Savage Affiliates - The COMPLETE Review
Here, Franklin starts talking specifically about Amazon and how you go about digging for good niche ideas.
In this module he also talks about important things like buyer intent keywords and TONS of different niche ideas.
This means that even seasoned affiliate marketers will find something in this module that's interesting.
Oh, and the beginners?
They'll love it.
Lesson 1 - Amazon Affiliate Introduction
There are two main ways that Franklin teaches you to do affiliate marketing using Amazon products.
Amazon is unique in that different categories get different commissions, such as toys, groceries, outdoors goods, and things like that.
Your commission also increases over time as you sell more and more.
At first, your commissions are pretty low for most things, so you’ll need to really pull out all the stops so you can sell as much as possible.
Now the real kicker here is the fact that Amazon does a great job of up-selling on the platform automatically, as well as recommending other items that are typically purchased together.
This means that in the long run, you do end up making a nice chunk of cheddar from your efforts.
Another nice little kicker is that they offer what’s called “cookies.”
That means if you send anybody to the amazon site with your affiliate links, you get a commission for anything they buy from Amazon for the next 24 hours.
Although high conversions are important in all scenarios, they become even more so when promoting Amazon products.
Though you want a high converting site always, this becomes especially important with Amazon products due to the fact that you aren’t making as much profit per individual sale.
He also mentions seasonal products, using snow gear as an example.
That’s fine, and you can make great money doing this, but you have to keep in mind that your money will also be seasonal!
Site structure is also much more important with Amazon products.
Lesson 2 - Amazon Website Examples
There are basically two types of sites that Franklin tells you about in this lesson, micro-niche sites that focus on one type of product or activity, and massive review sites that make a ton of money by reviewing products of all kinds.
Both of the sites he shows you are incredibly clean-looking and well-built.
That’s because you really have to try and get the best conversions possible since the conversions are so low.
Another thing that many of these large review companies do is actually purchase the products and test them out themselves before writing the review.
Franklin says that this obviously isn’t something that you will want to do right off the bat since you’re just getting started with making money.
One of the sites he shows is HUGE and makes lots of money per year.
Something like that takes lots of time and money to get ranking, however.
It also reviews everything, from hedge trimmers and step stools, all the way to trash cans and brooms.
The other one talks specifically about basketball and related products.
This one shows some of the aspects of search engine optimization that Franklin will speak on later in the training.
He briefly explains some of the basic concepts of interlinking your pages, which some refer to as the “silo.”
After that, he shows a website that’s specifically about massage chairs and only talks about this one subject.
They do a review on every single massage chair they can possibly find.
Heck, there’s even another site that only talks about basketball shoes. (If I’m not mistaken, another affiliate training used it as an example too!”
Franklin then says that as a general rule, the small, simple niche-relevant sites are done by one person and are smaller quality.
Conversely, the huge review sites are typically done by teams of people and are very high quality.
Lesson 3 - The 30 Million Dollar Amazon Site
Franklin uses this to show you that there is some real money in affiliate marketing, but that it isn’t a “get rich quick” type of scheme.
True success takes time!
Something interesting about this site is that all of the articles are titled “the best X…”
That’s because these are keywords that are making them lots of money!
The interesting thing is that they no longer have to do search engine optimization, since they already have both a powerful site and a ‘uge social media following.
He starts getting you primed for the SEO training by talking about some of the tools of the trade, such as AHREFS.
Lesson 4 - Buyer Intent Keywords
The first line in this video really says it all, buyer intent keywords are critical to getting the highest conversions and making the most money on your Amazon websites.
This video talks specifically about search engine optimization, not YouTube traffic, or any other type of social media.
Something interesting in this lesson is when Franklin says that with ClickBank we’re usually selling digital products, and Amazon is typically physical products.
Obviously, there are exceptions to the rule, such as eBooks on Amazon and tea supplements on ClickBank.
Here, he says that “how to do X” is typically a good keyword setup for ClickBank products which are mostly self-help guides, and that it shows buyer intent.
There are exceptions, of course.
As for physical products, he gives the example of “buy (product name)” as well as about ten other examples.
An interesting thing he says is that these buyer intent keywords don’t need to be super high volume. In this case you’re shooting for quality.
I couldn’t help but laugh when Franklin had to upgrade his software right in the middle of the video and paused it.
“Oh shoot,” he says.
Lesson 5 - Ideal Amazon Products
One of the first points Franklin makes is that you’ll probably end up having a site with mixed product price ranges.
He then gives you an ideal range of commissions that you should generally shoot for, and some tips about weighing out the commissions to the item price.
Anything else is either going to be difficult to rank for, or won’t be worth your time at all.
In addition to this, he gives you a price range that you should typically stick with.
Another thing is that your products should have a good selection of “buyer intent keywords.”
It’s smart to keep in mind the fact that he shows you around ten or so earlier in this video.
For mid-price range items, you’ll need to get more traffic to your website which means selecting items with higher volume keywords.
After that, he starts to talk about higher priced items, and gives you an example of what this looks like.
He says that higher priced items don’t necessarily need only buyer intent keywords, and that you can use other types of keyword to bring more traffic.
An example is selling Crock Pots by writing about recipes.
Lower volume keywords are also fine for higher-priced items since one sale will result in more commissions than a smaller item.
Lesson 6 - Amazon Niche Research
In this video, Franklin teaches you how you can use Amazon itself to find good products that have a history of selling well.
He gives you a couple of metrics that show whether or not you should consider promoting a certain product or not.
He also gives you another simple price range that you can use while considering certain products.
He even uses veggie grow tents as an example because his friend recently purchased one.
The funny part is, he says that he isn’t sure whether his friend purchased it for a legitimate veggie garden or for weed.
After that, he runs through a bunch of categories to show you how you should be thinking while doing your niche research.
Lesson 7 - AliExpress Niche Research
One of the first things that catches your attention in this video is when Franklin says that AliExpress is one of the biggest eCommerce websites on the planet.
He also shows you how to dig through this platform and find suitable items to promote on your site.
Interestingly, he says that you won’t be using AliExpress to get products, but rather to look for product ideas!
On a side note, I think he says the word “guitar capo” like thirteen different ways in one sentence as well, and I don’t blame him.
I don’t know how it’s pronounced either…
After that, he starts to dig through some suitable keywords for the sample products he picked out for you.
He shows you how to pick out the best “buyer intent” keywords that typically turn into sales.
As long as you’re sniping out only the best keywords, you aren’t having to try to rank for everything under the sun.
The thing I like about the way he teaches this is the fact that he doesn’t just use slides, it’s actually a live video of the actual process.
That ensures that you see a little deeper into the process of digging into the products and their keywords.
The big takeaway from this lesson?
Finding “seed keywords” to start digging deeper in order to find the golden nuggets.
Lesson 8 - Finding Product Ideas... The Fun Way!
Here, he’s basically hammering home some of the keyword research we’ve already discussed while showing you yet another way to find product and keyword ideas.
He says it’s like a psychological exercise of jogging your memory and looking around for good ideas, then plugging those sites into your tools to dig a little deeper and find weak points to exploit with your own sites.
In this video alone, he shows you at least ten or fifteen different keywords that he runs through his tools to find more keywords.
You’re going to other sites, finding products, putting the buyer intent and seed keywords into your keyword research tool, and running with whatever you find.
Make sure and keep a spreadsheet or notepad nearby so you can write down your ideas!
Lesson 9 - Seasons And Trends
Franklin says that certain products are only going to be purchased in certain parts of the year.
A great example is a snow shovel.
Even though it’s true that these products will NOT be purchased for a healthy part of the year, you can still make a lot of money with these type of products if you play your cards right says Franklin.
He then gives you a free tool that you can use to track and analyze things like this, which is amazing.
This tool shows what percent increase you can expect from certain search terms during key parts of the year.
As you can imagine, this tool is incredibly important in getting you ready for seasonal purchases and allows you to plan your site builds carefully.
Other things such as pool toys for babies see a massive spike in the summer, at you might guess!
Lesson 10 - Niche Research
Interestingly enough, Franklin says he found one of his best performing ClickBank campaign ideas by using one specific tool.
It basically shows you sites and businesses that are currently for sale, and it’s great for brainstorming what keywords are worth going and trying to rank for.
The cool thing about this poart of the training is that he shows you how to reverse engineer other sites and see what you could do better for some easy wins.
Some of the sites he shows you as examples use the same “buyer intent” keyword patterns he showed us in a previous video.
Just by using this one simple tool, he gets 1000’s of keyword ideas quickly.
Lesson 11 - Analyze The Top Ten Search Results
This is where we start to analyze how much effort it’ll take to rank for certain keywords.
This is massively important, and you do it by looking at how powerful the competitors are that you’ll find on Google.
If there’s nothing but high-authority news and magazine sites, it’s probably going to be difficult to rank for any given keyword.
Franklin also says that just because the competition is nothing but these types of sites doesn’t mean it’s necessarily going to be difficult to rank, you’ve just gotta dig in a little deeper and see what you find.
(Kind of contradictory, I know… But his words definitely make sense from an SEO point of view)
We FINALLY start talking about backlinks in this video, which is great!
(for those of you who don’t know, they’re like the diesel fuel to your big rig…)
Now to be fair, he does say he’ll dig deeper into the backlinks in a later SEO video, but the fact that he’s talking about them now means you’re getting close!
He also mentions replicating their backlinks in order to capitalize on the ranking successes of others.
This is a very good way to get started finding your own backlinks.
Just copy what your competition does!
Lesson 12 - Information Keywords
Here, he talks about finding something he calls “information keywords.”
He also shows you another keyword tool that he likes to use for this specific part of research, but you’re free to use whatever keyword tool you like.
Information keywords are typically what people are typing in to learn more about a topic, and are generally longtail keywords.
This means that they’re composed of a longer stream of words.
These longtail keywords are also typically easier to rank for than short and to-the-point keywords.
So far, we’ve also seen three different keyword tools that you can use to do your research!
Lesson 13 - Three Types Of Site
The first type of site he talks about here is a niche site.
This means that it’s about one central product or topic.
It’s often easier to rank because Google understands that it’s about one topic, and will award you some extra authority.
Franklin says that niche sites definitely seem to be the way to go when starting out
Next are the authority sites, which are typically MASSIVE sites composed of many different categories.
These types of sites will take a much longer time to rank, as you can imagine.
This is because they’re larger and much more complex, require more articles, and also more powerful backlinks to get ranked.
Hybrid sites are sites that combine different types of affiliate offers, whether they be Amazon, ClickBank, Health Market offers or something else.
They often become large authority sites over time, but there’s no reason why you couldn’t keep it in a certain niche.
Lesson 14 - Amazon Site Structure
Here, we really start digging into the site structure that you should be utilizing to be able to rank better.
Heck, you’d better structure your sites properly if you want to rank at all.
One of the most important concepts here is to have categories and subcategories, all linked together within your site.
This creates relevancy and helps distribute site power throughout the entire site, something that is extremely important.
Interestingly, he says that this is a little bit less important with ClickBank offers.
In that case, you can be a little bit messier.
He digs really well into this concept, showing you nine main categories of a sample site about Hawaii tourism.
It may not seem like a good example, but it does an amazing job of showing you how each subcategory fits under each individual category.
Altogether, it forms a huge blog site.
Another example is a basketball site, and it’s really pretty simple when it comes down to it.
The best part is when he starts to pick apart this basketball site, giving you a firsthand lesson into the process of improving upon the structure of any site you find out there.
Just remember, find where others are having success… and do it better.
After that, he goes through another site about gold clubs and then a HUGE review site that talks about pretty much everything you could imagine.
Lesson 15 - Let's Get To Cookin'!
First line in this video: pressure cookers are a massive niche.
Now, the point here isn’t to go out and sell pressure cookers, but to use it as yet another learning experience from which to build your own website.
Interestingly, they seem to sell more in the colder months, and that actually makes a lot of sense.
In this lesson, franklin digs into a (really well-made) website about pressure cookers.
He gives you all kinds of ideas such as keywords, articles, subniches and more that you can use as inspiration in your own campaigns.
Lesson 16 - The Steam Engine
Don’t let the name fool you, we aren’t selling locomotives here.
This video is talking about the clothes steamer niche.
It’s actually a pretty awesome product, it’s easier than ironing and the best part?
You can’t burn your darn clothes!
That’s always a plus.
He runs you through his keywords process JUST so it gets hammered into your brain and becomes second nature.
He gives you some great tips to find easier niches to rank for when looking at the top ten sites that rank for your search terms.
We look at the overall power of a site, the backlinks, and consider whether or not it would be easy to rank for.
He also tells you which types of domain typically rank better.
Another great thing about this particular video is that he gives you some easy steps to go by when looking into a niche and considering your plan of attack.
Some of these are:
What’s the search volume of the keywords?
How competitive are these terms?
Does the top ten have other review sites or are they news and magazine sites?
Is the item a somewhat decent price?
Lesson 17 - Smoothie Machine
Franklin starts by saying that he really likes this niche.
Why’s that, you ask?
First, let’s talk about the downsides.
The keywords aren’t super high volume, which means you won’t make massive amounts of money off this niche.
The upside is that there are lots of keywords in this niche.
Thus, you can see where LOTS of low volume keywords can be brought together to make something that makes you a decent amount of money.
Fortunately for this particular niche, the prices vary from cheaper machines to fairly expensive ones that could make you a decent little commission for each sale.
Great care is taken to explain the difference between buyer intent keywords and “traffic keywords” that are basically used just to get eyes and POTENTIAL buyers onto your website.
Lesson 18 - Outdoor Backpack Niche
Here, we dig into yet another niche to get your brain working on overtime.
The great thing about this particular example is that there are quite a few keywords that Franklin throws at you.
He shows you lots of keywords and “hiking backpack” type keywords, but also shows you how you can change the keywords to something new just to add a supporting article for the purposes of making granddaddy Google happy.
Another cool thing about this video is that there are some really nice site examples that he shows you that you could use as a template to build your own Amazon sites.
Something else interesting in this video is that he starts to show you how to group your keywords into articles so you don’t look too spammy!
It’s important not to get too lost in your own thoughts in the world of digital marketing, and just to keep PUSHING forward with a simple plan and a goal in mind.
Lesson 19 - Go Blow Snow, Joe
First off, Franklin says that this is probably the last niche he’ll use an as example.
It’s a higher-dollar niche that can definitely bring in some good money.
The downside? You guessed it.
But don’t worry, lots of good niches are seasonal, and it doesn't mean that you shouldn’t consider them.
Outdoor products like this are often somewhat expensive purchases, so that’s good in general.
Things like leaf blowers are great as well.
Once again, Franklin quickly digs into this niche and shows you some powerful strategies to find both short and long-tail keywords that are quite often low hanging fruit and buyer intent.
One of the things Franklin says in this video is that the real purpose behind these niche examples is to show you the keywords and the products you should be expecting to see when sifting through the wide range of choices.
Lesson 20 - Cool Website Tips
This is by far the longest video so far in the training, and it definitely comes packed with some good suggestions for building a really cool and snazzy looking website.
He gives you a nice, simple theme that you can use as the basis for building out your sites.
He then shows you some good examples of what NOT to do, and how to remove the number of distractions from your site so your users are not only happy, but go straight to your offers.
One of the examples of what you SHOULD be doing in your sites is a super simple little comparison table using the plugin Franklin teaches in a previous video.
Another example he shows is so slow due to all the bells and whistles that are trying to load all at the same time.
So don’t do that either.
He gives another example of categorizing your pages properly and mapping out the structure of your site.
He also gives you a good tip for how to structure your link for each article.
Then he runs you through your essential plugins once again, just so you can see him do it instead of just being given some instructions.
After that, we’re shown how to do a nice little footer menu that neatly displays your Amazon affiliate disclosure, which is absolutely necessary for legal reasons.
Menu structure (the top of the page menu, that is) is gone over again, and in a much quicker fashion.
Franklin gives you two main ways you can utilize your homepage, and shows you how you can make a static homepage instead of a scrolling wall of articles.
(Though this, too is a pretty great option for your homepage…)
He then shows you a nice looking way to link to your affiliate offers that keeps your site nice and clean-looking.
He also tells you very briefly about nofollow links.
Something pretty cool is that he shows you where you can edit your own short code and paste it into a simple little text article.
It’s basically a little time-saving exercise that you can use to add an extra little pop to your articles without using the whole editing plugin.
He uses this to build a small text box with a five-star review setup.
It looks great, and once he gets it set up with about ten minutes of work, it’s saved and ready to be used again.
After that, he walks you through how to build a great-looking comparison table that will make your review articles look incredibly professional.
It’ll look just like you were a web designer.
Honestly, this was probably the best explainer video I’ve seen for using this specific WordPress editor.
Extra #1 Big Boy Keywords
While it may seem like we’re talking about one of the two members of OutKast, this is actually a pretty cool little mini-lesson that teaches you a concept.
So just what is a “big boy keyword?”
Oh, it’s none other than the most MASSIVE, high-volume keywords that are goonna make insame amounts of money for whoever manages to rank for them.
As Franklin puts it, “everybody and their dog is gonna be trying to rank for it.”
You CAN rank for these keywords, but its going to take some hard work and perseverance, (plus some top of the line SEO knowledge.)
Don’t forget about the “balls and patience” you need, as Franklin puts it.
One of the big boy keywords he shows you in this video has 90,000 search volume per month, which is pretty incredible in and of itself.
On top of that, it’s a buyer-intent term.
Module 5 - My Key Takeaways
Franklin does an amazing job of leading you through all the different Amazon niches that pop up in his head.
They're complete with keywords, sample marketing campaigns and funnel buildouts that will definitely help you make sense out of whatever niche you do decide to go into.
And if you DON'T decide to go into the Amazon affiliate program?
Well, it'll still help you build out your ClickBank SEO campaigns and other funnels!
Content: 9/10 I really can't complain about anything in this course.
If you aren't looking for niche ideas and sample campaigns, it's almost completely useless, however.
Nonetheless, I thin you should go through this module even if it doesn't sound interesting to you.
You might be pleasantly surprised!
OVERALL IMPRESSION OF MODULE 5
The fact that you get to see a NUMBER of glimpses into the mid of Franklin Hatchett means that this part of the course is going to have at least a couple of good points from every video no matter where you are in the world of affiliate marketing.
From tons of campaign ideas to niches galore, this module has a lot of different angles that are sure to interest anybody.
Definitely worth taking a look!