The reasons blogging isn’t dead in 2025 are:
- Google keeps improving its search engine features.
- Billions of people search blogs on Google daily.
- People still read blogs for credible information.
- Blogs are cost-effective branding.
- Blogs support small and local businesses.
- Blogs deliver high engagement rates
- Educational blogs are in demand.
- Blogs provide global reach and accessibility.
Blogging is alive in 2025 because of its readership and benefits for businesses. Social Media Today reports that 77% of internet users still read blogs. MasterBlogging adds that 83% engage with blog posts. With 5.35 billion regular internet users, there are 4.44 billion blog readers. This immense audience shows that blogs continue to be a primary source of:
Beyond readership, blogging significantly enhances website performance. BKA Content says that active blogs boost visibility on search engines. They get 434% more indexed pages and 97% more inbound links, which boost their online authority and credibility. DemandMetric adds that businesses with blogs get 67% more monthly leads than those without. Blogging plays a huge role in driving customer engagement and conversions. Blogging is not only alive but remains an essential strategy for business growth.
Some people think blogging is dead because making money from it takes time. A survey by Eb Gargano shows that most bloggers earn just over $1,000 per month after one year. After three years, they earn about $2,200 monthly, and by five years, this grows to $4,000. This slow growth makes some lose interest. Another problem is the rise of AI-generated content. Many blogs now have AI-written articles. They often lack a personal voice and originality. Orbit Media reveals that 80% of bloggers are already using AI. Readers may skip these blogs because they feel generic and less engaging.
Hrishikesh Roy says that, in 2025, blogging faces big challenges. AI and changes in content consumption are to blame. He explains that AI tools like chatbots now give quick answers. So, fewer people visit blogs via search engines. Roy also notes that most readers prefer short videos to long blogs. It is harder for blogs to hold their attention. Monetization is another issue. AI-generated content has filled search results, pushing human-written blogs aside. He warns that blogging is no longer an easy or reliable career option for most people.
A Reddit post says blogging is still important in 2025. It provides reliable information for big purchases. The post argues that social media's focus on short, personal posts stifles creativity and expression. A Redditor said that, after MySpace faded, people missed personal websites. They chose restrictive sites like Facebook and Twitter instead. The post says long-form content is still valuable. It suggests an online store should sell physical products and digital downloads to boost profits.
Blogging is not dead, but making money from it is not easy. I have been running one of the largest blogs in the digital marketing niche for over 10 years. I started in 2014, but I found my breakthrough in other online businesses. In this article, I share how Google is improving search engine features and why people still search for blogs. I also discuss different monetization opportunities for blogging and how businesses leverage it as a lead-generation tool. Additionally, I include some reasons experts say blogging is dead in 2025.
1. Google Keeps Improving Search Engine Features
Google's algorithm updates favor high-quality, relevant, user-friendly blogs.. 2025 changes further promoted blogs. It uses AI algorithms, Rich Snippets, and the Helpful Content Update for this. So, well-crafted blogs are still highly discoverable.
A 2025 BrightEdge study found that organic search drives web traffic. It generates over 55% of website visits, with blogs making up a large share. Google's focus on intent-driven content and its RankBrain and BERT algorithms boost blogs.Blogging is a major way to engage audiences.
To maximize the benefits of Google's advancements:
2. Billions of People Search Blogs on Google Daily
In 2025, Google is the most used search engine. Google processes over 8.5 billion searches daily. This huge daily traffic creates endless chances for blogs. They attract readers by addressing the needs of billions of users. People often seek how-to guides, product comparisons, and expert insights. Blogs are a top source of detailed, trustworthy info. BrightEdge says organic search drives over 53% of website traffic. Blogs are a big part of this.
To tap into the billions of daily searches on Google through your blog:
3. People Still Read Blogs for Credible Information
People still read blogs because they provide credible info that many other online platforms lack. Unlike the fast, shallow content on social media, blogs are different. They explore specific topics in depth. They provide analysis, tutorials, and unbiased reviews. A report by Social Media Today says 77% of internet users still read blogs.
A study by OptinMonster found that 62.96% of readers trust blogs with multiple authors more. They reflect diverse viewpoints and specialized knowledge. Readers seek professional insights, guides, or product tips. Blogs are a go-to source for reliable, well-researched info.
To build trust and attract readers seeking credible information:
4. Blogs Are Cost-Effective Branding
Blogging remains a cost-effective way to build and promote brands in 2025. It allows businesses and individuals to build a strong online presence, share their values, and connect with their audience. Additionally, it avoids the high costs of traditional ads. HubSpot says brands that prioritize blogging get 13 times more ROI than those that do not. Also, 56% of marketers using blogs say it is effective, and 10% say blogging gives the best ROI.
Blogging is a great strategy for small businesses, startups, and entrepreneurs on a budget. Brands can achieve long-term success by consistently publishing high-quality, informative content. It builds authority, drives organic traffic, and nurtures customer trust.
To make the most of blogging as a branding tool:
5. Blogs Support Small and Local Businesses
Blogging supports small and local businesses in building visibility and credibility. It helps businesses rank higher in local searches, and its location-specific content attracts nearby customers looking for products or services. BrightLocal found that 68% of respondents believe all local businesses need a blog. A blog is important in connecting with local audiences, and it helps businesses show expertise, improve SEO, and rank for relevant keywords.
To maximize the impact of blogging for small and local businesses:
6. Blogs Deliver High Engagement Rates
Blogs are great for engagement because they attract readers seeking in-depth content. Unlike social media, where interactions are brief, blogs encourage deeper engagement. They invite users to read, explore, and interact with the content.
TechJury says that adding a blog to a website can boost traffic by up to 434%. By engaging and keeping an audience, you can build a loyal audience. Good blog posts have valuable insights, tips, or stories. They encourage comments, shares, and repeat visits. In 2025, blogging will be vital for building a loyal audience. Because of its high engagement, it fosters meaningful connections.
To maximize engagement through blogging:
7. Educational Blogs Are in Demand
Educational content meets the increasing need for accessible, reliable information. People frequently turn to blogs for how-to guides, in-depth analyses, and step-by-step instructions. A HubSpot survey found that 61% of readers were drawn to recent blogs. They wanted to learn something new or solve specific problems. Blogs are searchable, practical sources on topics like finance, tech, health, and DIY. Blog content is often more in-depth than social media. So, it is a better source for detailed learning.
To leverage educational content for a successful blog:
8. Blogs Provide Global Reach and Accessibility
Blogs connect creators to audiences worldwide. With an internet connection, readers can access blogs from anywhere in the world. They can use smartphones, tablets, laptops, or desktops. This flexibility lets blogs bypass physical, cultural, and tech barriers. MasterBlogging says 83% of internet users read blogs, which is 4.44 billion readers worldwide. Blogs thrive because they cover many topics and languages. They meet the needs of people in different regions. Their 24/7 availability allows anyone in any time zone to access the content.
To maximize the benefits of blogging's global reach and accessibility:
9. Blogging Offers Monetization Opportunities
Blogging stays relevant because there are many ways to make money. The blog economy is huge. There are over 600 million blogs worldwide, according to Statista. Unlike earlier eras, where ads were the primary income, today's bloggers have multiple revenue streams available. Common monetization methods include:
Common blogging monetization methods include:
10. Blogs Support Long-Form and In-Depth Content
In 2025, long-form content helps blogs stay relevant by offering depth, SEO benefits, and engagement. Readers searching for detailed answers prefer blog posts over short content. According to Backlinko, the average first-page Google result contains around 1,447 words. Longer content ranks higher. Also, HubSpot found that posts over 2,000 words receive more backlinks, boosting SEO. Long content naturally covers more keywords, making it easier to appear in search results.
Longer blog posts also increase engagement and shares. Medium users spend millions of hours reading each month. It proves that people still prefer valuable, well-researched content. Short-form content is useful for quick updates, but long-form blogs provide authority, trust, and value. Businesses, creators, and marketers who focus on detailed, high-quality content will continue to see success.
WordPress and Medium show that long-form content will still be in demand in 2025.
11. Blogs Are Powerful Lead Generation Tools
Blogs generate leads and drive conversions effectively. They attract organic traffic, educate potential customers, and build trust. According to HubSpot, businesses that blog generate 67% more leads per month than those that don't. Blogs also help nurture leads by providing content that answers common questions and solves problems. Well-optimized blog posts rank on Google, bringing in consistent traffic. According to DemandMetric, 70% of consumers prefer learning about a company through articles instead of ads.
Lead magnets like eBooks, checklists, and exclusive guides work well in blog posts. You can add CTA buttons, email sign-up forms, and pop-ups to convert readers into leads. According to OptinMonster, personalized CTA buttons convert 202% better than generic ones. Blogs also boost conversions by using SEO strategies like long-tail keywords, internal linking, and structured data. Businesses that invest in blogging see long-term benefits. With the right content strategy, blogs turn traffic into leads and leads into customers.
12. Niche Blogging Continues to Grow
Search engines favor niche blogs. According to GrowthBadger, 72% of successful bloggers say choosing a niche is a major factor in their success. A blog with clear, targeted content performs better in Google rankings.
People also trust niche blogs. According to DemandSage, 67% of consumers trust niche websites when making buying decisions. This trust leads to higher engagement and more returning visitors. By writing high-quality content on a specific topic, niche bloggers can rank higher and get more readers. Not all niches are equal. Some make more money and get higher traffic than others.
According to WPBeginner, these are some of the top-earning blogging niches:
13. Blogs Foster Community Building
Blogs offer a unique space for building a community that goes far beyond typical social media interactions. After a post is published, readers can leave comments, share experiences, and ask questions. This ongoing conversation creates a lasting community that grows. According to Socialinsider, average engagement rates on social media platforms are often less than 1%. Blogs keep readers engaged for much longer periods.
When readers comment on a blog, they add their ideas and personal experiences, which makes the post even more useful. This kind of interaction not only improves the content but also builds a sense of belonging among readers. According to GA4 Web Engagement Rate Benchmarks, pages with active comment sections often see higher engagement rates and longer time spent on the site than those without comments.
To encourage more reader interaction on your blog:
Why Experts Say Blogging Is Dead in 2025?
Is Blogging A Practical Way to Make Money While You Sleep?
Yes, blogging can be a practical way to make money while you sleep, but it requires strategic planning and consistent effort. Bloggers can earn passive income through affiliate marketing, ad revenue and digital products.
However, reaching this level of success takes time and persistence. Eb Gargano says it takes about 21 months to earn any money, and it takes nearly four years to make a full-time income. The journey has hurdles. You must learn SEO, build an audience, and produce quality content. You also must manage technical tasks, like website maintenance.
Mike Futia, a niche site expert, says blogging for profit takes time. Earning a modest four-figure monthly income requires 15 to 18 months. Success requires producing high-quality, keyword-optimized content. You must write 200 to 250 well-researched articles within 18 months. The early stages are tough. Traffic and earnings are low. Bloggers must build credibility with search engines. Many quit during the first six months because of the lack of immediate results.
Is Blogging The Most Profitable Online Business in 2025?
Blogging is not the most profitable online business in 2025, but you can still make money by focusing on a specific topic and building trust. However, they require a lot of time, effort, and resources to establish. SemRush says bloggers earn, on average, $50,000 a year. Full-time bloggers make between $38,440 and $51,906.
However, Crossroadsguitar reveals that many bloggers report that it takes nearly four years to earn a full-time income from blogging. This period involves consistent content creation, audience building, and strategic monetization. Also, Google's AI summaries and algorithm changes hurt blogs' traffic and revenue.
Mia Brox from "She Dreams All Day" believes blogging can earn money in 2025. But, it won't be very profitable. Ads and affiliate marketing need a lot of traffic. They're not very scalable. Instead, Mia suggests focusing on building a community and growing an email list. She says online courses are the best way to make money from blogging. They are scalable, can generate passive income, and give you more freedom. Blogging can work. But, Mia advises using online courses too for better results.
Why Local Lead Generation Is Better Than Blogging?
Local lead generation is better than blogging because it generates income faster. You can rank a local lead generation site on Google’s first page in just six weeks by targeting local keywords. Once ranked, you can sell leads to local businesses and start profiting quickly. Blogging takes much longer. Most bloggers wait around 21 months before earning their first dollar.
You need less work to succeed with local lead generation than blogging. A simple lead generation site can rank well locally. It must have an optimized homepage, a few service pages, and minimal content. Blogging takes more effort. You must write many long posts, update old content, and create new content to stay visible. Local lead generation is less competitive. It focuses on specific services and locations. Bloggers compete globally in crowded niches.
Local lead generation protects your business better from Google updates. Local search rankings stay stable. Also, local sites avoid disruptions from AI-driven features like Google’s summaries. Blogs often lose traffic when Google changes its algorithms. AI summaries, too, can reduce clicks to blog posts. Spread risk with local lead generation by creating multiple sites in different niches. Local lead generation is faster, easier, and more reliable than blogging.
