SamCart’s One Page Funnel Review: Brian Moran’s Sales Funnel Building Strategy & Course + Alternatives

What is SamCart’s One Page Funnel?

SamCart’s One Page Funnel is an interesting concept, which I found to be a pretty advanced strategy. The concept and training course are offered as part of the SamCart platform. The idea is that by following the principles of the One Page Funnel, you’ll be able to remove as much friction and resistance as possible, when it comes to your sales and checkout process.

Anyone that knows anything about converting visitors into customers will know that you want to streamline this process as much as possible. The more complicated your checkout system is, the lower your conversion rates will be.

So how does SamCart make this process as streamlined as possible? Quite simply, they combine the sales page and checkout process onto one page a.k.a the One Page Funnel.

How Does SamCart’s One Page Funnel Work?

SamCart’s One Page Funnel works by doing more selling in your paid traffic ad (e.g. your Facebook ad) upfront instead of driving your visitors from a paid advert to a dedicated sales page that is followed by a checkout page. By making it clear in your advert that the product is a paid product, you’re doing some of the gentle selling that would normally take place on a dedicated sales page.

In other words, you’re pre-qualifying visitors, before they even visit your site. By sending them to your One Page Funnel, you eliminate the need for a dedicated sales page, and reduce any added friction. If you’re advertising on a platform like Facebook, you’ll also have the option of re-targeting any visitors that click your ad, but don’t actually make a purchase.

How Much Does SamCart and One Page Funnel Cost?

SamCart costs $349, which includes the One Page Funnel course and other bonuses. This price has a 40% discount from the said $997 original price. The pricing strategy of the One Page Funnel seems to differ slightly, depending on when you are making a purchase.

In my opinion this is a great pricing strategy because what he is essentially doing is persuading buyers to use his platform, and then teaching them how to do so effectively (by giving them a training course). At the end of the day, ask yourself “What does Brian really want?” The answer of course is for millions of people to use his SamCart platform, but most importantly for every single one of them to be wildly successful.

Why does he care? Because if SamCart subscribers aren’t successful, they’ll stop paying for the platform. In contrast, if they are successful, they will continue to pay for the platform for many years to come. It’s a pretty smart business model if you ask me.

So if you were to sign up right now, you’d basically be paying for an annual subscription to the SamCart platform, with a discount of 40%. Included in the price of course would be the One Page Funnel training which will in theory teach you how to string it all together and make the platform work for you.

Does SamCart Have a Money-Back Guarantee for the One Page Funnel Course?

Yes, SamCart has a money-back guarantee for the One Page Funnel course. If you’re not happy with your purchase, and you feel like you’re not getting results after 30 days, you can claim a full refund.

Here’s the blurb from the terms and conditions page:

Payment Plans: If you have purchased a SamCart promotional offering, and elected to pay via payment plan, you agree to complete all payments in your payment plan. You are responsible for completing all payments in your payment plan, regardless of whether you cancel your Service. *The only exception to this are cancellations that occur within the first 30 days after purchase, as supported by our 30-day product refund guarantee.

What Does the One Page Funnel Course Cover?

The One Page Funnel course covers explaining how to lay out the sales page so that you have the perfect funnel on a single page. Brian refers to this as “The Core 4”, which are Excite, Connect, Prove and Convert. In his opinion, this is the framework for the perfect sale, and he demonstrates a simple One Page Funnel to show how he applies this framework.

In addition to laying out your page, the course covers a few other tactics such as actually building out your page on the SamCart platform, as well as driving traffic to your page. The course is broken down into 13 steps. The first 10 steps are followed in sequential order, while the remaining modules contain extra content.

One Page Funnel Masterclass Overview

• Step #1 - The Headline
• Step #2 - The Lead
• Step #3 - The Story
• Step #4 - The Pitch
• Step #5 - The Evidence
• Step #6 - The Offer
• Step #7 - The Close
• Step #8 - Building your page with SamCart
• Step #9 - Customizing your SamCart
• Step #10 - Driving traffic to your page
• Step #11 - Bonus material
• Step #12 - Hall of fame
• Step #13 - Bonus 1-page Wednesday coaching calls.

As mentioned, the foundation of the course is built around the first 7 steps which will teach you how to lay out your page so that it is optimized to convert. As we saw with the traffic and conversions breakdown earlier, just making a few tweaks to increase your conversion rate can make a huge difference to your monthly sales. Brian aims to teach you exactly how to do this in the first 7 foundational steps.

From there, he packs on additional strategy which deals with some advanced tips and tricks for how you would actually build your page using the SamCart platform, as well as how to start getting the right visitors to your page… Once again, it’s all about traffic and conversions!

What is SamCart and How Does It Work?

SamCart is an online shopping cart platform founded by Brian Moran and his brother Scott back in 2013. It works by helping website owners collect payment for their products. This makes it perfect for anyone that sells stuff online. Most importantly, SamCart acts as the platform that allows you to build your One Page Funnel.

Who is SamCart for?

SamCart is for entrepreneurs, course creators, coaches, and e-commerce sellers who want to sell digital or physical products without complex tech setups. It’s designed for anyone looking to streamline their checkout process, boost conversions, and increase average order value through tools like one-click upsells, order bumps, and subscription billing. Whether you’re selling online courses, memberships, or digital downloads, SamCart eliminates the need for third-party funnel builders by providing a complete sales page-to-payment solution. It’s especially powerful for personal brands and small businesses seeking to scale revenue using conversion-optimized templates, integrated analytics, and automated revenue recovery systems.

What are SamCart’s Best Features?

• The ability to build in upsells
• User-friendly interface
• Good customer support
• Reporting and analytics
• Flexible payment models
• Integrations available through Zapier

One of SamCart’s biggest features is the one-click upsell feature, which allows sellers to build in the functionality to offer additional items to their customers who are already in a “buying mindset”.

The key here is the “one click” functionality which as we’ve already discussed, removes “friction” from the buying and checkout process. SamCart estimate that upselling can add as much as 70% to the value of your customer…do the math…that can add up fast! It also takes the guesswork out page design and layout, by serving up a range of high quality checkout pages for you to select from. The SamCart team claim that these have already been tested and optimized to convert at the highest level possible (good news for you then).

The platform only offers integration with 2 payment processing tools (Paypal and Stripe) which is a little limiting, but I guess you can look past that. It also integrates with most email marketing systems, and allows tagging of subscribers to easily be able to segment marketing campaigns later down the line. One super cool feature is that SamCart allows you to drop tracking code such as Facebook pixels on your checkout pages. This means you can easily re-target users who may have checked out your offer, but not followed through with a purchase.

You can monitor cart abandonment (when users were about to purchase, but didn’t). This means you can specifically re-target just those users with a unique advert to see if you can lure them back to make a purchase. This is a killer feature, because this segment of users are already “hot” for your product. They may just need a little nudge to get them over the line, and with this feature you can craft a compelling advert to specifically target them. We all know paid traffic can get expensive, and this is a great way to make sure you’re getting the best conversions and returns on your investment.

Who is Brian Moran?

Brian is the founder of SamCart, the platform that allows the magic of the One Page Funnel to take place. In-fact, the One Page Funnel course is really just a clever training guide on how to use the SamCart platform, and encourages users to roll up their sleeves and take action.

Brian shares his story by telling us that like a lot of people in the “make money online” game, he tried his hand at a few different business ideas before he had any success. It was only when he tried to build his own website which sold a baseball product he’d created, that he started getting some traction.

His site tanked at first, and things only started looking up for him when he did what all the pros do… he decided to model success, and he reached out to another website owner that was selling their own baseball product for help.

After listening to what this guy had to say, and making a few tweaks to his own sales page, he suddenly started making sales. He realized then that his problem wasn’t his product…his problem was getting the right traffic to his page, and then converting it into buyers. In other words, his problem was his sales page. This lead him to creating a platform that could solve this problem for him…which today we know as SamCart of course!

Scott Moran Explains Why Single Page is Better Than Multiple Funnels

What are the Disadvantages of Using Multiple Funnels?

• Complex and Time-Consuming: Multiple-step marketing funnels require you to create various pages and several emails addresses.
• Overwhelming Follow-Up Emails: Multiple funnels often involve sending a series of follow-up emails. This step (although sometimes helpful) may overwhelm potential customers, which could lead to lower engagement.
• Lead List vs. Customer List: Funnels focus primarily on growing lists and miss out on the value of direct customer conversions. Although a lead list is valuable, it has lower conversion rate compared to a customer list.

What are the Advantages of Using a Single Page?

• Efficiency: A single page simplifies the sales process because it is more straightforward and easier to set up.
• Easier for Beginners: Single-page is easier for beginners because you don’t need to go through complex steps and processes.
• Higher Conversion Rate: A well-designed single page usually yields higher conversion. One comprehensive sales page entices impulse purchases.
• Customer List: Building a customer list rather than a leads list converts more visitors into paying customers.

Business Implications of Using Single Page vs. Multiple Funnels

• Ease of Set-Up and Maintenance: A single page is easier to set up and maintain. You don’t need to exert time and effort in setting up complex funnel systems. It is also more beginner-friendly.
• Improved Customer Experience: Most customers prefer straightforward and hassle-free purchasing process, which only a single page can provide.
• Social Media and Organic Reach: A single-page boost social media following. You can use your audience to build your list or generate leads.
• Reduced Reliance on Email Marketing: Single-page funnels are not dependent on email marketing, and it adapts better to market trends.
• Lower Bounce Rate: The streamlined design of a single-page funnel helps it load faster and reduces bounce rates.

What’s not mentioned in the video: Single-page funnels increase conversions by up to 48% compared to multi-step funnels.

What are Brian Moran’s Other Programs and Offers?

The One Page Funnel Webinar

One of the main entry points to the SamCart platform is through Brian’s One Page Funnel webinar. This usually begins with one of his Facebook ads, which then pulls users into the free webinar.

If you’ve already watched it, you’ve probably been re-targeted by Brian’s Facebook ads, reminding you that his special offer is about to end (yea right). In this webinar, he runs viewers through the concept of building a mashed up sales and checkout page, and how this can supposedly skyrocket your conversions.

Brian explains that his goal is to show us the blueprint for getting to the 6 figure level that thousands of other users have now reached, by using the simple formula he’s about to show you (the One Page Funnel of course). He wets our appetites by telling us how throwing up a single page can start making us sales within a few days….sounds interesting right?

He frames the intro by making us promise that if he can prove the concept to us, that we take action (and buy his software of course). If you’ve studied any sort of sales training, you’ll recognize the strategies Brian uses in his webinar. He does all the typical things like finding the users pain points e.g. stuck in a dead end job that they hate, not enough money etc. He then paints the picture of how their life could change and it could look like using his strategies.

This is all selling 101, but it’s incredibly powerful and is clearly working for Brian and his team.

Why are Traffic and Conversions Important?

Traffic and conversions are important because traffic brings potential customers to your offer, while conversions turn that attention into revenue. High traffic without conversions wastes opportunity, and conversions without traffic limit growth. Together, they form the foundation of scalable online success, driving consistent sales and long-term business profitability.

Brian is a big believer in this concept, especially after he realized that just by making a few tweaks to his baseball sales page, he was suddenly able to start making sales (without changing the product). For this reason, he passionately explains that success online comes down to 2 things…you guessed it…traffic and conversions.

No matter what you’re selling, you need to get the right traffic to see it, and then you need to convert that traffic. Your ability to execute those two things, will determine the success you have online. In the One Page Funnel course, Brian covers how to drive targeted traffic to your page. “Targeted” is the operative word here. The more targeted your traffic is (in other words they actually want what you’re selling), the more likely you are to convert them into a customer.

Once the traffic lands on your page, you then need to convert that traffic into a customer. This is where Brian claims to be an expert, and he believes that his formula outlined in the course is the key to making this magic happen. Brian teaches a page layout and template that he says has a proven track record of converting traffic into money paying customers…which is what we all want, right? He claims that the average ecommerce page only converts at 0.5%, while the template that he teaches converts at 5% (still pretty low though don’t ya think).

That said, if you crunch the numbers, the difference can make a huge impact on your monthly sales. He explains that if you’re selling a $27 product, and get just 25 visitors a day, the difference between 0.5% and 5% conversion rate is pretty staggering. With 0.5% you’d be lucky to make 4 sales a month, for $108 in revenue. When the conversion increases to 5% using this techniques, the numbers read a little differently. They now equate to 38 sales a month, for $1,206.

This is why conversions are EVERYTHING when it comes to online sales, and the idea behind the One Page Funnel is that your conversions will skyrocket when you implement the strategies it teaches.

What are the # Problems With Sales Funnel Building?

I’ll be honest with you…I like Brian’s vibe, and SamCart seems like a pretty solid piece of kit.

The One Page Funnel is a pretty advanced strategy and I totally see how it can work.

The problem I had though is that while all of this is great, there are a few glaring issues I have with the “build funnels” business model…

1. Paid Traffic is Expensive and Hard

The pros make it look easy, but trust me it’s not. Paid traffic can be a tricky beast to master, and if you don’t know what you’re doing (and you won’t when you first start), you’ll find that you can literally bleed money.

Depending on the type and quality of traffic that you’re buying, it can also be extremely competitive. You’ll end up paying a lot more than you expect to get that high quality traffic to see your offer. The conversion rates are also notoriously low when using social paid traffic. The main reason for this is that social media users aren’t necessarily looking to buy while they are browsing. They’re not in a “buying” mindset as such, and may click on your advert to take a look out of curiosity, but then bounce off your page, leaving you with an advertising bill that hasn’t made you any money.

The bad news is that over time it’s only gonna get more competitive and more expensive to buy traffic. For me, this seems like a risky foundation to build your business on. I for one certainly wouldn’t want to rely on paid traffic to fuel my sales for the next 10 years.

2. Paid Ads and Funnels Don’t Convert Forever

The other issue you’ll find with this business model is that even if you do create a winning funnel that converts, it’s unlikely to do so for long. Paid ads seem to have a saturation point, where they simply just don’t convert anymore. When this happens, your cost per click or impression will go up, and you’ll find your profit margins take a hit.

You’ll also always be wondering when your ad and funnel are going to stop converting. This takes a lot of babysitting, tweaking and testing as you are constantly trying to keep your sales coming in…not exactly passive income is it?

3. You Need Something to Sell

It’s all well and good building funnels, but you’ll need a product or service to sell. I’ve done Amazon FBA and I can tell you have your own physical product can be hard work. The profit margins are usually pretty slim, and you constantly have to deal with customer complaints, returns, shipping and everything else that comes with being a product owner. That’s cool if you have something up your sleeve to sell, but if you don’t then you’ll need to work that out before you start building sales funnels.

What are Other Sales Funnel Building Courses Out There?

• Funnel University by Gusten Sun is a course and community that teaches entrepreneurs how to build automated sales funnels for digital products and services. It focuses on helping students create profitable, evergreen funnels that drive consistent revenue without needing to constantly launch or chase new clients.
• Freedom Funnel by Tom Wirth helps business owners and freelancers create high-ticket sales funnels that automate lead generation and client conversion. The program emphasizes simplicity and efficiency, showing users how to build one funnel that continuously brings in qualified leads and sales.
• Funnel Hacking Live by Russell Bronson is a live annual event and training experience that brings together top funnel builders, marketers, and business owners. It offers advanced insights into sales funnel strategy, conversion optimization, and audience growth.

Final Verdict: Is SamCart’s One Page Funnel Worth the Investment?

SamCart’s One Page Funnel is worth the investment for digital marketers, course creators, and eCommerce sellers who already have a validated product or offer and want to streamline their sales process for higher conversions. Its conversion-focused design, behavioral analytics, and one-click upsells make it ideal for businesses running paid traffic campaigns or managing high-volume sales.

If you’re already spending on ads and managing online sales pages, then yes, it can work. However, for beginners or those seeking a hands-off business model, the need for constant optimization, traffic management, and platform fees makes it less passive and more operationally demanding.

If you’re a beginner or prefer a low-risk, scalable model that compounds without paid ads or funnel maintenance, consider local lead generation, where ranked websites generate inbound leads and passive recurring income on autopilot.

Does Local Lead Generation Drive Better Leads and Conversions Than Traditional Sales Funnel Building?

In my experience, local lead generation drives better leads and conversions than traditional sales funnel building because you’re targeting local niches and areas that have high-intent customers like sailing into the Norwegian fjord where cods are spawning rather than casting a net in an open ocean. You send real calls and form submissions that close deals, proving ROI instantly. The value is objective, not hypothetical. Unlike the grueling client acquisition of sales funnel building, local lead gen doesn’t involve cold DMs to random businesses. Your ranked sites generate inbound demand from businesses eager for more leads. Clients come to you when the phone starts ringing. It’s attraction marketing by proof, not persuasion. Plus, every ranked site is a built-in retainer. You rent the leads to businesses for monthly recurring revenue ($500-$2,000+ per site), and the income continues as long as results do. There’s no need for constant upsells or maintenance packages. Each site becomes its own passive income stream.

Here are some of the reasons why I love local lead generation:

• Costs very little to get started - few hundred dollars
• Almost zero competition - you’re competing against local business owners
• You are in total control. You always control the site and the phone number
• You get to decide what you charge the business owners for your leads
• Very low risk. You’re just building websites, not buying $10,000 worth of inventory
• Quick an easy to scale. Websites cost very little to build. Why not build 100 sites?
• You’re solving a real problem for local business owners and adding value

Why I Recommend Local Lead Gen for Bringing In Better Income

I recommend local lead generation for bringing in better income because it creates owned digital assets that generate consistent, high-margin leads and recurring passive income with minimal maintenance. For example, my local lead gen site Pasadena Premier Windows 179 North Hill Avenue Pasadena, California 91106 626-761-0044 https://www.pasadepremierwindows.com/ drove 11 high-intent leads worth $27,349 to my client’s business in under 15 days. I earned $2,734.90 for a 10% commission even while traveling the world.

I now have tons of lead gen sites covering different services and areas that are collectively making over $50,000 a month. With a local lead generation biz model, you are in total control. So, you get to decide how much to charge the business owners for your leads. Profit margins can go as low as 80% and as high as 95%. If you want to know how I do it, check out my local lead gen program.