Rich Schefren Review: Are ZenithMind OS & His Other ProgramsBest for Beginners? |IPPEI

Updated On 2025-06-05

Rich Schefren Review

Rich Schefren is an online business strategy coach and entrepreneur. In fact, he’s one of the original internet coaches. He was the first to develop and use an automated webinar, as well as the first e-learning drip platform. Rich’s expertise is legitimate, from his tutelage under Jay Abraham and Dan Kennedy to his Strategic Profits company with $15 billion generated today.

Rich has helped over 729,000 entrepreneurs, and still the Better Business Bureau shows minimal complaints. Some customer reviews believe his insights are strategic, without compromising price. Some do not like his verbose teaching style.

I’ve been an online marketer and entrepreneur for over 11 years. This review examines Rich’s background, what his students say about him, and his main angle - positioning business owners for success, dictated by their unique strengths and weaknesses.

Rich Schefren Pros and Cons

Pros:

Rich Schefren has a 20+ year track record.
Coached industry legends like Russell Brunson and Ryan Deiss.

Cons

Rich Schefren’s coaching is really designed for business owners and not beginners.
Mixed reviews on implementation.

Rich Schefren’s Reviews from Students: The Value-Access Gap

Student reviews like Rich’s strategic insights, specifically when it comes to leverage point identification. Many describe his content as “transformational” - if his teachings are properly applied. Rich Schefren claims that 95% of his clients make more money after working with him.

However, some students struggle with implementing Rich’s higher-level concepts. They state that they need more support when it comes to practical application. Also, potential students have expressed frustration about the Decision Partner 1:1 program’s 20-client limit. This creates artificial scarcity and pressure to sign up when a spot empties. However, as this is an in-person coaching partnership, it makes sense that Rich only takes on a limited group of people at a time. Yet, Rich has other offers that are more accessible, including:

Courses: Business Growth System, 12 - Month Marketing Blueprint, and Strategic Business Reports, and Steal Our Winners
Booking opportunities for businesses and conferences
Individual business coaching

What is Rich Schefren’s Background?

Rich Schefren’s background is in accountancy and strategic planning, which he learned at Case Western Reserve University. After turning around his family’s struggling clothing business, he created a thriving hypnosis center and then transitioned to internet marketing in 2002.

Rich Schefren studied under direct marketing legends Jay Abraham, Mark Ford, and Dan Kennedy. He then launched Strategic Profits in 2005. His analytical background from Case Western Reserve University shaped his business strategy.

By becoming an expert, Rich moved from doing the work to thinking about the work. This shift created both opportunities and constraints. He struggled for 15 years with overthinking and analysis paralysis. At one point, he couldn’t finish a simple lead magnet. This frustration led him to develop ZenithMind OS as a personal solution to his own environmental mismatch.

What Are Some Success Stories from Rich Schefren’s Students?

Rich Schefren’s student success stories include:

Russell Brunson: Rich coached Russell during ClickFunnels’ development, helping him understand the difference between building funnels and building a funnel business.
Agora Publishing: Bill Bonner credits Rich with helping the company achieve growth from $220 million to $1.25 billion.
Frank Kern: Rich helped Frank build his reputation as an expert in internet marketing education, which is extremely saturated.

Rich Schefren students

What are Rich Schefren’s Claims?

Rich Schefren claims that it’s always better to be paid for who you are than to be paid for what you do. While this can be true for many people, this kind of mindset often leads to major burnout. If you solely base your business off of who you are, and that business fails, you could have a hard time bouncing back mentally AND financially.

What is ZenithMind OS?

Rich’s ZenithMind OS is a coaching program that teaches students AI-powered personalization. This means Rich will help you figure out how to make your business match YOU instead of the other way around. ZenithMindOS includes:

Zenith Signature Profile assessment
Internal World Operating Manual (IWO Manual)
Real-Time AI Mirror technology
Resistance Navigator Protocols
4-week intensive program
Private Facebook group access

zenithmind os

ZenithMind operates on a 4-week timeline. I’m skeptical about how much can really change in that short a time. There aren’t a lot of student reviews to back up the course’s success stories. From these facts, you can deduce that within the course, business psychology is somewhat oversimplified.

Rich Schefren’s Businesses vs. Local Lead Generation

Rich Schefren’s business ideas help those who have the skills to understand higher-level tactics. He has been able to improve operations for thousands of businesses.

Choosing the right business model can be more powerful than optimizing yourself for the wrong one. Actually, Rich’s teachings point toward local lead generation as the optimal business model.

local lead generation

Additionally, many people are beginners to making money online. This creates a problem, as newbies tend to follow trends, saturating the simplest business models. Local lead generation is simple, but does require a specified skillset. To learn more about ranking service-based websites and renting them out as highly passive income, learn more about me and my local lead gen program.