Savage Affiliates - The COMPLETE Review
And here's the part we've all been waiting for...
It's time to get those sites RANKING and BANKING.
As an experienced SEO specialist, I was pleasantly surprised by this module, having come into it with somewhat low expectations.
Even if the only thing you care about is where Franklin snatches his web 2.0s, then this module will definitely make you a happy camper.
Lesson 1 - Google Spider-Men
Okay, so here it is!
The beginning of the SEO lessons of the Savage Affiliate training platform!
He talks about some of the basics of Google, such as how it checks out the images, text, and links (both inbound and outbound,) and uses that information to categorize your site among other similar ones in the search engine.
Not only are backlinks mentioned, but social account and mentions are talked about as well (Yes, he “mentioned mentions…” Funny times we’re in, huh?)
He talks about keeping your overall SEO profile looking natural and somewhat related, which is overall a solid approach.
Lesson 2 - Google Ranking Factors
Here, Franklin uses an SEO checklist that you can get free online to show you what to focus on.
A lot of them seem kinda “iffy” he says (And I agree…)
Something interesting he says is that the age of a domain doesn’t really matter.
He may have a point, but we’ve seen proof that this may not always be the case.
An obvious one is not using duplicate content.
That means no copying somebody else’s stuff, guys!
That includes using your own content twice.
Make sure it’s fresh, high-quality content every single time.
Something that I do like about this video is where he talks about making “clickable” titles.
If they ain’t clickin, the sales ain’t tickin’
Lesson 3 - On-Page SEO
One of the first things you hear in this video is that sometimes you can rank near the top without even doing any backlinks, and just having some solid on-page SEO.
Hey, if you just so happen to pick a really low-competition keyword then I don’t see why not.
This is somewhat of a rainbow-colored unicorn though, so don’t expect to see it happen frequently.
He shows you how to start looking at your competitors for each individual keyword, and how you can determine how easy it will be to rank for that particular keyword.
One of the interesting things he tell you is that videos and especially PDFs are easy to outrank.
He teaches you also how to build your article and webpage, then how to get it to index in Google.
If it doesn’t immediately show up in the top 100, he says that he usually goes back in and edits his article.
That’s is a pretty interesting approach, and this is the first place I’ve heard of it.
Basically, as long as you have some good on-page SEO and a good article, you should be able to show up at least in page ten.
He then mentions how you can give relevance to your own site by giving a little love to other related websites.
After that, he really digs into the main keywords for each article, as well as fully explaining the concept of LSI keywords and their proper use.
The thing I like about this video is that he’s pretty thorough about telling you how many times you should be using each keyword in your articles.
It really stops you from overthinking and overanalyzing everything like an overclocked computer!
He even goes through a couple of examples of linking out to other high-quality sites, which he goes on to explain does NOT negatively impact your site in any way, shape or form.
Another great zinger he throws out there is that you can only really use those super longtail keywords one or maybe twice.
If you spam out a keyword, that’s over-optimization (said in my best Tony Soprano voice.)
Another great nugget that he throws out is that if you aren’t in the top 100 after indexing, then you’ve probably over-optimized it.
After that, he gives you a really nice little recap just in case you missed something.
Thanks a ton, Franklin! You da man.
Lesson 4 - Factors Of On-Page SEO
The first thing he says (like five times) - keywords in the title.
Now, to be fair he also says that he’s ranked plenty of articles without doing this, but in general, you want to try and do this.
Yoru URLs are also really important for this.
What’s that mean? Putting some of your main keywords in the slug for your WordPress site is a great way to start.
Another (fairly obvious) one is having a responsive site.
Making sure your on-site link structure is super-mega-blaster important as well, so don’t forget about that!
He also mentions image optimization, saying that it will be addressed in another video.
Lesson 5 - Website Speed
Page speed is increasingly becoming more and more important in ranking your site.
Franklin gives you a tool you can use to check your site speed quickly and easily.
After that, he says that images are one of the biggest factors that come into play when determining site speed.
He then gives you another tool that you can go and use to reduce the file size of the images on your website.
Franklin says that he’s heard that anything over a 3-second load time will lose you anywhere from 20-40% of your traffic.
Whether or not that’s true isn’t certain though, he says.
Overall, it’s a short and sweet little video with some good information.
Lesson 6 - What in the World Wide Web Is A Goin' On Here?
Franklin doesn’t waste any darn time in this lesson, he just hops right into it.
Just think. Free Blog.
You build it out, you control it.
You point a link back to your site for some “juice” or power.
Write it yourself, or pay someone to do it.
It’s your choice.
Throw in some images, and make them look good.
Keep updating them, maybe once a month… Maybe once every six months.
Just keep it fresh!
Here, Franklin really breaks down what a Web 2.0 is, and shows you how to do it properly.
He shows you a few examples of his own web 2.0s as well, and even tells you how you can do a better job than he did.
After that, you see a bunch of variations on your branded keyword that will help.
Interestingly, spelling mistakes make up a part of this, because Google knows we’re all just human beings and we make freaking mistakes.
You’re not only shown how to do this for branded keywords such as your blog name but keywords you actually want to rank for as well.
He then digs into some more of the synonym-style keywords (LSI) and how you can find them.
After that, he gives you a whopping 20 sources of places you can build a web 2.0.
He then goes into how you can use these proerties together with proper interlinking in your website to really spread the power around.
The key here is giving a structure to your site and its link power.
Lesson 7 - What In The Holy Hell Is Anchor Text?
Franklin first explains very quickly and simple what this is.
He then shows you one of the tools you can use to dig a little deeper, and begins to show you how to go through the process of spying on your opponents.
He spends at least five minutes just showing you one such “competitor” for his niche he’s been walking you through.
He really does a good job of going through each different type of anchor text, and how you can make sure your link profile looks natural and flies under the Google radar while being powerful.
It all breaks down into a few main categories: branded keywords, naked url (think your website domain,) volume keywords (as in the stuff people actually type,) and the of course the LSI keywords we talked about before.
The smart way to do it is to go HEAVY on branded anchor text while sneaking in some volume keywords as well.
Sprinkle in some naked URL for good taste and you’ve got a delicious recipe for success.
Lesson 8 - Buy Your Web 2.0s
Now THIS is getting down to the nitty gritty.
One of the most important aspects of SEO is getting your backlink profile done.
Not only does it need to get done, however…
It needs to be done right, and done cleanly.
The cool thing is that the site he shows you even has one of their products listed as being “recommended by Franklin.”
I don’t know about you, but I definitely listen when Franklin talks about something.
Affiliate marketing isn’t the easiest thing to rank for (mostly because it’s on a global scale, rather than ranking locally for search terms, which is WAY easier…)
The source he shows you in this video is also really high quality, while being really cheap.
It’s completely done for you, including high-quality content.
He makes a small little mention about not using GSA links, which actually deserves 100 mentions.
Avoid that crap, believe me.
Best way to destroy a website’s rankings.
I can’t help but giggle a little when Franklin says, “yo, bro…” in his Aussie accent.
Funny guy, and super knowledgeable.
The cool thing about this video is that he talks a little bit more about your anchor text, and when/how to include your money keywords.
He also goes into another online resource where you can buy other types of links and whatnot, but says that it’s a little bit spammier and not quite as good of a source than the first one mentioned.
And that’s that!!!
Module 9 - Build-A-Bear 2.0
So you came here expecting for me to talk about building a cute little teddy bear with blue jean overalls.
I’m actually gonna talk about building your own web 2.0s that can give you the money to buy your own cute little teddy bears!
Better, don’t you think?
Best of all, this is how you can get some FREE web 2.0s to power up those money making affiliate pages and get some dollars inbound.
What’s the downside, you say?
Well, there’s always a downside.
In this case, it’s that you’re trading your time instead of paying some cash to get things cranking out quicker.
Quid pro quo.
Actually, I’m pretty sure that doesn’t make very much sense in this case.
But that’s okay, folks.
The buildout appears to only take him about ten minutes, but he definitely paused the recording while doing some of the nitty gritty part of it all.
He then takes you through the 1-2-3 steps of writing a blog post which is super easy for us at this point.
I mean, heck, we’ve already built out a whole WordPress site from scratch, right?
Module 10 - I Don't Have The Power, Captain!
This is where we start to power up those web 2.0s so they have maximal power.
This is where you can bend the rules a little bit more.
Things like buying social signals and shooting junkier links fit quite nicely into this category.
The Important thing is that you aren’t sending crappy links like these to your money sites.
There’s another thing you can buy, which things like tons of comments that you can purchase for your web 2.0s.
Again, definitely do NOT point this stuff at your main site.
No bueno, guys.
He then gives you a couple more tips to make these assets look even more natural, and that’s all she wrote, ladies and gentlemen.
Module 11 - No Comment...
Ah, yes… Old but gold.
Comment backlinks are basically the alligators of backlinks.
They're one of the most ancient creatures in the SEO world, but they still live and thrive.
You just have to make sure they don’t get their teeth on you.
Franklin shows you some truly erm… savage ways of getting backlinks from some of the top dogs in the business.
Here’s a tip: you’ve gotta be sneaky.
Kinda like Steve Erwin when he sneaks up on a massive croc and wrestles it down to the ground without so much as breaking a sweat.
The most important thing here is getting topically relevant sites for these backlinks.
Think “basketball shoe” sites for a basketball post.
Things like that.
The coolest thing is he got a comment on Neil Patel’s blog!
Lesson 12 - I Cain't Find 'Er!
So in this video, Franklin shows you how you can find those wonderful little blog comment opportunities.
And not one, not two… But three separate ways you can do it!
One of the ways includes using Google to locate blogs that are relevant to your sites, and it’s pretty straightforward but takes a little time to dig through and find the gold.
I’ve got a couple of ways that I do this as well, but his search term is super simple and it definitely gets some results.
Another way he shows you is a free tool that digs up blogs based on the keywords you type in, but he himself says that the results are a little bit junky at times.
After that, he shows you a way to set up an automatic alert that automatically sends you a weekly digest of blogs for you to dig through in your spare time and find more possible link sources.
The last two were actually new to me, so that was a pleasant surprise.
Pretty solid stuff, if a little time consuming.
Lesson 13 - Quora Backlinks
Here, he talks about using the site Quora for not only spreading awareness, but building links.
Oh, and even better than that?
You can get real, interested traffic from your perfect audience.
AKA people that are already looking for the help you’re providing.
That’s great because at the core of it, affiliate marketing is the art of helping certain people with the things they want to improve.
Want to jump higher for basketball?
We’ve got an affiliate product for that.
Looking for a weight loss tea?
We’ve got that too.
Here, he teaches you crafty and smart ways to sneakily put up a link to your site while actually giving value.
This ensures that you not only might get a backlink, but you’ll actually get REAL traffic from people that want to hear more.
Lesson 14 - Gotta Get Then Lanks!
In this lesson, Franklin teaches you how to get those links streaming in so you can get those offers turning into sales and making you some money!
He has a pretty easy to follow schedule of buidling your site and letting it mature for a little while…
Then starting to build one type of link.
Next, you start to get some blog comments going. This includes things like Quora and forums...
After that, you start to get a little bit more agressive and you can throw in a little bit of your money keywords after that...
He talks about such things as starting to post more articles at a certain point, and powering up some of your previous steps with social media accounts.
You start using a little more social media such as YouTube for your main offers…
Some good advice he gives here is to mix it up a little bit, by sending backlinks to all types of supporting articles, not just your main articles that you REALLY want to rank.
There is one specific time to use your direct match (money) keywords, and this is incredibly important.
Since affiliate marketing is highly saturated and Google puts more strain on those who are ranking worldwide for search terms, it’s incredibly important that you do this step extremely carefully.
Lesson 15 - Outbound Links For The Win
Okay so think reciprocity.
It’s a two-way street right?
Link buildling is the same thing.
Basically, outbound links are links that you point to other relevant sites from your own money site.
Yes, that’s right.
You’ll actually be spreading the love, not just keeping it for yourself.
Some folks are paranoid about this, saying you’ll lose all your site’s power when you start linking out to other sites.
But many others, Franklin included, have noticed that you actually see an increase in rankings when you start linking out to sites that share a similar topic with yours.
In the words of Franklin himself, “linking out to relevant content is critical.”
Lesson 16 - Google Webmaster
This is one of the best ways of getting cold, hard facts about your website straight from big daddy Google.
There’s a recommended route that involves downloading a HTML file, but Franklin doesn’t show you how to go that route.
Instead, he tells you to go another way and select “alternative route”
First off, you need to figure out where your header code section is on your blog.
Franklin shows you how you can do that through the site builder you’ve been learning to use in this training.
Paste this code into the little spot he shows you… and bam!
You’re done other than clicking a few more buttons.
After it’s all set up, he shows you how to look at important things like the internal links within your site, as well as how to see if your site has been manually penalized by Google employees!
Yeah, there’s a lot of important stuff to be found here!
You can also manually request indexing, but this isn’t really necessary since we’re typically letting these sites marinate for a little bit before we starting cranking away at getting them ranked anyway.
There’s a bunch of other tools in this resource that you can use, but Franklin only really uses a couple of these for his projects.
Lesson 17 - Consult The Map!
Here’s a quick little video, but it’s important.
This is all about using a super easy WordPress plugin that automatically produces and updates a sitemap.
Now, why do you need this?
Well, it gives Google something to crawl.
After that, you just click a few buttons within the Google Webmaster platform, and you’ll most likely get a “pending” result.
Sometimes, it takes a little bit of time for things to show up on your Webmaster console, so don’t sweat it.
Lesson 18 - Keyword Madness!
Here Franklin shows you a little trick that few people seem to be doing online.
This is also using the Google Webmaster Account, and some of the impressive data it gives you.
He basically shows you how to find high-volume keywords and then look at the clicks.
This is a different way of looking at things than just looking at the rankings.
Then, Franklin shows you a couple of different ways you can implement these longer tail keywords into your article, thus increasing the number of visitors you’ll be getting on your site.
Important point - this is a step that you do once your site has been “chilling for a little while on Google,” as Franklin puts it.
Do don’t freak out about this in the first week, just keep hacking (Hatcheting?) away.
See what I did there?
Lesson 19 - The Secret Link Building Weapon
This is Franklin’s super duper secret supplier of links!
He himself says they’re a little bit expensive, but poweful.
They definitely are a little bit on the pricy side, ranging from $45 for the absolute cheapest option.
He goes through and shows you how to dig through the quality options (although this company has recently gone through a rebranding and the site is going to be a little bigh different.)
There’s a part where they offer web 2.0s, but it’s at basically 100% the price of Franklin’s provider that he shows you in the web 2.0 video.
After that, he even shows you somebody you can email or add on skype to get a constantly updated list of 2,000+ links from high-quality sites.
The funny part is when he says you can actually contact each of the sites yourself to cut out the middle man and get a cheaper price.
Franklin says that this list is easily worth 100’s of dollars, and that he “shouldn’t be giving this shit away for free…”
He’s probably right.
Lesson 20 - Spam Is For Eating, Not For Your Site
This is where Franklin shows you an older way of getting things ranked that has actually KILLED a couple of Franklin’s sites nowadays.
Basically it’s where you use web 2.0s as a way to build a buffer between your money site and a bunch of crap links.
Basically, anything that says GSA isn’t worth your time.
Now, Franklin does say that you’re welcome to experiment with it.
So if you purchase 10 web 2.0s, you could try it with three just to see how things go.
If your rankings crap out on you, you can just cut out these spammy web 2.0s and be done with it.
Lesson 21 - Let's Talk About Click-Through-Rate
So first of all, why does this matter?
Well, Google wants to give people the best possible experience, right?
So if people are clicking around on a site they find in the rankings, and then clicking the links INSIDE of that site…
It’s a sign that the right type of site was displayed.
A lot of this is making your titles and descriptions look good for each article/website.
Another good idea is putting a star rating in the descriptions.
You can also put something like “update” in the title.
You can then allude to more information by putting things like “6 things…” and leaving the rest to the imagination.
Also talking about thinks like “is it a scam?” is a great idea.
He gives you a WordPress plugin that you can use to help you get this part of the equation nicely dialed in.
The key at the end of the day is to ADD CURIOSITY.
He then shows you how to check your CTR (click through rate.)
This is once again using your Google Webmaster aka Search Console.
In general, Franklin says you probably aren’t going to get 10%.
If you do, that’s amazing.
But don’t fret.
Franklin tells us that he’s got things that are ranking that are only getting 1-2%.
Enough about that, what’s another good ranking factor?
He shows you another way to increase your CTR by sprucing up the beginning part of each article.
Also, the great idea of putting videos in the content can help boost your engagement.
Another cool aspect of the site builder plugin he uses is also showcased on this video.
Heck, he even gives you one of his own articles to use as a stepping stone for comparison’s sake.
Lesson 22 - Dominate The Competition
Franklin starts this lesson off heavy by giving you a tasty little nugget.
One of them is how you can get otherwise very expensive software such as AHREFS for a much cheaper monthly price.
Then he shows you a would-be competitor, giving you some nice and simpel instructions for looking at their web presence and figuring out how to beat them.
Basically, you dig through all their links, finding how and when they’re sending and receiving links…
Then you learn from that, meaning you’re better able to plan your attack with greater efficiency.
He then digs up an example of a BAD web 2.0 that has a bunch of random articles and unrelated content.
Which is good for us.
If we see examples of what NOT to do…
We can easily build out own web 2.0s that are a much hugher quality!
After that, we start digging through the keywords that our competitors are ranking for, and what their current position is.
He also starts mentioning private blog networks, which are soon to be spoken about in the next few lessons.
He then takes one last site and throws it into AHREFS to quickly move you through the steps one last time.
So summing up, for backlinks you want to look at referring domains, as well as the domain rank and a few more metrics mentioned in this video.
Lesson 23 - PBN Jay!
And we ain’t talking about peanut butter and jelly sandwiches.
Wow, that actually sounds pretty amazing right about now.
What are private blog networks?
Where do you get them?
And WHY are they private?
Well, these are sites or domains that already have strong backlinks built out to them.
Something intereting is that he says PBN’s should be hidden from crawlers.
I’ve certainly heard of people doing it both ways.
He basically says that these things are too difficult to build without special training, and doesn’t really recommend doing it yourself.
That being said, Franklin gives you another source where you can purchase these things, as well as individual links off of sites like these.
According to Franklin, these links are safe to send to your main site, as well as being the best PBNs on the planet right now.
He does have a point, there’s a lot to keeping these things spam free, constantly updating them, and paying the money to keep them year after year.
Lesson 24 - Social Signals!
Buying signals, do they help? And should you buy them?
Well, it depends Franklin says.
He states that he’s never seen any ranking boost come directly from this ,but it can help give a certain type of authority over time…
Apparently all of his social accounts are done by hand nowadays, so there’s no reason for him to purchase anything like this anymore.
The thing you’re p[urchasing here is social shares, don’t worry about buying followers or anything like that.
Google takes these types of things into account, but we don’t really know what type of signals are important.
So ultimately, it’s up to you to decide.
Either way, it won’t hurt your site.
Franklin says that the accounts that share this stuff could be “toxic” accounts like PBNs, but he’s not even sure that a toxic account even exists in social media.
So it’s up to you.
He even gives you a resource where you can get these signals for a pretty good price.
Lesson 25 - Silo Up!
This is one of the longest videos so far, but it’s incredibly important to get this part right for several reasons.
One is that the power will get spread more evenly throughout yor site if you do this step properly.
Also, your content will be more likely to get a better CTR, as well as being more useful to your audience in general.
Oh, and don’t forget about the all-important aspect of creating relevancy.
To put it somply, linking to another relevant article is what you’re doing here.
However, there’s an art to it.
Franklin shows you how to go through each one of your main articles and link them to their supporting articles.
You end up building a circle that really helps your site in so many ways.
The best way to do this is definitely to go ahead and take care of it as soon as you write the article, rather than going back and siloing 300 freaking articles all at once…
Talk about wanting to pull your hair out.
Interestingly, he says that he doesn’t even use a “categories” tab to keep everything organized.
He just links purely from each article to the next.
If you think about it, that’s all you reallly need because people will be finding your articles by using Google, for the most part.
He then goes through a huge diagram, showing you how to link several groups of articles into a gigantic web.
He also goes to say that the structure you use doesn’t really matter, as long as everything leads back to the main article.
He then shows you another example where the homepage has the main article.
Yet another example, one which I really like, is where a huge “top ten” style article is pointing links to a whole bunch of other articles (ten in this case,) and all of the supporting articles shoot their power back to the top.
Bottom line is: don’t worry about the structure being perfect, just make sure there’s a clean line running all the way through and bac up the structure.
After that, he shows you where to point your backlinks.
Another great point he makes is using the sidebar as a means of pointing to your other articles.
He really goes into some interesting ways to silo yiour site, showing you no less than fice separate ways of doing this incredibly important step.
He then shows you a sample site for the second site that has a highly precise yet simple silo that’s ideal for a massive authority site.
Then there’s another structure he shows you that references the articles that are ranking for hard keywords, medium and easy keywords.
Pretty cool stuff.
He definitely stays away from telling you exactly how to do it, rather he gives you the information and some examples so you can figure out which way is best for you!
After this awesome example, he goes through a little bit of theory, explaining what happens if you don’t do your silo.
The result is that you’re having to backlink a lot more to each and every article, costing you more money in the long-term.
Lesson 26 - Skyscrapers
This lesson is all about digging through your competitors’ link profiles to ethically “steal” your competitors’ link sources!
I personally am surprised that this wasn’t the first step in all of the backlinking process.
Typically, this is regarded as the simplest way to get power to your site quickly.
The outreach part however, wherein you actually email each and every blog as well as do things like grab comment backlinks, can be very time consuming.
Basically, you’re looking for content that’s “popular.”
To put it simply, you can also do this with every article that ranks better than yours.
However, you can grab a wider range of topically relevant articles, not just those that are ranking for your specific keyword.
For the outreach part, Franklin recommends you find a VA.
He does a really good job of explaining the latter part, specifically using a free tool that he shows you.
I have to say, there was a huge part that really blew my mind, and I’ve seen some sneaky stuff.
Since most of these blogs probably don’t want to give you a share or a link to your SALES PAGE…
You can write an article specifically about tips or some sort of how-to article WITHOUT any type of sales pitch.
You then use his tool to find other blogs and content sites, ask for a link to your article using certain language…
And then you silo up the article, pointing it to your other pages!
Lesson 27 - Err... Fiverr.
First off, this isn’t truly a ranking strategy in and of itself.
Franklin calls them “pillow links”, which is a pretty common term.
Basically, they’re super weak links that are only good for bolstering your link profile.
If you even use them for that.
Also, he gives you a couple of warnings, such as not giving these guys just one or two anchor texts because they’ll get spammed like HELL.
Franklin goes even farther, saying that you should probably just use your naked URL.
Definitely a good idea, if you even choose to go this route.
Branded anchor text is also a good idea, and is very safe.
Nobody else is trying to rank for “Bryan’s Car Blog” for example, so you don’t have to worry about it as much in this case.
He himself says he doesn’t really use this much these days, but used to use them for sending naked URL links to his site.
Lesson 28 - How To Keep Track Of All Them Darn Keywords
Though Franklin starts this video saying that it might be an “unnecessary” video, but I think it was a great addition to the course.
Now, the truth of the matter is that these tools aren’t 100% accurate (no tool ever is.)
However, it’s good to be able to track the movement in your rankings over time so you can make sure you’re doing the right thing.
He gives you a neat little tool to do this with, and it only costs you about the price of a McDonald’s hamburger every month.
Skip the hamburger, get the tool.
Lesson 29 - Link-Building Recap
Here, he brings back some of the main points of the link-building process because WOWZERS.
It can get a little bit confusing, to say the least.
Basically everything except PBNs are gonna be your main sources of power, and in this video he helps remind you of the most important parts of each lesson.
And once again, Franklin mentions that PBNs are a real pain in the butt to build yourself.
He definitely makes sure we remember he said that.
Either way, it’s up to you what route you go.
Finally, he says that it’s all about quality.
Do things with care, don’t just spam keywords and you’ll be fine.
And that’s it for this module!
We deserve a beer.
Module 6 - My Key Takeaways
As you can tell from the number of lessons, this whole module is quite a doozie.
By the way, that's a good thing in this case.
Link building is the core of the SEO world, so the more techniques, the better.
So no matter what your current situation, I definitely recommend watching this entire module.
Content: 9/10 Some great information was shared in this module.
Franklin even shares some things he says he probably shouldn't, saying that he might take it down later.
OVERALL IMPRESSION OF MODULE 01
No matter what, there's a very high likelihood that you will find something that helps you.
Let's just assume you know about all these techniques from start to finish.
Even so, you'll find a new way to go about those techniques, or perhaps a new seller to get your services from.