation

  • New Opportunity in Every Zipcode
  • Affordable to Start (few hundred dollars)
  • Requires Skills to Rank on Google
  • Little Overhead, High Profit Margin
  • Complete Control - You own the Website
  • Passive once Ranked - Just Deposit Mailbox Money

It's really a no brainer when it comes to choosing digital real estate over traditional real estate.

You're in more control of how much money you make.

The goal is to build out sites and get them ranked on Google as soon as you can.

At that point, you have all the leverage.

What really helped me succeed too was being around so many hard working entrepreneurs inside of the lead gen coaching program.

I credit many of them for helping push and motivate me to be the best I can be. 

Lead generation is not only my preference of real estate but it's also my #1 online business model for earning a passive income.

Here are the reasons why...

If you want to get started earning a passive income with digital real estate, click the link below and set up a call with us.

Your future of financial freedom is only a call away!

See ya!

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Ippei Kanehara
Founder/CEO

$52K per month providing lead generation services to small businesses

Ippei.com is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2024, is to build your own lead generation business.
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